Capital Budgeting Panchasheel Chii

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    INDUSTRY PROFILE

    As commercialization of agriculture grew in intensity in the mid to late 1800s,

    the British Raj, the local legislatures and provinces began investing in agricultural

    development through support and establishment agricultural research farms and

    colleges and large scale irrigation schemes yet the level of mechanization was low at

    the time of independence in 1947. The socialist oriented five year plans of the 1950s

    and 60s aggressively promoted rural mechanization via joint ventures and tie-ups

    between local industrialists and international tractor manufacturers.

    Despite this aggressiveness the first three decades after independence, local

    production of 4-wheel tractors grew slowly. Yet, by the late 1980s tractor production

    was nearly 140,000 units per year and by the late 1990s with production approaching

    270,000 per year, India over-took the United States as the world's largest producer of

    four-wheel tractors with over 16 national and 4 multi-national corporations producing

    tractors today. Despite these impressive numbers FAO statistics estimate that of total

    agricultural area in India, less than 50% is under mechanized land preparation,

    indicating large opportunities still exist for agricultural mechanization.

    1945 to 1960

    War surplus tractors and bulldozers were imported for land reclamation and

    cultivation in 1940's. In 1947, central and state tractor organizations were set up to

    develop and promote the supply and use of tractors in agriculture and up to 1960, the

    demand was met entirely through imports. There were 8,500 tractors in use in 1951,

    20,000 in 1955 and 37,000 by 1960.

    1961 to 1970

    Local production began in 1961 with five manufacturers producing a total of

    880 units per year. By 1965, this had increased to over 5000 units per year and the

    total in use had risen to over 52,000. By 1970, annual production had exceeded

    20,000 units with over 146,000 units working in the country.

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    1971 to 1980

    Six new manufacturers were established during this period although three

    companies (Kirloskar Tractors, Harsha Tractors and Pattie Tractors) did not survive.

    Escorts Ltd. began local manufacture of Ford tractors in 1971 in collaboration

    with Ford, UK and total production climbed steadily to 33,000 in 1975 reaching

    71,000 by 1980. Credit facilities for farmers continued to improve and the tractor

    market expanded rapidly with the total in use passing the half million mark by 1980.

    1981 to 1990

    A further five manufacturers began production during this period but only one

    of these survived in the increasingly competitive market place. Annual production

    exceeded 75,000 units by 1985 and reached 140,000 in 1990 when the total in use was

    about 1.2 million. Then India - a net importer up to the mid-seventies - became an

    exporter in the 1980s mainly to countries in Africa.

    1991 to 1997

    Since 1992, it has not been necessary to obtain an industrial license for tractor

    manufacture in India. By 1997, annual production exceeded 255,000 units and the

    national tractor population had passed the two million mark. India now emerged as

    one of the world leaders in wheeled tractor production.

    1997 to 1999

    Five new manufacturers have started production since 1997. In 1998 Bajaj

    Tempo, already well established in the motor industry, began tractor production in

    Pune. In April of the same year, New Holland Tractor (India) Ltd. launched

    production of 70 hp tractors with matching equipment. The company is making a $US

    75 million initial investment in a state of the art plant at Greater Noida in Uttar

    Pradesh state with an initial capacity of 35000 units per year. Larsen and Toubro have

    established a joint venture with John Deere, USA for the manufacture of 35-65 hp

    tractors at a plant in Pune, Maharashtra and Grieves Ltd. will produce tractors under

    similar arrangements with Same Deutz-Fahr of Italy.

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    Looking to South American export markets, Mahindra and Mahindra is also

    developing a joint venture with Case for tractors in the 60-200 hp range. Total annual

    production was forecast to reach 300,000 during the following year.

    1999 to Present

    Facing market saturation in the traditional markets of the North West (Punjab,

    Haryana, and eastern Uttar Pradesh) tractors sales began a slow and slight decline. By

    2002, sales went below 200,000. Manufacturers scrambled to push into eastern and

    southern India markets in an attempt to reverse the decline, and began exploring the

    potential for overseas markets.

