Brand IdentityPrism

ofCHANEL

Submiited by: Vidhi Kesarwani

CHANEL Founder -Gabrielle Bonheur Chanel “coco chanel”

Target audience- men and women from higher class

Tagline-Be your own hero; There’s no thrill like discovery; Explore your world; Keep it classy

USP- haute couture and ready to wear clothes

Each year they presented six collections

Product- Bags, shoes, dresses,watches, perfumes, acessories

PICTURE OF SENDER

PICTURE OF RECEIVER

PhysiqueDistinct monochrome

logo, total look for women

PersonalityInstinctive, daring, creative, perfectionist, understated

and sophisticated

CultureSimplicity,sophistic-ation, anticipation, liberation.

ReflectionIconic look, smart,

fashionable

Relationship Durable, flattering, trustworthy

Self-ImageConfident look and feel, fashionable,

unique

INTERN

ALISATION

EXTE

RNAL

IZAT

ION

Physique

Distinct monochrome logo

Total look for women

Personality

InstinctiveDaring Creative PerfectionistUnderstated Sophisticated

Relationship

Durable

Flattering

Trustworthy

Culture

Simplicity

Sophistication

Anticipation

Liberation.

Reflection

Iconic look

Smart

Fashionable

Self-Image

Confident look and feel

Fashionable

Unique

THANK YOU