YOUTM

Building and protecting Your Personal Brand

PERSONAL BRANDING

The way we market

ourselves to others.

Includes:

Appearance, communication,

web presence, and more!

PERSONAL BRANDING

“A strong personal brand is a

mix of reputation, trust,

attention, and execution…” – Lisa Haneburg

Perception is Reality.

We judge ourselves based

on intentions.

Others judge us based on

our behaviors.

REQUIREMENTS

Be willing to look at yourself with an

objective mind.

Be willing to change or modify aspects

about yourself or the direction you want

your career to go

STEP 1:

DISCOVER YOUR BRAND Identify your Niche

Select something that sets you

apart from the crowd

Be precise and clear about how it

can help others

Better to be narrowed down than

blend into the crowd.

STEP 1:

DISCOVER YOUR BRAND

Identify Personal Core Values

What is important to you?

How do you display these

core values?

STEP 1:

DISCOVER YOUR BRAND

Build your mission statement

Develop a plan of action to get

where you want to be

What skills do you have that

match up to your mission?

Now cultivate these talents!

STEP 2:

CREATE YOUR BRAND

Personal Interactions

Effective Communication

Appearance and Wardrobe

Customer Service

STEP 2:

CREATE YOUR BRAND Business Standards

Business Cards

Resumes and Cover Letters

Portfolios

E-mail Addresses

STEP 2:

CREATE YOUR BRAND

Social networking

Facebook

Twitter

About.me

Linkedin

Personal Websites

Blogs

STEP 2:

CREATE YOUR BRAND

STEP 2:

CREATE YOUR BRAND

STEP 2:

CREATE YOUR BRAND

STEP 3:

MAINTAIN YOUR BRAND

Keep things relevant and fresh

Relate/Connect with others

Find new ways to connect with

others

Google Alerts

STEP 3:

MAINTAIN YOUR BRAND Only manage what you can

HootSuite

Twitter Connections Facebook

Linkedin

Wordpress Blog

Google+

*Remember that they have very different audiences*

The Internet is FOREVER

Google Yourself!

Facebook Privacy Settings

STEP 4:

PROTECTING YOUR BRAND

YOUTM

Building and protecting Your Personal Brand