The 1975 are an indie rock band. Their brand identity follows a rough, grunge style. Their album/single covers are designed in monochrome. They use a simple serif font for their logo, however it has been redesigned as to create a unique logo.

The official music videos created by this band are in keeping with the style used within their album artwork. Many of their videos from their debut album are filmed in in either black and white, or contain very neutral colours – following a very minimalistic video content.