Brand Awareness and Consumer Preference for Sharp

Summer Training Research Project Report

On“A STUDY ON BRAND AWARENESS AND CONSUMER

PREFERENCE OF OFFICE AUTOMATION PRODUCT OF

SHARP BUSINESS SYSTEMS (INDIA) LIMITED”

Submitted in partial fulfilment of the requirement of

Master of Business Administration,

Faculty Guide: Submitted By:

[1]

ACKNOWLEDGMENT

Mere acknowledgement may not redeem the debt I owe to those who support during the

entire course of the project. This report has been made possible due to invaluable and support

of a number of people to whom I own my heartfelt gratitude and without whose help I may

not have been able to complete this report.

I am immensely grateful to ______________________, my project guide, who offered me

with his valuable suggestions and guidance and helped me focus on crucial aspects that

helped me add significant quality in my efforts in compilation of project.

I am also thankful to all the respondents who have taken their precious time to fill up the

form.

Besides, I take this opportunity to express my gratitude to my parents, family members and

friends who encouraged me in the completion of this project work. Above all, I am thankful

to power beyond us who guided and helped me to complete the work.

[2]

PREFACE

Practical knowledge is of a great help in enhancing the knowledge of a person. Practical

knowledge is a suffix to theoretical knowledge. Classroom lecturers clarify the fundamental.

But classroom lectures must be correlated with the practical research situation.

The significance of MBA Degree is that the Theoretical aspects, which a student learns

throughout the year in the class sessions, can be practically applied through different projects,

which one undertakes. Keeping in tune with this doctrine, I have tried to apply theoretical

aspects throughout the project, which I learned under the course of management.

In this project more emphasize given to study “A study on brand awareness and consumer

preference of office automation product of Sharp Business Systems (India) Limited”. I

have tried to use simple language for making this project.

I have tried my best to present this information as clearly as possible using basic terms that I

hope will comprehended by the widest spectrum of researchers, analysts and students for

further studies. If any findings & recommendations go in any way to prove some new ground

in helping the marketing strategy of the office automation industry. I shall deem my efforts

have duly served the purpose. In the forthcoming pages an attempt has been made to present

report covering different aspects of my project.

[3]

TABLE OF CONTENT

Chapter No. Content Page No.

Executive summary

1 Design of the study

Importance of the study

Objectives of the study

Research Methodology

Limitations of the study

2 Industry Profile

Introduction

Market Size

Technology

Market Segment

Future Projection

3 Company Profile

Introduction of parent Co.

Sharp in India

Sharp business system (India) Ltd.

Philosophy

Products

Product Profile

Services

4 Data Analysis and interpretations

5 Findings

6 Suggestions

7 Appendix

[4]

8 Bibliography

EXECUTIVE SUMMARY

The global projection technology is passing through an exciting time. It was not so in the

recent past. Now, there had been an array of pretty familiar players in the market, each

touting the specific performance advantages provided by their much-vaunted products.

However, with the arrival of liquid crystal display (LCD) and DLP (Digital Light Processing)

during the ’90s, the projector landscape has witnessed momentous changes which are truly

mind-boggling.

Brand awareness is the consumer's conscious or unconscious decision, expressed through

intention or behaviour, to repurchase a brand continually. It occurs because the consumer

perceives that the brand offers the right product features, image, or level of quality at the right

price. Brand awareness has key role in determining the behaviour of a buyer and it has the

final decision. Until a buyer has clear cut of view about the product he never dare to

purchase, whereas awareness about a particular brand make him to take quick decision and

go forward.

This project is about A study on brand awareness and consumer preference of office

automation product of Sharp Business Systems (India) Limited.

The prime goal of the project is to know market and customer perception towards the product

and service and to find out the weak sides of the product and services and work upon it to

make it a strong contender in the market.

[5]

In an age of rapidly-changing technological developments, global competition, generic

marketing strategies & the proliferation of parity products, it is not sufficient for any product

to only rely on the services they are offering but building their credibility is equally

important..

Project starts with introduction of study, its objectives, research methodology etc. Second

chapter is about industry profile, its market size and major players. Third chapter is about

company profile. Last chapter is about analysis of survey done of 100 consumer to know

influence of brand awareness on buying behavior of customer. I have used both primary and

secondary data for making this project.

