Brand Identity Guidelines
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Transcript of Brand Identity Guidelines
brand identity guidelines
the graphic identity
These guidelines demonstrate how the graphic identity can be used and sets out rules to ensure that it is applied consistently.
The graphic identity is the visual interpretation of our brand. It projects Meesha Group’s energy and optimism, reflecting its warm and welcoming nature. The t-shirt colour wheel is a bold statement, putting Meesha Group firmly on the map as a screenprintingcompany. When used in conjunction with a tagline ‘Meesha Group’ it becomes a call to action that it has more to offer than simply a screenprinting service.The different colours in the wheel represent our diverseuse of t-shirts and inks.
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GroupGuidelines
the logo
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GroupGuidelines
When using the Meesha Group logo there is only one format in which it should be used: Do not move the text
‘Meesha Group’ above the colour wheel logo.
Do not stretch ordistort the logoin any way.
Do not rotatethe logo.
typography
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GroupGuidelines
A typeface for ‘Meesha Group’ has been created to accompany the new identity. ‘Meesha Group’ must only be used for taglines and short headings, not for setting text. When using ‘Meesha Group’ please pay particular attention to the kerning ensuring spacing is consistent. For setting text, use the primary typeface AvantGarde. There are four weights available to give flexibility and impact.
Primary Typeface
AvantGarde Bk Bt BookABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
AvantGarde Bk Bt Book ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AvantGarde Bk Bt DemiABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AvantGarde Bk Bt Demi ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
‘Meesha’ TypefaceAvantGarde Bk Bt Demi
ABCDEFGHIJKLMNOPQRSTUVWXYZ ‘Group’ TypefacePolitica XT Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
colour
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GroupGuidelines
A palette of 10 colours exists for the identity. The logo and tagline should always remain these colours.
YellowPantone 604C10 M5 Y95 K0 R236 G222 B41#ecde29
OrangePantone 1665C6 M86 Y100 K1 R226 G73 B18#e24912
FushciaPantone 213C2 M98 Y24 K1 R232 G30 B117#e81e75
PurplePantone 526C74 M99 Y9 K1 R104 G46 B134#682e86
BluePantone 660C84 M57 Y0 K0R42 G110 B187#2a6ebb
Lime GreenPantone 368C64 M0 Y100 K0R102 G188 B41#66bc29
Light Blue Pantone 298C66 M8 Y3 K0R52 G182 B228#34b6e4
AquaPantone 7473C81 M17 Y53 K1R13 G155 B140#0d9b8c
WhitePantoneC0 M0 Y0 K0R255 G255 B255#ffffff
Black - WhiteGradient