Building Brand Identity Through Corporate Social Responsibility
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Transcript of Building Brand Identity Through Corporate Social Responsibility
What
Why
How
What
Why
How
What is CSR
CSR is the environmental and social responsibility of business
DiscussionCSR = Make Up
What
Why
How
Why
Why CSR
1. Comply to Regulation
Undang – Undang mengenai Tanggung Jawab Sosial dan Lingkungan, antara lain:
- Undang-Undang No. 40 Tahun 2007 tentang Perseroan Terbatas (“UUPT”) serta Peraturan Pemerintah No. 47 Tahun 2012 tentang Tanggung Jawab Sosial Dan Lingkungan Perseroan Terbatas (“PP 47/2012”)
- Undang-Undang No. 25 Tahun 2007 tentang Penanaman Modal (“UU 25/2007”)
- Undang-Undang No. 22 Tahun 2001 Tentang Minyak Dan Gas Bumi (“UU 22/2001”)
2. Building Corporate Reputation
Corporate Reputation refers to how positively, or negatively, a company or similar institution is perceived by its key stakeholders such as employees, customers, members of the media, investors, NGOs, suppliers and financial analysts.
Leslie Gaines-Ross; Corporate Reputation
2. Building Corporate Reputation
Leslie Gaines-Ross; Corporate Reputation
research universally shows that a
good reputation demonstrably increases corporate worth and
provides sustained competitive advantage
The Benefit of Good Reputation
- Customer preference in doing business with you when other companies’ products and services are available at a similar cost and quality
- Your ability to charge a premium for products and services
- Stakeholder support for your organization in times of controversy
- Your organization’s value in the financial marketplace.
How Horrible is to Lost Your Reputation
How Horrible is to Lost Your Reputation
How Horrible i to Lost Your Reputation
How Horrible is to Lost Your Reputation
How Horrible is to Lost Your Reputation
3. Long Term Benefit
CSR is an effort to look at the
company’s long-term interest and ensuring that
the company’s future is sustainable
4. Most Importantly
It Feels Good !!!
What
Why
How
The Body Shop: Business as Unsual
- The Body Shop didirikan pada tahun 1976 di Littlehampton, Inggris
- Tha Body Shop mengedepankan nilai sosial dalam filosofinya, yaitu
sebuah bisnis dapat menjadi kekuatan untuk mendorong kebaikan.
The Body Shop Values
The Body Shop Promo
Video the body shop
What is Self Esteem
How to Implement in Campus Life
1. Have your own purpose as Individual/organization and for the society
How to Implement in Campus Life
2. Be Focus
How to Implement in Campus Life
3. Act Accordingly
How to Implement in Campus Life
4. Let Your Action Speaks Louder than Your Words
