Canonon Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of Canon Twitter

Canon: Social Media Report

This report looks at how

Canonperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Canon IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,333,765 43,197 3.35% IndiaMostly Young, Male and

Single

Canon India

Engagement Score Total Fan Posts

419 995

Total Posts Brand Response Rate

82 7.24%

Total Likes Avg. Reply Time

303,905 18 hrs, 52 mins

Total Comments General Sentiment

2,650 Neutral

Total Shares

3,201

BRAND POSTS FAN POSTS

Brand Overview

1,260K

1,270K

1,280K

1,290K

1,300K

1,310K

1,320K

1,330K

1,340K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

1,333,765

New Fans

43,197

Engagement

0

250

500

750

1,000

1,250

Canon India had an average engagement score of 419 and a highest of 1000.

Community Analysis

Canon India fans are mostly Young, Male and Single Canon India fans are largely from India followed by

Bangladesh.

Fan Demographics Distribution of Fans

84%

16%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

India

Bangladesh

Pakistan

United States

United Arab Emirates

Egypt

Saudi Arabia

Morocco

Turkey

Bulgaria

0

1

1

2

2

3

3

4

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

photography 16

Photograph 10

EOS 9

Courtesy 8

cool prizes 7

46%

54%

Brand Participation Brand Non Participation

96%

0%

4%

Posititve Negative Neutral

Brand Posts - Engagement

Canon India responded to 38 conversations generated by the

82 Posts they published.

Canon India receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

19-OCT-15, MON 6:14AM

Announcing the Launch of #PujowithCanon!

Capture the best photographs and share at http://j.mp/pujo ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 159,995 881 548 Positive

09-NOV-15, MON 8:00AM

Diwali is about light, hope and happiness

and nothing brings all these together like a

“diya”. Captu ..

13-OCT-15, TUE 5:34AM

Love #photography? In #Delhi? Sign up

for official Canon Pujo #Photowalk with

our Photo Mentor, Rohi ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

964 22,571 245 200 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

943 20,707 110 93 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70 80

0 100 200 300 400 500

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

CANON India

Canon PIXMA

471

SHARE 175

Canon 146

Shutter speed 1 144

www.archnasingh.co

m

www.facebook.com/a

rc

142

User Posts

0

5

10

15

20

25

30

35

40

45

50

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Canon India responded to 72 conversations generated by the

995 Posts fans published.

Canon India appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

7%

93%

Brand Participation Brand Non Participation

44%

3%

53%

Posititve Negative Neutral

Analysis of

Canon IndiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

20,665 1,207 6.20% India

Canon India@Canon_India

Engagement Score

621

Total Proactive Tweets

143

Replies Total

99

Favorites Total

1,094

Total Mention

10,212

Total Retweets

2,485

Response Rate (%)

0.88%

Average Reply Time (mins)

1588

BRAND TWEETS USER TWEETS

Brand Overview

19K

19K

19K

19K

20K

20K

20K

20K

20K

21K

21K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

20,665

New Followers

1,207

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Followee Growth

Total Followees

128

New Followees

12

Engagement

0

250

500

750

1,000

1,250

Canon India had an average engagement score of 621 and a highest of 998.

0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

143 0

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120

0 100 200 300 400 500 600 700 800 900

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30

0 2000 4000 6000 8000 10000 12000 14000

#twogoodtogether*

#contest*

#photography*

#eksebhaledo*

#pujowithcanon

#delhi*

#canon*

#photomarathon

#review*

#craziest*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

1000

2000

3000

4000

5000

6000

7000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

twogoodtogether contest photography eksebhaledo pujowithcanon

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#canon*

#craziest*

#twogoodtogether*

#eksebhaledo*

#contest*

#pujowithcanon

#photomarathon

#review*

#photography*

#delhi*

Engagement Score

Hashtags - Engagement

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

5

10

15

20

25

30

35

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

1000

2000

3000

4000

5000

6000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

500

1000

1500

2000

2500

3000

3500

4000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 2,485

-200

0

200

400

600

800

1,000

1,200

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 10,212

-1,000

0

1,000

2,000

3,000

4,000

5,000

6,000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Canon USA Imaging 148,709 1

Real_Bengal_Tiger 148,367 33

Mystic Guru 143,876 41

Sujay Koner 106,573 20

The Quint 98,336 1

TOP 5 INFLUENCERS

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