Logo & Brand Identity Guidelines · Logo & Brand Identity Guidelines Logo & Brand Identity...

10
Logo & Brand Identity Guidelines Logo & Brand Identity Guidelines Prepared 10/05/17 By Signarama-FDL

Transcript of Logo & Brand Identity Guidelines · Logo & Brand Identity Guidelines Logo & Brand Identity...

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Logo & Brand Identity Guidelines

Logo & BrandIdentity Guidelines

Prepared 10/05/17 By Signarama-FDL

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Contents

Contents

1.0

1.0 Contents

2.0 Logo Specifics

3.0 Typography Details

4.0 Color Specifics

5.0 Logo Styles (Building Supply)

5.1 Logo Styles (Oval)

5.2 Logo Styles (Supply. Happiness.)

6.0 Logo Practices

Logo & Brand Identity Guidelines

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Logo Specifics

Logo Specifics

2.0

Grey stripped area indicatesSafe Zone. Other graphicaland visual elements can besafely positioned up to the

adjoining Blue area.

Blue indicates Clear Space.The blue area must be kept

free of all other graphical andvisual elements.

Logo Clear SpaceThe minimum required Clear

Space is defined by themeasurement equal to theheight of the uppercase “B”

of “Building Supply.”

Logo & Brand Identity Guidelines

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Typography Details

Typography Details

3.0

Raleway(Extra Bold)

1234567890!@#$%^&*()?

ABCDEabc123

FGHIJKLMNOPQRSTUVWXYZ

defghijklmnopqrstuvwxyz

CopperplateGothic

(Regular)

1234567890!@#$%^&*()?

ABCDEabc123

FGHIJKLMNOPQRSTUVWXYZdefghijklmnopqrstuvwxyz

Logo & Brand Identity Guidelines

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Color SpecificsLogo & Brand Identity Guidelines

Color Specifics

4.0

Pantone Reflex BluePROCESS

SCREEN

WEB

C100 M95 Y13 K9.5

R0 G29 B135

HTML001D87

WhitePROCESS

SCREEN

WEB

C0 M0 Y0 K0

R255 G255 B255

HTMLFFFFFF

Pantone 2388PROCESS

SCREEN

WEB

C100 M74 Y0 K0

R43 G86 B163

HTML2B56A3

Pantone 297PROCESS

SCREEN

WEB

C65.6 M0 Y6 K0

R114 G193 B228

HTML72C1E4

Pantone 2013PROCESS

SCREEN

WEB

C0 M49.5 Y100 K0

R224 G147 B47

HTMLE0932F

To MatchSherwin-WilliamsSW6517 Regatta

Only to be used for interior wall graphics

PROCESS C97.6 M88.6 Y52.2 K3.9

Primary Colors

Secondary Colors

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Logo Styles (lock-ups)Logo & Brand Identity Guidelines

Logo Styles(Drexel - Building Supply)

5.0

In BlackIf Reflex Blue is not

Appealing use Black on aLight Colored Background

In WhiteIf Reflex Blue is not

Appealing use White on aDark Colored Background

On WhiteUse Reflex Blue on aWhite Background

On Reflex BlueUse White on a

Reflex Blue Background

On BlackUse White on a

Black Background

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Logo Styles (lock-ups)Logo & Brand Identity Guidelines

Logo Styles(Drexel - Oval)

5.1

In Reflex Blue Oval In White OvalUse White for Logo and Stripe

In Reflex Blue ShapeUse White for Logo

Use Reflex Blue for Logoand Stripe

In White ShapeUse Reflex Blue for Logo

and Add a Stripe

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Logo Styles (lock-ups)Logo & Brand Identity Guidelines

Logo Styles(Drexel - Supply. Happiness.)

5.2

In Black In WhiteIf Reflex Blue is not

Appealing use Black on aLight Colored Background

If Reflex Blue is notAppealing use White on aDark Colored Background

On White On Reflex Blue On BlackUse Reflex Blue on aWhite Background

Use White on aReflex Blue Background

Use White on aBlack Background

Tag Line Tag LineYou can use the

Tag Line alone. Followabove color restrictions.

Use CMYK color match toSherwin-Williams SW6517 Regatta

for interior wall graphics only.PROCESS C97.6 M88.6 Y52.2 K3.9

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Logo PracticesLogo & Brand Identity Guidelines

Logo Practices

6.0

Building Supply

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Prepared 10/05/17 By Signarama-FDL