Branded Content That Gets ROI
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Transcript of Branded Content That Gets ROI
BRANDED CONTENT
• A form of content that blurs the conventional distinctions
between what constitutes advertising and what constitutes
editorial. Wikipedia
• Any content that can be associated with a brand in the
‘eye of the beholder.’
• The future of the marketing department is half marketing,
half publishing – Content Marketing Institute
#AMAIE_Content
Set Goals
• Where are you now?
• Where do you want to be?
• How are you going to get there?
• Who do you want to reach?
• Where are they active online?
• Who do they talk to?
• What are their problems?
• What do they say about you and your brand?
• How will you measure success?
ANALYZE THE STREAM
•Who is talking about you?
•What are they saying?
•Where are they saying it?
•Is it positive or negative?
• Find Intent Statements, Problems
and Questions
RECAP• Listen to your audience
• Analyze the content gathered
• Set goals and metrics
• Base your content strategy on the research data
• Create content that meets needs and fills gaps
• RM3 = $$
• The media market has changed – you need to be visible
• Understand SEO
• Learn to make killer visual content
• Boost your content with paid syndication and remarketing
– to the right audience at the right time.