Building your social reach with social media advertising
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Transcript of Building your social reach with social media advertising
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Building yourSocial Reach
With Social Media Advertising
Chris Reilly @reilly3000 unleashedonline.com
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AgendaPaid vs. Organic
Overview of Social Advertising Options
Best and Worst Practices
Emerging Trends
Q&A
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The Role of Advertising
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Facebook ad targeting
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Facebook Ads
• Largest reach @ 955M Users!• Great Geotargeting• Interest Targeting• Relationship Targeting• “Sponsored Stories”• CPM or CPC PricingFacebook.com/Ads
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Twitter Ads
• Highest Engagement with Ads• Limited Geo-targeting• Interest Targeting• Use to grow followers or Promote Tweets• Cost Per Engagement ModelAds.Twitter.com
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LinkedIn DirectAds
• Targeting for Job Titles and Industries!• High cost and low performance• Localized by region• Local Targeting• CPM or CPCLinkedIn.com/DirectAds
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StumbleUpon Paid Discovery
• Low, fixed cost per visit• Generates organic content views and backlinks• Great for bloggers and photographers• No geotargeting capabilities• People stumble away quickly, engage themStumbleUpon.com/PD
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Reddit Ads
• Interest driven targeting• Social engagement with ads• No geotargeting except for /r/cityname• Affordable fixed-rate pricing model• Understanding the community really helpsreddit.com/promoted
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Target Interests Target relationships - 'amplify word of mouth' Age Workplace Relationship status Sexual preference School status Location
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Best Practices
• Split-testing• Ad Fatigue • Imagery • Age Bucketing• Segmentation
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Worst Practices
• #MuslimRage• Driving Traffic Offsite• Community Engagement• Overall goals• Change happens!• Promoted Posts
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New and exciting
•FBX•Customized Audiences•View-Through Conversion Tracking
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Questions?!?
Presentation online at Unleashed-Online.com tomorrow