Brandmark Retail Promotions Execution. Integration of promotion and planning systems with content...

BrandmarkRetail Promotions Execution

Integration of promotion and planning systems with content workflow and execution

● Our proposition● Brandmark promotions

execution platform enables retail merchants to increase their levels of…● Consumer engagement with

optimized product and promotion mixes across multiple trade zones

● Coverage of mobile, social and location-based channels

● Profitability through spot-market media buys and last-minute vendor discounts

© 2013 Mediawide LLC 2

● Brandmark promotion execution platform eliminates manual, offline, and duplicated media production workflows for ● Direct mailers● Free standing inserts (FSIs)● In-store circulars

● Automating the output of 26 content types from a single Adobe InDesign master:● Web pages and banner ads● Interactive circulars (HTML5 and

ePub3)

● Mobile apps (iOS, Android, Windows8)

Omnichannel Promotions and Engagement


Profit drivers

● Cycle times● Time to market● Time to synchronize

multichannel resources● Time to customerize

● Optimized product and promotion mixes● Multiple trade zones● Store-level specials

● Exploit last-minute opportunities● Vendor discounts● Media buying


New engagement channels

● Brandmark Retail Promotion Execution automates the production of mobile, social, and location-based engagement packages● Digital circulars, mobile

coupons, loyalty apps

● Single Adobe InDesign master contains● Responsive design layout

engine● One layer for each version● Dynamic ad and artwork

resizing● Batch updates of changes

across all versions


Brandmark Retail Promotion Execution


Brandmark unlocks 5-day dividend


Brandmark Retail

● Promotion Channels● Flyer, Direct Mail, POS,

Web, Signage

● Multiple Versions● Geography or other local

requirements

● Product, Price, Promotion, Size, Placement changes


● Fast Execution● Quick turnaround without

sacrificing quality

● Multiple Promotion Channels

● Weekly Ads for Print

● Flash Flip Catalogs for web

● Interactive and multi-media on mobile devices

Platform Details

Retail Promotion Execution

Benefits

● Central management

● Greater accuracy and brand governance

● Quick turn around

● Automation, streamlined processes

● Single source of copy and assets


Project Creation and Traffic Management

New Project, Manager and Deadlines

● Create projects, set deadlines and manage pages

● Track project tasks and milestones

● Assign tasks to roles, user groups or specific users

● Track project task progress based on deadlines


Event Data to Page Building Automation

Event Data

● SAS, SAP, IBM, Oracle or custom systems for planning

● Export event data for the weekly promotions

● SKUs, Page and Block Assignment, Promotion data

Integration with Copy Database and DAM

● Brandmark fetches marketing copy for SKU items

● Latest product images are imported from DAM

Automated Page Production

● Ad Spots with promotion and zonal data


Event Data to Page Building Automation


Page Building

Page Planner● Flexible grids● Custom Cell Sizes● Templates for Broadsheet / POP / Wraps● Automated / manual product placement from event data

Page Edits● Interactive WYSIWYG editing of Ad Spots● Image Scaling and Cropping● Preset libraries of price methods, marketing messages● Moving Ad Spots


Page Building


Page Building – Before and After Edit


Online Proofing and Approvals

Online proofing and approvals for ● Category Managers● Marketing● Financials ● Translators

Dual Proofing to compare versions● Compare versions across zones● Compare versions across proofing stages● Annotation Support● Annotations visible in Ad Builder and InDesign


Online Proofing and Approvals


Our Clients


Thank You

For more information, please visit these websites:

www.mediawide.comwww.contentexecution.com

Brandmark Retail Promotions Execution. Integration of promotion and planning systems with content...

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