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Media Kit 2015 I advertise.aarp.org

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AARP Bulletin is read with a sense of urgency because its news and policy editorial, not found elsewhere, meets member expectations and uniquely addresses the needs

of 50+ adults. A seamless ad/edit environment delivers an action-oriented audience and high ROI to a loyal and expanding advertiser base.

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January/FebruaryBrain Doctors: A Look at the Top Experts on Brain Health and How They are Solving the Riddles of Staying Sharp Longer

Inside the Medicare Strike Force: Meet the Investigators Who Have Uncovered a Billion Dollars in Medicare Ripoffs

Telling Your Story: How to Research and Preserve the Story of Your Family for Future Generations

Stephen King Talks about Staying Hun-gry Well into Your 60s

MarchHome Remedies: Top Medical Experts Reveal Which Ones Really Work

Student Loan Debt: More and More People over 50 are Being Saddled with their Children’s Debt, Even as Some Struggle to Pay Off Loans from their Younger Days

New Moms over 50: You’ll Be Shocked at How Many Women are Bearing Children in their 5th Decade

Magic Johnson Talks about Re-Imagining Himself as a Sports Team Owner and about His Special Health Challenges

AprilA Day in the Life of a Caregiver: Special Report on Caregiving

Top Mistakes of Older Jobseekers: Our Experts Flag the Landmines That Will Keep You from That Second Career

The High Price of Beauty: Our Investigative Report Details the Pitfalls of Skin Peels, Botox and Bad Face Lifts

Michelle Obama Tells of the Joys and Challenges of Being a Mother and Wife

MayWhere’s the War on Alzheimer’s? We Still Spend a Couple Pennies on this Disease for Every Dollar Spent on AIDS or Cancer Research. What Has to Happen to Change This

The New Entrepreneurs: More and More People over 50 are Jumping into the Pool as First-Time Business Owners

Making Our Streets Safe: The 10 Most Dangerous Places for Older Pedestrians and New Ideas for Making them Safer

Jim Cramer the Magic Money Man, Talks about Smart Investing at 50, 60, and 70

AARP BULLETIN

Editorial Calendar 2015Year after year, marketers choose AARP Bulletin. This response-oriented publication delivers results

by directly connecting with a major share of today’s 50+ demographic. With clear, consistent and

accessible editorial, it’s no wonder that AARP Bulletin is ranked among the top ten most respected

news media providing a credible context for advertisers.

29.7 million readers, #5 among all national magazines, and 81% read every issue

Closing DatesJan/Feb 11/7/14

Mar 1/8/15

Apr 2/9/15

May 3/9/15

Jun 4/8/15

Jul/Aug 5/8/15

Sep 7/8/15

Oct 8/7/15

Nov 9/8/15

Dec 10/8/15

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NOTE Editorial content subject to change wit hout notice

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NOTE Editorial content subject to change without notice

JuneSpecial Report: Medicare—How Do We Keep it Healthy and Relevant for Another Century?

How to Get Hired by a Younger Boss

Being a Mentor: We Talk to People about the Person Who Changed their Lives and Look at How to Reach Someone Else

Raquel Welch: The Mexican-American Actress Talks about What Excites Her, Including a Growing Sense of Political Activism

July/August 99 Ways to Save: We Update Our Popular Feature

Dangerous Hospitals: We Tell You Which Facilities are Notorious for Causing Injuries and Which Procedures You Want to Avoid if at All Possible

Grandparent Effect: We Celebrate the Role Grandparents are Playing in Building the Future

Tom Brokaw: We Talk to the Man Who Gave a Name to the Greatest Generation

SeptemberStaggering Costs of End-of-Life Care: We Talk about Ways to Reform the System

Scams and Frauds: There are Always New Wrinkles for Those Who’d Rip Off People over 50—We Detail the Latest

Reinventing Yourself as a Health Care Worker: Health Care Is Attracting People from Surprising Backgrounds Who See it as a Rewarding Second Chapter in Life

Warren Buffet: Well Into His Ninth Decade, How He Keeps Reinventing Himself as the Marketplace Changes

OctoberEmergency Rooms vs. Urgent Care Centers: We Offer a Point-by-Point Comparison and Offer the Best Advice on Deciding Where to Seek Care

Stay Young on Your Job: Experts Tell Us the Best Strategies to Avoid Being Seen as Out-of-Touch

The New Communal Living: The Generation That Introduced Hippie Communes to America Has Figured Out Lots of Other Interesting Ways to Live in Non-Traditional Arrangements

Oliver Sacks: The Neurologist and Best-Selling Writer Gives Us His Inventive Spin on the State of Brain Research

NovemberA Deadly Dilemma: Drugs That Work, But are Too Expensive for Everyone Who Needs Them

Social Security Special Report

The AARP Action Awards: We Laud Ten People Who Have Made a Difference in the Lives of Those over 50

Tim O’Brien Talks About What We Learned About Welcoming Back the Veterans of Iraq and Afghanistan— And What We Still Don’t Get