    Sales remained in a slump, and added to the market saturation problems also

    came increased problems of "prestige" loan defaults, where farmers who were not

    financially able took tractors in moves to increase their families prestige.

    Government and private banks have both tightened their lending for this sector

    adding to the industry and farmers woes. By 2004, a slight up tick in sales once again

    due to stronger and national and to some extent international markets. But by 2006

    sales once again were down to 216,000 and now in 2007-08 have slid further to justover 200,000.

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    MAHINDRA STORY

    In 1962, M&M formed a joint venture with International Harvester to make

    tractors carrying the name Mahindra name-plate for the Indian market. Armed with

    engineering, tooling and manufacturing know-how gained from this relationship,

    M&M-a major auto maker- developed its first tractor, the B-275. This successor to

    International Harvester's incredibly popular B-414 is still the basis for some current

    Mahindra models. Today, Mahindra is the third largest tractor manufacturer in the

    world with sales of nearly 85,000 units annually in 10 countries. This places them

    ahead of John Deere & Kubota. In India, Mahindra has been the number one selling

    brand since 1983.

    Mahindra & Mahindra Ltd. (M&M)

    Mahindra & Mahindra is the most respected company in India. For its SUV

    model 'Scorpio,' the company won the National Award for outstanding in-house

    research and development. Bolero, Commander, Voyager is the popular brands of the

    company in automotive segment.

    Quick Facts

    Founder The two brothers, J.C. Mahindra and K.C. Mahindra

    and Ghulam Mohammed

    Country India

    Year of Establishment October 2, 1945

    Listings & its codes NSE: M&M; BSE: 500520

    Plants Mumbai

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    Company Flashback:

    Mahindra & Mahindra Limited (M&M), the flagship company of US $ 2.59

    billion Mahindra Group, has a significant presence in key sectors of the Indian

    economy. M&M is one of the most respected companies in India. The Company over

    the years has transformed itself into a Group that caters to the Indian as well as

    foreign markets with a presence in vehicles, farm equipment, information technology,

    trade and finance related services, and infrastructure development. Now, they have

    started with a separate Sector, Mahindra Systems and Automotive Technologies

    (MSAT) in order to focus on developing components as well as offering engineering

    services.

    Mahindra & Mahindra currently employs around 11,600 people and has eight

    manufacturing facilities spread over 500,000 square meters. The company has 49

    sales offices that are supported by a network of over 780 dealers across the country.

    The company's outstanding manufacturing and engineering skills allow it to innovate

    and launch new products constantly for the Indian market.

    The "Scorpio", a SUV developed by the company from the ground up, resulted

    in the Company winning the National Award for outstanding in-house research and

    development from the Department of Science and Industry of the Government in the

    year 2003.

    In the community development sphere, M&M has implemented several

    programs that have benefited the people and institutions in its areas of operations. On

    the auspicious occasion of its 60th anniversary, the Company announced a range of

    CSR activities supported by a commitment of 1% of Profit after Tax for its CSR

    initiatives.

    Mahindra & Mahindra Ltd.

    Mahindra & Mahindra Limited (M&M) is the flagship company of US $ 2.59

    billion Mahindra Group (F04 - US$ 1.96 billion, which has a significant presence in

    key sectors of the Indian economy. A consistently high performer, M&M is one of the

    most respected companies in the country.

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    Set up in 1945 to make general-purpose utility vehicles for the Indian market,

    M&M soon branched out into manufacturing agricultural tractors and light

    commercial vehicles (LCVs). The company later expanded its operations from

    automobiles and tractors to secure a significant presence in many more important

    sectors.

    M&M has two main operating divisions - Automotive Division manufactures

    utility vehicles, light commercial vehicles and three wheelers. Tractor (Farm

    Equipment) Division makes agricultural tractors and implements that are used in

    conjunction with tractors, and has also ventured into manufacturing of industrial

    engines.

    Tractor Division has won the coveted Deming Application Prize 2003, making

    it the only tractor manufacturing company in the world to secure this prize. The

    Company has recently entered into a JV with Renault of France for the manufacture

    of a mid-sized sedan, the Logan, and with International Truck & Engine Corporation,

    USA, for manufacture of trucks and buses in India.

