BR

AN

D

YOU!!B

RA

ND

“R

EG

AR

DL

ES

S O

F

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EG

AR

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Fage,

“R

EG

AR

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Fage,position,

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Fage,position,the business we happen to be in,

all of us need to understand

the importance of

all of us need to understand

the importance of

bra

nding

.

all of us need to understand

the importance of

bra

nding

.We are CEOs of our own companies:

ME, Inc.

ME, Inc. To be in business today,

ME, Inc. To be in business today,

your most important job is

ME, Inc. To be in business today,

your most important job is to be head marketer for

ME, Inc. To be in business today,

the brand called You.”

your most important job is to be head marketer for

ME, Inc.

Tom Peters, Super Smart Guy

To be in business today,

the brand called You.”

your most important job is to be head marketer for

You may not think of yourself as

You may not think of yourself as “A BRAND”

You may not think of yourself as

but you are. Every day people make judgment calls about you based on your appearance, how you communicate, who

you are in relationship with. And ultimately

“A BRAND”

HELLOmy name is

. . .ultimately

HELLOmy name is

people label you. . .ultimately

HELLOmy name is

people label you. . .

based on these things.

ultimately

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

Think of the care and concern successful companies spend on their brand

HOW

much

HOW

much

tim

e

HOW

much

tim

e

do yo

u sp

end

on your

HOW

much

BRAND?tim

e

do yo

u sp

end

on your

Your

BRAND?

Your

The Computer you use

BRAND?

Your

The Computer you use

The industry you work in

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

Your Hobbies

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

Your Hobbies

The Music You Listen To

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

Your Hobbies

The Music You Listen To

The TV Shows you watch or

Don’t Watch

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

Your Hobbies

The Music You Listen To

The TV Shows you watch or

Don’t Watch

The Movies you Like

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

Your Hobbies

The Music You Listen To

The TV Shows you watch or

Don’t Watch

The Movies you Like

Your

Facebook

page

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

Your Hobbies

The Music You Listen To

The TV Shows you watch or

Don’t Watch

The Movies you Like

Your

Facebook

page

Your Blog

BRAND?

Your

The Computer you use

The industry you work in

The Clothes

You Wear

THE CAR

YOU DRIVE

The Jewelry

You Wear

The Company you Keep

Your Hobbies

The Music You Listen To

The TV Shows you watch or

Don’t Watch

The Movies you Like

Your

Facebook

page

Your Blog

BRAND?

So, you’re saying everything counts . . .

Your

BRANDINTERNAL

And don’t forget about

Your BRANDINTERNALis how you feel about yourself.

Choose three

words from the following list to

describe yourself:

Your BRANDINTERNALis how you feel about yourself.

Quick!

AccomplishAcquireAdoptAdvanceAffirmAlleviateAmplifyAppreciateAscendAssociateBelieveBestowBrightenBuildCallCauseClaimChooseCoachCollectCombineCommandCommunicateCompelCompeteComplimentComposeConceiveConquer

ConfirmConnectConsiderContactConstructContinueCounselCreateDecideDefendDelightDeliverDeviseDirectDiscoverDiscussDistillDistributeDraftDreamDriveEducateElectEmbraceEnjoyEncourageEndowEngageEnhance

EnlistEnlivenEntertainEnthuseExciteExploreExpressExtendFacilitateFinanceForgiveFosterFranchiseFurtherGatherGenerateGiveGrantHealHoldIdentifyIlluminateImplementImproviseIntegrateInvolveKeepKnowLabor

LaunchLeadLiberateLightLiveLoveMakeManifestMasterMatureMeasureMediateMentorModelMoldMotivateMoveNegotiateNurtureOpenParticipatePassPerformPersuadePlayPossessPracticePraisePrepare

PresentProduceProgressPromisePromoteProvidePursueRealizeReceiveReclaimReduceRefineReformRegardRelaxRelateReleaseRelyRememberRenewResonateRespectRestoreReviseSacrificeSafeguardSatisfySaveSell

ServeShareSpeakStandSummonSupportSurrenderSustainTakeTapTeachTeamTouchTradeTranslateTravelUnderstandUseUtilizeValueVentureVerbalizeWorkWorshipWriteYield

Libby’s Three Words:

Libby’s Three Words:

Liberate

Libby’s Three Words:

Liberate

Entertain

Libby’s Three Words:

Liberate

EntertainEducate

Libby’s Three Words:

Liberate

EntertainEducate

Millie’s Three Words:

Libby’s Three Words:

Liberate

EntertainEducate

Millie’s Three Words:

Discover

Libby’s Three Words:

Liberate

EntertainEducate

Millie’s Three Words:

Discover

Understand

Libby’s Three Words:

Liberate

EntertainEducate

Millie’s Three Words:

Discover

Understand

Progress

What are your threE?

What are your threE?

Do they

What are your threE?

Do they line up

What are your threE?

Do they line up with the way others see you?

The Big

The Big

SO

WH

AT

?

of Branding

Why do organizations spend millions of dollars a year to brand themselves and, more importantly, why do you need to think about your brand?

HERE’S WHY:

HERE’S WHY:BRANDING

HERE’S WHY:BRANDING=

A competitive edge that cannot be copied by ANYONE!

