Online Brand Management

Diffion Consulting

The only we look at this, is by helping you grow

“bigger”

We would like to grow “big”

Diffion Consulting

Deliver what we promise

We like to keep things simple

pr identity reflection tagline 4ps logo placement service impression ads

conceptual quality strategy category

productFeeling differentiation style

promotion

What is Brand?

Diffion Consulting

Diffion Consulting

Reach out to your

audience

Competitor Analysis

Social Media Engagement

Improve Information Accessibility

Brand Analysis

Create Brand of a new product

Manage Brand of an existing

product

Brand Makeover

Brand Damage control

We can leverage our expertise to:

Diffion Consulting

Brand Managem

ent

Key structures of our brand management campaign

Diffion Consulting

Brand Analysis

Creative Ideas

Persistent Campaigns

Connect with end user

Address concerns through the best and fastest mediums

Provide simple yet powerful means to gather and share

information

Brand Management – Action Points

Diffion Consulting

BLOGGING

PRESS RELEASES

CONTENT CREATION

POPULARITY CHECK

SOCIAL MEDIA MARKETING

ADVERTISMENT MANAGEMENT

SUPPORT

Brand Analysis

Diffion Consulting

STRENGTH WEAKNESS OPPURTUNITY TRENDS TECHNOLOGY COMPETITORS

Creation of BRAND ANALYSIS Report

Strategy document for the brand campaign

Diffion Consulting

Our Methodology

Creation and/or maintenance of blog

Add web 2.0 tools to the blog (e.g. retweet tool, digg tool)

Regular updation (twice/thrice a week) of the blog

Promotion of blog through social-media mediums

We will reply to comments posted on your blog and help you to engage consumers.

Blogging

Diffion Consulting

Our Methodology

Precise and informative Press Releases would be written and submitted

Regular(4-5 times a month) submission of the Press Release.

Back Link creation through by using these links in social community.

Press Releases

Diffion Consulting

Our Methodology

Create articles to showcase comprehensive features of your products/services

Create content for your blog, press releases, micro-blog, etc..

Create and share images of your product and services

Create and share videos of your product and services

Content Creation

Diffion Consulting

Our Methodology

Analyze suggestions, feedbacks and complaints posted on your website/blog and other discussion forums and consumer grievances websites.

Respond to any complaints against your products/services posted on top 10 consumer grievance websites.

Create and manage polls for your products/services

Popularity Check

Diffion Consulting

• Create/maintain Facebook account.

• Increase fan following of your page

• Regularly update the account (3 – 4 times a week).

• Plan and organize events in facebook

• Create/maintain Twitter account.

• Promote Twitter fan page.

• Regularly update the account.

• Plan and organize events in Twitter.

• Create and maintain YouTube account.

• Promote videos uploaded on YouTube through various mediums.

• Regularly update the account.

Our Methodology Social Media

Diffion Consulting

• Create/maintain Flickr account.

• Promote Flickr fan page.

• Regularly update the account.

• Create/maintain Squidoo account.

• Promote Squidoo lens.

• Regularly update the account.

• Try to become a giant Squid for this account.

• Bookmark links for : blogs, articles, press releases, videos and images.

• Regularly update the account.

Our Methodology Social Media

Diffion Consulting

• Maintain your advertising through Google Adwords.

• Optimize your return of Investment through CPC.

• Contact and communicate with website owners/admin for direct advertisement deals.

• Negotiate the price, place and manage the ad placement

• Run your advertisements in Facebook.

• Negotiate with bloggers to write paid and free reviews.

• Run your advertisements in blogs

Our Methodology Advertisement Plan

Direct Advertisement in Websites

Social Media Advertisement

Diffion Consulting

diffion.consulting

diffionc

Contact Us

www.diffion.com

contact@diffion.com

Diffion Consulting

THANK YOU

Hope our roads would cross soon!