    Project Sankraman - SAP R/3 Enterprise (4.7) Implementation on Centralized

    Architecture

    M&M entered into a new phase in technology initiatives from April 2005 by virtue of

    two important events:

    Implementation of SAP R/3 Enterprise 4.7 on single instance and centralizedarchitecture

    Centralization of all servers located across various units to a single server atsecure data centre located at Kandivli

    Although the implementation work of the project was completed in F05, the post-

    launch and benefit realization were major activities in F06. This signified M&M

    moving closer towards being a real-time organization. It provided access to new

    functionalities directly catering to the Indian taxation and auto industry requirements.

    It also facilitated standardization of business processes, harmonized master data

    and better system compliance. Single sign-on and role-based authorization features

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    provided enhanced user experience. Organization-wide information now being

    available on single server resulted in on-line availability of consolidated information

    with drill-down up to transaction level.

    Implementation of SAP APO (Advance Planner and Optimizer) for Automotive

    Sector

    Implemented SAP APO at Farm Equipment Sector in F04, and rolled-out at

    Automotive Sector in F06. SCM processes are streamlined using SAP APO.

    Forecasting, planning, and decision support has been facilitated through on PPDS

    (Production Planning Demand Scheduling) & SNP (Supply Network Planning)

    modules. APO-DP (Demand Planning) facilitated collaborative planning between

    dealers and sales offices.

    Roll - out of SAP SRM (Supplier Relationship Management)

    The objective of this project was to extend visibility of supply end of the value

    chain. The supplier portal - www.mahindrasrm.com - enables suppliers to do

    transactions and also track material supplied to M&M from the stages of receiving,

    bill passing & payment.

    M&M buyers get online information about e-invoice created by suppliers.

    Suppliers are also able to view analysis related to their supplies. As a result of the

    roll-out, all major suppliers are now accessing SRM portal. Implementation of

    Strategic Sourcing supporting sourcing module is now under process.

    Implementation of SAP DMS-CRM (Dealer Management System - Customer

    Relationship Management)

    It is essential for Auto OEMs to keep in close contact with the end consumers,

    build brand loyalty and provide total customer experience. Implementation of

    centrally hosted Mahindra Dealer Management System (DMS) covers - Marketing,

    Pre-sales, Sales, Services, Spares, Warranty, Dealer Financials, Analytics, CRM and

    Business Intelligence.

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    The pilot involving 50+ dealer locations initiated last year is in the final phase

    of implementation, to be followed by roll-out across Mahindra Dealer Community.

    Appropriate infrastructure including dealer connectivity is being established.

    Implementation of SAP DMS-CRM has provided an additional opportunity to ensure

    process standardization and compliance across all dealers of M&M. Enhanced the

    ability to integrate a change more easily across the entire dealer chain. Facilitated

    better customer information management, end-customer database, along with

    seamless integration with back-end SAP systems.

    Bar-coding Enabled Warehouse Management System at Spares Business Unit

    The Spares Business Unit (SBU) has a Warehouse at Wagholi. The spare parts

    required for Automotive & Farm Equipment Sector dealers are managed through this

    warehouse. Wireless hand-held terminals are used to scan the bar-codes on the

    component packs.

    The same is integrated with SAP R/3 System and being used to track the

    material during Pre-packing, Binning, Picking & Packing and error-free warehouse

    processes. This has facilitated substantial improvement in productivity and efficiency

    of warehouse staff to support high volume needs of the business.

    Implementation of SAP CFM (Corporate Finance Management)

    Loans, Investment SAP CFM were implemented in F05 for Corporate Finance

    function. This year focused on Forex module and Market risk analyzer. This has

    facilitated online monitoring of financial measures such as Forex exposures,

    Investment portfolios, Yield to Holding etc.

    Project Suraksha

    Considering the criticality of Information Security in current business

    environment an organization wide security project has been initiated leading to

    BS7799 Certification. The scope covers all Information assets in Paper or Digital

    format across all the locations of M&M and underlying IT Infrastructure.

