BRIEF 4 - E4

One of the main visual element present throughout is the above image. I have kept the E4 logo in order to emphasise what channel this is to do with.

BRIEF/CONCEPT

BRIEF:To create a set of motion graphics to advertise the Monday night movie on E4 at 8:00pm. The deliverables are onscreen and offscreen to allow a wider reach ofaudience including a one off Drive-In movie event at 10 locations across the UK.

OUGD303PROMOTION

GEMMA BYRNE

01/08

BRIEF 4 - E4

The idents are the motion graphics shown before the film begins on the E4. At the same time they are shown there will be a relevant excerpt played from a track on the Original Motion Picture Soundtrack. This is a smooth, visual way of the film beginning. Narration can be added in over the top as the music samplesare instrumental only. There is also another version played throughout the week, with a different excerpt, but making the viewers aware the film will be on Mondayat 8pm.

IDENTS

Film: American BeautyMusic: Thomas Newman - American Beauty from the American Beauty Original Motion Picture Soundtrack

OUGD303PROMOTION

GEMMA BYRNE

02/08

BRIEF 4 - E4

The bumpers are for in between the sponsor and the film, as a way of informing the viewer the film is back on. Each bumper is mostly the same apart from the music and the subtle visual element from the film being shown. For example, the American Beauty motion graphics feature the iconic red rose petals.

BUMPERS

Film: American BeautyMusic: Thomas Newman - Dead Already from the American Beauty Original Motion Picture Soundtrack

Film: InceptionMusic: Hans Zimmer - Time from the Inception Original Motion Picture

OUGD303PROMOTION

GEMMA BYRNE

03/08

BRIEF 4 - E4

This is an animated banner to inform the viewers of E4 which film is on next. This is exclusively for the Monday night film, as the traditional E4 banner will continueto be used as normal.

IN-PROGRAMME INFORMATION

OUGD303PROMOTION

GEMMA BYRNE

04/08

BRIEF 4 - E4

This is a proposed bumper for the Lord of the Rings - using the famous ring as the main visual element.

PROPOSAL

Film: Lord of The RingsMusic: One Ring To Rule Them All from the Lord of the Rings Original Motion Picture Soundtrack

OUGD303PROMOTION

GEMMA BYRNE

05/08

BRIEF 4 - E4

There will be a design for each film being shown, with a quote from the script. The film name and Monday 8:00pm will also be displayed. The design is suitable for magazine adverts, billboard proposals with a slightly varying version for an Adshell. It could also be adapted into a web banner, either static or animated.

PROMOTIONAL PRINTED MATERIAL

Pulp FictionMonday 8:00pm

American BeautyMonday 8:00pm“Okay, this is me planting an idea in your mind.

I say: dont’ think about elephants.What are you thinking about?”

OUGD303PROMOTION

GEMMA BYRNE

06/08

BRIEF 4 - E4

The Drive-In Movie event will tour the UK - one city per week for ten weeks. Two weeks prior to each event there will be opportunities for viewers to vote a filmfor the selected location on the E4 website. The following week the film will be announced on the E4 channel, website and via a Twitter feed, the box office will be open for viewers to purchase tickets to the event.

EVENT PROPOSAL

OUGD303PROMOTION

GEMMA BYRNE

07/08

BRIEF 4 - E4

The drink and popcorn packaging will be made of card that can be recycled.

OTHER DELIVERABLES

OUGD303PROMOTION

GEMMA BYRNE

08/08

E4 Monday Night Drive-In

Film: American BeautyCertificate: 18

Date: 25/06/2012

Admit: ONE ADULT

LDN/212

E4 Monday Night Drive-In

Film: American BeautyCertificate: 18

Date: 25/06/2012

Admit: ONE ADULT

LDN/212