Brand Identity Guidelines - Tidbit Creative · 2019-03-11 · Brand Identity Guidelines. 1.0...

PostScript Productions

1.0 Introduction2.0 The Logo Design2.1 The Logo Usage3.0 Color Scheme4.0 Typography5.0 Contact Details

October 2017

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Contents:

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Brand Identity Guidelines

Introduction1.0Overview

The purpose of these guidelines is to explain the use of the new brand style andto reinforce consistent application of the visual elements in all communications.This includes publications, presentations, and all other marketing materials bothonline and offline. Guidelines on the use of the logo are included.

1.1.0 Introduction Brand Identity Guidelines - October 2017

Your Identity

Branding is a promise to your customer. It is a Strategy designed to be the supportfor all marketing and sales tactics to reach your goals. Branding is not only yourlogo, your tag line, your product or your services. All of these tidbits are expres-sionsof your brand but they are not your brand. Branding is a promise of a memorableexperience. It is how you answer the phone, it is your customer experience whenthey walk through the front door, it is how they feel when looking at your website,and most importantly, it’s the decisions they make when they are interacting withyour brand. Developing an impactful authentic brand and delivering itconsistently is the foundation upon every successful business is built.

Your corporate identity is the face and personality of your company. It’s asimportant as the products and services you provide. Your identity is the totaleffect of your logos, products, brand names, trademarks, advertising, brochures,and presentations— everything that represents you.

Because the brand cannot be compromised, we’ve created this guide toprovide all the pertinent specifications you need to maintain its integrity. Theguidelines set in this document are not meant to inhibit, but to improve thecreative process. By following these guidelines, the materials you create willrepresent your company cohesively to the outside world.

2.1.0 Introduction Brand Identity Guidelines - October 2017

Logo Usage2.0The company logo is an important and valued graphic element and must be used consistently and appropriately. Even minor variations will undermine and compromise the image of the branding.

Primary Logo - This logo should be used as your first option when choosing a logo option. This logo is your main identifier to your company and should be used in spaces where the shape will fit correctly and enough negative space around the logo should allow it to “breathe”.

Secondary Logo - This logo should be used as a second option when choosing a logo. The secondary logo is created for additional applications where the primary logo may not fit correctly. Logo mark - This logo should be used precautionary. This logo is NOT your main identifier but rather an “addition” to your brand. A logo mark works well for social media posts, blog posts or as an overlay over a photo/video. You would use this option where your primary or secondary logo is already known and your logo mark just adds to the overall branding of that specific template or medium.

3.2.0 The Logo Design Brand-identity Guidelines - October 2017

4.2.0 The Logo Design Brand Identity Guidelines - October 2017

Primary logo - in color

Use the colour logo when on a white background only. Do not use only any other background colors as the logo will loose its legibility and will become lost.

Primary logo - in gray scale

Use the grey scale logo when printing in black or white to reduce costs.


Secondary logo - in color

Use the colour logo when on a white background only. Do not use only any other background colors as the logo will loose it’s legibility and will become lost.

Secondary logo - in gray scale



Logo mark in color

Use the color logo when on a white background only. Do not use only any other background colors as the logo will loose its legibility and will become lost.

Logo mark - in gray scale


Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about the company image.

CMYK colors are used for print.RGB colors are used for more on-screen applications.HEX color codes are used on web mediums

Black is also acceptable as an accent or base color in addition to the colors within the assigned scheme.

Color Scheme3.0

7.3.0 Color Scheme Brand-identity Guidelines - October 2017

8.3.0 Color Scheme Brand-identity Guidelines - October 2017

Primary Brand Colour

Secondary Brand Colour

Main Text Colour

79 / 9 / 56 / 0

40 / 3 / 80 / 0

45 / 36 / 35 / 1

0 / 168 / 142

163 / 201 / 97

147 / 149 / 152

#00A88E

#A3C961

#939598

Secondary Text Colour 100 / 100 / 100 / 100 100 / 100 / 100 #999999

CMYK RGB HEX

Examples of how the primary logo deals with the alternative color backgrounds from the suggested scheme.

The only rules are that the colors do not clash and that there is a level of contrast (or difference) between logo, typography and its specified backdrop.

These looks relate directly to the secondary logo and the logo mark.

This also applies to the logo’s placement over a photographic background, pattern, visual graphics, or other media.

9.3.0 Color Scheme Brand Identity Guidelines - October 2017

The primary typeface is Alpine Script with a secondary typeface family Lato to complement the primary. Different weights are used in the Lato family such as semi-bold and black for a more contrasting typography hierarchy. A third typeface Mekar Script is used for specific highlighted words throughout marketing communications.

These have been carefully selected to best represent the brand image and must be used to retain consistency - especially within the logo.

Replacing fonts with alternatives should not be done under any circumstances.