    Organization wide information security policies and all the relevant systems &

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    processes have been documented and published on company intranet. All business

    heads/ department heads are directly responsible for ensuring policy compliance.

    All the information and IT assets across locations have been identified, risk

    analysis carried out, risk mitigation plan defined by the users and concerned

    departmental heads supported by Information Security team. A well defined

    Information Security organization structure consisting of Apex council, Information

    Security Councils at each location and departmental representatives is in place.

    Information Security Cell within Corporate IT coordinates all activities related to this

    initiative.

    M&M has deployed a world class Security Infrastructure, designed to both

    protect and enable business, thus ensuring Confidentiality, Integrity and Availability

    of the information systems at all times. Among the Security Infrastructure

    components are - Firewalls & Intrusion Detection System, Antivirus Architecture,

    Virtual Private Network and Web Access, Strong Authentication, Anti-spam &

    Content Filtering.

    M&M has always been in the forefront of Information Technology adoption

    for business benefits. Today, Information Technology touches every corner of the

    business and enhances capabilities of every process taking M&M towards its IT

    vision of being the "Best IT Enabled Real-time Enterprise".

    M&M was one of the First organizations to implement SAP R/3 way back in

    1998. It was the largest site in the world on Windows NT platform at that time. Today

    SAP R/3 Enterprise (version 4.7) integrates all the organizational processes across all

    the locations. Built on this platform, Information Technology has been extended to

    integrate with business partner processes through New Dimension solutions such as:

    Supplier Relationship Management (SAP-SRM) - First to implement inAsia-Pacific region

    Advance Planner & Optimizer (SAP-APO) - First to implement APO inIndia.

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    Dealer Management System - Customer Relationship Management (SAPDMS-CRM)

    All these are driven with the objective of providing the best products and

    services to the customer at optimal cost and simultaneously ensuring the value to

    M&M's business partners. Other decision support and productivity improvement

    modules include:

    Strategic Enterprise Management (SAP SEM - BCS) Business Information Warehouse (SAP BIW)

    Employee Self Service (ESS) through Enterprise Portal

    Entire design process and product data management is through Team Center

    Enterprise from UGS

    All the above business solutions are effectively delivered through state-of-art

    Mahindra IT Infrastructure (MahindraNet) connecting all manufacturing plants,

    Corporate Office, regional offices, sales offices and Data Centers with the best in

    class security architecture, Network Operations Center to monitor and manage thisnetwork.

    Redundancy for power, network, bandwidth, hardware, Data Center and DRS

    set-up ensure almost 100% availability of applications to users. The whole

    organisation is geared towards complying with the BS 7799 information security

    standard, which adds to the confidence of M&M customers and partner organisations.

    M&M will be the first BS: 7799 certified organization in India, in the manufacturing

    sector, with such comprehensive scope.

    M&M users are using various value-added IT Services such as VPN, Desktop

    Web Conferencing - Video & Audio interaction from desktop, Video Conferencing -

    Video & Audio interaction and conferencing between multiple locations, Live Chats

    and FTP.

    Live Interactive chats have been a successful platform for M&M employees to

    communicate with Mahindra Senior Management. Senior executives share their

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    vision, thoughts and also answer to queries from employees. This technology is used

    successfully for interaction between senior executives and subject experts during

    Finance Minister's Union Budget speech.

    The adoption of Information Technology has moved up the value chain, from

    cost savings to business enablement. The business benefits of various business

    solutions implemented have resulted in standardization, synergistic operations,

    inventory reduction, easier consolidation, and cycle time reduction and optimized

    business processes leading to faster operations and informed decision-making.

    However more importantly, IT has impacted all the business functions and

    processes in the organization, the value of which can be seen more in creation

    strategic capabilities - such as anytime, anywhere availability of secured information,

    facilitating collaboration and improved communication within and outside the

    organization, effective leveraging knowledge within the organization for business

    benefits, enabling organization to be more customer centric and agile.

    VISION

    To Be an Engineering Company of International Repute, Providing Best ofProducts & Services With Contemporary Technologies To suit Customer needs.

