BUILDING BRAND ‘YOU’ ON LINKEDIN · BUILDING BRAND ‘YOU’ ON LINKEDIN ... marketer for the...

BUILDING BRAND ‘YOU’ ON LINKEDIN

• 20+ years marketing experience – Multinationals, SME’s &

StartUps

• Advises organisations and thoughtleaders across all

industries

- consultancy, strategies & LinkedIn marketing training

• Has a team of researchers, copywriters, content creators

who help bring brands to life online

ABOUT ME

COPYRIGHT © 2019 Lucy Bingle Pty Ltd

ALL RIGHTS RESERVED –NOT FOR EXTERNAL DISTRIBUTION

“All of us need to understand the importance of personal

branding. To be in business today, we must be the head

marketer for the brand called YOU.”

“Personal Branding is about building authority that gets

people to pay attention to your message and want to

share it and recommend it to others.”

WHY ARE YOU HERE?



WHY ENGAGE ON LINKEDIN?

• 500 million people use LinkedIn globally

• 10+ million users Australia | 100+ million users Asia Pacific

• 2 new professional members sign up every second *

• 50% of LinkedIn members report that they are more likely to buy from a

company they engage with on LinkedIn – TRUST & INTEGRITY

• Top channel for B2B product launches

81% LinkedIn, 71%Twitter, 54% YouTube, 54% Facebook

• Estimated daily time on LinkedIn – 7 minutes per visitor **

* LinkedIn Corporation 2017 ** Alexa Internet, Inc. 2017COPYRIGHT © 2019 Lucy Bingle Pty Ltd


WHY DO LINKEDIN MARKETING?

Builds brand awareness

Validates what you do

Shows the problems you solve

Nurtures relationships

& shares stories

Attracts top talent

Creates opportunities

• Reach the right audience

• Engage with your audience

• Motivate your audience to take action



• Professional headshots

• Background image (high resolution)

• A descriptive headline (what you do

and who you work with)

• SEO Keywords to promote search

engine optimisation

• Powerful summary

• Rich media files (publications, videos, collateral)

• Experience and track record

• Education

• Interests

• Call to action with your phone number and email

• Edit your public LinkedIn URL

OPTIMISE YOUR PROFILE – BE BEST IN CLASS

Tip: Create a“LinkedIn Assets” - background images / marketing / event collateral / videos / research

papers

** keywords / phrases / cultural competency skills / global skills

BUILD A VALUABLE NETWORK

Alumni

Professional peers

Ex-colleagues

Current clients

Current colleagues

STRATEGICALLY Grow your network

RELEVANT + QUALITY

• Industry leaders / thought leaders

• Marketers / PR executives

• Clients

• Partners

• Prospects

Tip: A large quality network = multiplier effect



ENGAGE WITH YOUR NETWORK

• Post a status update – 3rd party piece of content OR your organisation’s

content – FIND YOUR VOICE

• Follow your company page

• Like, comment on your company page posts

• Like, share and comment on your network’s activity

• Publish on LinkedIn Platform – your publications / articles

Tip: Be ActiveCOPYRIGHT © 2019 Lucy Bingle Pty Ltd


BE REAL

• Be human – genuine and authentic

• Find your voice

• Only engage with content that resonates

• Share stories

• Images / video are powerful

• Tag people / organisations

• Use hashtags

Tip: Be Authentic, be you.



1. Identify targets

2. Continue the conversation

3. Sort and filter your connections

4. Cross reference with colleagues

EXPORT YOUR CONNECTIONS

OpportunityShareContactReviewExport

connections

Tip: Thinking career change – Find opportunity



BE ACTIVE ON THE COMPANY PAGE

Target your

audience

Nurture your

followers

Post, like and share

Add articles

and insights

Analyse your

results

Include calls to action

Add images

and videoSupport

your Company

page

Like, share and

comment on

company page

updates

Spread the word

Build the brand

Be the thought

leader



EXTEND YOUR REACH

Organic. Your followers, fans, members,

connections will see your content.

Earned. Your followers may spread relevant

and engaging content.

Invested. You can reach a wider audience

through advertising.

ORGANIC

EARNED

INVESTED



1. Update your profile

2. Add a background image

3. Write a compelling summary

4. Clearly state what you deliver

5. Add a call to action

6. Add media files

7. Seek recommendations

8. Strategically grow your network

9. Download your connections quarterly

YOUR LINKEDIN ACTION PLAN



COMPANY

PAGE / PROFILE

MANAGEMENT

www.lucybingle.com | [email protected] | +61 410 904 777

LINKEDIN

MARKETING

TRAINING

LINKEDIN

STRATEGY

CONSULTING

http://www.lucybingle.com/

mailto:[email protected]

BUILDING BRAND ‘YOU’ ON LINKEDIN · BUILDING BRAND ‘YOU’ ON LINKEDIN ... marketer for the...

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