AARP BULLETIN - Cloudinary · AARP BULLETIN 2019 Media Kit REACH YOUR REP 646.521.2500 /...
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AARP BULLETIN 2019 Media Kit REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc. AARP Bulletin is read with a sense of urgency because its news and policy editorial uniquely addresses member expectations and the needs of 50+ adults with information written just for them. A seamless ad/edit environment delivers an action-oriented audience and high advertiser ROI.
Transcript of AARP BULLETIN - Cloudinary · AARP BULLETIN 2019 Media Kit REACH YOUR REP 646.521.2500 /...
AARP BULLETIN
2019 Media Kit
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
AARP Bulletin is read with a sense of urgency because its news and policy editorial uniquely addresses
member expectations and the needs of 50+ adults with information written just for them.
A seamless ad/edit environment delivers an action-oriented audience and high advertiser ROI.
REACH YOUR REP 646.521.2500 / [email protected]/19
SOURCE GfK MRI Spring 2019, publisher-defined prototype; AARP Bulletin Reader Study
AARP BULLETIN
Must-Read Content
Action Driver88% say AARP Bulletin is an important part of their decision to renew membership. 7 in 10 discuss Bulletin editorial with others or take other actions after reading.
ROI Generator6 in 10 Bulletin readers take action after seeing an ad. Top 3 actions taken: 1) visit a website, 2) spread the word/ contact a professional, 3) respond to a special offer.
Valued Content7 in 10 readers say they gain knowledge from AARP Bulletin that they don’t learn from other media. Over half consider the Bulletin to be more informative and relevant than any other magazine they read.
Media Giant31.1 million readers #4 among all national magazines. 78% have been reading for 4+ years, 81% read every issue.
High Engagement95% first read within a week of receipt, 81% in the first two days. 75% read cover to cover. 52 minutes spent reading each issue.
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A Division of AARP Services, Inc.
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7/19
AARP BULLETIN
Audience DemographicsAARP’s news and current affairs publication provides marketers the opportunity to reach highly responsive
and influential 50+ consumers directly in their home.
SOURCE GfK MRI Spring 2019; publisher-defined prototype
Audience 31,050 100Men 15,525 50
Women 15,525 50
Median age 67Readers per copy 1.35
EducationAny college 20,591 66 Graduated college+ 11,831 38
Employment StatusEmployed 12,789 41 Retired 15,143 49
Internet UseInternet access in home 27,673 89
Household Income HHI $50,000+ 20,330 66 HHI $75,000+ 14,334 46 HHI $100,000+ 9,804 32
Median HHI $69,627
Home Ownership Homeowners 24,389 79Home value $200,000+ 16,007 52
Median home value $262,547
Ot her Key DemographicsMarried 19,283 62
Single/Widowed/ Divorced/Separated 11,767 38
Grandparent 18,545 60
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A Division of AARP Services, Inc.
Cover Surgery Guide Health This is Why You Can't Sleep Dying for a LiverMoney Why We’re Drowning in
Student Debt Homeowners Associations
Get Bolder Closing Date: 11/8/18
9/20/18
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AARP BULLETIN
Editorial Calendar 2019Year after year, marketers choose AARP Bulletin. This response-oriented publication delivers results by directly connecting with a major share of today’s 50+ demographic. With clear, consistent and accessible editorial, it’s no wonder AARP Bulletin ranks among the top ten most respected news media and provides a credible context for advertising.
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Cover 99 Ways to Live to 100Health At Last They Finally
Diagnosed Me: life transformed
Money What You Need to Know About Credit Bureaus: friend or foe
Closing Date: 1/9/19
Cover Fraud Special: Ways to Fight Back, a look at new technologies
Money True Tales of Travel Insurance: how and when to buy it
Life Caregiving: Examining Near Death Personality Shifts
Closing Date: 2/8/19
Cover What the Experts Won't Tell You (Plumbers, Mechanics...)
Health The Peril and the Promise of Clinical Trials
Money I Fought Back!: regain financial security
Closing Date: 3/8/19
Cover Gig Economy—For Older Americans
Health How Your Genes Will Save YouMoney How to Protect Your Parents
from Fraud Life D-Day at 75: Gallery wall,
vet interviews, and historian essays
Closing Date: 4/8/19
Cover 10th Anniversary: 99 Great Ways to Save
Health Your Brain's Best Day Ever: 24-hour guide
AARP AARP in the States: legislative victories, member programs, outreach
Closing Date: 5/8/19
Cover Off-Label Prescription Usage: An AARP Investigation
Health Diabetes Survival Guide Medicare 2020: a preview Long Term Care Special Report
Closing Date: 8/8/19
Cover Caregiving Special Money Social Security Update Closing Date: 9/10/19
In Development Closing Date: 10/9/19
Cover Counting on You: Gearing Up for the Census 2020 the new census will define America for the next decade
Money Medicaid’s Future: home care when money runs out
Life Seniors in Space Closing Date: 7/8/19
• Ask about digital complements. • Editorial disruptor options subject
to availability.• Editorial content subject to change
without notice.
REACH YOUR REP 646.521.2500 / [email protected]
A Division of AARP Services, Inc.
Apparel/Accessories
Hitchcock Shoes
Stauer
Collectibles/Toys
Littleton Coin Company
U.S. Money Reserve
Consumer
Electronics/Services
Consumer Cellular
DISH Network
GreatCall Jitterbug
MyGait
Financial/Insurance
Delta Dental
Fidelity Investments
GEICO
Globe Life & Accident
The Hartford
Mutual of Omaha
New York Life
Synchrony Bank
UnitedHealthcare
Food/Beverages
Kansas City Steaks
Omaha Steaks
Quaker Oats
Health/Wellness
Cochlear Americas
Connect America
Encore
Inogen One
J&J Diabetes Care
Laser Spine Institute
Life Alert
Magni Company
MobileHelp
MyNotifi
Nutrisystem
P&G Everyday Brands
Sinclair Intimacy Institute
Home/Building
Acorn Stairlift
American Standard
BathWraps
Best Buy Assured Living
Country Home Products
firstSTREET
Harbor Freight Tools
Renewal By Andersen
Safe Step Walk-In Tub
SunSetter
Nonprofit/Government
Wounded Warrior Project
Retail
Visionworks
Walgreens
Travel/Real Estate
CRF Communities
Escape World Travel
Go Ahead Tours
Grand European Travel
YMT Vacations
MK-307 AB AD LIST 18 r5
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