    MISSION

    To focus on our customers' market challenges and needs by providing

    excellent products in order to consistently create maximum value for our customers

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    BOARD OF DIRECTORS

    Anand MahindraChairman & Managing DirectorMahindra & Mahindra

    Bharat Doshi Executive Director & Group CFO

    Hemant LuthraPresidentSystech Sector

    Anoop MathurPresidentTwo Wheeler Sector

    Pawan Goenka PresidentAutomotive & FarmEquipment Sectors

    Rajeev Dubey PresidentGroup HR & AftermarketSector, Mahindra & Mahindra

    S.P. Shukla PresidentGroup Strategy and Chief

    Brand OfficerUlhas Yargop PresidentInformation Technology

    Sector & CTO, Mahindra Group

    Anita Arjundas CEOReal Estate Sector andManaging Director, Mahindra

    Zhooben Bhiwandiwala Executive Vice President & ManagingPartnerMahindra Partners Division

    S Durgashankar Executive Vice President - Mergers &Acquisitions

    C.P. Gurnani Chief Executive OfficerMahindra

    SatyamRamesh Iyer Managing DirectorMahindra &

    Mahindra Financial Services and CEO

    Ruzbeh Irani Chief Executive InternationalOperations, Automotive & Farm

    Harsh Kumar Managing DirectorMahindraIntertrade & Mahindra Steel Service

    Bishwambhar Mishra Chief Executive - Tractor & FarmMechanization, Farm Equipment

    Rajiv Sawhney CEO, Mahindra Holidays & Resorts

    India Ltd.V.S. Parthasarathy Group CIO, EVPGroup M&A,Finance and Accounts,

    Romesh Kaul Global CEOGears Business, SystechSector

    Pravin ShahChief ExecutiveAutomotive Division

    Ashok Sharma Chief Executive - Auto & FarmStrategy, Agri and Allied Business

    Rajan Wadhera Chief ExecutiveTechnology,Product Development and Sourcing,

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    Profile of mahindra showroom, karimnagar

    (M/s. Panchasheel Enterprises (Ailneni) Pvt. Ltd.)

    M/s. Panchasheel Enterprises (Ailneni) Pvt. Ltd., Karimnagar was established on 1s1

    April. 1987. By nature, it is a sole proprietorship. Proprietor of the showroom is Mr.

    A. J. Anatha Rao.

    It is a not manufacturing unit and on the other hand it is a showroom for the products

    of MAHINDRA & MAHINDRA limited. This showroom is located at Karimnagar.

    Objectives of the Organization

    To sell the Mahindra & Mahindra products. To provide services to the ultimate consumers of the vehicle. To provide efficient & effective services to its consumers in time. To facilitate financial assistance to the consumers.

    BRIEF HISTORY OF MAHINDRA TRACTORS

    1945: On October 2, Mahindra & Mohammed formed 1945: The Company was renamed Mahindra & Mahindra Limited (M & M)

    Steel Trading business was started in association with suppliers in UK

    1945: Business connections in USA through Mahindra Wallace 1950: The first business with Mitsubishi Corporation (for 5000 Tons) for

    building plates for supply from Yawata Iron & Steel

    1953: Otis Elevator Co. (India) established 1956: Shares listed on the BombayStock Exchange Dr. 'Beck & Co. formed - a JV with Dr. Beck & Co. Germany

    1957: Mahindra Owen formed - a JV with Ruble' Owen & Co. Ltd., UK 1958: Machine Tools Division started

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    1963: International Tractor Co. of India (ITCI) formed - a JV withInternational. Harvester Co., USA

    1970: Mahindra Engineering & Chemical Products Ltd.(MECP) Commencedoperations

    1971: International Harvester collaboration ended 1979: License from Automobiles Peugeot, France for manufacture of XDP

    4.90 Diesel Engines

    1982: License from KIA for manufacture of 4 Speed Transmissions Mahindrabrand of tractors born Siro Plast formed

    1983: M&M becomes market leader in Indian Tractor Market (Positionretained ever since)

    1984: Mahindra Hellenic Auto Industries S.A. formed - a JV in Greece toassemble and market utility vehicles in Europe

    Mahindra British Telecom (MBT) formed - a JV with British Telecommunications plc (BT), UK acquired International instruments Ltd.