DecemberThe Essential Guide to 2016

Nursing Home Abuses: A Special Report on How Some Nursing Homes Convince People They are Providing Quality Care When the Truth Is a Different, Tragic Story

The New Economy: People over 50 are Finding Innovative, Creative Ways to Pay the Bills

Bruce Springsteen: The Boss Tells Us How He Stays On Top

REACH YOUR REP 646.521.2500 / advertise@aarp.org

Closing DatesJan/Feb 11/7/14

Mar 1/8/15

Apr 2/9/15

May 3/9/15

Jun 4/8/15

Jul/Aug 5/8/15

Sep 7/8/15

Oct 8/7/15

Nov 9/8/15

Dec 10/8/15

REACH YOUR REP 646.521.2500 / advertise@aarp.org

11/14

SOURCE AARP Bulletin Reader Study, conducted by GfK MRI, Sept 2013

AARP BULLETIN

Must-Read Content

Action Driver88% say AARP Bulletin as an important part of their decision to renew membership. 7 in 10 discuss Bulletin editorial with others or take other actions after reading.

ROI Generator6 in 10 Bulletin readers take action after seeing an ad. Top 3 actions taken: 1) visit a website, 2) spread the word/contact a professional 3) respond to a special offer.

Valued Content7 in 10 readers say they gain knowledge from AARP Bulletin that they don’t learn from other media. Over half consider the Bulletin to be more informative and relevant than any other magazine they read.

Media Giant29.7 million readers #5 among all national magazines. 78% have been reading for 4+ years, 81% read every issue.

High Engagement95% first read within a week of receipt, 81% in the first two days. 75% read cover to cover. 52 minutes spent reading each issue.

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NOTE Editorial content subject to change wit hout notice

AARP BULLETIN

Audience DemographicsAARP’s news and current affairs publication provides marketers the opportunity to reach highly responsive

and influential 50+ consumers directly in their home.

SOURCE MRI Spring 2013, Publisher defined prototype

Audience 29,700 100Men 14,850 50

Women 14,850 50

Median age 66.5Readers per copy 1.35

EducationAny college 18,211 61.3

Bachelor’s 5,587 18.8

Post grad 4,536 15.3

Graduated college+ 10,123 34.1

Employment StatusEmployed 10,556 35.5

Professional/Managerial 5,015 16.9

Retired 15,936 53.7

Internet UseInternet access 23,589 79.4

Ot her Key DemographicsMarried 18,858 63.5

Single/Widowed/ Divorced/Separated 10,842 36.5

Grandparent of child under 18 18,531 62.4

Household IncomeHHI $50,000+ 16,999 48.8

HHI $75,000+ 11,070 37.3

HHI $100,000+ 7,153 24.1

Median HHI $58,618

Own HomeHomeowners 25,020 84.2

Home value $200,000+ 12,204 41.1

Avg home value $246,073

BulletinBulletinBulletinBulletinAudience

(000)%

CompAudience

(000)%

Comp

Apparel/Accessories Demesy + Company

Haband Company, Inc.

Hitchcock Shoes

Stauer

The Wig Company

Auto

Avis Rent A Car

Budget Car Rental

Hertz Car Rental

Collectibles/Toys Littleton Coin Company

Nationwide Coin & Bullion

Consumer Electronics Bose

Consumer Cellular

Great Call Jitterbug

MyGait Computers

Pantech Mobile

TV Ears

Financial/InsuranceAllstate Roadside Service Ctrs. for Medicare & Medicaid

Fidelity Investments

Foremost

Geico

Humana

JP Morgan Chase

Mutual of Omaha

New York Life

The Hartford

United Healthcare

US Money Reserve

Food/Beverages Frank W. Cawood & Assoc.

Omaha Steaks

Health/Wellness Bonro Medical

Connect America

Encore

Hurrycane

Laser Spine Institute, LLC

Liberator Medical Supply

Life Alert

Lifestyle Lift

Mobile Help

No! No! Hair

Nutrisystem

Palmer Industries

Sinclair Intimacy Institute

United Discount

Dental & Health

DTC/OTC

Bausch & Lomb

Bayer Diabetes Care

Regent Labs, Inc.

Xenna Corp.

Home/Building Acorn Stairlift

Adjustable Bed Enterprise

Alarm Force

Country Home Products

firstSTREET

Harbor Freight Tools

Premier Bathrooms

Safe Step Walk–In Tub

Select Comfort Direct

Sleep Comfort Adjustable Bed

Sun Setter Products

Sunporch Structure, Inc.

Media/Entertainment/Misc Services

Dish Network

Gilardi & Company

Kinsella Media, LLC

Restaurants

Denny's

Retail/eTail Walgreens

Travel/Real Estate American Land Lease

Avatar Properties–Cantamia

CRF Communities

Florida Parks Associates

Blount Small Ship Adventures

Escape World Travel

Go Ahead Tours

Your Man Tours, Inc.

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11/14

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