ramsetreid · brandmark with tagline, and brandmark without tagline. This is to retain the essence...

brand guidelines 2016 1ramsetreid

ramsetreidbrand guidelines 2016


welcome to ramsetreid

about our guidelines

These guidelines have been created to provide an extensive understanding of what the ramsetreid brand entails.

It is important that it’s followed with accuracy in order to achieve its strong, bold, and consistently simplistic design, across all print and digital communications.

To ensure the implementation of the brand is accurate, please make sure you use the required design software.

If you are unsure please contact the ramsetreid marketing team for further direction.


contents

our statements 4

our brandmark 5 – brandmark – primary 5 – brandmark – secondary (vertical) 6 – brandmark – secondary (horizontal) 7

our brandmark rules 8 – clearspace 8 – minimum size 8 – incorrect usage 9

our colour palette 10 – using our colour palette 10

our typography 11 – external 11 – internal/digital 11

our stationery suite 12 – business card 12 – letterhead 13 – with compliments 14 – envelope 15 – product brochures and catalogues 16 – livery – company cars 17 – email signature 18 – powerpoint 19


our statements

vision statementTo be the company that best identifies and satisfies the wet and dry concrete market for the construction industry by continually delivering smart, innovative and value added product and service solutions.

essence statement

“ ramsetreid are my trusted source for the products and service solutions I need for my construction projects ”

positioning statementinnovative construction solutions

mission statementOur mission is to design, manufacture, market and deliver innovative concrete solutions that satisfy the needs and exceed the expectations of the construction industry. We will continue to refine our quality, develop our capabilities, increase our efficiencies, educate our customers and use smart ideas to improve and evolve our total product and service offer.

personality statementA trusted, innovative leader who is a smart and practical thinker.


our brandmark

brandmark – primaryOur brandmark consists of the ramsetreid and tagline wordmark along with the R+R symbol.

Where possible the brand should always be reproduced in full colour on a white background. There are times where this isn’t possible. This section of the brand guidelines will guide you through how the brand should appear across all communications in both print and digital formats.


our brandmark

brandmark – secondary (vertical)Our brandmark provides secondary (vertical)alternatives where it is not possible to use the full colour brand on a white background. The options available are: reversed - black/orange, greyscale, and mono.

It is important to be consistent with these secondary alternatives to ensure it follows our unique, brand style.

reverse colour background - black greyscale - positive mono - positive

mono - negativereverse colour background - orange greyscale - negative


our brandmark

brandmark – secondary (horizontal)Our brandmark provides secondary (horizontal) alternatives where it is not possible to use the secondary (vertical) alternatives.

The secondary (horizontal) alternatives are to be used only when there are height restrictions and the logo is not legible from a distance. (ie. as signage on a verandah/entry.)

reverse colour background - black greyscale - positive mono - positive

mono - negativereverse colour background - orange greyscale - negative


our brandmark rules

clearspaceThe ramsetreid brandmark will always require a safe clearspace from all other text and design elements to ensure the strength of the brandmark.

The clearspace is determined by the height of the capital ‘R’ in the ramsetreid brandmark. It is then halved to be used around each of the four corners of the brand.

minimum sizeThere are two minimum size versions of the brand: brandmark with tagline, and brandmark without tagline. This is to retain the essence of the brandmark on its varying applications.

Brandmark with tagline The height should be no smaller than 20mm on all print, digital applications. This is the recommended minimum size to use.

Brandmark without tagline The height should be no smaller than 12mm for applications that require a specific use of the brand, where the tagline would not be legible. (ie. embroidery on shirts, among sponsorship brands.)

0.5X

0.5X

0.5X

0.5X

0.5X

20mm

12mm0.5X

X

0.5X

0.5X

minimum size - with tagline

minimum size - without tagline


our brandmark rules

incorrect usageTo make sure the integrity of the ramsetreid brand is upheld, it is important to avoid the examples below of what you must not do when applying the brandmark to communication material.