CHAPTER -1

DESIGN OF THE STUDY

[6]

IMPORTANCE OF THE STUDY

The motive of any company is to generally acquire larger market share high % of sales the

Industry, This could be only achieved by building a higher % of brand loyal customers.

Any company can survive if there is a stiff computational activity in the market and brand

loyal customers. Today many major companies in the market try to maintain and improve

there branded equity. Without creating a proper Brand awareness they cannot build brand

image.

Strong brands help build the corporate image and also by making it eager for the companies

launch new brands.

Today brands are treated as major enduring assets of a company; more over brand equity are

major contributor to customer equity. This all can happen only if there is proper brand

awareness.

The office automation industries have been expanding rapidly. Since Sharp is one of the most

popular brands in India, there is a high need to understand whether the customers are loyal to

the brand and they have any kind of influence from its awareness. Retaining customers is the

main objective of any company. So, a study to understand the influence of brand awareness

seems to be not go vain.

The main objective of the study is to find out, whether there any influence of brand

awareness in buying behaviour.

OBJECTIVES OF THE STUDY:

To determine the present awareness in market about the company’s product.

To know whether the customer are satisfied from the Sharp office automation product

and prefer it over other competitors.

[7]

To find out the attribute which are considered important by the customers while

purchasing a office automation product.

To determine the position of Sharp product in the present competitive scenario.

RESEARCH METHODOLOGY

Research Design

A research design is the arrangement of the condition for collection and analysis of data.

Actually it is the blueprint of the research project.

Research design used was descriptive type.

Data Collection

Primary Data : It was collected through structured questionnaire. Questionnaire

contained close ended questions.

Secondary Data : It was collected from Business Newspapers, magazines, Catalog of

the company, Product rang book of the company, Journal and websites.

Sampling Design

Sample Size : 150

Sample Unit : Companies, Dealers and Institutions ( 50 samples each)

Sampling technique: Random sampling.

Data Analysis

Data analysis was done with the help of statistical tools like simple percentage and

correlation. Pie and bar chart was also used to represent data.

[8]

LIMITATIONS OF STUDY

I have considered Ahmedabad City for survey because of time and cost.

Finding of the study was based on the assumptions that respondents have given correct

information.

Information provided by respondents may be biased.

The sample size is comparatively very small compared to the population and there are

chances that it may not represent the whole population.

The time and cost factors has affected the size of the sample.

The study is academic in nature.

The final conclusion can be also affected by some of the extraneous variables.

CHAPTER -2

INDUSTRY PROFILE

Introduction

It can be said with certitude that the projector market space is one of the fastest growing

segments in the technology industry worldwide. According to Mountain View, a California-

based market research firm, Pacific Media Associates, a leader in demand-side marketing

[9]

information on large-screen displays, the worldwide projector market grew by 19 per cent

from 2013-14 to 2014 -2015.

Of late, projectors have entered the mainstream. Prices on every technology, from plasma and

LCD monitors to front and rear projectors have come down. This has seen an increase in the

sales volumes of the projectors.

As India is one of the fastest growing economies in the world, it is obvious that the country

cannot remain untouched by this euphoria in the projector scenario. The second most

populous nation, the country is one of the biggest marketplaces and is on the minds of many

projector manufacturers. As per the industry estimates, the market for projectors grew by

over 30% on a year-on-year basis.

Over the past couple of years, projectors have made major strides in both projection quality

and to add innovative features that go a long way in making the task of making a presentation

simple.

There are many types of projectors serving different purposes – LCD projectors, home theatre

projectors, video projectors, film projectors and multimedia projectors, to name a few. While

multimedia and digital projectors with high resolution are perfectly suited for PowerPoint

presentations, a home theatre projector provides you the comfort of a real theatre experience

in your own home. Last but not the least, a good projector is incomplete without a good

screen. In order to experience a unique viewing experience, it is necessary to have both of

them.

Among the established manufactures of projector equipments, in Focus, Acer, Epson, Canon,

Sharp, Epson, HP and NEC find a special mention. Each of them offers different sorts of

projectors with interesting and useful features. These projectors take the viewing experience

to an entirely new level.

[10]

The proliferation of projectors in recent years in India is now a reality. These days, no

business presentation is complete without the use of the product. Digital projectors are

making their presence felt in the university and college lecture halls, and are moving into

smaller classrooms. Schools as well as government agencies are also adopting projectors at a

steady rate.

