Colorado Leads Businesswoman find sucessful alternative to old
BusinessWoman August 2014
-
Upload
on-line-publishers-inc -
Category
Documents
-
view
213 -
download
0
description
Transcript of BusinessWoman August 2014
3
4 LETTER FROM THE EDITOR
7 THE TOP 5 BUSINESSWOMEN COMMUNICATORS
An executive communications coach’s list.
9 A NEW PERSPECTIVE ON 10 PERSONAL LIMITATIONS
How they impact women in business and tips to break free.
11 EFFECTIVE LEADERSHIP HELPS EMPLOYEES STAY MOTIVATED
Guidelines for being an inspirational leader.
13 TAKE A BREAK, RELAX, AND RECHARGE
Weekend getaways in N.J., Va., and Md..
16 REAL SOLUTIONS TO COMMON LEG AND FOOT PROBLEMS
Plus doctor-recommended solutions to get them into tiptop shape.
20 YOUR VISION IS YOUR WINDOW TO THE WORLD
Common eye conditions and how you can treat them.
22 WOMEN TO WATCH
New hires and promotions.
22 ACHIEVEMENTS & APPLAUSE
Awards and accomplishments.
23 MEET AND GREET
Regional networking events and meetings.
WHAT’SInside
5 COVER STORY
Sherry Christian loves the
television industry and has a
passion for the work she does. The
advice a colleague once gave
Christian is always in the back of
her mind—to make sure you
remember what is important in
life and to enjoy it. Although she
already has a full agenda with her
family and work, Christian still
makes time to be involved in her
community.
Cover story photographs courtesy of Debra Schell Photography.
BusinessWomanPA.com | August 2014 ~
Working at the intersection of science and art,
Dr. Lucía Murphy, a.k.a. "DoctorMurph," can design
a pathway for your masterful leadership that is
uniquely your own. Combining peer-reviewed
research with targeted applications, your
leadership skills will shine in measurable and
meaningful ways.
DoctorMurph is an author, designer, and
leadership development expert who has
appeared on television, radio, and
broadcasts. She is ready to help you
make your vision a powerful and
profitable success.
Dr. Lucía C.R. Murphy
717.892.2001
TheLeadershipArchitectGroup.com
With over 10 years of media buying experience, we work hard on our customers’ behalf
to ensure that their advertising budgets are being used to the most efficient and
effective standards possible.
www.MonarchMediaSolutions.com
We specialize in research, analysis, planning and placement for all types of media:
Television, Cable, Radio, Outdoor, Print, and Digital Media.
Contact us today for a free media evaluation!
Call 717-458-3063 or email us at:
facebook.com/Monarchmediasolutions
ave you had an opportunity to relax and
get away this summer? I am looking
forward to the beach – sun, sand, and a
good book. Oh, and my family getting
together. My parents come down for a few
days and since my sons are older now, it’s
really special for my husband and me to be able to share
time with them all and make some new memories with
wives, girlfriends, and grandkids. I love it!
Haven’t had a chance to get away yet or
you can only take a long weekend? Check
out the three points of interest inside this
issue. Whatever you enjoy – history,
nature, art, water sports, shopping – you’ll
have a wonderful time exploring these
destinations. And they’re just a short drive
away.
In each issue of BusinessWoman, we
meet women who are an inspiration to
others. This month, Sherry Christian
shares how she got established in the
television industry. Twenty-eight years
later, she still has passion for what she does.
How are you developing in your career? Is there
anything that’s holding you back from climbing the ladder?
Sometimes it’s personal limitations. A local career
development consultant gives some excellent tips on how
to overcome some limitations women frequently perceive
in themselves.
To be a great leader you need to be a great
communicator. Read about five top businesswomen
communicators and the companies they lead. Find out how
they learned to be excellent communicators. Were they
born with the aptitude?
Our fall women’s events are just around the corner.
POWERLUNCH Capital Region has a very exciting keynote
speaker, Beth Caldwell. Her topic is, “Are You Getting Paid
What You’re Worth?” Too many of us don’t
recognize the value of our talents or give
ourselves enough credit for the expertise
we provide. See more information about it
on the back page of BusinessWoman and
register now to attend.
And our women’s expos aren’t to be
missed either. There is so much to do and
experience at the expos, from the
exhibitors and the demonstrations and
entertainment, to the fashion shows and
spa treatments. That’s why we named
the website agreatwaytospendmyday.com.
Mark your calendar now for these special
events designed just for you!
Member Of:
BusinessWoman is published monthly by On-Line Publishers, Inc.,
3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers,
Inc. 2014. All rights reserved. Reproduction or use without permission of editorial or
graphic content in any manner is strictly prohibited.
Views expressed in opinion stories, contributions, articles and letters are not
necessarily the views of the Publisher. The appearance of advertisements for products
or services does not constitute an endorsement of the particular product or service.
Although every effort is made to ensure factual information, BusinessWoman cannot be
held responsible for errors in contributors’ material, nor does the editorial material
necessarily reflect the opinions of the publisher. On-Line Publishers, Inc. reserves the
right to revise or reject any and all advertising.
Subscription information: $14 per year for home delivery of 12 monthly issues.
Subscribe online at www.BusinessWomanPA.com or call 717.285.1350.
August 2014
Vol. 11 - No. 8
omanWcareer ~ lifestyle ~ wellness ~ connections
B U S I N E S S
EDITOR’SNote
For advertising information:
717-285-1350 or
www.businesswomanpa.com
H
Christianne Rupp
Vice President and Managing Editor
~ August 2014 | BUSINESSWoman4
P R E S I D E N T A N D P U B L I S H E R
DONNA K. ANDERSON
E D I T O R I A L
Vice President and Managing Editor
CHRISTIANNE RUPP
Editor MEGAN JOYCE
Contributing Writers LESLIE FELDMAN
SYLVIA D. HEPLER
LYNDA HUDZICK
KATIE MARKEY MCLAUGHLIN
GAIL MCMEEKIN
MARILYN RINGO
ROCHELLE A. SHENK
A R T D E P A R T M E N T
Production Coordinator JANYS CUFFE
Production Artist RENEE MCWILLIAMS
P R I N T / O N L I N E S A L E S
Account Executives SHERRY BOLINGER
CHRISTINA CARDAMONE
ANGIE JACOBY
AMY KIEFFER
RANEE SHAUB MILLER
A D M I N I S T R A T I O N
Business Manager ELIZABETH DUVALL
Events Manager KIMBERLY SHAFFER
Project Coordinator LOREN GOCHNAUER
Sales & Event Coordinator EILEEN CULP
Business Interns MARIAH K. HAMMACHER
MOLLY KARL
REBECCA MILLS
A D V E R T I S I N G O F F I C E S
Corporate Office: 3912 ABEL DRIVE
COLUMBIA, PA 17512
PHONE 717.285.1350
FAX 717.285.1360
Chester County 610.675.6240
Cumberland & Dauphin County
717.770.0140
Lancaster, Lebanon & York County
717.285.1350
EE-mail: [email protected]
“
”
Women who seek to
be equal with men
lack ambition.
~Timothy Leary
Host Your Next Meeting @ YorKitchen
Corporate Retreats | Wine Tastings | Baby Showers | Client and Employee Appreciation Events
Visit YorKitchen.com for details
BusinessWomanPA.com | August 2014 ~
CA
REER
5
herry Christian, morn-
ing news anchor for
CBS 21 News ThisMorning, recalls a bit of
advice she once received from a
former news director by the name of
Tom Bell. It’s something that she tries
to keep in mind each day as she goes
about doing the job she loves.
