Brand IdentityPrism
ofCHANEL
Submiited by: Vidhi Kesarwani
CHANEL Founder -Gabrielle Bonheur Chanel “coco chanel”
Target audience- men and women from higher class
Tagline-Be your own hero; There’s no thrill like discovery; Explore your world; Keep it classy
USP- haute couture and ready to wear clothes
Each year they presented six collections
Product- Bags, shoes, dresses,watches, perfumes, acessories
PICTURE OF SENDER
PICTURE OF RECEIVER
PhysiqueDistinct monochrome
logo, total look for women
PersonalityInstinctive, daring, creative, perfectionist, understated
and sophisticated
CultureSimplicity,sophistic-ation, anticipation, liberation.
ReflectionIconic look, smart,
fashionable
Relationship Durable, flattering, trustworthy
Self-ImageConfident look and feel, fashionable,
unique
INTERN
ALISATION
EXTE
RNAL
IZAT
ION
Physique
Distinct monochrome logo
Total look for women
Personality
InstinctiveDaring Creative PerfectionistUnderstated Sophisticated
Relationship
Durable
Flattering
Trustworthy
Culture
Simplicity
Sophistication
Anticipation
Liberation.
Reflection
Iconic look
Smart
Fashionable
Self-Image
Confident look and feel
Fashionable
Unique
THANK YOU
Top Related