Capabilities PBS Nov 2016

Capabilities Presentation Prepared For Our Clients

Nov 2016

Who Are We“We Are Perfectionists Who Want to Improve Your Brand”

Discover Your Brand PotentialTM

Who we are

We are strategic branding and packaging retail experts concentrating on your Private Brand. We don’t work on national brands.

We each have over 20 years experience and over 10 years of exclusive industry expertise creating and executing private brands for retailers and suppliers that support retail brands.

Our focus and commitment is to create and elevate your Private Brand so it resonates with the consumer and gets purchased over everything else.

Consumer Centric

Strategic Partners

Researchers

Great Planners

Passionate

Collaborative+

Experienced

Polite Talkers

Creative

We Are

Innovative

What We DoPrivate Brands, Control Brands and More


Building lifestyle brands that innovate — not replicate —and maximize your marketplace

Starting now the future of private brands is about building loyalty. It’s about creating unique brands consumers will buy because they can’t get the brand anywhere else. It’s about innovation, not replication of the national brand. It’s about creating total lifestyle brands that span multiple categories in a way national brands can’t. It’s about redefining your marketplace.

We call this the PrivateBrand Solution.

Our Services• Brand Strategy• Channel Studies• Brand Architecture Guidelines• Shopper Marketing and Launch Strategies• Custom Category Exploration• Initial SKU Creative Design• 3D Packaging Renderings and Comp Creation• Line Extension SKU Execution• NLEA Transition Production Experts

And more…

How We Build Your Brand Our Four Phase Approach


Collaboration: At PrivateBrand Solution client collaboration is our key differentiator as we believe you know your customer best and the direction you wish to take your brand. We work with your teams to understand your brand goals and together focus on solutions to bring the best ideas to life. We know that our collaborative approach will be thought provoking and in the end you will be happy with the results.

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Phase 1:

Collaboration

Phase 2:

Market Research: We pride ourselves on our broad market knowledge base as well as our ability to attack new categories and flush out innovative strategic approaches.

We conduct a deep dive into the marketplace including your target consumers and competitors and see how your brand can fit into the overall retail landscape.

Next we well perform a visual analysis of the category by channel so you see what we see and provide rationales for our direction.

In short PrivateBrand Solution will analyze categories, competitors, brands, consumers, social media, and the latest industry information to map out a visual direction to take your brand to the next level.

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Market Research

Design: There is nothing more exciting than creating your brand utilizing our process and we believe that our team of senior award winning designers at PrivateBrand Solution does it best.

In the design phase we visually define what is possible and walk your team through all aspects of our thinking.

We stretch the imagination and the final result is something we know you will love as we will deliver amazing results at shelf.

After all design is truly great when it delivers an amazing ROI along with making people Stop, Stare and Buy.

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Phase 3:

Great Design

Consumer Engagement: At Shelf Marketing, Front of Store Campaigns, In-Store POP, Micro Sites, Brand Sheets, we do it all. At PrivateBrand Solution bringing the final product to life through shopper marketing as well as internal marketing will assist in your brand’s success.

Utilizing our team of high level strategy solutions designers with amazing graphic and campaign skills, we will take your brand to new heights and launch your brand with conviction. .

Phase 4:

Customer Engagement

Our Core Servisesand how we work


Brand Creative

Sometimes you have a great product or technology and it needs a brand architecture, a voice and a marketing platform to help it grow into a reality.

You have an idea of where you want to go but little else and you need an experienced agency that wont break the bank.

Enter PrivateBrand Solution and our team of great brand creators and channel marketers. We will map out a comprehensive plan for your brand’s success and take you step by step utilizing everything from our custom name generation process, to brand creation to marketing launch solutions.

We promise to show you what is possible and to support you every step of the way including through retail meeting preparation so its like having us by your side helping your brand achieve great success.

Brand Innovators:

Line Extension Services

Our team has created and executed total store encompassing brands for over 10 years.

From control brands to banner brands this team has the experience and brand guardianship expertise to manage your brand.

Our secret is our design directors. They know how to create brands that will be effective across multiple categories and they art direct the line extension through the production process to ensure brand guardianship.

So even when we use production designers or pre-media resources abroad our design directors sign off on every sku and in a lot of cases design these themselves so your brand can be the best it can be while saving on the cost of design.

