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BUCKMINSTER FULLER - carrollcc.edu · Thought leader / Futurist / inventor - Buckminster Fuller...
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Transcript of BUCKMINSTER FULLER - carrollcc.edu · Thought leader / Futurist / inventor - Buckminster Fuller...
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Good News & Bad News The Good News: You’re great / special / unique. We’ve found that just about every business/individual has something beautiful and unique to bring to the world. [Give examples in the room.] The Bad News: Nobody knows it. Kim this morning. I would estimate that about 85% of the time when a client calls us for a video, or a web site or a new logo, they have yet to figure out how to communicate their unique message/story to the world. And so begins a process of discovering and communicating that uniquness. More Bad News: Knowledge and Information are increasing at an insane, exponential rate.
BUCKMINSTER FULLERFuturist & Inventor
1895 - 1983
1 1500 2000
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Thought leader / Futurist / inventor - Buckminster Fuller estimated that it took 1500 years for human knowledge to double from the first to the sixteenth century. Then it doubled again over the net 250 years. By WWII is was doubling every 25 years.
1 1500 2000
Paper
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Makes sense… Around 105 we figured out how to make paper
1 1500 2000
PaperPrinting
Press
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1400 years later we figured out how to print on it really fast. And knowledge and info started growing exponentially.
1 1500 2000
PaperPrinting
Press
Telephone
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1870Telephone / Bell 1950Computer 1993www That’s just knowledge. Sheer information…all the 1’s and 0’s, I don’t know if anyone really knows how fast that’s multiplying…some theorize it will soon it will double every day!
1 1500 2000
PaperPrinting
Press
Telephone
Computer
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1870Telephone / Bell 1950Computer 1993www That’s just knowledge. Sheer information…all the 1’s and 0’s, I don’t know if anyone really knows how fast that’s multiplying…some theorize it will soon it will double every day!
1 1500 2000
PaperPrinting
Press
Telephone
Computer
www
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Presentation Notes
1870Telephone / Bell 1950Computer 1993www That’s just knowledge. Sheer information…all the 1’s and 0’s, I don’t know if anyone really knows how fast that’s multiplying…some theorize it will soon it will double every day! And somewhere out there in the middle of it all, is you and your message.
1 1500 2000
PaperPrinting
Press
Telephone
Computer
www
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In addition, everyone from sophisticated advertisers and your Facebook friends are constantly barraging you with more targeted messages.��And somewhere in all of that mania, there’s you and your story, product or service.��How will the world ever know not just that you exist, but that you have something wonderful to bring to it?�
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Once upon a time, the experts told us to get our core message down to a one-page document. Then we needed to get it down to an “elevator pitch.” Then it had to fit on a t-shirt. Now…well…if you can’t say it in 5-words or less, our attention spans are - oh look, a bird!
Presenter
Presentation Notes
Once upon a time, the experts told us to get our core message down to a one-page document. Then we needed to get it down to an “elevator pitch.” Then it had to fit on a t-shirt. Now…well…if you can’t say it in 5-words or less, our attention spans are - oh look, a bird!
Presenter
Presentation Notes
Once upon a time, the experts told us to get our core message down to a one-page document. Then we needed to get it down to an “elevator pitch.” Then it had to fit on a t-shirt. Now…well…if you can’t say it in 5-words or less, our attention spans are - oh look, a bird!
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Here's what I know about you: I know you believe in what you're doing. But the average person doesn't. Nobody is going to fish through your website for all the nuances you think are important. No one is going to watch a 12-minute video about something they don't already care about.��But I have some good news: There are a couple things you can do to make sure that the world knows that you are here: Not talking about tools…lot’s of tools out there and we use them all…�
Start with your story.Stories develop connection,
rapport and trust.
Start with your story.Stories develop connection,
rapport and trust.
Start with your story.Stories develop connection,
rapport and trust.
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2. Develop your brand and follow it with unwavering conviction. Literally “brand” your colors, fonts, words and images into the minds of your listeners and views. Never, ever compromise.�Respect your logo. Don’t squish it or stretch it. Then the tools: SEO.��Q: What if you’re deep into your brand but your band is unclear/confusing. Like going to Miami on I-95 North…you’re making good time… �You're not going to reduce the infonoise all around us. But at least we'll know your unique sound in the middle of it.
Discover & honeyour message.
Discover & honeyour message.
Discover & honeyour message.
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Presentation Notes
2. Develop your brand and follow it with unwavering conviction. Literally “brand” your colors, fonts, words and images into the minds of your listeners and views. Never, ever compromise.�Respect your logo. Don’t squish it or stretch it. Then the tools: SEO.��Q: What if you’re deep into your brand but your band is unclear/confusing. Like going to Miami on I-95 North…you’re making good time… �You're not going to reduce the infonoise all around us. But at least we'll know your unique sound in the middle of it.
Discover & honeyour message.
What do I want them to do?What do I want them to feel?
What do I want them to know?
Discover & honeyour message.
What do I want them to do?What do I want them to feel?
What do I want them to know?
Discover & honeyour message.
What do I want them to do?What do I want them to feel?
What do I want them to know?
Presenter
Presentation Notes
2. Develop your brand and follow it with unwavering conviction. Literally “brand” your colors, fonts, words and images into the minds of your listeners and views. Never, ever compromise.�Respect your logo. Don’t squish it or stretch it. Then the tools: SEO.��Q: What if you’re deep into your brand but your band is unclear/confusing. Like going to Miami on I-95 North…you’re making good time… �You're not going to reduce the infonoise all around us. But at least we'll know your unique sound in the middle of it.
Discover & honeyour message.
Clear. Concise. Compelling.Five words or less.
Discover & honeyour message.
Clear. Concise. Compelling.Five words or less.
Presenter
Presentation Notes
2. Develop your brand and follow it with unwavering conviction. Literally “brand” your colors, fonts, words and images into the minds of your listeners and views. Never, ever compromise.�Respect your logo. Don’t squish it or stretch it. Then the tools: SEO.��Q: What if you’re deep into your brand but your band is unclear/confusing. Like going to Miami on I-95 North…you’re making good time… �You're not going to reduce the infonoise all around us. But at least we'll know your unique sound in the middle of it.
Cannoli
Sponge cake infused with chocolate shavings.
Traditional Italian cannoli filling inside. Whipped buttercream
icing holds a milk chocolate disk splashed with
white chocolate.
Build everything aroundyour core message.
Build everything aroundyour core message.
Presenter
Presentation Notes
2. Develop your brand and follow it with unwavering conviction. Literally “brand” your colors, fonts, words and images into the minds of your listeners and views. Never, ever compromise.�Respect your logo. Don’t squish it or stretch it. Then the tools: SEO.��Q: What if you’re deep into your brand but your band is unclear/confusing. Like going to Miami on I-95 North…you’re making good time… �You're not going to reduce the infonoise all around us. But at least we'll know your unique sound in the middle of it.
Tell your storyevery chance you get.
Tell your storyevery chance you get.
