Business Modelling - Rutger van der Lee - MARCOM11

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Drs. Rutger van der Lee NextBusinessmodelling
  • date post

    17-Oct-2014
  • Category

    Business

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description

Meer dan ooit moeten organisaties het vermogen hebben zich aan te passen en zichzelf te vernieuwen in een steeds veranderende markt. Hoe kunt u ervoor zorgen dat binnen uw organisatie nieuwe business modellen ontstaan om de concurrentie te snel af te zijn en nieuwe markten te creëren? Rutger van der Lee vertelt hierover aan de hand van de Business Model Generatie Canvas. Leer nieuwe mogelijkheden ontdekken!

Transcript of Business Modelling - Rutger van der Lee - MARCOM11

Page 1: Business Modelling - Rutger van der Lee - MARCOM11

Drs. Rutger van der Lee

NextBusinessmodelling

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Wat leven we in mooie tijden!

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Ons gedrag verandert!

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Vraagt om aanpassingen..

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Zeker wanneer markten overvol raken…

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Transparantie & Connectivity

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It’s not the strongest species that survive,Nor the most intelligent

But the one most responsive to changes

Charles Darwin

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‘changing the rules of the game..’

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Alexander Osterwalder

NextBusinessmodelling

Business model innovation is about new ways of creating, delivering and

capturing value

www.businessmodelgeneration.com

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customer segments

key partners

cost structure

revenue streamsdistribution

channels

customer relationships

key activities

key resources

value proposition

images by JAM

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Apple iPod/iTunes

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Show me the money!

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PSP/Xbox vs Wii

Hardcore gamersHigh performance Console

Hardware verkopen met verliesRoyalty’s

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PSP/Xbox vs Wii

Hardcore gamers

High performance console

Hardware verkopen met verliesRoyalty’s

Gewone gamers

‘Gezins’ console

Winstgevende hardware verkopenRoyalty’s

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Outsourcing/partnering?

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customer segments

key partners

cost structure

revenue streamsdistribution

channels

customer relationships

key activities

key resources

value proposition

images by JAM

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OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

PARTNERNETWORK

KEYRESOURCES

CANVAS OVERLAY

images by JAM

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OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

PARTNERNETWORK

THE BUSINESS MODEL CANVAS

building block

building block

building block

building

block

building block

building block

building block

building

block

building block

building block

building block

DescribeEvaluateInnovate

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Business modelling is visualiseren & werken met maquettes

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www.nextacademy.nl

NextBusinessmodelling juli/augustus

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Opleiding Social Media t.w.v. € 3.000,-

Vul de Social Media Quiz in

en maak kans op

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