Picture quality has been constantly improving even as projectors get smaller and more

portable. Consequently, the market for projectors has opened up tremendously here in India.

Earlier restricted only to large corporate, projectors are now within the reach of small and

medium enterprises as well. Specific segments like education have also been responsible for

driving the rapid growth in India. Home theatre projectors are also opening up as a market

and are now ready to be tapped.

There is still a fairly low concentration of trademarks in India’s projector market, and market

shares are well dispersed.’“The projector market remains a highly fragmented market with

20–30 players operating in it.

These days, the consumer is spoilt for choices while buying projectors. The presence in the

market of a wide number of models rich in features has contributed to this phenomenon. So,

the customers have to make sure what features they simply must have. It makes an easy

buying and equips the consumers with the satisfaction of getting the projector that will most

likely meet their requirements. While projectors can be pricey, there are options that are

relatively inexpensive. However, if you do not compromise with quality, then be prepared to

spend a little extra.

So, it can be safely said that when it comes to finding the right projector, prior homework is

an absolute must. Purchasing a projector should not be taken lightly. So, knowing the

requirements should be given paramount importance.

It was not so long ago that projectors were sold by the audio-video resellers. However, this

product category is becoming increasingly attractive to VARs. New entry-level models are

entering the market and with low prices. The projectors are chartering into to ever-larger

markets.[11]

As the digital projector market is hit by a plethora of new products at regular intervals and

prices continue to fall, resellers should thoroughly aim to know the nitty-gritty of these

feature-packed projectors. Integrating them into their customers’ networks should be the

prime consideration for the resellers.

Projector vendors in India are vigorously engaged in the partner engagement process.

While growth in conference room projectors remains strong, there is a major trend, which is

represented by the rising use of projectors for home theatres this has resulted from low prices.

The advertisement has also played a significant role in increasing awareness and adoption in

the consumer market.

Of late, fierce competition among projector vendors has become characteristic of the Indian

market. A technological battle is being fought among projector vendors. The reason for this is

simple. The emergence of low-cost and high- performance projectors is driving the market.

The leading manufacturers are always on the alert to come to terms with the newer, high-

performance and low-priced products to remain competitive. What is of paramount

importance to them is the right understanding of the requirements of the specific users.

Market Size:

The India digital projector market continued its growth trajectory in 2014-15 with a year-on-

year (YoY) growth of 30% in terms of unit shipments achieving nearly 2.54 lakh unit

shipments (sales). Education sector continued to be the biggest driver of digital projector

sales, followed by mid-size and small business segments.

In India, the total sales of projectors are expected to reach 400,000 units in 2016.

This includes business and home projectors. DLP is almost 45 per cent of the total market.

The Indian market has been growing at about 30–40 per cent per year and we expect this

growth to continue for the next two years.

[12]

India Digital Projector market by unit shipments: BenQ dislodged last year’s leader

InFocus from its top position with an 18% share, followed by Epson with 16% and Hitachi

with 12% share in unit shipment terms. Panasonic, with a 9% share jumped to fourth spot this

year from last year’s No. 8. InFocus, witnessing channel and top management restructuring

during 2014-15, lost share and slipped to fifth position in terms of unit shipments.

India Digital Projector market by revenue: In revenue terms the India market touched

Rupees 6.9 billion in 2014-15, witnessing a growth of 23% over the previous year.

However, the average sales value (ASV) of digital projectors in the country declined by 5%

over 2013-14.

Technology

The projector market is dominated by two prominent technologies: LCD and DLP.

A proprietary technology developed by Texas Instruments, DLP works quite differently than

LCD. However, it must be said that both technologies have advantages, and both have their

own share of weaknesses. Neither of them can claim to be perfect for everything. In this

technological war, the consumer is the clear winner. Apart from these two, some companies

including JVC and Hitachi are also developing a third light engine technology called LCOS

(liquid crystal on silicon) which has been used in manufacturing some very outstanding home

theatre projectors. Notwithstanding the competition among the three technologies, their

effective differences are increasingly becoming less significant to the average home theatre

viewer.

In terms of technology, the market continued its shift towards LCD due to better quality of

projection and lower power consumption as well as less heat generation as compared to DLP.

