Samsung India Social Media Analysis Q4 2015

Samsung Indiaon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Samsung Twitter

Samsung: Social Media Report

This report looks at how

Samsung Indiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Samsung IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

4,633,343 10,662 .23% IndiaMostly Young, Male and

Single

Samsung India

Engagement Score Total Fan Posts

51 1,560

Total Posts Brand Response Rate

181 51.73%

Total Likes Avg. Reply Time

83,656 2 days, 8 hrs, 5 mins

Total Comments General Sentiment

3,425 Neutral

Total Shares

10,298

BRAND POSTS FAN POSTS

Brand Overview

4,616K

4,618K

4,620K

4,622K

4,624K

4,626K

4,628K

4,630K

4,632K

4,634K

4,636K

4,638K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

4,633,343

New Fans

10,662

Engagement

0

250

500

750

1,000

Samsung India had an average engagement score of 51 and a highest of 841.

Community Analysis

Samsung India fans are mostly Young, Male and Single Samsung India fans are largely from India followed by Egypt.

Fan Demographics Distribution of Fans

82%

18%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

India

Egypt

Pakistan

Bangladesh

United States

United Arab Emirates

Saudi Arabia

Nepal

Philippines

Congo

0

1

2

3

4

5

6


Brand Posts

Top keywords used Frequency

Samsung 71

BringHomeHappiness 42

SmartUtsav 19

MicrowaveOven 15

festive season 15

72%

28%

Brand Participation Brand Non Participation

56%27%

17%

Posititve Negative Neutral

Brand Posts - Engagement

Samsung India responded to 130 conversations generated by

the 181 Posts they published.

Samsung India receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200

0 100 200 300 400 500 600

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

days 304

time 300

Samsung India 298

customer 244

company 232

User Posts

0

5

10

15

20

25

30

35

40

45

50

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Samsung India responded to 807 conversations generated by

the 1,560 Posts fans published.

Samsung India appears to participate more when Fan

conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

52%

48%

Brand Participation Brand Non Participation

25%

27%

48%

Posititve Negative Neutral

Campaign Intel

0 1 2 3 4 5 6 7 8 9 10

0 2 4 6 8 10 12

#GearS2

#TheNextGalaxy

#SamsungDelights

Number of Posts

Engagement Score


This is the performance of a selection of Samsung India campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

Samsung IndiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

75,420 8,410 12.55% India

Samsung India@Samsung_IN

Engagement Score

325

Total Proactive Tweets

238

Retweets Total

4

Replies Total

493

Favorites Total

15,339

Total Mention

2,407

Total Retweets

5,253

Response Rate (%)

19.65%

Average Reply Time (mins)

3479

Most Engaging

#Celebrating20Years

Most Recent

#Celebrating20Years

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

62K

64K

66K

68K

70K

72K

74K

76K

78K


Follower Growth

Total Followers

75,420

New Followers

8,410

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

130

Engagement

0

250

500

750

1,000

1,250

Samsung India had an average engagement score of 325 and a highest of 987.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

238 4

#Samsung #Celebrating20Years Offers

on Samsung Tabs & smartphones.

Avail in 20 easy EMIs. https://t..

14-Dec-15, Mon 12:18AM

ENGMT. FAV. REPLIES RETWEETS

1,000 2,630 75 741

Top Engaging Tweets

#Samsung #Celebrating20Years One

time screen replacement for 1 year

on #Galaxy smartphones. https:/..

#Samsung #Celebrating20Years with

20days of exciting offers, 20EMIs

on Galaxy #Smartphones. https:/..

13-Dec-15, Sun 10:42AM


1,000 3,253 95 649

12-Dec-15, Sat 04:36AM


997 1,016 23 338

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/Samsung_IN/status/676270099100078081



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250

0 50 100 150 200 250 300 350 400

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70

0 500 1000 1500 2000 2500 3000 3500 4000

#samsung*

#celebrating20years*

#bringhomehappiness*

#smartutsav

#galaxy*

#samsungsmartutsav*

#smartphones*

#samsungcurvedtv*

#galaxytabe*

#washingmachine*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

300

350

400

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

samsung celebrating20years bringhomehappiness smartutsav galaxy

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#galaxytabe*

#bringhomehappiness*

#celebrating20years*

#smartutsav

#smartphones*

#samsungcurvedtv*

#washingmachine*

#samsung*

#samsungsmartutsav*

#galaxy*

Engagement Score

Hashtags - Engagement

Average Response Rate : 19.65%

0

10

20

30

40

50

60

70

80

90

100

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

350

400

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

50

100

150

200

250

300

350

400

450

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 5,253

-200

0

200

400

600

800

1,000

1,200


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 2,407

-20

0

20

40

60

80

100


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Samsung Mobile India 295,448 2

Samsung Electronics 224,299 2

Andromo App Maker 57,409 2

CII 54,253 2

iGyaan 36,012 1

TOP 5 INFLUENCERS

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Samsung India Social Media Analysis Q4 2015

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Transcript of Samsung India Social Media Analysis Q4 2015