ONLINE ADVERTISING - openrightsgroup.org€¦ · NPO-STER NETWORK 3 | ONLINE ADVERTISING 2020...
Transcript of ONLINE ADVERTISING - openrightsgroup.org€¦ · NPO-STER NETWORK 3 | ONLINE ADVERTISING 2020...
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ONLINE ADVERTISING
CPDP 2020
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THERE ARE THREE PARTIES INVOLVED
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Ministry of Education, Culture and Science
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NPO-STER NETWORK
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Online video reach: 7,1 million per month
Display reach: 5,8 million per month
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THE ADVERTISING WORLD WITH CONSENT VALUE IS BASED ON YOUR ONLINE BEHAVIOUR AND INTERESTS
Exchange
Exchange
Exchange
Exchange
Exchange
ExchangeExchange
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THE ADVERTISING WORLD WITH CONSENT VALUE IS BASED ON YOUR ONLINE BEHAVIOUR AND INTERESTS
ExchangeDSP
Exchange
Exchange
Exchange
Exchange
ExchangeExchange
DSP
DSPDSP
DSP
DSP
DSPDSP
DSP
DSP DSP
DSP
DSP
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THE ADVERTISING WORLD WITH CONSENT VALUE IS BASED ON YOUR ONLINE BEHAVIOUR AND INTERESTS
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Exchange
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CONSUMERS DON’T WANT THEIR PERSONAL INFORMATION TO BE (AB)USED
100% consent before GDPR
10% consent after GDPR
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THE ADVERTISING WORLD WITHOUT CONSENT VALUE IS BASED ON THE CONTENT
Adscience Advertiser 2
Advertiser 1
Advertiser 3
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DATABASE OF SUBTITLES
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[…] THE KING ‘REGRETS BUT RESPECTS’ BREXIT DURING SPEECH. THIS IS WHAT THE
KING SAID DURING THE STATEVISIT.
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BASKETBALL
TENNIS
OLYMPIC
WORKOUT
HOCKEY
KING
STATEVISIT
ROYALTY
COOKING
FITNESS
WORD2VEC: FROM A SINGLE WORD TO A CATEGORY
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SPORTS
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PERSONS AND THEIR JOBS
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IMPACT
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THE REAL VALUE FOR THE BRAND
With consent Without consent
Car industry
Conversion rate
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CONTEXTUAL ADVERTISING INCREASES THE CONVERSION RATE
Bron: SpotX 2018-2019
Run of network Context
365 DAYS OF STER-CAMPAIGNS
Click through rate
+25%
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CONTEXTUAL TARGETINGSUCCESSFUL FOR ‘ELIZA WAS HERE’
► Better results for context targeting compared toaudience targeting
“As the results were outstanding within the context group, we shifted our budget during the campaign from audience-targeting to context targeting”.
Femke Verveen, Senior Online Marketeer Eliza was Here
| ONLINE ADVERTISING 202019 Eliza was Here campaign may / june 2019
CTR audience targeting CTR context targeting
+70%
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GET IN CONTACT
TELEPHONE NUMBER
POST
ADDRESS
SOCIAL MEDIA
WEBSITEwww.ster.nl
035 672 55 00
[email protected]@ster.nl
Postbus 3441200 AH Hilversum
Laapersveld 701213 VB Hilversum
company/stersterreclamesterreclamesterreclame
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