Great Design, Speed and Fantastic Prices:

Shopper Marketing

When we create a brand we want to shout its virtues from the highest mountain top but in reality from 2 - 4 feet in a store is probably best.

We are lucky to have shopper marketing experts who are Store Brand Savants, Super Designers and some who were even Retailers so we know brands and how to reach your brand’s target audience up close.

At the store level, through social media level and via a micro site our team will design the right solution for your brand’s consumer engagement.

We even will help you get to the show on time with custom sell sheets and catalog solutions.

Look At Me, Coming Soon, Pick Me Up!

The NLEA transition is here and we want you to know that PrivateBrand Solution can help.

We are experts in production and compliance and we can take the confusion out of redesigning your packages to fit into the new NLEA rules.

Did I say redesign? I did because it may seem like only the back of pack will be changed but we have tested a lot of categories and there is a bit more to it so you will need a team that can do it all.

What We Know:• New FDA nutritional labeling changes have been approved, • Companies are worried about COST and getting it all completed in time. • The sheer volume of items that are going to have to be changed will be an operational

challenge even for your traditional large churn production to prepress agencies. • Many will choose this time to reformulate or even redesign. Will that be you?• Suppliers and Retailers are aware but are they prepared

NLEA Transition Specialists

Here are a few questions as we approach the compliance date:• Where are your assets? • Who owns your assets? • Where is your photography located?• Who has all of your nutritional information• Who is your prepress partner? • Who can I call for help!

Let PrivateBrand Solution be your NLEA transition partner!

It’s all a Blur

Flexible Process - Great ResultsWe pride ourselves in creating flexible operational solutions for each client utilizing the latest cloud based tools as no one process fits all business needs. We believe in total transparency so we created a system where the client team’s have high level collaborative licenses and has access to it all.

We have a few options we utilize to support project needs as we are just as much at home creating that amazing unique brand that enters into new uncharted territory as we are creating store brands with a robust sku count.

Large Account Tools: “Box For Business” is a great all purpose joint shared project sever as parties will have comprehensive access through a limited number of managed licenses while having unlimited 3rd party secure supplier access. Through this secure cloud based system we are able to do everything from spec collection, to artwork proofing of a file through version management and even final artwork DAM asset storage if required.

Finally we will store all status notes and project timelines on our server solution as well so at anytime clients may get the latest updated version on their project status by job.

Individual Brand Projects: Smaller branding projects on the other hand require a different approach and in those cases Dropbox has an extremely easy interface with project folder sharing capabilities.

Optional Tools:GoToMeeting and proofHQ can be added to our client tools if the business communication needs demand.

SecureCollaborative

Proof VersioningUnlimited Storage

DAM Metadata Searchable

Optional Tools

Recommended Large Account Tools

So WhyPrivateBrand Solution?


Because now you can have it all when you were always told it could not be done…

On-point Strategy, Great Creative and Fast Execution — all at a price that’s as reasonable as we are.


Food Glorious FoodCase Studies


We were asked to look into the future of what a “Clean Label” private brand could be.

We proposed that brands are no longer good, better best or even just simply Organic. Today brands should really be the best they can be under one strong brand identity.

The result of the team’s efforts was indeed innovative. They showed how a flexible approach is needed in today’s evolving grocery world.

2 Distinct Brands 2 Distinct Messages

Redefining a “Clean Label” Approach

One Strong Brand Two Clear Messages

“Discover Your Brand Potential”

Redefining Clean Label

We were asked to create a new way to look at Super Food powders and complimentary products. The end consumer was an everyday consumer where eating right and supplements were now making its way into there everyday diet. We started from scratch and the results well are just “Super”.

Super Food Is Food!

Super Food for Everyone

Simple Yet Effective

A Natural Approach

Good Health - Good Food

Beauty Inside and Out Case Studies


We designed a series of looks to take you to the beach “Naturally”.

Coming to a beach near you and only from Walmart!

Sometimes categories evolve and what once met industry standards no longer does. This was the case with the Safe Harbor sun care line. The original design did not speak to the targeted millennial consumer and was not viewed as authentic. The brand needed to be more engaging so we were called in for a “Brand Evolution”

Before

PBS After

A Millinial Brand Evolution

Hello Sun Naturally

We were asked to evolve a Teeth Whiting System from on-line only to an in-store retail solution. The brand structure was there it just had to be evolved to stand out on shelf against the industry leaders while brightening up its technological on pack communicating differences. The results made everyone smile.