“He told me that if you go to the
cemetery and look at the gravestones,
what do you see?” she said. “You see
‘loving mother,’ ‘devoted father,’ … you
don’t see ‘great news anchor’ or ‘I was
on TV.’ Keep in mind what is
important in life and make sure you
enjoy it.”
Christian grew up as a self-
described military brat and is grateful
for the chance she had to experience
life in the Philippines and many
locations throughout the United
States.
“Moving around helped expand my
mind and made me realize there’s so
much more beyond my backyard,” she
said. “I developed a ‘global community
mentality’ even before it became
popular. I hope that I pass that on to
my daughters.”
It was through her father’s
suggestion that Christian ended up
receiving a telecommunications
degree at the University of Florida. He
suggested she study journalism and
communications after she considered
dropping out.
“I originally went to college to
study veterinary medicine, but could
not ‘get’ chemistry,” she said. “I did not
have a backup plan, but my dad
steered me in that direction and the
rest is history. I would eventually get
jobs in Florence, S.C.; Baltimore, Md.;
Detroit, Mich.; and Harrisburg, Pa. So
you can say my childhood travels
prepared me for my profession.”
Christian has now been in the
television business for 28 years, having
gotten her first job in 1986. And
although she is a morning person, she
wasn’t always a morning anchor.
“I started out as a weekend
producer/reporter at WTXL-TV in
Tallahassee, Fla. It was a small
television market, but it was the best
start for me. I learned how an entire
television station operates. I was
promoted to a management position
shortly afterward, so it was a
wonderful, hands-on experience in
every aspect of the business.”
In her position with CBS 21,
Christian is a busy woman, with a very
early start time.
“I get up at 2 a.m., [I’m] at work at
3 a.m., on the air for CBS 21 News ThisMorning from 5 till 7 a.m.—and, yes, I
do my own makeup. Then the news
cut-ins every half hour during CBSThis Morning, the network morning
news show, then again at 9 a.m. I also
work on setting up my Making aDifference reports that air Thursday
mornings and during CBS 21 News at5:30 p.m.,” said Christian.
She also records community
calendar promos and coordinates
appearance requests for the news
personalities at the station.
Christian’s days are full but she
particularly appreciates those days
when she doesn’t have to “tell my
viewers about a child dying or
someone being taken advantage of by
someone else,” she said. “I do hear
from my viewers who tell me that I
make bad news a little easier to hear,
and that is a compliment. But, if I don’t
have to talk about ‘death and
destruction’—then that’s a good day.”
As each year passes, it becomes
more difficult for Christian to
remember all the many stories she’s
done and the people she’s had the
pleasure of interviewing.
“I can say the stories I do now for
my Making a Difference reports are
very special to me,” she said. “It’s so
heartwarming to be able to share the
stories of ordinary people who do
extraordinary things that make a
difference in our lives.”
Breaking
News
By LYNDA HUDZICK
SAbove, Sherry Christian shown
with meteorologist Steve Knight.
They are the longest-working
anchor team at CBS 21, both
starting on CBS 21 News This
Morning back in 2002.
Right, Sherry Christian on the set
of CBS 21 News This Morning.
CA
REER
6 ~ August 2014 | BUSINESSWoman
Nittany Link works with companies of all sizes (including non-profits) and
budgets to customize practical solutions to improve your processes and
your bottom line.
• PC, Workstation and Server Support
• Off-Site Back-up Services
• Website and Email Hosting
• Web Development
Please contact us for a free, no-obligation consultation.
[email protected] • (717) 737-8848 • www.nittanylink.com
“”Keep in mind what is important in life and
make sure you enjoy it.
Christian said that the best part
of her job is meeting new people
and learning new things, but she
also knows that she is not a “desk
person” and so getting out of the
station and into the community is
a big motivator for her.
She is also quick to
acknowledge that she couldn’t do
what she does on her own.
“We have such a close-knit
work family,” she said. “Except for
Steve Knight—wink wink.
Actually, Steve Knight and I are the
longest-working anchor team at
CBS 21. We both started on CBS 21News This Morning back in 2002.
And now we have two additions to
our team, news anchor Joel D.
Smith and reporter Michael
Gorsegner.”
She also wants to stress the
importance of the work of the
people you don’t see on the air.
“Our morning crew: producers
Britni and Sara; photographer
Kevin Flounlacker; studio
manager/editor Robert Bancroft;
technical director Jim Won; audio
operators Stephen Dunn and Jeff
Shelly; and master control operator
Don Johnsonbaugh. Without
them, there would be no newscast,
so I appreciate the opportunity to
give them some praise.”
Being a woman in the television
news business hasn’t held her back
at all, Christian said.
“News directors usually look at
other characteristics to determine
whom they hire. If they need to
complete an ‘anchor team’ and the
anchor already hired is a woman,
then they will most likely look for a
man to hire and vice versa. But,
other than that, they want to see
how you look, talk, and deliver the
news live.”
For those aspiring female
anchors out there, Christian would
recommend watching as many
news reports as possible.
“Find an anchor you really like
getting your news from and watch
them closely,” she advised. “If you
like their delivery and on-air
personality, chances are many
others do too. Just be you. That
sounds simple and basic, but there
are many people in this business
who feel they need to have an ‘on-
air’ voice and personality different
from their genuine personality.
And it comes across as fake. Just be
yourself and don’t get caught up in
the celebrity of it all.”
It stands to reason that someone
who is presenting community
news would be one who
understands the importance of
being involved in that same
community.
“I owe my community
involvement to my mom,”
Christian said. “When you see the
change you make in the people and
community around you, you
realize that’s what it’s all about. The
awards are great; they are. And I’ve
received them for my professional
work as well as my community
involvement. But the true reward is
helping others.”
Over the last 28 years, Christian
has learned that she can handle the
stress and pressure that comes
along with the job.
“Not everyone can, and I’m glad
I’m wired to be able to step back
and look at a situation and assess it
before freaking out,” she said. “I
guess that’s what 28 years of
‘breaking news’ has resulted in … I
sometimes pause in disbelief that I
get paid to do this and that I’ve
been in the same profession that I
actually got my degree.”
If you aren’t already watching
CBS 21 News This Morning, check
it out!
7
CA
REER
BusinessWomanPA.com | August 2014 ~
very year, Forbesand Fortune publish
their lists of the
world’s most powerful
women. Many of the successful
businesswomen on these lists have
made it to the top in large part due to
their great spoken-communication
skills.
As an executive communications
coach, I’m often asked by clients to say
who I think the great businesswomen
speakers and communicators are.
And so in the tradition of lists and
learning from the examples of the
people on them, I present
Speechworks’ list of the Top Five
Businesswomen Communicators.
Sheryl Sandberg, COO, Facebook
Sheryl Sandberg is the face of a new
generation of high-level women
executives in the technology world.
She knows how to engage and move
her listeners, whether she’s speaking to
a national audience about her book,
Lean In, or her global sales team.
Sandberg’s TED Talks video
(www.youtube.com/watch?v=18uDutylDa4) talking about how to get more
women into top leadership roles is a
wonderful example of focusing a
message into a few key points and then
bringing it to life with personal stories.
It was this TED Talk that became
the basis for her book. In it, she’s also
a great example of the power of
practice. Her rehearsal is evident in
the way she confidently moves on the
stage and connects with the audience
with or without a teleprompter. And
she’s fashionable yet professional,
combining femininity with strength.
Virginia Rometty, President and
CEO, IBM
Virginia Rometty is the first woman
president and CEO in IBM’s 100-year
history. She is consistently on the lists
of the world’s most powerful women.