DO NOT stretch, rotate or distort the brandmark. DO NOT outline the brandmark.

DO NOT change the hierarchy of the brandmark elements.

DO NOT change the colour of the brandmark.

DO NOT change or replace the wordmark with another typeface.

DO NOT apply any drop shadows or other effects to the brandmark.

DO NOT place the primary brand on a coloured background. Please use the mono-negative version, either on a black or orange background.

DO NOT use the R+R symbol in isolation to the wordmark.

innovative construction solutionsramsetreid

DO NOT redraw or recreate any brandmark elements. Use only the artwork files supplied.

innovative construction solutionsramsetreid


our colour palette

using our colour paletteramsetreid has its very own distinctive colour palette. It is important to follow the order of colour from; primary, secondary and typography to ensure the essence of the brand is upheld across all communications.

primary

typography

orangePMS 165C c 0

m 68y 98k 0

c 0m 0y 0k 100

c 0m 0y 0k 100

c 0m 0y 0k 50

r 240g 120b 25

web #f07819

r 25g 25b 25

r 25g 25b 25

r 151g 151b 151

black

black grey


our typography

externalThe insignia LT std (roman) typeface has been considered for our main headings, sub headings, and pull-outs. Tracking should always be at (-10), and leading at 2pts up from the type size. (ie. type size 14pt, leading 16pt)

The gotham rounded (family) typeface has been considered for our body copy to support the sleek, modern typeface insignia LT std. Tracking should always be at (-20), and leading at 2pts up from the type size. (ie. type size 14pt, leading 16pt)

internal/digitalarial should only be used for internal or digital communication material. This means on websites (mostly body text), word template – letterhead, powerpoint, and email applications.

insignia LT std (roman)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+gotham rounded (family)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+

arial (regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()_+

please note: Lowercase should always be used for all headings and pull out styles, never capital letters. Sentence case can be used in the body copy only.


our stationery suite

business cardsramsetreid’s aesthetic is to achieve its strong, bold, and consistently simplistic design through to our stationery. As a key area of communication for our primary company promoting ramsetreid, exclusively and our product brands, (ramset, danley, and reid) a series of product business cards have been designed.

If an employee is on a worksite from (ie. danley), people will know they work for danley and not the other product brands, but it still provides the overarching view of the business.

Back - Ramset (Hero) Back - Reid (Hero)

Back - RamsetReid (Hero)

Back - Danley (Hero)

Front

John SmithGeneral Manager

1 Ramset Drive, Chirnside ParkVictoria, 3116, Australiatel: (03) 9727 6334fax: (03) 9726 8215mob: +61 0400 000 000

[email protected]

Back - Corporate




Front



[email protected]

Back - Corporate




Front



[email protected]

Back - Corporate Back - Ramset (Hero) Back - Reid (Hero)



Front



[email protected]

Back - Corporate




Front



[email protected]

Back - Corporate




Front



[email protected]

Back - Corporate

corporate business card segment business cards

front front

back back – ramset, reid (hero)

back – reid (hero)

back – danley (hero)



letterheadIn order for there to be consistency, and to show the graphic and bold nature of the brandmark, a crop of the R+R symbol is featured on the back, with the product brands always right-aligned, (including the front).

On the front the product brands are typeset to reinforce the representation of these brands.

ramset reid danley

ABN 00 00 000 000ACN 00 00 000 0001 Ramset Drive, Chirnside Park, Victoria, 3116, Australia

tel: (03) 9727 6334fax: (03) 9726 [email protected]

front of letterhead back of letterhead



with complimentsThe same as the letterhead a crop of the R+R symbol is featured on the back, with the product brands always right-aligned, (including the front).