Typography4.0

10.4.0 Typography Brand Identity Guidelines - October 2017


Primary Typeface

Alpine Script - Regular� e q u i c k b r o w n f o x j u m p s o v e r t h e l a z y d o g1 2 3 4 5 6 7 8 9 0

Secondary Typeface

Lato - Semi-boldThe quick brown fox jumps over the lazy dog1234567890

Lato - BlackThe quick brown fox jumps over the lazy dog1234567890

Highlighted Typeface

Mekar ScriptTh e qu ic k b r own fox jumps ov e r t h e l a zy d og1234567890

ADD value WITH VIDEO.

IMAGES THAT move. OUR STUDIOABOUT US

OUR WORK

Header Styles

These header styles are created to give contrast and interest throughout all marketing communications.

When the header is built on more of a sentence structure the top examples should be used. A combination of Lato Black and Mekar Script is used. Add the script to “emotional” words that should be pulled out to create a feeling. Use an underline for the words that pertain to your business such as “video, film, image, etc.” One or both elements can be used within one header.

When the header is more of a title structure the bottom examples should be used. A combination of Lato Semi-bold and Lato Black is used. Add Lato Black to words with more substance.

Underlines and script highlights should be complemented with a brand color while the main text should remain grey. When a background brand color is involved, the main text should reverse into white along with the highlights to ensure there is not “color overload”. However, when the background is black, add a brand color of choice to the script and underlines.

OUR STUDIO

ABOUT US

OUR WORK


IMAGES THAT move.






OUR STUDIO

OUR STUDIO


We are a full-service, creative video production studio. Our team of experienced professionals can handle any project, big or small, and deliver high-end creative solutions to our clients. Post Script specializes in safety & training videos, commercials, corporate video, and legal films. We provide an array of video production services such as script-writing, filming, video editing, animation, time lapse videos, and more.

ADD value WITH VIDEO.We are a full-service, creative video production studio. Our team of experienced professionals can handle any project, big or small, and deliver high-end creative solutions to our clients. Post Script specializes in safety & training videos, commercials, corporate video, and legal films. We provide an array of video production services such as script-writing, filming, video editing, animation, time lapse videos, and more.


DISCOVER MORE DISCOVER MORE

ADD value WITH VIDEO. ADD value WITH VIDEO.

HOW CAN WE SERVE YOU?Post Script specializes in promotional, safety & training, and legal films. We understand the value of video and the value it can add to your business. Our team can handle projects of all sizes and will do whatever it takes to tell your story & produce the results you’re looking for.




DISCOVER MORE

ADD value WITH VIDEO.We are a full-service, creative video production studio. Our team of experienced professionals can handle any project, big or small, and deliver high-end creative solutions to our clients. Post Script specializes in safety & training videos, commercials, corporate video, and legal films. We provide an array of video production services such as script-writing, filming, video editing, animation, time lapse videos, and more.

DISCOVER MORE




DISCOVER MORE

Paragraph styles follow suit with the headers. All typography and color schemes stay the same when applying to a paragraph.

Paragraph Styles

Excerpts also stay true to header styles and paragraph styles. The only addition to any type of excerpt, call-out, quote or testimonial is the brackets.

The brackets should remain the same thickness as the logo ratio and the color should coordinate with the color scheme of the title.

Excerpt Styles


P.S.TELL YOURSTORY P.S.TELL YOUR

STORY P.S.TELL YOUR STORY.

P.S.TELL YOURSTORY P.S.TELL YOUR

STORY P.S.TELL YOUR STORY.

Signature styles will play a part in the actual signature location of an email, at the end of any letter, and at the end of any marketing material.

Each layout can be used for various platforms or choose one to for a single design throughout all marketing.

The “PS” should always remain at 50% opacity behind or above the text.

The “PS” should remain in Alpine script and the text should remain in Lato Black.

The color should always stay the same throughout the signature, with no color mixing. And, the signature should always remain white when a background color is chosen.

Signature Styles


IMAGES THATmove M I N D S

IMAGES THATmove HEARTS

I M A G E S T H ATmove DONATIONS

IMAGES THAT move M I N D S IMAGES THAT move H E A R T SIMAGES THAT move D O N AT I O N S




IMAGES THAT move M I N D S IMAGES THAT move H E A R T S IMAGES THAT move D O N AT I O N S




Photography styles are interchangeable and can be used in conjunction with others. Black and white photography with a brand color overlay or highlight is the theme among all styles. These styles can be used for social media, marketing materials, website, etc.

Photography Styles

“Images that move” as the tag line to help bring together the “moving” parts and pieces of your business. The colored rectangle can be changed as well as the chosen brand color. Keep in line with header styles. Always use on a black background.

Brand color gradient overlay with reversed text. Always keep text white on a gradient overlay.

Black opacity overlay with reversed text and added brand color highlights. Always keep to one brand color with reversed text.


Tidbit Creative

[email protected] / [email protected]

www.tidbitcreative.com

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Contact Details5.0

16.5.0 Contact Details Brand Identity Guidelines - October 2017

Brand Identity Guidelines - Tidbit Creative · 2019-03-11 · Brand Identity Guidelines. 1.0...

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