22060639 Social Advertising

8/2/2019 22060639 Social Advertising

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APresentation

On

Social Marketing & CelebritiesEndorsement

Presented By:-

Palkesh.B.PrajapatiM.B.A. Sem -3


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Advertising Any paid form of no personal

communication about an

organization, product, service,

idea or cause by an identified

sponsor.

All over the world, Advertising

has been considered the most

successful tool for Marketing, It

is having great Persuasive

Power, So that Marketers usethis advertising tool at a large.


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Social Advertising

Social Advertising is conceived as

an application of Advertising

concepts and techniques to

various Socially beneficial ideas

and causes.

According to Kotler Social

Advertising means The design,

implementation, and control of

programs calculated to influence

the acceptability of social ideas,

and involving consideration of

products, planning, pricing,

communications, and advertising

research.


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Continue..

Social Advertising is used inthe Advertisements of the Ideas

like, Bell Bajaao Movement,

Water & Fuel Conservation,

Family Planning, Use of

Contraceptives, Domestic

Violence, Consciousness about

Voting rights, Beti Bachao

Movement, Nirmal Gujarat,

Jago Grahak Jago etc.

Creating awareness about

dieses like AIDS, TB, Breast

Cancer, Malaria, Dengue, &

Swine Flue.


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Celebrities Endorsement

Celebrities are the People who enjoy Public Recognition by a large share ofcertain group of People, they are experts in their Fields, having wide

influence in Public life and Social domain.

Attractiveness, Special Skills, Extra Ordinary Life Style, and Demigod

Status can be associated with them. The overall Personality, Charisma, and

Stature of Celebrities also play very important Role.


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Social Advertising & CelebritiesEndorsement

Social Advertisement & Celebrities

Polio Drops:- Amitabh Bacchan, Aishwarya Rai, Rahul Dravid.

Vivek Oberoi:- T.B. Dots.

Rahul Dravid:-T.B. Dots.

Eye Donation:- Aishwarya Rai.

Blood Donation:- Sachin Tendulkar.

Indian Tourism, Awareness About Voting, Patriotism, :- Amir Khan.

AIDS:- Jacky Shrooff.

Jago Grahak Jago:- Raza Muraad, Reema, Faruk Shekh.

Bell Bajaao Movements, (DomesticViolence):-Boman Iraani, Mallika

Sarabhai.

Beti Bachao Movement:- Kapil Dev.

Family Welfare:- Raveena Tondon.


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Important AspectsWhile Using

Celebrities While selecting the Celebrities for

Social Advertising, There should

not conflicts between the Message

or the Product and Celebritys

Personality, there should be

balance and Relation ship for the

same.

If People do not find obvious

relationship between the message

and Celebrities, than It will fail in

its effectiveness. E.g. Shakti

Kapoor & Salman Khan are not

suitable for Domestic Violence.


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Social Advertising without Celebrities There are so many Social

Advertisements in which

Celebrities are not used.

Save Petrol, Save Water.

Dont Drink And Drive.

Bell Bajaao. Infection Roko, Hero Bano.

Jago Grahak Jago.

Educating Women about

Contraceptive Pills.

Use Condoms (Jo Bola Wo hiSikanadar).

Voting Consciousness (If you are

not Voting on the Day of

Election than You are sleeping).


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Conclusion

Thus, It is clear that Social

Advertising helps lot to theSociety so It is necessary that

concept has to be treated with

care.

These Campaigns requires lot of

money to design it very carefullyand innovatively.


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THANK YOU

22060639 Social Advertising

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