People in the know say her business
savvy helped her rise through the
ranks, but it was her communication
skills that got her to the top.
Among her many communication
skills, Rometty is excellent at telling
stories. An IBM executive who has
been in meetings with her told me
Rometty personally connects with
everyone in the room with “incredible
eye contact” that makes you want to
follow her lead.
Padmasree Warrior, CTO, Cisco
Padmasree Warrior communicates
her ideas clearly and compellingly, no
small feat for someone trained as an
engineer with English as a second
language. In a Padmasree Warrior’s
Women of Vision keynote address
YouTube video, Warrior talks about
“putting fear aside and sharing your
passion” to inspire and lead others.
Her confident presence and lovely
smile are testaments to having
conquered her fears on stage in favor
of sharing her passion.
Warrior says, “Today, women have
to be women to be great leaders,”
leaders who are “authentic,
approachable, and open, a style that
feels more human.”
She’s an example of this style on
stage as she presents her ideas in a
conversational, real way that embraces
who she is as a woman who knows her
stuff.
Diane Swonk, Chief Economist,
Mesirow Financial
Diane Swonk is the go-to-
economist for NBC News, CNN, and
other media because she explains
complicated information in a way that
is clear, simple, and memorable. She is
an expert at using analogies to make
her point.
During a recent TV news
interview, she explained: “This
economic recovery is like a toddler—
not too stable.” She’s fashionable,
sounds smart and enthusiastic, and
seems to genuinely enjoy spreading
the economic word.
Ursula Burns, Chairman and CEO,
Xerox Corporation
Ursula Burns’ communication style
is like no other woman on the list. She
is rapid fire, direct, funny, and genuine.
Her communication strength lies in
Q&A. That’s where her enthusiasm and
passion for her company come through
loud and clear.
She also knows how to get to the
heart of an answer—not to ramble
on and on. For example, ask her what
career advice she’d give to women,
and she’ll answer: “Be true to yourself.
You can probably be somebody
else and follow all your life. But
you cannot be somebody else and
lead.”
Here are the leadership-
communications lessons I take from
these impressive women.
1. Give clear, focused messages
with memorable stories and other
evidence to build credibility and
listener buy-in.
By MARILYN RINGO
E
CA
REER
~ August 2014 | BUSINESSWoman8
2. Deliver your message with passion
and enthusiasm to communicate your
ideas and engage your listeners.
3. Forge your own, confident,
feminine style and executive presence,
which just might include some Jimmy
Choo shoes but not low-cut cocktail
attire.
4. Work hard at public speaking just
like you do your career. Spend time to be
good at this. It takes practice and
rehearsal to make it look and sound
effortless.
I suspect that, like most of us, none of
these women was a born presenter. It’s
likely they weren’t planning on being on
the stage or in the limelight as they
pursued their degrees in engineering,
economics, and business.
It’s more likely they learned to be
good communicators through lots of
practice, good coaching, taking
opportunities to speak, and realizing
how critical spoken-communications
skills are to success.
•
Marilyn Ringo is vice president of Media
Strategies and an executive speech coach
with Speechworks, a communications-skills
coaching firm based in Atlanta, Ga. She is a
former CNN anchor and Emmy Award-
winning TV producer and reporter. She
teaches in the MBA program at Georgia
Tech. www.speechworks.net
“
”
Be true to yourself. You
can probably be
somebody else and follow
all your life. But you
cannot be somebody else
and lead.
BusinessWomanPA.com | August 2014 ~ 9
CA
REER
very woman I know
struggles with at least one
personal limitation that
keeps her stuck. I’m no
exception. Throughout my life I’ve
tended to internalize negative
feedback.
What’s your battle? What’s it
costing you, and what’s it costing your
career and business?
What if limitations are invitations
in disguise? I’m talking about
invitations to shed the shackles.
Invitations to stand tall.
Consider the following 10
limitations that hold women back
from the success they deserve. Which
one resonates most with you? Try the
corresponding tip to break free.
1. Perfectionism
It’s a fact: Most women pass up
promotions until they feel totally
prepared and capable of excelling in
the job. Many stew in projects for
months until they pronounce the
work perfect, delaying completion
and progress. Some decline unique
opportunities until they acquire the
perfect skill.
TIP: Choose to say “done” sooner
and “yes” to stretches at least once
over the next 30 days.
2. Fraud syndrome
Sadly, too many
women feel inferior
to other professional
women and men. Their
greatest fear is being
found out that they are
not as smart, clever,
savvy, and wise as their
bosses and peers. It’s
why many of us don’t
negotiate for salary increases, or when
we do, we ask for less money than we
really think we’re worth.
TIP: List your top three job
accomplishments since the beginning
of this year.
3. Overreactions
Life is an emotional experience.
But, occasionally, women overdo it.
Everything that happens at work
doesn’t require strong emotion.
Staying irritated with someone for
hours is silly. Stressing over 200 emails
is an excessive reaction to what is now
a daily occurrence.
TIP: Identify specific people and
situations that push your buttons.
Plan a neutral response in advance.
4. Weak leadership voice
A high percentage of professional
women speak with little or no
authority. This shows up as timidity,
soft volume, or too many words to
communicate a simple idea. It also
comes in the form of making
statements that sound like questions,
or apologizing for issuing an
expectation.
TIP: In your next meeting,
contribute two comments that add
value to the discussion with clarity,
brevity, potency, and ease.
5. Hesitation to ruffle feathers
So many women need to be liked.
To avoid scorn and condemnation
they dodge conflict, sidestep difficult
but necessary conversations, and hide.
Those in leadership positions aren’t
being paid to perpetuate the status
quo. They are being paid to build
high-functioning, productive teams
and achieve company goals.
A
that ImpactWomen in Business
By SYLVIA D. HEPLER
PersonalLimitations
on 10
E
CA
REER
10 ~ August 2014 | BUSINESSWoman
Relief is one phone call away!
www.launchinglives.biz • 717-761-5457
Contact Sylvia to schedule
your FREE performance
upgrade assessment today.Sylvia Hepler
Owner and President
TIP: Initiate a conversation with
an employee, peer, or stakeholder
that you know is long overdue.
6. Reluctance to act
Good intentions don’t get the job
done. Actions make the difference in
relationships, processes, procedures,
and ultimately the bottom line.
Hoping to develop your staff isn’t
the same as creating a plan. Aiming
to offer a new service doesn’t make
that service accessible to people who
could use it now.
TIP: Identify one strategic
action—large or small—that you’ve
put on the backburner for months or
years. Schedule it into your calendar.
7. Lack of confidence
Many women don’t feel as
confident as they may appear. Self-
doubts churn incessantly inside our
heads. Women feed these doubts by
secretly believing they aren’t smart
enough, skilled enough, pretty
enough, or powerful enough to
make a real difference in the world.
It’s time to tune out that sabotaging
mental chatter.
TIP: Try something you’ve never
attempted before: an advanced
computer class, public speaking, or
cold calls to prospective clients.
8. Resistance to networking
Refusing to network both
internally and externally sets
women up for isolation that
eventually stagnates careers.
Prolonged disconnection from
people who are able to provide
support and influence trajectory is a
big mistake. Invisibility doesn’t
serve.
TIP: Plug one networking
function into your busy schedule
each month.
9. Fear of failure
Women frequently play small
because they were raised to believe
that’s what they should do. Further,
they play small to avoid any
possibility of failing. But such
behavior stunts growth as well as
deprives colleagues and customers
of the best you.
TIP: Recognize precisely where
and how you continue to play
small at work. Identify three benefits
to playing a bigger game in this area.
