Be relevant. Or, be replaceable

[Cyndee Woolley, APR](239)571-3174 | cyndee@c2-com.com

Linkedin.com/in/cyndeewoolley@cmwooll | #CyndeeIsAwesome

www.BuildingBrandYouBook.com

Objectives:1. Understand what a personal

brand is & leverage it for success2. Express your brand clearly &

confidently 3. Stay relevant by soliciting

constructive feedback

Who are [You]?

(1) a mark made by burning with a hot iron to designate ownership 

( 2) a class of goods identified by name as the product of a single firm or manufacturer

Your brand is a reflection of every experience

a person expects of you, and his or her emotional reaction

to that experience.

You are Brand [You]

Set a clear direction & commit

[Hillary Clinton]

[Tim Cook]

Express your brand Clearly & Confidently

Five Key Messages:1) You are an influencer / [You]topia2) Establish Credibility3) Relevance and "What is in it for me" 4) Your Brand Value5) What action would you like?

Get honest & actionable feedback

Do you know what people think of you?

3-5 Friends, Customers orColleagues

What kind of image do I project?Tell me more…

What do you think I do best?Tell me more...

Who do you think my best customer is?Tell me more...

Is there anything that you think I need to work on?Tell me more...

Processing Issues with your BrainTrust

1) Identify core issue or opportunity2) List contributing factors (budget,

job structure, time, resources)3) 3 Options

i. Do nothing and let the problem/opportunity resolve itself

ii. Minimal investment to mitigate or capitalize

iii. Commit all resources4) Most significant risks/rewards5) Next follow-up action step

Leave people feeling confident, inspired and in charge

What are [You] going to change today?

Cyndee Woolley, APR is the owner of C2 Communications. For more than a decade, she has consulted with boutique firms and Fortune 500 companies in building brand exposure, rebranding, strategic communications and community outreach planning. An active member of PRSA - she is a past-president of the Gulf Coast Chapter and currently serves as the Chair of the Sunshine District as well as the District Council Secretary. In 2011, she was a featured breakout speakers at the PRSA International Conference and the 2012 Sunshine District Conference. Cyndee's true passion in life is helping individuals succeed on their own career path, so she has translated branding strategies from her clients and national companies into a strategy to build a unique and powerful personal brand.

[Cyndee Woolley, APR](239)571-3174 | cyndee@c2-com.com

Linkedin.com/in/cyndeewoolley@cmwooll | #CyndeeIsAwesome

www.BuildingBrandYouBook.com

Thank [You]!