10 Steps To Developing Branded Content That Offers The ROI You Demand
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Transcript of 10 Steps To Developing Branded Content That Offers The ROI You Demand
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10 Steps to developing branded content that offers the ROI you demand for the investment
Byron WhiteChief Idea OfficerideaLaunch
Search Engine StrategiesSan Francisco
August 19, 2010
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Start with an idea session discussing ideas and options for branded content
Paid Placement
Courseware Reviews
Book Summaries
Podcast Summaries
Tip Centers
Webinar Summaries
Whitepaper Summaries
Widget Reviews
WorkBook Reviews
Video Reviews
Survey Results
Free Giveaways
Article Distribution
Work Life Betterment
Home Life Betterment
Community Job Opportunities
Green Initiatives
Cause Support
Educational Announcements
Volunteer Vacations
Tradeshow Announcements
Remarkable Company Policy
Unusual Holiday Celebration
Viral Marketing Updates
Press Releases
Exciting News
Hiring Bursts
Retirements
Record Sales
Record Hits
Record Views
Popular Posts
Donnations
Bold Policy
First-Of-A-Kind
New Resources
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Evaluate organic market share and pinpoint opportunity for branded content impact
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Find the wants and needs of readers and customers and develop style guides
Surveys
Phone Calls
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
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Use keyword research tools to find keywords for readers AND the bots
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com
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Long Tail
Short Tail
All-Tail Universe
Golden Keywords
Weighted Keywords
Internal Links
Content Scoring
Develop an SEO plan that becomes the nerve center for content creation
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Develop keyword silos for SEO scoring, link development and ROI tracking
SEO Scoring Tools
PressReleaseGrader.com
WordVision.com
PageStrengthTool.com
SEOContentGrader.com
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Build out an editorial calendar for
branded content distribution
Article Distribution (50) Articles WriterAccess using DistributeYourArticlesPress Release (3) Monthly Webinar | Writer Access | Speaking Gigs Paid Placement (30 Links) LifeTips Sponsorship
Monthly Webinar ( 1) Article Distribution
Content Assets (1) Case Study Measuring Content Marketing ROIBlog Posts (20) Posts Podcast (4) LifeTips Radio Show
August 2010: Branded Content Distribution Plan
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Optimize you’re content, images and link strategy
Link Building Tip
I had a big beef with Mike Roberts last night. The steak was cooked to perfection and melted in my mouth.
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Apply your brand consistently to your content assets
Branded Assets
Speaking Events
White Papers
Webinars
Podcasts
Books
Online Courses
Informational Guides
Press Releases
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Score content for SEO strength using robust technology
SEO Scoring Tools
Grader.com
WordVision.com
PageStrengthTool.com
SEOContentGrader.com
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Track the ROI from branded content in a variety of ways.
Secrets to ROI Tracking
Tag Published Date
Track Link Phrases
Build Keyword Silos
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Track improved listing positions impacted by content deployment
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Track increase in organic traffic impacted by content deployment
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Track repeat visitation post branded content deployment
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Track time on site impacted by content deployment
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Track increases in lead generation interacting with content assets
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Track improved conversion rates from landing page optimization
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Track increased sales impacted by branded content interaction
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Case Study #1: ideaLaunch and “Press Release Magic”
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Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
617-227-8800 x 201
Book Author
101 Content Marketing Tips
Speaker Events 2010
BrightTalk
Search Engine Strategies
PR Web Thrive
Inbound Marketing Summit
28 Total Speaking Events
Free Content Marketing Tips book here: ideaLaunch.com/101