Media Kit 2015 - Cloudinaryres.cloudinary.com/advertise-aarp/image/upload/v1423519417/PDFs/... ·...

Media Kit 2015PRINT I DIGITAL I EVENTS I MULTIMEDIA I INSIGHTS

AARP Media delivers relevant content across an array of media channels that

support 37 million members through major milestones and life shifts at

midlife and beyond. AARP connects marketers to the largest, wealthiest and

most powerful demographic as they seek new products and services.

REACH YOUR REP 646.521.2500 / [email protected]

JANUARY 12 Ali Wentworth

22 Diane Lane

27 Alan Cumming

FEBRUARY 7 Chris Rock

18 Dr. Dre (André Young)

23 Kristin Davis

23 Veronica Webb

MARCH 12 Steve Levy

25 Sarah Jessica Parker

30 Piers Morgan

APRIL 4 Robert Downey, Jr.

9 Paulina Porizkova

16 Jon Cryer

26 Kevin James

Robert Downey, Jr. Actor

Look Who’s

MAY 10 Linda Evangelista

20 Ted Allen

24 John C. Reilly

31 Brooke Shields

JUNE 4 Andrea Jaeger

10 Elizabeth Hurley

19 Sadie Frost

JULY 23 Slash (Saul Hudson)

26 Jeremy Piven

31 J.K. Rowling

AUGUST 11 Viola Davis

12 Peter Krause

19 Kyra Sedgwick

28 Shania Twain

SEPTEMBER 3 Charlie Sheen

17 Kyle Chandler

21 Cheryl Hines

OCTOBER 5 Mario Lemieux

28 Jami Gertz

30 Gavin Rossdale

NOVEMBER 5 Famke Janssen

30 Ryan Murphy

30 Ben Stiller

DECEMBER 3 Katarina Witt

21 Andy Dick

31 Nicholas Sparks

Gen X joins the Big 5-0h! in 2015

50Turning


10/14


Media Kit 2015 I advertise.aarp.org

AARP The Magazine is the only lifestyle publication with three demographically versioned editions that address the evolving life stages of 50+ adults. This

contextual relevance along with mass reach and scalable targeting

delivers success to a diverse group of marketers seeking to make an impact.

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1/15

As the only lifestyle publication edited for and about 50+ Americans, the Magazine’s top-ranked

responsiveness and reader engagement is a testament to its effectiveness. Three seamlessly edited

versions speak directly to the mindset and life stage of each core demographic to maximize audience

and advertising connectivity.

AARP THE MAGAZINE

Targeted Access

1 Magazine 3 Ways

Faces of 50-59

Faces of 60-69

Faces of 70+

Targeted Advertising Flexible demographic options provide 80 ways to place

advertising that reach today’s most powerful consumer

segment and not the general market. Product selection,

creative approach, and messaging can be altered to

maximize impact.


1/15

NOTE Editorial content subject to change without notice

50-59 Edition

Rate base 5.5 million

Median age 52

Audience 14,508,000

M/F 39%/61%

Any college 62%

Median HHI $65,544

Homeowners 70%

Internet access 89%

60-69 Edition

Rate base 8 million

Median age 65

Audience 10,829,000

M/F 45%/55%

Any college 62%

Median HHI $61,669

Homeowners 83%

Internet access 87%

50-69 Edition


Median age 58

Audience 25,337,000

M/F 41%/59%

Any college 62%

Median HHI $63,529

Homeowners 76%

Internet access 87%

AARP THE MAGAZINE

Audience DemographicsAARP’s flagship lifestyle publication provides marketers with up to 80 ways to target today’s largest

demographic within an editorial environment that speaks directly to them.

SOURCE MRI Fall 2014

50+ Edition

Rate base 22 million

Median age 63

Audience 34,938,000

M/F 42%/58%

Any college 59%

Median HHI $57,856

Homeowners 78%

Internet access 83%

60+ Edition


Median age 69

Audience 20,430,000

M/F 44%/57%

Any college 58%

Median HHI $53,910

Homeowners 85%

Internet access 79%

70+ Edition Rate base 8.5 million

Median age 75

Audience 9,601,000

M/F 42%/58%

Any college 52%

Median HHI $46,140

Homeowners 86%

Internet access 70%


12/14

1

4 5SOURCE MRI Fall 2014; Nielsen 2013-2014 TV season average

2

#1 in Boomer Reach19 million Boomers turn to each issue – more than any other MRI-measured magazine.

More Influential111% more likely to be Influentials than age 18-49; 68% more likely than 50+ non-readers.

3 Must-Read Magazine7 in 10 read “4 out of 4” issues, compared to just 34% to 47% of the other top 10 total reach magazines.

Media Giant With Mass Appeal35 million readers – 62% more than the 2013-14 season of Sunday Night Football, 140% more than The Voice and 191% more than Scandal.

#1 in Long-Term Growth10.7 million in reader growth over 10 years – greater than the current total readership of 85% of MRI-measured magazines.

AARP THE MAGAZINE

Delivers Powerhouse Value

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