BRAND IDENTITY Erin Dawson

+ Brand identity is the visible design elements of a brand, for example; colours, logo type, name and font. Together these make a recognisable and distinguished brand in a consumer’s mind, creating a brand identity.

What is it?

+ When creating my Digipak, Magazine Advert and music video, I have made sure I have a clear house style that shows Miranda Lambert to be a strong, sweet, independent woman to appeal to the target audience. Many female country stars are portrayed like this and so I will be conforming to common conventions of country music by doing so.

+ I have also made sure she appears comfortable with nature and have demonstrated her musical abilities in all three tasks by placing her outdoors and to be seen with a guitar or instrument of some sort, this will also help in capturing the target audience who aspire to be as talented as her.

+ This representation of Miranda Lambert is mirrored on her own website and album covers, which has made me decide I need this element featured in my tasks as this ‘naughty but nice’ representation is associated with her.

Representation

+ In my digipak the sweet and strong side of Miranda Lambert is shown in each of the images, the cover image shows a strong and independent woman, as she has complete eye contact with the camera connoting her confidence. The back cover image is more relaxed and girly as she is laying down, gazing into space, emphasising her innocence. The close up image of her with perfectly stylized hair and make up show cases her natural beauty, appealing to her female target audience as they will aspire to look like her. Both of the images could draw in the male audience too as she looks beautiful and men stereotypically focus on the physical attributions of a woman.

+ The front cover features a light flare coming from behind Lambert creating an uplifting atmosphere, when taking my actual images I will de-saturate them in the editing process as it will signify her sweetness and innocence.

+ Within the digipak we see Miranda looking very relaxed and at one with nature as she is propped up against a tree, this is something I made sure I featured as this is part of her representation, she is also holding a guitar showing her music credibility which is a big part of her image.

+ All images on the digipak feature Lambert outside, showing how she appreciates nature, again part of her representation.

+ I kept the CD simple, using Miranda Lamberts logo font as seen on her most recent albums and on her website to tie in with the representation she has now, rather than when she first started. The background of the CD features landscape scenery matching the landscapes seen in the other pictures on the digipak, the CD itself is a beige/green to tie in with the natural theme.

Digipak

+ In my advert I have continued this house style by using a similar image to the album cover, however I have made the image a close-up of Lambert to really emphasise her natural beauty, I have done this as I am trying to advertise her to as many different people as I can; her beauty helps to draw the attention of the male consumers as well as females.

+ She has equal eye contact with the camera creating an equality between her and the consumer, tying in with her sweeter side as she hasn’t got a strong gaze in this image.

+ The image has the same background as the on the cover to create a consistency between the two. I have also used similar earthy tones on the advertisement as shown in the digipak creating a brand identity for this album of Lambert’s. The light flare featured also matches the digipak images creating the whimsical girly atmosphere which is part of Miranda Lambert’s representation.

+ The writing featured on the advertisement and cover are both in the same font, also used to show a consistency between the two. The font for Miranda Lambert’s name are both the same on this advertisement and the digipak, adding to the brand identity for Miranda Lambert; this also shows her strong side as the logo features guns with wings representing both sides of her.

Magazine Advert

+ My music video features Miranda Lambert walking alone through-out the video; this shows her independent, strong side as she will be walking with powerful steps and maintaining eye contact with the camera the whole time, whenever this shot is shown. I may decide to film these shots in a slightly lower angle to emphasise her independence and power, something that is part of her brand identity.

+ She will be stylized to look natural yet very put together, her natural beauty being highlighted through-out the video to try and draw in the male audience and also as she is associated with being beautiful as are many female stars. The use of showing her natural beauty will also emphasise her innocence and sweetness as she isn’t overly sexualised.

+ She is shown playing a guitar in many different shots during the video, this is also included in the digipak in an image of Lambert propped up against a tree playing the guitar which supports the representation that she is musical, giving her music credibility. It also helps create a consistency through-out the two.

+ The scenery in the music video will be similar to the location in the digipak and magazine advertisement creating a consistency and brand identity between all three aspects of my work.

+ I think that through-out my tasks I have managed to maintain a brand identity in all aspects; the fonts, the images , the colours and the representation of Miranda Lambert all link and match each other creating this consistency and a brand identity.

Music Video