10. Health challenges
Whether you know the details or
not, the majority of women in
leadership/management positions
suffer from some kind of
physical, mental, or emotional
challenge. Heart disease, diabetes,
and depression abound. Left
unmanaged, these conditions can
erode job performance and mar
professional image.
TIP: Obtain appropriate
healthcare on a regular basis. Seek
counseling when life overwhelms
you.
Real and perceived personal
limitations only have as much power
as you decide to give to them.
Seriously, how would things change
for you if you viewed them as
invitations to growth?
•
Sylvia Hepler is the owner and president
of Launching Lives, LLC, a career
development company for executives
and managers. Her mission is to
support clients as they upgrade their job
performance, seek a promotion, and
plan/navigate a career transition.
www.launchinglives.biz
“”
Real and perceived
personal limitations
only have as much
power as you decide
to give to them.
BusinessWomanPA.com | August 2014 ~ 11
CA
REER
eing a good manager is
a testament to your
mindset as a developer
of people. You have to be
willing to nurture others and teach
them to grow into their best selves.
You need to hire people that you
like, and learn to play the strengths of
the ones you inherited who deserve to
stay on your team, as well as foster
positive relationships with your
colleagues. Managers need to be
approachable, good listeners, clear
communicators, and compassionate
people. It is essential to try to create
positive alliances in these important
relationships.
When you hire new employees, you
need to follow your intuition faithfully.
Remember to only hire folks who have
the ability to do the job and the
willingness/motivation to do it. You
cannot motivate people who are not
inherently self-motivated and don’t
want to partner with you and your
company.
Yet, by being an inspirational leader,
we can be a wonderful catalyst for the
right individuals and create a team that
is happy, looks forward to new
challenges, and adds value to your
company.
An effective leader follows these
guidelines:
Share Your Vision
You are the captain of the ship and
you need a navigational plan to get
ahead and meet your goals.
While you want to solicit input
regularly from your team, it is your job
to create the roadmap that your team
will be embracing and implementing.
This master plan for your company
and/or department illustrates your big-
picture vision for your team with each
person having his or her role. It spells
out the results that you want your team
to achieve.
Have Integrity
You must be trustworthy and honest
to have any credibility and respect.
Your staff is hypersensitive and
averse to dishonesty and manipulation.
They know when you are lying. If you
do not know the answer to something,
admit that, and then get back to them.
Practice Advocacy
Helping your team get the tools and
the support they need is part of your
job description.
You are the chief problem solver
and it is important to spend time with
your team drawing out their needs and
concerns. They want to feel that you
are behind them 100 percent.
Recognition is repeatedly cited as the
top desire of employees, even more
than money.
Hire and Fire Well
Your team is counting on you to
recruit the best talent.
Every team has a personality, and
you want to match new hires to the
tempo of the team. Likewise, if you
have a lazy employee, it is your job to
work with him or her to see if
improvement is possible.
If not, you must replace him or her
with a competent person, or everyone
suffers and you get blamed.
Coach for Improved Performance
You must be able to challenge your
people, provide a positive perspective,
and coach them through any
obstacles.
You want to identify their strengths
and help them to work around or
master their weaknesses. Honor their
individual styles and give them
feedback and encouragement.
Know Your Industry
Stay abreast of the trends and shifts
in your field.
Effective Leadership
Helps Employees
Stay Motivated
By GAIL MCMEEKIN
B
“”
By being an inspirational leader, we can be a
wonderful catalyst for the right individuals and
create a team that is happy, looks forward to new
challenges, and adds value to your company.
CA
REER
12 ~ August 2014 | BUSINESSWoman
Make sure that you are networking
with thought leaders, attending key
conferences, and reading the important
media in your industry. This allows you to
share the latest thinking with your team
and plan for the future of your company
or your department.
Encourage Creativity
A recent survey of CEOs cited
creativity as the most vital skill of 21st-
century leadership.
Do not be afraid to innovate and
experiment to give yourself the leading
edge in the marketplace. Keep a journal of
new ideas that could improve the
performance and satisfaction of your
team.
Give your team permission to try new
strategies and remember that mistakes are
a precursor to breakthroughs.
Educate Your Team about Finances
Spell out the details for them and get
them engaged in increasing revenue and
reducing costs, while still providing
quality products and services.
Give your people financial goals as
well as career goals and offer incentives
for their extra efforts. You need a team of
people who are fully committed to your
business, strive to break sales records, and
earn exceptional customer/client
testimonials.
Lastly, Being a Great Boss is Not for the
Faint of Heart.
Many employees project all their
unfinished issues with their parents and
authority figures onto us.
You have a right to expect your team to
act as adults. Yet, imperfection affects us
all, so as a good boss, we need to balance
business with humanity.
The challenges can be intense, but the
positive rewards for you and your team
impact the quality of your life every day.
An effective leader impacts his or her
current team, but also mentors the leaders
of the future.
•
Gail McMeekin, CEO of Creative Success LLC
in Boston, is the author of the bestselling
books The 12 Secrets of Highly SuccessfulWomen and The 12 Secrets of Highly CreativeWomen, as well as developed “The Power of
Positivity” for the GPS for the Soul app for the
Huffington Post. McMeekin helps women
identify and develop powerful strategies to
create prosperous businesses and fulfilled
lives. www.creativesuccess.com
BusinessWomanPA.com | August 2014 ~
LIFESTYLE
13
ll work and no play makes
Jill a dull girl. So how
about a great weekend
getaway? There’s a variety
of places to explore within a reasonable
drive.
Most people’s first thought about
Princeton, N.J., is the town’s Ivy League
university. Chartered in 1746, Princeton
is the fourth oldest college in the U.S. The
campus has some fabulous architecture
and boasts a gothic-style chapel that’s the
third-largest university chapel in the
world. But the campus is only part of a
vibrant region that includes downtown
Princeton.
“Like any good destination, we have
something for everybody,” says Adam
Perle, vice president of Princeton
Regional Chamber of Commerce. The
region comprises 17 municipalities with
downtown Princeton as the heart of the
region. Princeton also served as the U.S.
capital in 1873.
The downtown area offers a variety of
shopping and dining venues. Perle says
that Palmer Square is the heart of a
business district that includes a number
of locally owned boutiques and specialty
stores such as JaZams, a toy store, and
Simon Pearce Glass, which features
hand-blown glass and handmade pottery.
For dining, Perle says there’s a number
of New Jersey’s top restaurants and the
downtown has “exploded as a farm-to-
table dining scene.” There’s also a brew
pub; a number of takeout, deli-type
restaurants; gourmet ice cream at the
Bent Spoon; and Mamoun’s Falafel
Restaurant—the well-known New York
City falafel restaurant.
The Princeton area also has a vibrant
arts scene that’s filled with art galleries,
theaters, and performance venues,
including the American Boychoir
School, Opera New Jersey, the symphony,
ballet, and the McCarter Theatre Center
on the university campus. Perle says that
Take a Break,
Relax, and Recharge
with a
Weekend Getaway
By ROCHELLE A. SHENK
Above, Communiversity is an annual celebration that brings the
university and the town of Princeton together for a day of
performances, food, games, and fun.
Below, Revolutionary War reenactment and encampments held at the
Princeton Battlefield on Memorial Day weekend.
Pho
to co
urte
sy H
isto
ric
al S
ocie
ty o
f P
rin
ce
ton
a
nd A
rts
C
ou
ncil
of
Prin
ce
ton
Ph
oto
co
urte
sy o
f th
e P
rin
ce
ton
R
eg
ion
al C
ha
mb
er o
f C
om
me
rce
Left, the Johnson family on a wagon ride in scenic
Montgomery Township.
