1. Building & Protecting your Online Brand.

2. Rule #1 Think if yourself as a brand.

3. Rule #2 Think before you publish.

4. Think about that post, then rethink it.

5. It never goes away....

6. Rule #3 Have a plan and stick to it.

7. For me? Twitter 90% promotion and though leadership, 10% fun. Mostly branding, building reputation as a online marketing leader, show personality and political bent. Very little on kids, travel, etc. No more than 3-4 per day. Facebook 70% fun, 30% self-promotion. Kids, travel, social issues, sports, etc. Not for professional contact. Google+ 90% promotion and though leadership, 10% fun. Use for SEO. LinkedIn 100% brand building. Meet before accepting invites. 3-4 posts/week. Instagram 90% fun, 10% professional. Account is locked. Vine 100% fun. Account is open. Media look for primarily professional posturing opportunities paultenhaken.com

8. Professional Branding LinkedIn YouTube Twitter Google + Start a Blog Facebook Instagram Vine Pinterest

9. Facebook

10. Twitter Unless you lock down your account, Twitter is an open book Direct messages get you in trouble Dnt tlk like u txt. k?

11. LinkedIn How to use it? Make your profile sing Hire a bio writer Create connections Get recommendations.dont be afraid to ask! Get endorsements Pimp your profile

12. Google+ Sign up for Google+ Create your account like you would any other social network. 343 million active users. Authorship

13. The Media are your Friends Be proactive Make their job easier

14. REPUTATION MANAGEMENT

15. REPUTATION MANAGEMENT National Labor Laws are in your favor, but dont push it.

16. Takeaways You are not an just a person, you are a brand. Understand what you do has an impact on your brand. Be defined by who you are as an individual.

17. Thank you!