Branding & ImageryBranding & Imagery

Dan RidingDan RidingNathan CarrollNathan CarrollSteve RushbySteve Rushby

Anthony RooneyAnthony Rooney

Branding & ImageryBranding & Imagery

Branding incorporates imagesBranding incorporates images

When we see imageryWhen we see imagery

History of Branding & ImageryHistory of Branding & Imagery

Why are logos usedWhy are logos used

History of BrandingHistory of Branding

History of BrandingHistory of Branding

Brands originated with the 19th-century Brands originated with the 19th-century arrival of packaged goods.arrival of packaged goods.

Industrialization moved the production of Industrialization moved the production of household items, from local communities household items, from local communities to centralized factories.to centralized factories.

Factories needed to sell their goods & Factories needed to sell their goods & compete familiar / rival products..compete familiar / rival products..

History of BrandingHistory of Branding

manufacturers wanted their products to manufacturers wanted their products to appear and feel as familiar as the local appear and feel as familiar as the local farmers' produce.farmers' produce.

with the help of advertising, manufacturers with the help of advertising, manufacturers quickly learned to associate brand values quickly learned to associate brand values with their products.with their products.

This kick-started the practice we now This kick-started the practice we now know as "branding".know as "branding".

Branding TodayBranding Today

Branding today allows us to identify Branding today allows us to identify products or companies.products or companies.

Brands are also associate the values of Brands are also associate the values of the company such as fun or luxurious, with the company such as fun or luxurious, with their products.their products.

Common BrandsCommon Brands

Can we identify the following brands?Can we identify the following brands?

Common BrandsCommon Brands

Common BrandsCommon Brands

If you didn’t manage to identify them all then If you didn’t manage to identify them all then here’s the answers, with their product here’s the answers, with their product

types and country of origin.types and country of origin.

Common BrandsCommon Brands

BP Petrol

UK

Kellogg's Cereal

UK

Ikea FurnitureSweden

McDonald’s Fast Food

USA

Mercedes - Benz AutomobileGermany

SummarySummary

A Brand identifies a product group of a A Brand identifies a product group of a particular company. And can be particular company. And can be

associated with either the products or the associated with either the products or the qualities of the companyqualities of the company

Imagery - LogosImagery - Logos

What is a logo?What is a logo?

TrademarkTrademark

The face of a businessThe face of a business

A visual tool that represents somethingA visual tool that represents something

Promotes awarenessPromotes awareness

History of LogosHistory of Logos

Started in Ancient Started in Ancient Greece (IHCOYC)Greece (IHCOYC)

1313thth Century Century TrademarksTrademarks

ReligionReligion

Why are Logos used?Why are Logos used?

Visual StimulationVisual Stimulation

Visual appeal Visual appeal

Brand name recognitionBrand name recognition

DifferentiationDifferentiation

What makes a good logoWhat makes a good logo

Must create powerful first impressionMust create powerful first impression

RecognisableRecognisable

Professionally designedProfessionally designed

Eye catchingEye catching

ExamplesExamples

Stock PhotographyStock Photography

What is stock photography?What is stock photography?

Who uses it & why?Who uses it & why?

Photo archive, stock photosPhoto archive, stock photos

CopyrightCopyright

What is copyright?What is copyright?

When does copyright protection begin?When does copyright protection begin?

Fair use.Fair use.

““If it doesn’t have a copyright notice, it’s not If it doesn’t have a copyright notice, it’s not protected”.protected”.

ImageryImagery

What is Imagery?What is Imagery?

What is good Imagery?What is good Imagery?

What is bad Imagery?What is bad Imagery?

Is there a difference?Is there a difference?

Good ImageryGood ImageryWhy is it appealing?Why is it appealing?

Imagery that appeals to you will not necessarily be Imagery that appeals to you will not necessarily be the same for everyone.the same for everyone.

Understanding what you like & Understanding what you like & dislike.dislike.

Bad ImageryBad Imagery

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Good ImageryGood Imagery

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Branding and Imagery connectionBranding and Imagery connection

Good Imagery used the right way can sometimes Good Imagery used the right way can sometimes cease to be just an Image.cease to be just an Image.

OakleyOakley

It can become an It can become an ‘Icon’‘Icon’

Original use of ImageryOriginal use of Imagery

The relationship of Imagery to the The relationship of Imagery to the people you are trying to target.people you are trying to target.

Challenge not pander to peoples Challenge not pander to peoples understanding of Imagery.understanding of Imagery.

Old Imagery/Modern ImageryOld Imagery/Modern Imagery

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As an art form graffiti is the oldest & As an art form graffiti is the oldest & always will bealways will be

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