Photo
courte
sy A
rts
C
ouncil
of
Prin
ceto
n
Ph
oto
co
urte
sy o
f M
on
tgo
me
ry To
wn
sh
ip
A
Right, sculptor Seward
Johnson and his, wife
Cecelia Joyce Johnson,
toast his 26-foot-tall
Marilyn Monroe sculpture
titled "Forever Marilyn" at
its unveiling at the
Grounds for Sculpture.
LIFESTYLE
14 ~ August 2014 | BUSINESSWoman
the theater offers more than 200
performances and productions
annually, and they range from children’s
theater to jazz and a theater series.
Antique lovers may want to head to
Cranbury, and those who love history
and the arts may want to check out
Morven Museum & Gardens, Howell
Living History Farm, or Grounds for
Sculpture, a 42-acre sculpture park
located on the site of the former New
Jersey State Fairgrounds.
Since its inception in 1992, the park
has grown to include more than 270
works of art; it also hosts special
exhibits such as the current “Seward
Johnson: A Retrospective,” which pays
tribute to Johnson, the sculptor and
philanthropist who envisioned reusing
the abandoned fairgrounds as a
sculpture park.
For those who love the outdoors and
ecotourism, there’s a wide range of
options, including the Mercer County
Park system’s facilities: a marina, golf
course, equestrian center, tennis center,
wildlife center, and riverfront area;
Delaware & Raritan Canal State Park,
with its natural areas and hiking and
biking trails; and Princeton Battlefield
State Park, which combines history and
outdoor activities.
And if your passion is wine, the
Princeton area fits that bill, too, with
Terhune Orchards winery, which also
boasts a farm store with its fresh-picked
fruits; Hopewell Valley Vineyards; and
Crossing Vineyards and Winery.
Princeton is one of many options to
consider, as is Winchester, Va., and its
surrounding area. Not only does the
area have a wide variety of activities,
but this year it’s also commemorating
the 250th anniversary of Civil War
battles in the area, including the Battle
of Cedar Creek.
Natasha Watt, Winchester-Frederick
County Convention & Visitors Bureau
travel counselor, says that Winchester
changed hands 72 times during the war
and 13 times in one day. Several events
are upcoming in September and
October; more details are available at
www.visitwinchesterva.com.
The area has many ties to the
Colonial era—Belle Grove Plantation,
near Cedar Creek, was built in 1797 by
Major Isaac Hite and his wife, Nelly
Madison Hite, sister of President James
Madison.
Visitors can also explore the heritage
and culture of the area at the Museum
of the Shenandoah Valley. The
museum’s grounds encompass historic
Glen Burnie Manor House and its
picturesque gardens, which reopened in
June after an extensive renovation. The
house sits on land that Winchester
founder James Wood surveyed,
claimed, and then settled in 1735.
Country music fans may know the
Winchester area as the home of singer
Patsy Cline. Winchester boasts a street
named after the late singer, and there’s a
memorial at the Shenandoah Memorial
Park, where her grave is located.
Although steeped in history, the city
of Winchester also has a vibrant,
eclectic feel. A pedestrian mall in Old
Town is home to numerous boutiques,
antique shops, art galleries, and great,
locally owned restaurants.
“There’s always a lot going on
entertainment-wise in Old Town,” Watt
advises.
Entertainment options also abound
at Shenandoah University in the guise
of performances, public lectures and
seminars, art exhibits, and the summer
music theater. Families may want to
check out the Shenandoah Valley
Discovery Museum or Dinosaur Land.
For some old-fashioned fun, there’s a
drive-in movie theater—one of the few
remaining drive-in theaters in the state.
For those who enjoy outdoor
recreation, the Rocking S Ranch offers
trail rides, and there are a number of
walking and biking trails in local and
county parks. The Frederick County
parks also offer various amenities,
including an 18-hole disc golf course,
paddleboats, and fishing.
The Winchester area has its share of
vineyards, orchards, and farm markets.
The area also participates in Historic
Garden Week. Sponsored by the
Garden Club of Virginia since 1929,
this is of the country’s oldest statewide
house-and-garden tours.
Another great weekend destination
is Deep Creek Lake area and the
surrounding Garrett County area in the
western mountains of Maryland.
Spanning 39,000 acres and with nearly
69 miles of shoreline, Deep Creek Lake
is the largest inland body of water in the
state of Maryland. This manmade lake
was constructed in the 1920s for
hydroelectric power generation, but it’s
also resulted in an outdoor mecca with
year-round fishing, boating, and nature
activities.
The area’s also home to Wisp Resort,
a four-season resort with 172 acres of
ski terrain as well as a golf course, a
mountain coaster, canopy tours,
mountain biking, kayaking, and
chairlift rides. Sarah Duck, Garrett
County Chamber of Commerce
director of tourism and marketing, says
that leaf peepers abound in the fall; the
area also hosts its annual Autumn
Glory Festival (this year’s dates are
Oct. 8 to 12).
“The mountains and lake are
spectacular in the fall. We also have the
state’s highest waterfalls—Muddy
Falls—at Swallow State Park. The park
has great scenery and it’s a great place in
Left, Belle Grove Plantation nestled among the Blue Ridge and Allegheny
Mountains.
Below, shopping, dining, and family-friendly events in Historic Old Town
Winchester make it the area's vibrant city center.
Right, the Pleached
Allee is one of many
impressive elements
in the 6-acre formal
Glen Burnie Gardens
at the Museum of the
Shenandoah Valley.
BusinessWomanPA.com | August 2014 ~
LIFESTYLE
15
any season, but it’s even more
spectacular in the fall,” she says.
In 2013, Garrett County’s fall foliage
was named by Budget Travel as one of
America’s Best Fall Foliage Road Trips,
and Travelchannel.com has listed the
Autumn Glory Festival and Garrett
County as one of America’s three best
autumn road trips for several years.
This fall will even be more special in
the Deep Creek area. There are a
number of whitewater rafting
opportunities around, but there’s also
the world’s only mountaintop
recirculating whitewater course at
Adventure Sports Center International.
The course will host the ICF Canoe
Slalom World Championships in
September.
“We’re really proud to have the
championships here—they were held in
Prague last year and are scheduled for
London next year. The whitewater
course is really interesting and it’s a
great family activity—there are
opportunities to learn about rafting,
and it can be altered to be more
challenging for experienced rafters,”
Duck explains.
The area also offers a
variety of restaurants, clubs,
and entertainment. For
shoppers there are antique stores and
boutiques along the main streets of
towns as well as Spruce Forest Artisan
Village.
“You can visit with artisans as they
create their work (pottery, stained glass,
metalwork) in historic cottages. It’s a
unique setting,” Duck says.
There’s a farmers market in Oakland
every Saturday through October, and
there are also opportunities for
horseback riding and/or sleigh rides.
Wine lovers may want to check out
Deep Creek Cellars.
Whatever your interest or
preference, whether it’s an urban vibe,
outdoor fun, family activities or
exploring history, there’s an exciting
place to explore within a few hours’
drive.
Left, whitewater rafting
at the only mountaintop
whitewater course in
the world, operated by
Adventure Sports
Center International.
Below, the shark raft
ride on Deer Creek
Lake.
ph
oto
co
urte
sy o
f G
arre
tt C
ou
nty
C
ha
mb
er
of
Co
mm
erce
Left, an aerial view
of Deer Creek Lake.
LIFESTYLE
16 ~ August 2014 | BUSINESSWoman
aybe you’re tired of the
pain in your feet
keeping you away
from the gym. Or
maybe you wish your toes looked nicer
in sandals or your legs looked smoother
in a pencil skirt.