    1989: Automotive Pressing Unit (now MUSCO Stampings) acquired fromGKW

    Introduction of Commander series Triton Over water Transport Agency Ltd., formed implementation of the

    Service Center project at Kahn Merged diverse activities of Steel, Machine

    Tools, Graphics into Inter trade Division

    1994: Mahindra Realty & Infrastructure Developers Ltd. (MRIDL) formedMahindra USA Inc., formed for distribution of Tractors in the USA EAC

    Graphics (India) Ltd., formed in collaboration with The East Asiatic Company

    Ltd. A/S, Denmark Reorganization of the Group creating six Strategic

    Business Units MSL Division (Auto Components) hived off to form MahindraSona ltd. Mahindra Nissan Aileen Limited merged with tile Company

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    1996:Mahindra Ford India Ltd. (MFIL) - a JV with Ford, Motor Co. USA tomanufacture passenger cars. The Company made a Foreign Currency

    Convertible Bond (FCCB) issue of US$ 115 million

    1997: A new die shop was inaugurated at Nasik Inauguration of the MahindraUnited World College of India

    1999: Launch of 'Bijlee' a battery operated, 3-wheeler environmental-friendlyvehicle. The largest online used vehicle website in India launched by

    Mahindra Network Services. The business of Inter trade Division and

    Mahindra Exports Ltd. combined and renamed Mahindra Inter trade ltd.. The

    Company acquired major stake in Gujarat Tractors. Mahindra & MahindraFinancial Services Limited becomes a subsidiary of M&M

    2001: A 3-wheeler diesel vehicle "Champion" is launched. The Companylaunches Mahindra MaXX a MUV positioned with the caption Maximum

    Space, Maximum Comfort. M&M ties up with Renault for petrol engines.

    M&M established a separate division to provide Defense Solutions

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    AWARDS

    2012:

    Mahindra receives the Gold award for 'Brand Communicator of the Year' atthe 9th Asia Pacific PR Awa

    Mahindra's Auto&Two wheeler sectors receive top awards from automotivemedia

    Mahindra announces Mahindra Samriddhi India Agri Awards 2012 Mahindra Navistar Recognizes the Heroes of the Indian Transport Industry Mahindra and Mahindra honours Indian farmers at the Mahindra Samriddhi

    India Agri Awards 2012

    Mahindra XUV500 to open All India bookings from 8th June 2012 Mahindra Finance receives the Information Week Edge awards Mahindra was honoured with the 6th Social and Corporate Governance

    Awards 2010 by Bombay Stock Exchange Limited in the category of BEST

    CORPORATE SOCIAL RESPONSIBILITY PRACTICE for its Esops

    Initiative.

    Nashik Plant was awarded the prestigiousJSW TOI Earth Care Award2010 for Excellence in Climate Change Mitigation & Adaptation

    MHRIL's Club Mahindra Tusker Trail (CMTT), Thekkady received thecovetedRotary-Binani Zinc CSR Awardin association with NIPM Kerala

    Chapter.

    Mahindra & Mahindra was the proud recipient of theIndia Shining Star CSRAwardfor the exceptional work it has done in the Automobile Sector.

    Mahindra Finance won the award for"Best in Corporate Social ResponsibilityPractice

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    Mahindra and Mahindra received prestigiousAnnual PRCI(Public RelationsCouncil of India) Awards under 3 categories:

    Corporate Brochure- Lifeline Express -Silver Award Newsletter(Tabloid) - Esops Digest -Bronze Award Corporate Film- Documentary film on Bihar Flood Rehabilitation at

    Pattori -Bronze Award

    2011:

    Anand Mahindra receives Business Leader of the Year Award at AsianAwards 2011 held in London

    Mahindra Excellenc in Theatre Awards kicks off in the city Mahindra partners Zee News for India Agri Awards 2011 Mahindra honours Indian farmers at the first Mahindra Samriddhi India Agri

    Awards 2011

    Mahindra Group wins a record 9 awards at the annual ABCI awards nite2010:

    Mahindra Excellence in Theatre Awards Celebrates its 5th AnniversaryAbout Farm Equipment Manufacturers leaders in India. Poised to take on the world.