A Brighter Smile

Designing an Easy Step by Step Approach for Great Results

Technology Shown Clearly Yet Beautifully

Product Communication and a Winning Smile

Smile So Bright

A New Technology in Hair Growth is big news but how should you separate yourself from the pack so not to be confused with traditional minoxidil. We looked to provide a look and feel that hit the core consumer’s needs.

Lots of Options were looked at and these are our favorites.

Renew - Regrow - Restyle

Three Approaches To Salon Hair Regrowth

Men’s Grooming Growth Regiment Hair Beautifully Restored

Salon Results

Regain Your Confidence

In house design departments are great but sometimes they need assistance translating a great idea. This was the case with as probiotic series that we were asked to assist on.

The foundation was there and we used what they had provided on the lead sku to flush out the rest of the line.

Probiotic by Color

Multiple Options Provided For Discussion

What If Solutions: Graphically Flushed Out

Full Panel Design

Stand Outs On Shelf

Sometimes clients try and get great brand results by using a designer who is just not up to the task.

The results require the work to be redone and we are more than happy to help as we did on this face

cleansing program called Desert Fusion.

Supplier Before

PBS After

Designing to a Better Location

Designing to a Location

This was a skin care line that PBS was asked to create. Time was of the essence and so we chose to work with our team abroad. By finalizing a finished concept and providing art direction we were able to save time, and resources.

Skin Care

Finished Line

Art Direction

Designing to a logo

We were fortunate to get a new fun project that goes outside our normal comfort zone.

The category was feminine lubricants and the supplier had done a great job compiling the research for this category as well as the ability to produce multiple formulas to meet the end consumer’s needs.

What they were missing however was the control brands that met their research findings.

New Categories for Store Brands

Creating Design With Purpose

2015%Emilia%Personal%Care%Inc.%%All%Rights%Reserved

Personal Lubricant / Feminine Mystique/ Moments • Concept A

Millennials Adventurous Side

Through Name Generation

Igniting Expression Through Copywriting

Emerging Categories

Hair Regrowth is a big business at the drug channel and only a control brand will do to compete against the top tier players. We were asked to provide our take on this emerging category so we took a “Ultra Beauty” approach to help grow the bottom line.

Beautiful BrandBeautiful Hair

Fashion Forward Cookware Case Study


The entire program consisted of multiple items and was

designed, and sourced by our team both here and abroad

PBS was asked to expand the product category for a well known housewares brand. They wanted to play off their cutlery successes which appealed to the millennial consumer starting out and to capitalize on their buying power as they moved into their first apartments. We saw the immediate potential of this brand and not only provided a cradle to launch solution for new categories but updated the TOMODACHI brand packaging architecture for all their offerings to follow.

We followed this with creating products and designs for other brands as well.

PBS After

Expanding and Updating Your Kitchen

3D Renderings

Photography and Renderings

Bringing Brands To LifeShopper Marketing Case Studies


A QuicFix Success!

BOV solution had a great technology but needed an even greater marketing strategy and packaging identity. We gave them the benefit of our experience and designed, the brand, the marketing materials and created their placement strategy.

Our marketing campaigns were geared toward the millennial consumer and they have gained entry to multiple retailers in 2016.

From Gas Bar to Microsite “The quickest way to the retail floor is literally on it!”

Concept A1 Coffee Recovery

Concept B Coffee To Go

Concept C1 Coffee Break

Concept C Coffee Break

We were asked to create a unique website approach for a retail luxury analyst. We saw high end luxury branded ready-to-wear as our inspiration and we took an international omni channel viewpoint to communicate the trends.

Mapping Out Luxury Results on the Web

All information and designs shown is proprietary to PBS

Luxurious Web Site

Creating a beauty brand based on a new science is a great enjoyable challenge. We were given the task of creating a serum brand based on bovine colostrum

After an extensive name generation search “nevani” was born and we proceeded to create a brand for the international consumer.

Blinding Beauty with Science

All information and designs shown is proprietary to PBS

Chris Maniglia President!PrivateBrand!Solu0on!LLC!

118!Hendrie!Ave!Riverside!Ct!06878!

914!325A2505!

[email protected]!

www.privatebrandsolu0on.com!

Contact UsTo Discover Your Brand Potential

Thank You


Capabilities PBS Nov 2016

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Transcript of Capabilities PBS Nov 2016