Here are some of the most common
foot and leg problems women face, plus
doctor-recommended solutions to get
your lower half back into tiptop shape.
Plantar FasciitisWhat is it?
Plantar fasciitis is an inflammation
of the bottom of your foot that causes
significant heel pain, especially during
your first steps out of bed or after sitting
for a long time.
Treatment Options
For many people, plantar fasciitis is
caused by an incorrect gait pattern.
According to Dr. Allan B. Grossman of
Harrisburg Foot and Ankle Center, “it’s
about re-education of how to roll off the
foot when you walk.” Your doctor might
recommend splints to wear at night or
steroid shots in your heel to help
alleviate the pain.
Surgery is a treatment of last resort,
and about 95 percent of people who
have plantar fasciitis are able to relieve
heel pain without surgery.
Stress FracturesWhat are they?
Stress fractures are small cracks in
your bones—usually in weight-bearing
ones such as those in your feet—and are
often caused by high-impact activities
like distance running. They are
characterized by swelling and
tenderness in the middle of your foot.
Treatment Options
Depending on the severity of the
fracture, your doctor might recommend
a combination of rest, protective
footwear while the fractures heals,
and—in rare cases—surgery.
To prevent stress fractures,
Grossman emphasizes the importance
of not doing too much activity too soon.
“When you start a new activity [such
as running], you have to do it
methodically,” he explained. “Too many
people make the mistake of
overtraining.”
BunionsWhat are they?
Bunions are bony bumps that form
on the joint at the base of your big toe,
often causing your big toe to point
toward your second one.
For many people they are hereditary,
and Grossman explains that while they
aren’t caused by pointy shoes—as is
often believed—ill-fitting shoes can
exacerbate them.
“If you wear shoes that don’t fit
appropriately,” he said, “that won’t cause
the bunion, but it will irritate it or
increase the progression of it.”
Treatment Options
At-home remedies for bunions
include shoe inserts, nonprescription
pain medicine, and icing the area to
relieve swelling. If the pain is affecting
your day-to-day activities, there are
surgical treatments available.
“You want to address a bunion as
soon as you can,” explained Grossman.
“The longer you wait, the worse it will
get.”
Morton’s NeuromaWhat is it?
Morton’s neuroma is a nerve
condition that causes pain on the ball of
your foot between your third and fourth
toes. People with this condition often
feel like they have a stone in their shoe.
Treatment Options
Avoiding sky-high heels is the first
step. Grossman’s patients often find
complete relief just by switching to flat,
properly fitting shoes. Shoe pads,
steroid injections, and surgery could
to Common
Leg and Foot PROBLEMS
By KATIE MARKEY MCLAUGHLIN
Real
SOLUTIONS
M
Antifungal nail
polish is an
effective treatment
for nail fungus
with an added
benefit of making
your nails
attractive.
Dr. Allan B. Grossman of Harrisburg Foot and Ankle Center stresses the importance
of proper-fitting shoes to give the foot support and to prevent injuries or foot
problems.
BusinessWomanPA.com | August 2014 ~
LIFESTYLE
17
also be recommended, but only if the
pain remains even after changing
shoes.
Toenail FungusWhat is it?
Fungal infections underneath the
toenails are relatively common, and
they can span the range from thin and
superficial to thick and very deep.
Toenail fungus may cause your nail to
discolor or develop ragged, crumbly
edges—certainly not ideal for walking
around in summer sandals.
There is a hereditary component to
toenail fungus, and people who
perspire a lot can have a propensity to
get it, since fungi thrive in dark, moist
environments like the inside of your
shoes.
Treatment Options
There are oral and topical
medications available for some strains
of toenail fungus, but repeat
occurrences are still likely. For mild to
moderate cases your doctor might
prescribe an antifungal nail polish.
“For summer it’s a great solution,”
said Grossman. “You’re treating the
infection in a cosmetically appealing
way.”
Laser treatments for toenail fungus
are also gaining popularity, but
Grossman noted that it can take six to
12 months until you can tell if the
treatments worked. One treatment
often isn’t enough, and it can be an
expensive option that is usually not
covered by insurance.
Varicose VeinsWhat are they?
When the valves in your legs aren’t
functioning properly, it causes blood
to pool in your veins, which results in
the bulgy, ropey appearance of
varicose veins.
Dr. Heird uses the VeinViewer Vision
device to view a vein subdermally,
which will enable him to effectively
treat that vein.
A close-up of the vein to be
repaired. Dr. Heird would
inject a solution to close
down that particular vein to
eliminate venous reflux.
WELLN
ESS
~ August 2014 | BUSINESSWoman18
We Want Your Legsto Feel Like New!
Schedule a consultation at one
of our convenient locations:
• Camp Hill
425 N 21st Street, Suite 102
• Hanover
250 Fame Avenue, Suite 220
(Hillside Medical Center)
• York
2350 Freedom Way, Suite 104
Dr. John Mathai
M.D., F.A.C.S, F.A.C.C.
717.412.7226
PremierVeinSpecialists.com
Women are much more likely to
get them than men, and they can be
caused by heredity, prolonged
sitting, or prolonged standing.
Other symptoms include tired, achy
legs and swelling.
According to Dr. Steven B. Heird
of the Advanced Laser and Vein
Center—which has offices in York
and Altoona—it’s important to
remember that vein conditions
aren’t just aesthetic issues.
“Many women are surprised to
learn that there is a medical issue
causing their vein conditions,” he
remarked. “What you see on the
surface is often only 10 percent of
the problem.”
Treatment Options
The good news is that treatment
doesn’t have to mean a hospital stay
or long recovery. A variety of
treatment options “can be done in
the comfort of our office with no
downtime,” Heird said. “A
comprehensive treatment plan can
be put together based on a woman’s
specific condition.”
Possible treatments include
sclerotherapy, which involves
injecting the veins with a foaming
solution to close them;
phlebectomy, in which smaller
varicose veins are removed via tiny
skin punctures, which results in
minimal scarring; and light
treatment, which involves no
incisions or needles at all.
Spider VeinsWhat are they?
Contrary to popular belief,
spider veins—so named because
they can be seen through the skin
and often look like spider legs—are
not simply early-stage varicose
veins.
“Spider veins are a result of valve
dysfunction at a microscopic level,”
explained Heird. “They are
typically not painful and have no
symptoms, though an itchy,
burning sensation may occur.”
Treatment Options
As with varicose veins, there are
a variety of treatment options—
such as the foaming solution and
light treatment mentioned
previously—that are simple
outpatient procedures.
Treatment will depend on if the
condition is solely cosmetic or a
symptom of a medical issue.
“We are seeing many women
come in with spider vein
concerns, and upon further
examination, discover that there are
underlying venous issues,” said
Heird. A vein specialist can
determine if your spider veins are a
medical concern.
While prevention of vein
conditions isn’t always possible
because of the hereditary
component, there are some
steps you can take to keep
your veins healthy, such as
maintaining a healthy weight,
exercising regularly, and
avoiding prolonged sitting and
standing.
Whatever condition you’re
facing, there are solutions available
to help you get the healthy legs and
feet you’ve been wanting.
To reserve booth space, for guest registration,or for more information, go to:
a G r e a t Wa yTo S p e n d M y D a y. c o m
717.285.1350
Finance • Home
Technology • Beauty
Health & Wellness • Nutrition
and more!
omen’s xpoCumberland County
E
Sponsorand exhibitor
applications nowbeing accepted.
Does your business need customers?