On the front the product brands are typeset to reinforce the representation of these brands.

ramset reid danley

with compliments

ABN 00 00 000 000ACN 00 00 000 0001 Ramset Drive, Chirnside Park, Victoria, 3116, Australia

tel: (03) 9727 6334fax: (03) 9726 [email protected]

front of with compliments

back of with compliments



envelopeOur addressing guidelines for all types of envelopes have Australian, nation-wide restrictions, that require us to use our brandmark only in the top left area.

John Smith1 Ramset DriveChirnside ParkVIC 3116

DL envelope (standard) – 110mm (h) x 220mm (w)



product brochures and cataloguesOur product brand brochures and catalogues, (ramset, reid, and danley) should always use the secondary ramsetreid brandmark either on a black, orange or textured photograph background with its reverse logo options to enhance its presence on the collateral.ramset – front cover

reid – front cover

ramset – back cover

reid – back cover

The front covers will use the ramsetreid brandmark (vertical – reverse coloured background – black or orange) without tagline, on the bottom right corner at a minimum of 25mm (in height). Based on these A4 brochures.

The back covers will use the ramsetreid brandmark (vertical – reverse coloured background – black or orange) with tagline, on the bottom right corner at a minimum of 37mm (in height). Based on these A4 brochures.


our signage

livery – company carsThere are two brands of vehicles (ford ranger and kia sorrento) that will be used as company cars for ramsetreid.Ford Ranger

ramsetreid.com

ramsetreid.com

Kia Sorento

ramsetreid.com

ford ranger (double cab 4x4) white (only) – australia

kia sorrento black (only) – new zealand



email signatureOur email signature provides our employees with two variations. A standard signature that gives you the option to add in your name and position, and the division signature that gives you the additional option to add the type of business you are in. (ie. Flooring Services).

John SmithFlooring Services Manager

1 Ramset Drive, Chirnside Park, Victoria, 3116, Australiatel: (03) 9727 6334 fax: (03) 9726 8215 mob: +61 0400 000 000ramsetreid.com

John SmithGeneral ManagerFlooring Services

1 Ramset Drive, Chirnside Park, Victoria, 3116, Australiatel: (03) 9727 6334 fax: (03) 9726 8215 mob: +61 0400 000 000ramsetreid.com

standard signature

division signature



powerpointramsetreid’s powerpoint style is strong and graphic. Its simplistic design is clear and powerful for presenting your information informatively.

ramset reid danley

presentation title over two lines18 january 2016

headline can be over two lines

ramset reid danleyramsetreid

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Sed nec dictum elit. Donec dictum purus sed odio feugiat, non lobortis massa congue. Suspendisse tempus nisi vitae nulla ornare, at fringilla elit pulvinar. Quisque in pellentesque lorem. Nunc lobortis felis non pellentesque iaculis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultricies dui et ipsum consectetur, quis volutpat nunc semper. Nam sit amet elit faucibus, hendrerit massa quis, congue quam.

Image can be placed here.

divider title over two lines

ramset reid danleyramsetreid

headline can be over two lines● Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus eleifend vel mi quis dictum. Sed at elementum odio, accumsan condimentum est.

● Vivamus elementum leo ut diam aliquet, a iaculis ipsum rhoncus. Sed nec dictum elit. Donec dictum purus sed odio feugiat, non lobortis massa congue.

● Nunc lobortis felis non pellentesque iaculis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultricies dui et ipsum consectetur, quis volutpat nunc semper.

● Quisque in pellentesque lorem. Nunc lobortis felis non pellentesque iaculis. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

● Integer ultricies dui et ipsum consectetur, quis volutpat nunc semper. Nam sit amet elit faucibus, hendrerit massa quis congue.

● Nulla convallis in ligula a condimentum mae cenas laoreet sem mollis pulvinar volutpat. Nulla id velit quis tellus iaculis rhoncus.

presentation cover

text/image page

divider page

bullet page

1 Ramset Drive Chirnside Park Victoria, 3116 Australia

tel: (03) 9727 6334 fax: (03) 9726 8215 [email protected]

www.ramsetreid.com

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