HERE’S WHY:BRANDING=

“I believe personal branding is one of THE main differences in

today’s job environment from the past. It’s as if we’re entering

a parallel universe – those who get personal branding and are

maximizing the concept in their careers, and those who don’t.

The jury is still out, but I believe those who get it will be way

ahead of those who don’t.”

--Beverly Macy, Global Brand Consultant & Super Smart Woman

THE DNA OF BRANDING

THE DNA OF BRANDING

A Great Brand Is

- Dependable over Time

THE DNA OF BRANDING

D

A Great Brand Is

- Dependable over Time

- Novel enough that it stands out from among the rest

THE DNA OF BRANDING

D

N

A Great Brand Is

- Dependable over Time

- Novel enough that it stands out from among the rest

- Full of Attitude

THE DNA OF BRANDING

See Mark Sanborn for more on the DNA of Branding

D

N

A

A Great Brand Is

I am so smart about branding now--I can define it and tell you what makes for a great brand . . .

But

But h

ow

But h

owdo

But h

owdo

I

But h

owdo

Ibuild

But h

owdo

Ibuild

my

But h

owdo

Ibuild

my

BRAND?

1 Gain Experiences

1 Gain Experiences

Be Strategic about the experiences you choose

1 Gain Experiences

Be Strategic about the experiences you choose

Build on your existing strengths

1 Gain Experiences

Be Strategic about the experiences you choose

Build on your existing strengths

But don’t neglect your weak spots!

2Training and Development

2Training and Development

Get involved in opportunities within your industry

2Training and Development

Get involved in opportunities within your industry

Attend internal training and development programs

2Training and Development

Get involved in opportunities within your industry

Attend internal training and development programs

Seek out a mentor -- someone you respect, admire, and want to emulate

3Self Promote

3Self PromoteBe Your Own Don King

3Self PromoteBe Your Own Don King

Google yourself -- you need to know what’s out there about you

3Self PromoteBe Your Own Don King

Google yourself -- you need to know what’s out there about you

Get noticed at work for your accomplishments

3Self PromoteBe Your Own Don King

Google yourself -- you need to know what’s out there about you

Get noticed at work for your accomplishments

Keep track of awards

A note on Self Promotion

A note on Self Promotion- Strike a fine balance between self and team spirit

A note on Self Promotion- Strike a fine balance between self and team spirit

- Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner.

A note on Self Promotion- Strike a fine balance between self and team spirit

- Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner.

- Make sure your intent is not simple self absorption

A note on Self Promotion- Strike a fine balance between self and team spirit

- Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner.

- Make sure your intent is not simple self absorption- And remember . . . sometimes giving credit to others is a form of self promotion

Nurture Your Network

4

Nurture Your NetworkThere is nothing more powerful than word of mouth4

Nurture Your NetworkThere is nothing more powerful than word of mouth

Who is your network? EVERYONE you know 4

Nurture Your NetworkThere is nothing more powerful than word of mouth

Who is your network? EVERYONE you know

You must invest the time to build these relationships for word of mouth to have an impact on your personal brand4

Carve out Your Niche

5

Carve out Your Niche

Everyone Needs their “ground” of expertise to own -- your “ground” makes you novel & unique

5

Carve out Your Niche

Everyone Needs their “ground” of expertise to own -- your “ground” makes you novel & unique

Share your expertise: Write Articles, Speak at Conferences, Blog about it5

Join us this year for:

Lunch

Join us this year for:

Lunch

Learn

Join us this year for:

Lunch

Learn

Join us this year for:

&

Lunch

Learn

Lead!

Join us this year for:

&

Lunch

Learn

Lead!

Join us this year for:

&

Where you can learn to polish your brand!

“THE BUSINESS OF ETIQUETTE” OUR FIRST TOPIC:

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new!

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new!

Time: 10:00 to 1:30 (Lunch Provided!)

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new!

Time: 10:00 to 1:30 (Lunch Provided!)

Place: VLK Arlington Conference Room

Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new!

Time: 10:00 to 1:30 (Lunch Provided!)

Place: VLK Arlington Conference Room

RSVP To: lspears@bravocc.com

SHOUTOUT TIME!!

SHOUTOUT TIME!!

A few of the slides in the

presentation found their

inspiration in the works

of some great designers.

Check them out for some

ideas and inspiration:

SHOUTOUT TIME!!

A few of the slides in the

presentation found their

inspiration in the works

of some great designers.

Check them out for some

ideas and inspiration:

ethos3

SHOUTOUT TIME!!

A few of the slides in the

presentation found their

inspiration in the works

of some great designers.

Check them out for some

ideas and inspiration:

ethos3www.slideshare.net/ethos3

SHOUTOUT TIME!!

A few of the slides in the

presentation found their

inspiration in the works

of some great designers.

Check them out for some

ideas and inspiration:

ethos3www.slideshare.net/ethos3

Nick Skytland

SHOUTOUT TIME!!

A few of the slides in the

presentation found their

inspiration in the works

of some great designers.

Check them out for some

ideas and inspiration:

ethos3www.slideshare.net/ethos3

Nick Skytlandwww.slideshare.net/skytland