FREE advance guest registration online! ($5 at the door)
November 8, 20149 a.m. – 3 p.m.
Carlisle Expo Center100 K Street
Carlisle
October 4, 20149 a.m. – 3 p.m.
Lebanon Expo Center80 Rocherty Road
Lebanon
Exhibito
rs •
Shopping • Fash
ion S
how
Spa Treatments
WELLN
ESS
~ August 2014 | BUSINESSWoman20
t is important to take care
of your health, but many of
us don’t necessarily think of
our eyes as a body part; we
take sight for granted.
There are a number of vision-
related problems beyond near- and far
sightedness that can develop in
otherwise healthy women. Here are
some of the common eye conditions
women can face in their lifetime and
how you can treat them if you want to
keep your vision as sharp as possible.
The Discomforts of Dry Eye
Dry eye occurs when there is poor
quality or quantity of tear production;
insufficient lubrication leads to
inflammation, ultimately causing
discomfort such as grittiness, burning,
and eye fatigue.
Dr. Leslie O’Dell, director of the
Dry Eye Treatment Center at May Eye
Care in Hanover, Pa., explains that dry
eye is progressive and can worsen over
time. She shares that the culprits of
dry eye can be blood pressure
medications, antihistamines, and
hormone replacements.
O’Dell warns that excessive time
spent in front of computers and smart
phones can also cause dry eye due to
lack of adequate blinking.
Dry eye is often treated simply via
blinking exercises. O’Dell says that
“proper blinking can increase quality
tear production and distribution of
this moisture and stave off dry eye.”
She further suggests we should
adhere to the “rule of 20,” which
dictates for every 20 minutes spent in
front of the screen, one should take a
20-second break to focus on
something in the distance while
blinking frequently.
Other treatments may include eye
drops, ointments, compresses, and
oral supplements.
O’Dell also describes a more high-
tech option called LipiFlow thermal
propulsion, which warms the eyelids
and glands that secrete important
parts of tears. Despite the many
options for treatment, only
2.5 percent of sufferers are properly
treated.
Glaucoma Awareness and Prevention
Glaucoma is a predominantly
inherited eye problem during which
fluid buildup in the eye increases,
which can, in some cases, cause
irreversible blindness.
Glaucoma usually develops in both
men and women over the age of 40,
more frequently in African-Americans.
And angle-closure glaucoma, a
specific form of glaucoma, is three to
five times more likely to affect women.
Glaucoma can lead to blindness
when the optic nerve, which transmits
images from the eye to the brain, is
damaged by increased intraocular
pressure, which stems from fluid
buildup in the eye.
Those who have poor vision,
diabetes, or take steroids such as
prednisone are at greater risk for
developing glaucoma.
“While there are not many signs of
glaucoma, some patients notice a loss
of peripheral vision as an initial
symptom,” says O’Dell. “Patients can
also develop glaucoma even though eye
pressure is normal. Glaucoma is a
complex disease and is just one more
reason regular exams are important.”
Since symptoms rarely appear,
O’Dell stresses the importance of
women over age 50 having annual
dilated eye exams.
Prescription eye drops, laser
therapy, and cataract surgery are all
methods through which pressure can
be decreased and vision preserved.
Cloudy Cataracts
Cataracts are characterized by a
clouding of the lens of the eye. Similar
to that of a camera, the lens helps focus
things both near and far. With a cloudy
lens, images perceived are, in turn,
cloudy.
Cataracts occur in both men and
women as they age. While the aging
process (essentially wear and tear over
time) is a primary cause of developing
cataracts. Other contributors include
diabetes, smoking, and diets high in
fats and low in fruits and vegetables.
Blocking ultraviolet rays with
sunglasses and a hat is a simple way to
help prevent cataracts.
Dr. Carl May, the founder of May
Eye Care and a leading cataract and
laser in-situ keratomileusis (LASIK)
surgeon, says to treat cataracts, the
damaged lens is replaced with an
artificial one, which improves vision
quality.
“May Eye Care offers multifocal lens
implants, which are so effective that
they often enable patients to see
without glasses or contacts,” May
explains.
Macular Degeneration, the Age-
Related Offender
Macular degeneration occurs when
the central portion of the retina, the
macula, deteriorates. Damage can
come from light-sensitive cell death
(dry macular degeneration) or from
growth of abnormal vessels (wet
macular degeneration).
This condition is typically seen after
one has reached his or her 60s. May
explains that smoking, obesity, and
family history are all risk factors for
Your Vision
is Your
Window to the World
By LESLIE FELDMAN
I
Dr. Leslie O’Dell, director of the Dry Eye Treatment Center at
May Eye Care in Hanover, Pa.
Dr. Carl May, the founder of May Eye Care.
BusinessWomanPA.com | August 2014 ~
WELLN
ESS
21
developing macular degeneration,
which results in dimming, blurring,
distortion, or blind spots.
One of the first symptoms is often
straight lines appearing wavy. Areas of
darkness or whiteness and changed
color perceptions are also common
warning signs.
Until recently, patients lost their
vision completely, but thanks to new
treatments, such as laser therapy and
pharmaceutical injections, the growth
of abnormal vessels can be slowed and
some vision may be restored.
Pregnancy Isn’t Always Just about a
Growing Belly
It is not uncommon for pregnant
women to experience temporary
changes to their eyesight. Gestational
diabetes, increased hormone levels,
and fluid retention can all cause side
effects beyond morning sickness and
leg swelling.
Dry eye, blood clots, and blurred
vision are all potential vision-related
risks. Blurred vision can also be a sign
of preeclampsia and should be shared
with a physician immediately.
Diabetic Retinopathy
The National Institute of Health
(NIH) identifies diabetic retinopathy
as the leading cause of blindness in
American adults. As the name suggests,
diabetic patients are most at risk for
this particular eye problem.
The NIH indicates that
approximately 40-45 percent of
diabetics will have some stage of
diabetic retinopathy at some point in
their lives. Over time, high, fluctuating
blood sugars can damage the film of
the eye.
Blood vessels may swell and leak in
some patients, while in others, new
blood vessels may form on the retina
(the light-sensitive tissue at the back of
the eye). The damaged retina
ultimately affects vision.
Pregnant women face a higher risk
for developing diabetes and diabetic
retinopathy if they developed
gestational diabetes during pregnancy.
Dependent upon the stage of
disease, treatments may range from no
treatment to laser surgery to shrink the
problematic vessels. For those in the
early stages, controlling blood sugar,
blood pressure, and cholesterol may be
effective remedies.
LASIK – A Popular, Effective Way to
Restore Eyesight
May shares that LASIK surgery is
“an extremely popular option for
patients, especially women who are
tired of glasses and contacts and is
safer, more effective, and more
affordable than ever.”
Those who undergo this outpatient
surgery often see results (no pun
intended) immediately following the
procedure. During LASIK, the
physician reshapes the cornea, the
clear front part of the eye, so that light
is properly focused onto the retina,
allowing for improved vision.
Caring for Your Eyes
As indicated with so many of the
vision problems described, symptoms
do not always surface until advanced
stages of disease. For this reason, it is
imperative that women with family
histories and who are over age 50 have
annual eye exams.
Women under 50 years of age
should be examined every two years.
In addition to being followed
medically, one can help prevent issues
by eating well, resting the eyes, and
generally practicing good health
habits.Dr. Leslie O'Dell checks a patient at May Eye Care for symptoms of evaporative dry eye
disease before prescribing a course of treatment.
Using some of the most cutting-edge equipment in medical eye care, Dr. Carl J. May Jr.
tests a patient’s eye for symptoms of glaucoma.
