SCA Promotions - Your Source For Promotions That Motivate
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Strategic Marketing Partner for Promotions
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SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
Transcript of SCA Promotions - Your Source For Promotions That Motivate
Strategic Marketing Partner for Promotions
Who is SCA? For 27 years, SCA has been the go to resource for
both Agencies and Brands to assist with their Promotional Campaigns.
Core differentiators lie in Promotional Risk Management and Technology Solutions.
SCA Family
With offices in…
United States, London, Canada, Germany*, China*, Australia*, Greece*, South and Central America*
*Partner Distributors
Agencies use SCA to partner…
To create a promotion tied to a much bigger
advertising or marketing campaign. We only handle
promotions (digital and traditional).
Behind the Scenes
Or at the Table
Brands use SCA to…
Handle the heavy lifting for their
promotional marketing.
Work with the in-house creative team or their creative agency to assist
in promotion strategy and execution.
CMO’s, CFO’s & VP’suse SCA to…
Provide strategic
Redemption Forecasting when there is a fear that the promotion is
going to be “too successful” negatively impacting the overall budget.
Hmm…amoney back offer would be great!
Call SCA to create a Redemption
Model!We need more
Sales in 2014 but that promotion is
just too risky.
See case study in Appendix
But what if it’s too successful?!?
Capabilities
Strategic
Services
• Promotion Campaign Ideation• Game Development• Motivating Prize Structures
• Analytics & Reporting• Game Piece Seeding• Promotional Risk Analysis
Full service management Digital, Mobile, Social &
Traditional integration Sweepstakes, Contests &
Games administration Prize Coverage, Sourcing
and Fulfillment Legal Services (In-House) Contest Judging
Promotion Marketing Social Media Promotions
Digital Promotions Event Promotions
Twitter YouTube Instagram Pinterest Facebook Foursquare Google+ Photo Contests User Generated
Content Contests
Instant Win Site Design/Development
Sweepstakes Registration Page
Mobile Promotions Text and SMS
Campaigns
Sports / Skill Contests
Kiosk Rental with Custom Campaigns
Handheld Tablet Campaigns
Money Machines Jackpot Machines Vault Promotions
Some of the Companies SCA partners with….
Technology Solutions SCAinteractive is an SCA Company and full service Promotional Digital
Agency offering custom solutions.
Affordable event marketing kiosks www.prizepad.com Great for customer acquisition and list generation.
Photo contests via Instagram, Twitter, Vine, Facebook, eMail and Website entries can be activated in less than 3 days.
The prize SDK tools streamline promotional incentives for mobile and online allowing for quick implementation. www.cataboom.com
See additional information in Appendix
Our team of in-house developers builds, hosts and manages custom promotions using Responsive Design to work on all devices.
SCA’s patented DrawServer® has delivered over two billion fully auditable contest results.
Custom Digital Promotions
Responsive Consumer Experience for Promotions
Prize Solutions
Stretch promotional dollars by integrating “insured” prizes in your campaign along with guaranteed giveaways. Within your current promotional budget, SCA’s Contingent Prize Contract covers the risk of awarding the large prizes while consumers win smaller, guaranteed prizes.
Engage consumers with exciting prizes:Win a Tesla Model S
Win $1,000 / Week for Life
Gas for Life
New Home
Promotion Examples in Appendix
Redemption Strategy and Protection Solutions…
Our experience in assessing and managing promotional risk enables you to embrace
creativity and BIG IDEAS!
Add our Fixed Fee or Over-redemption protection to cap your budgets so you can sleep at night.
Protected by SCA!
The offer fell so short of our goals, should have called SCA
The offer over-redeemed and BLEW my budget! Should have called SCA
Promotion Examples in Appendix
We want to partner with your marketing team!
Thank You
Julie Davis
Sr. Account Manager
SCA
214-860-3746
Learn more about SCA at:
Julie Davis @ LinkedIn
Appendix:
In 27 years we have handled thousands of promotions with expertise and proficiency. We are proud to have been a partner on the following promotions.
Online Pin ‘n Win
Online Collect & Win Game
Social Media Promotions
Redemption Protection
Valspar® Fixed Fee Coverage Case Study
Looking to become the paint of choice for homeowners, Valspar® launched the Love Your Color Guarantee™. The program assures consumers that if they don’t love their new paint color once it is on the wall, they can receive a rebate for a free gallon of Valspar paint in another color. Valspar also had reason to feel confident; the promotion was backed by SCA’s Fixed Fee™ coverage, which covers the cost of rebates.
OBJECTIVES• Drive sales of Valspar Signature Colors® Interior Paint, sold at Lowe’s and independentretailers.• Foster consumer loyalty via social media.
CHALLENGES THAT WERE OVERCOME• Launch a marketing campaign advertising through television, print, and Web.• Drive consumer excitement with a sweepstakes offering a personal color consultationwith designer Genevieve Gorder.• Offer consumers rebates for up to two gallons of Valspar paint if they are not satisfiedwith their original color.• Invite consumers to visit www.loveyourcolor.com for directions on obtaining the rebate.
RESULTS• Valspar’s Love Your Color Guarantee™ attracted national attention and was so successfulthat Valspar extended their contract with SCA.• Consumers feel confident choosing Valspar paint, knowing they can obtain a free gallonof paint if their original color is not what they wanted.
Lisa Lantz
Need to make it more of what SCA did for them not so much about the campaign.
Bigger than Life!
Current Event Tie-In: Earned Media
“Agency achieved over four billion Brand Gross Impressions through
Internet stories, radio, and TV Mentions!”
Sports Tie-In
Corporate Sponsorships
Special Events
Skill Challenges
Leveraging Sponsorships
Driver Bonus Incentives
$3,000,000 in performance award money to driver, charity and fan
PrizePad Kiosks
DisplaysThere are a number of display options available. From floor stands, to tableTop, to handheld, each display can be “skinned” with a foam core board orGraphic wrap of your choosing.
The PrizePad is a lead generating Super Tool that connects Consumers to prizes, and Sponsors to data, all in real-time
Kiosk Promotion Solutions
Social Media Photo Contests
Multiple ways to collect photos, curate and display on 1 site. Includes a voting platform or random winner selection
all in one solution!
Sample sports photo contest
