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First Church Communications Branding: Incorporating “Five Practices of Fruitful Congregations” to create consistency and ease of use.

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  • BUILDING A NEW BRAND First United Methodist Church 2014

    CommunicationsIncorporating Five Practices of Fruitful Congregations to create consistency and ease of use.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Communication Goals1. Visibility name recognition/funnel our information to the community2. Tell the story of our mission/vision3. Mission recognition in the community ($10 church)4. Communications that tell our story, as well as important event information5. Factual information and inspiration invitational communications (Why should I be involved and why I got involved.6. Keep congregation in touch

    Proposed Communication Changes: 6 Practices Branding Implement complete Branding change by September 2014 Use and list all communications under a category Hospitality, Worship, Faith Development, Mission and Service, Generosity, and Care

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Color Palette

    First Churchs Overall New Palette

    Pantone 638 CMYK 68/6/5/0 RGB 0/173/216

    Pantone 2612 CMYK 51/76/18/2 RGB 124/37/130

    Pantone Red 032 CMYK 0/84/59/0 RGB 247/50/63

    Pantone 1505 CMYK 0/62/81/0 RGB 242/107/35

    Pantone 368 CMYK 66/6/100/0 RGB 119/188/31

    Pantone 1235 CMYK 0/32/95/0 RGB 255/184/25

    Pantone 534 CMYK 98/85/36/27

    RGB 30/53/94

    Pantone Warm Red CMYK 0/79/91/0

    RGB 241/93/47

    First Churchs Logo Palette

    RadicalHospitality

    PassionateWorship

    IntentionalFaith Development

    Risk-takingMission & Service

    ExtravagantGenerosity

    CompassionateCare

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Typography Three Fonts to use for communications.

    ITC Officina Sans Book Overall new brand font. Can be used for headlines and body copy.ITC Officina Sans Book ItalicITC Officina Sans BoldITC Officina Sans Bold Italic

    Garamond Regular Can be used for body copy.Garamond Italic Garamond Bold Garamond Bold Italic

    Tahoma Regular Bold font works well for headlines. Can be used for body copy (website) but Tahoma Bold would be better for headlines and subheads.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Logo Color and B&W

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Newsletter Two online weekly editions and one monthly print edition.

    Monthly Newsletter Monthly First Pulse: Full-color printed newsletter to be mailed the last Tuesday(Except December mailed 3rd Tuesday or not at all and Summer edition only in May).To Include: Calendar, 6 Practices Articles, and Pastors Message.

    Weekly E-Newsletter Weekly Tuesday Email: Whats Happening at First!To Include: Monthly Events (60+ Luncheon, Caring Connection, etc.), Classes, Parish nurse news blurbs, Attendance numbers, Information from bulletin announcements

    Concise blurbs with pertinent information.

    Old Format:BLOOD DRIVE Our next blood drive will be held on Monday, May 19 from 3:00 - 7:00 pm in Wesley Hall. Attempt to donate and you could win four 4th row infield tickets to the Detroit Tigers vs Minnesota Twins game at Comerica Park on June 14! Sign up for a time slot by using the Sunday bulletin sign-up sheet or by emailing Marj Timmerman at marjtimm@aol.com. Be somebody extraordinary - save a life!

    New Format:Blood Drive// Monday, May 19, 3pm-7pm// Wesley Hall// Attempt to donate to win De-troit Tigers tickets. Sign up using the Sunday sign-up sheet or contact Marj Timmerman (marjtimm@aol.com).

    Weekly E-Newsletter Weekly Thursday Email: This Weekend at First!To Include: Worship information, Prayer Concerns, and Teaser for Sunday

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Online Newsletter - monthly edition Links to the articles and calendar.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Online Newsletter - weekly edition Abbreviated blurbs with links to website for complete information.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Online Newsletter - e-blast Information on upcoming key events.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Website Incorporating Five Practices of Fruitful Congregations to create consistency and ease of use.

    Redesign Using current content manager Faithconnector Updated Template

    New Tablet/Mobile Friendly SiteDesign dynamically reconfigures based on the size of the device screen.

    Customized with logo, colors, in-terest item images, and marquee rotator.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Bulletin Incorporating Five Practices of Fruitful Congregations to create consistency and ease of use.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Ministry Brochures Incorporating Five Practices of Fruitful Congregations to create consistency and ease of use.Create uniform updateable flyers for each ministry with 6 Practices color scheme

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Ministry Brochures Incorporating Five Practices of Fruitful Congregations to create consistency and ease of use.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Advertising - Print Incorporating Five Practices of Fruitful Congregations to create consistency and ease of use.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Advertising - Print Incorporating Five Practices of Fruitful Congregations to create consistency and ease of use.

    PrepareHim Room

    Join us this Advent season as we prepare our hearts for the coming of Jesus. Lose yourself in the beauty of worship. Find the true meaning of the season. Restore your soul.

    We invite you to be free. And to be present.

    Sunday Worship 9:15 and 11:00 am(10:00 am Worship only: December 21 and 28)

    Jazz Lessons and Carols December 20featuring MacNaughton Blvd at 6:00 pm

    Christmas Eve Services December 24The Christmas Story A Family Service at 5:00 pmCandlelight Communion Service at 7:00 and 9:00 pm

    Heart

    Let Every

    First United Methodist Church227 Fulton St E Grand Rapids, MI 49503

    www.grandrapidsfumc.org/advent

  • BUILDING A NEW BRAND First United Methodist Church 2014

    Special Sundays Invitational postcard piece.

  • BUILDING A NEW BRAND First United Methodist Church 2014

    WEBSITE/EMAILS/FACEBOOK email banners and facebook cover

  • BUILDING A NEW BRAND First United Methodist Church 2014

    WEBSITE/EMAILS/FACEBOOK website graphics