CO
NN
EC
TIO
NS
22 ~ April 2014 | BUSINESSWoman
WOMEN TOWatch
Alison Fetterman was promoted toaccount supervisor for Godfreymarketing communication agency,acknowledging her account leadershipand involvement with agency initiatives.Fetterman joined Godfrey in 2010.
Melissa Zane has been promoted tovice president and director at Godfrey.Zane joined Godfrey in 1996 as adesigner and was later promoted to artdirector, senior art director, manager ofart directors, and most recently wasthe director of operations—creativeservices.
Ginny McCreary was promoted topublic relations account manager forGodfrey marketing communicationagency. McCreary joined Godfrey in2012 and was most recently a publicrelations associate account manager.
Donna Bissinger, an interior designerfor Essis & Sons of Lancaster, has beennamed the Wheatland-ConestogaChapter ABWA Woman of the Year.Bissinger has been the president of the chapter for the past two years and haspreviously held many chair positionsand served on their board.
Jill Welch, a partner with the law firm of Barley Snyder LLP,recently completed the Graduate School of Banking HumanResources Management School at the University ofWisconsin-Madison, which is widely recognized as one ofthe premier banking schools in the country.
Kate E. Hynes of Stock and Leader, LLP,is now a serving on the junior board ofdirectors for YWCA York. Comprisedof women between the ages of 21-35,the junior board develops leadershipand community-service skills among itsmembers, while serving as a recruit-ment tool for the board of directors.
Do you have an announcement?
Please email your announcements of career advancements and professional new hires to [email protected]. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi.
Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.
ACHIEVEMENTS &Applause
American Business Women’s Association
(ABWA)
Camelot Chapter
6 p.m.
3rd Monday of the month
The Radisson Penn Harris Hotel &
Convention Center, Camp Hill
Debra Yates, President
717.763.7814
www.abwacamelot.com
Continental Yorktowne Chapter
6 p.m.
4th Tuesday of the month
The Roosevelt Tavern
400 W. Philadelphia St., York
717.891.7808
Lancaster Area Express Network
7:15 – 9 a.m.
3rd Wednesday of the month
Lancaster Country Club
1466 New Holland Pike, Lancaster
Julie Welles
727.207.8424
www.LAEN-ABWA.com
Lebanon Valley Chapter
6 p.m.
4th Wednesday of the month
Marabelle’s Restaurant
1352 Cumberland St., Lebanon
Penny Donmoyer
717.383.6969
www.abwalebanonpa.com
Penn Square Chapter
11:45 a.m. – 1 p.m.
2nd Thursday of the month
Hamilton Club
106 E. Orange St., Lancaster
Donna Anderson
717.392.8285
Wheatland - Conestoga Chapter
6 p.m.
1st Tuesday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Donna Bissinger, President
www.abwa-wc.org
Women @ Work Express Network
11:30 a.m. – 1:15 p.m.
2nd Thursday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Virginia Klingensmith
Yellow Breeches Chapter
6 p.m.
4th Wednesday of the month
Comfort Suites
10. S. Hanover St., Carlisle
Jofa Kauffman
Central PA Association for Female
Executives (CPAFE)
1st Wednesday of each month
Refer to the website for the meeting location
Cathy Jennings, President
717.713.7255
www.cpafe.org
Executive Women International
Harrisburg Chapter
5:30 p.m.
3rd Thursday of the month
Rotating location
Cynthia A. Sudor
717.469.7329
www.ewiharrisburg.org
Harrisburg Business Women
11:30 a.m. – 1:30 p.m.
2nd Tuesday of the month
Best Western Premier Central Hotel &
Conference Center
800 E. Park Drive, Harrisburg
Lynne Baker
717.215.2327
www.harrisburgbusinesswomen.org
Insurance Professionals of Lancaster
County (IPLC)
5:45 p.m.
3rd Tuesday of the month
Heritage Hotel
500 Centerville Road, Lancaster
Krista Reed
717.945.4381
International Association of
Administrative Professionals
Harrisburg Chapter
5:30 p.m.
3rd Monday of the month
Holiday Inn Harrisburg East
Lindle Road, Harrisburg
Helen E. Wallace, CAP-OM, President
Jodi Mattern, CAP, Webmaster
www.iaap-harrisburg-pa.org
Hershey Chapter
5:30pm
2nd Tuesday of the Month
Hershey Lodge
325 University Drive, Hershey
Wendy Snavely, CAP-OM, President
Meagan Bair, CAP-OM, President-Elect
717.508.1710
www.hershey-iaap.org
Red Rose Chapter
5:30 p.m.
4th Tuesday of the month
Woodcrest Villa
2001 Harrisburg Pike, Lancaster
Barbara Tollinger
www.iaaplancaster.com
White Rose Chapter of York
6 p.m.
3rd Wednesday of the month
Normandie Ridge
1700 Normandie Ridge Drive, York
Dorothy Keasey
717.792.1410
Mechanicsburg Business Women
11:30 a.m. – 1:30 p.m.
3rd Wednesday of the month
Rotating location
Abeer Srouji Allen
www.mechanicsburgbusinesswomen.org
Pennsylvania Public Relations Society
5:30 p.m.
Last Thursday of the month
Joan Nissley, President
717.861.8720
www.pprs-hbg.org
Professional Women’s Business Network
(PWBN)
8:30 – 10 a.m.
1st Monday of the month
Park City Diner
884 Plaza Blvd., Lancaster
Maria Quaranta
717.271.1250
www.pwbn.org
Shippensburg Women’s Area
Networking (SWAN)
Noon
1st Wednesday of the month
Rotating location
Lisa Mack
717.609.3781
Women’s Business Center Organization
(WBCO)
11:30 a.m.
2nd Tuesday of the month
September through April
Alumni Hall, York College of PA
Mimi Wasti
Women’s Independent Networking Group
(WING)
Noon
1st and 3rd Wednesday of the month
Out Door Country Club
1157 Detwiler Drive, York
Lisa Barshinger
717.747.6393
Women’s Network of York
11:30 a.m.
3rd Tuesday of the month
Out Door Country Club
1157 Detwiler Drive, York
Theresa La Cesa
www.wnyork.com
W O M E N ’ S N E T W O R K I N G G R O U P S
BusinessWomanPA.com | August 2014 ~
CO
NN
EC
TIO
NS
23
MEET ANDGreet
PR
SR
TS
TA
ND
AR
D
U.S
. PO
STA
GE
PA
ID
PE
RM
IT2
80
LA
NC
., PA
17
60
4
W
3912 Abel Drive
Columbia, PA 17512
businesswomanpa.com
~ career
~ l i festy le
~ wellness
~ connect ions
omancareer ~ lifestyle ~ wellness ~ connections
B U S I N E S S
Sept. 24, 2014
10 a.m. – 2 p.m.
Liberty Forge • 3804 Lisburn Road, Mechanicsburg
Early-Bird Registration Now Open!
at BusinessWomanPA.com
Save $10! Just $30!
(Save $10 off regular price thru Aug. 31, 2014)
Keynote Speaker • Speed Networking • Small, select group of exhibitors
Meet and chat with other professionals • Delicious buffet lunch
Keynote Speaker
Beth Caldwell
Executive Director
Pittsburgh Professional Women
Get Paid What You’re Worth:
Smart Strategies for Successful Women
Success strategies that are easy to implement
and may have an immediate impact on your income.
Author of:
That’s the topic of this year’s Capital Region POWERLUNCH event,
and it’s sure to garner a lot of interest!
Be a part of this dynamic day!
BWMagazine BusinessWomanPA.com/powerlunch