    For over two decades, Mahindra Tractors is the undisputed leader of the Indian tractor

    market, which is the largest tractor market in the world. A division of over US$ 6

    billion conglomerate, Mahindra & Mahindra, we began as a joint venture with

    International Harvester. And with that began a new era in power, control and

    reliability in farm equipment manufacturing.

    Today, with the largest manufacturing set up in India, Mahindra Tractors is among the

    top three players in the global market. And as we step into the 27th year of excellence,

    we continue on our journey of cultivating golden harvests across the globe. Mahindra

    Tractors conferred with the global honour.

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    In the year 2003, Mahindra Tractors bagged the Deming Prize, a global honour for

    quality practices. Three years later, the company was eligible to qualify for the Japan

    Quality Medal, the highest honour for excellence in Total Quality Management

    practices. In 2007, Mahindra Tractors became one of the 20 companies worldwide to

    receive this rare honour. Till date, we are the only tractor company in the world to bag

    this prestigious award.

    Mahindra Tractors goes global.

    Mahindra Tractors have reached all four corners of the world. And wherever we went,

    weve proved ourselves nothing less than thebest. That explains the great demand for

    Mahindra tractors across the United States, Australia, Brazil, Turkey, South Africa &Syria etc among many more.

    In the US market, Mahindra USA, a subsidiary company of Mahindra tractors, sells

    more than 10,000 tractors annually. A nationwide network of over 300 dealers, total

    product support and prompt after sales service ensure that every tractor functions for

    years without any hassles.

    Another big leap took us past the Great Wall of China. We acquired Jiangling MotorCo., to form Mahindra China Tractor Company Ltd. (MCTCL). Started operation

    with Jiangsu Yueda Yancheng Tractor Manufacturing Co. in the year 2008 & formed

    MYYTCL.The 18-35 HP tractors manufactured here cater to domestic as well as

    overseas markets.

    From China, we crossed the Pacific Ocean and entered the Australian farms.

    Assembled at Mahindra Australia, these tractors are sold all over the Australian

    continent. The variety includes a range of 2WD and 4WD compact tractors (20-30 HP

    range) and utility tractor models (45-85 HP range) along with attachments like loaders

    and mowers. These attachments can also be put to multiple uses with utmost

    reliability and ease.

    Heading eastwards from Australia, we entered the European continent and launched

    Mahindra Tractors at the Novi Sad fair in May 2005. Today, we have a significant

    presence in Turkey, Macedonia and Serbia.

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    In the massive African continent, we have already spread across 20 countries that

    include Angola, Tchad, Democratic Republic of Congo, Mali, Morocco, Nigeria,

    Sudan, The Gambia, Zambia, Egypt, Algeria, Ghana, Niger, Uganda, Tanzania,

    Mallawi, Mozambique, Zimbabwe, Botswana & South Africa. Besides that we have

    set up assembly plants in Ghana, The Gambia, Nigeria Mali & Tchad, which were

    technically guided and commissioned along with our channel partners in these

    countries. And it wont be too long before our brand of red tractors are found across

    the rest of the African continent.

    But the journey doesnt end here. We look forward to tapping the remo test farms of

    the globe and continue to cultivate countless smiles.

    Various products of Mahindra & Mahindra available in this showroom are:

    Tractors, Autos, and other Agricultural implements.

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    Models in Tractors

    MAHINDRA 275 DI

    BHOOMIPUTRA - 265 Dl

    BHOOMIPUTRA - 275 DI

    BHOOMIPUTRA - 475 DI

    BHOOMIPUTRA - 575 DI

    SARPANCH - 265 DI

    SARPANCH - 275 DI

    SARPANCH - 475 DI

    SARPANCH - 575DI

    ARJUN - 605 DI

    ARJUN - ULTRA

    ARJUN - CRPTO

    Others agricultural implements available in Panchasheel Enterprises are:

    Disk plough, Cultivators, Harvesters, Spring cultivators etc.

