Discovery Channel India Social Media Analysis Q4 2015

Discovery Indiaon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Discovery Channel FB

Discovery Channel: Social Media Report

This report looks at how

Discovery Channel Indiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Discovery Channel IndiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

7,647,564 178,290 2.39% IndiaMostly Young, Male and

Single

Discovery Channel India

Engagement Score Total Fan Posts

124 943

Total Posts Brand Response Rate

311 0.95%

Total Likes Avg. Reply Time

716,951 19 hrs, 10 mins

Total Comments General Sentiment

15,603 Neutral

Total Shares

50,788

BRAND POSTS FAN POSTS

Brand Overview

7,350K

7,400K

7,450K

7,500K

7,550K

7,600K

7,650K

7,700K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

7,647,564

New Fans

178,290

Engagement

0

250

500

750

Discovery Channel India had an average engagement score of 124 and a highest of 660.

Community Analysis

Discovery Channel India fans are mostly Young, Male and Single

Discovery Channel India fans are largely from India followed by Bangladesh.

Fan Demographics Distribution of Fans

81%

19%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

India

Bangladesh

Pakistan

United States

Mexico

Philippines

Brazil

Nepal

Myanmar

Germany

0

1

2

3

4

5

6

7

8


Brand Posts

Top keywords used Frequency

Discovery Channel

India

63

story 29

9PM 29

Hrithik Roshan 28

RacingExtinction 24

10%

90%

Brand Participation Brand Non Participation

91%

3%6%

Posititve Negative Neutral

Brand Posts - Engagement

Discovery Channel India responded to 32 conversations generated by the 311 Posts they published.

Discovery Channel India receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

14-OCT-15, WED 3:00PM

The Rakotz Bridge in Kromlauer Park dates back to 1860s.

Its high canopy and reflection in the water ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

998 107,328 775 8,328 Positive

17-DEC-15, THU 10:55PM

For the first time ever the Commander in Chief becomes second in command.

Running Wild With Bear Gr ..

15-DEC-15, TUE 7:30AM

Celebrities will be pushed to their physical and emotional limits but will they stay up to the expec ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

874 12,572 484 5,111 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

720 33,609 349 534 Positive

NO IMAGE

NO IMAGE

NO IMAGE

http://www.facebook.com/417921431601111/posts/964743916918857



Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200 250 300

0 20 40 60 80 100 120 140

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40 50 60

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequenc

y

Discovery Channel

India

410

Hrithik Roshan 82

HRX Heroes 67

repeat telecast 44

Karan Joshi 31

User Posts

0

5

10

15

20

25

30

35

40

45

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Discovery Channel India responded to 9 conversations generated by the 943 Posts fans published.

Discovery Channel India appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

1%

99%

Brand Participation Brand Non Participation

38%

5%

57%

Posititve Negative Neutral

Analysis of

Discovery Channel IndiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

12,764 2,190 20.71% India

Discovery Channel India@DiscoveryIN

Engagement Score

494

Total Proactive Tweets

399

Retweets Total

123

Replies Total

146

Favorites Total

5,440

Total Mention

1,209

Total Retweets

4,235

Response Rate (%)

10.01%

Average Reply Time (mins)

369

BRAND TWEETS USER TWEETS

Brand Overview

0K

2K

4K

6K

8K

10K

12K

14K


Follower Growth

Total Followers

12,764

New Followers

2,190

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

94

New Followees

1

Engagement

0

250

500

750

1,000

1,250

Discovery Channel India had an average engagement score of 494 and a highest of 1,000.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

399 123

Check out this inspiring quote by @iHrithik & watch incredible

stories of heroes on HRX Heroes with..

31-Oct-15, Sat 03:30AM

ENGMT. FAV. REPLIES RETWEETS

1,000 905 35 316

Top Engaging Tweets

Watch how real heroes fought problems to emerge as

champions on HRX Heroes from 2nd Nov at 9 pm wit..

This iconic marine mammal could soon be gone. It's time we save them by keeping our oceans clean. #..

30-Oct-15, Fri 02:37AM


1,000 1,053 49 378

23-Nov-15, Mon 12:09PM


996 76 3 92

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/DiscoveryIN/status/660358096938733568



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300

0 100 200 300 400 500 600 700 800

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 10 20 30 40 50 60 70 80 90 100

0 100 200 300 400 500 600

#hrxheroes*

#racingextinction*

#startwith1thing*

#mumbailocalin140

#jaiho*

#goindiaodisha*

#contest*

#mumbairailway*

#odisha*

#runningwild*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

300

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

hrxheroes racingextinction startwith1thing mumbailocalin140 jaiho

Spread of Hashtags by day

0 100 200 300 400 500 600 700 800 900

#mumbairailway*

#jaiho*

#hrxheroes*

#contest*

#goindiaodisha*

#startwith1thing*

#runningwild*

#mumbailocalin140

#odisha*

#racingextinction*

Engagement Score

Hashtags - Engagement

Average Response Rate : 10.01%

0

20

40

60

80

100

120

140

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 6 hours 9 minutes

0

1000

2000

3000

4000

5000

6000

7000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

20

40

60

80

100

120

140

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

50

100

150

200

250

300

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

20

40

60

80

100

120

140

160

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 4,235

-50

0

50

100

150

200

250

300

350

400

450


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 1,209

-20

0

20

40

60

80

100

120

140


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Hrithik Roshan 13,163,047 7

Bear Grylls 1,265,914 6

Bollywood Hungama 336,142 1

Tiger Shroff 244,785 1

TLC India 242,222 2

TOP 5 INFLUENCERS

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Discovery Channel India Social Media Analysis Q4 2015

Social Media

Transcript of Discovery Channel India Social Media Analysis Q4 2015