Brand Presentation FAIR (Light version)
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Transcript of Brand Presentation FAIR (Light version)
BRAND PRESENTATION
A new Spirits Category
FAIR™ anounces the rise of transparent and sustainable ethics in ultra premium spirits. By associating the best french distillers to local cooperatives in the third world, FAIR™ aims at bringing to the consumers the finest spirits possible produced from fair-trade certified ingredients.
We believe in showcasing in the most transparent way all the human capital that goes into making unique ultra premium spirits.
BRAND PRESENTATION
Founders who care
Jean-François Daniel and Alexandre Koiransky already have an impressive number of achievements to their credit. They have successfully launched several ultra premium spirits brands in the US.
They strongly believe in Fair trade as a powerful contribution to a better, fairer and more sustainable world. They were looking to ally their strong spirits experience with their personal convictions.
The Fair Trade Spirits Company™ was born.
FAIR. VODKA
A rare seed
Cultivated by the incas since the 13TH century in the Andes mountain range,
Quinoa became popular only recently in the western world. We are now
rediscovering its exceptional nutritional values and its outstanding versatility. An
excellent source of proteins, quinoa has been the staple diet of Andean people
for centuries. Our quinoa is cultivated by over 1,200 small producers in the
Bolivian Altiplano,gathered within the Anapqui cooperative, the main association
of farming producers in the country.
FAIR. VODKA
A North/South joint craftmanship
FAIR. Vodka is an oustanding vodka elaborated from the grains of Quinoa.
This very unique spirit reveals all the natural qualities of the Quinoa and the
know-how of expert distillers from France.
The production process required more than two years of common research
between french distillers and bolivian farmers.
FAIR. VODKA
Tasting notesFAIR.Vodka offers an extraordinay clear and pure flavor, with a well-balanced texture and a light elegant finish.
AwardsFAIR.Vodka was nominated « Best tasting Vodka » in June 2009 at the prestigious New York Spirits Award amon 70 other brands.
MixologyFAIR.Vodka uses the finest fairtrade ingredients to produce original fairtrade cocktails. Mixologist Nir Chouchana is the official FAIR™ ambassador in Europe.
FAIR. Vodka is the world's frst Quinoa-based Vodka but also the frst fairtrade certifed™ vodka in the world.
Jean-Francois Daniel34b York WayLondon – N1 9ABUnited Kingdom
+44 (0) 779 170 7724
Alexandre Koiransky90, rue de la victoire75008 ParisFrance
+33 (0)6 34 56 80 13
CONTACT