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    MAHINDRA TRACTORS - MODELS

    NBP SERIES

    MODEL : 235 DI ENGINE HP: 24 HP

    This single cylinder air cooled tractor is tough, economical and reliable. With

    8 forwards speeds and maximum road speed of 30 Km per hour, these tractors are

    especially suitable for road operations as well.

    MODEL : 245 DI ENGINE HP: 27 HP

    This particular line of tractors is tough, economical and reliable. With 8

    forwards speeds and maximum road speed of 30 Km per hour, these tractors are

    especially suitable for road operations as well.

    MODEL : 275 DI ENGINE HP: 39 HP

    This particular line of tractors is tough, economical and reliable. With 8

    forwards speeds and maximum road speed of 30 Km per hour, these tractors are

    especially suitable for road operations as well.

    MODEL : 475 DI ENGINE HP: 42 HP

    This particular line of tractors is tough, economical and reliable. With 8

    forwards speeds and maximum road speed of 30 Km per hour, these tractors are

    especially suitable for road operations as well.

    MODEL : 575 DI ENGINE HP: 45 HP

    This particular line of tractors is tough, economical and reliable. With 8

    forwards speeds and maximum road speed of 30 Km per hour, these tractors are

    especially suitable for road operations as well.

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    MODEL : 585 DI ENGINE HP: 50 HP

    This particular line of tractors is tough, economical and reliable. With 8

    forwards speeds and maximum road speed of 30 Km per hour, these tractors are

    especially suitable for road operations as well.

    NST SERIES

    MODEL : 265 DI ENGINE HP: 32 HP

    A complete package of a large capacity engine, heavy-duty transmission, high

    lift capacity hydraulics and a very robust cast iron chassis. These machines perfectly

    suit almost all kinds of farming operations ranging from basic chores to commerciallandscaping.

    MODEL : 275 DI ENGINE HP: 39 HP

    A complete package of a large capacity engine, heavy-duty transmission, high

    lift capacity hydraulics and a very robust cast iron chassis. These machines perfectly

    suit almost all kinds of farming operations ranging from basic chores to commercial

    landscaping.

    MODEL : 475 DI ENGINE HP: 42 HP

    A complete package of a large capacity engine, heavy-duty transmission, high

    lift capacity hydraulics and a very robust cast iron chassis. These machines perfectly

    suit almost all kinds of farming operations ranging from basic chores to commercial

    landscaping.

    MODEL : 575 DI ENGINE HP: 45 HP

    A complete package of a large capacity engine, heavy-duty transmission, high

    lift capacity hydraulics and a very robust cast iron chassis. These machines perfectly

    suit almost all kinds of farming operations ranging from basic chores to commercial

    landscaping.

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    MODEL : 595 DI ENGINE HP: 52 HP

    A complete package of a large capacity engine, heavy-duty transmission, high

    lift capacity hydraulics and a very robust cast iron chassis. These machines perfectly

    suit almost all kinds of farming operations ranging from basic chores to commercial

    landscaping.

    MODEL : 585 DI ENGINE HP: 50 HP

    A complete package of a large capacity engine, heavy-duty transmission, high

    lift capacity hydraulics and a very robust cast iron chassis. These machines perfectly

    suit almost all kinds of farming operations ranging from basic chores to commercial

    landscaping.

    Ultra SERIES

    MODEL : 445 DI ENGINE HP: 42 HP

    These tough and reliable tractors are designed to perform multiple tasks and

    take on the rigors of work with ease. They specialise in all kinds of farmingoperations, ranging from secondary tillage to crop protection and mowing.

    MODEL : 555 DI ENGINE HP: 52 HP

    These tough and reliable tractors are designed to perform multiple tasks and

    take on the rigors of work with ease. They specialise in all kinds of farming

    operations, ranging from secondary tillage to crop protection and mowing.

    MODEL : 605 DI ENGINE HP: 59 HP

    These tough and reliable tractors are designed to perform multiple tasks and

    take on the rigors of work with ease. They specialise in all kinds of farming

    operations, ranging from secondary tillage to crop protection and mowing.