The proportion of shipments for DLP projectors declined to 54% in CY2014-15 as against

58% in CY2013-14.

Brightness: The India projector market is moving towards higher lumens categories. The

2501-3000 lumens category replaced last year’s leader, the 2001-2500 lumens category.

[13]

Resolution: XGA projectors received greater preference over SVGA projectors in 2014-15.

Of late, the reducing price gap between XGA and WXGA has helped the latter increase its

footprint in the market.

The Indian market, LCD based projector still holds the lead over DLP technology. When it

comes to giving presentations, LCD projectors make a good choice. Be it a business meeting

or an academic programme, these projectors top the popularity chart. Being less expensive

than the DLP projectors gives it that crucial edge. However, if brightness is taken into

consideration, DLP fits the bill.

If the consumer is to use a projector as a mobile unit, LCD is more suitable. However, if one

is looking for a quality projector, DLP is the answer.

LCoS projectors are characterized by high resolution, though with a low contrast. More

pricey than LCD or DLP models, they are generally larger in size and manufactured by a

small number of manufacturers.

Market Segments:

Education segment continued to be largest buyer of projectors in India, accounting for 40%

of all shipments in 2014-15.

“India’s education sector is moving towards the digital age. Educational SIs are booming in

India and helping to cater to the growing requirement of audio-visual equipments. Currently,

the market is very fragmented with players like Educomp, Edurite, Extramarks, Tata

Interactive and NIIT Technologies facilitating private as well as government educational

institutions to set up their digital and multimedia classrooms”, stated Sumanta Mukherjee,

Lead Analyst, CMR InfoTech Practice.

“The India digital projector market in the corporate segment was traditionally dominated by

large businesses. However, the market has slowly witnessed a shift towards mid-size and

[14]

small business segments, particularly after the 2008 global economic slowdown. Increased

penetration of mobile computing devices like notebook PCs in the SMB sector has also

contributed to new use cases emerging for projectors”, Sumanta added.

“The India home / SOHO segment holds potential for uptake of digital projectors, especially

with the launch of models that support features like HD, short-throw, 3D, Wi-Fi etc. Vendors

like Epson, BenQ, Panasonic and others hope to encash this opportunity, however, the

prevailing low consumer sentiments are acting as a barrier to growth”, Sumanta concluded.

“Home theatre projectors are opening up as a market and are now ready to be tapped.

In India, there is also a market scope for sectors other than the emerging ones like home,

SOHO and education. Entertainment, advertising in public places like railway platform and

bus stand, training is a few other important areas. Entertainment is a big industry. The high-

end multimedia projectors are being used in cinema theatres in the metros as well as large

video theatres in villages. The hotels and pubs are using these projectors to give its customers

a unique experience in ambience as well as entertainment.

Corporate, BPOs and government are buying projectors much more aggressively.

The emerging middle class in India is also contributing to the growth of the projector

business in India. With falling prices and quest for better lifestyles, people now look for

having their own home theatre systems. So, the home market is also growing equally well,

but still this is a small part of the overall market. This is in contrast to Plasma/LCD displays,

where now consumer market is the driving force.

Future projection

The market in India will continue to grow rapidly. Data projectors will become de rigueur in

every office conference room. Projectors will increasingly also enter the home as a preferred

cinema viewing experience. Prices will come down further and the quality of picture will get

better even as projectors get smaller.

The amazing pace with which the Indian digital projector industry has evolved from a

[15]

nascent, niche industry to its current state of early maturity is truly mind-boggling. The

outlook for the projector market in India continues to be good. The products are moving

towards systemization and planning. The application region of projectors is set to widen in

the near future, thanks to the development of the product. Projectors are showing signs of

gradual migration from business use to home applications. It can also be said with

definiteness that the Indian projector market will keep its development momentum at a good

speed.

BenQ achieved No.1 position in the projector market in India. It has acquired 16 % of the

market share in Indian projector market and has become the most preferred projector brand in

India. BenQ’s strong performance in India is driven by booming demand for BenQ’s short-

throw projectors MP512ST, MP522ST and MP771 models.

CHAPTER – 3

COMPANY PROFILE

Introduction of Parent Co. :

Sharp was founded in 1912 by Mr Tokuji Hayakawa. Ever since, Sharp’s philosophy is to

“Make never before-seen products and Make products that others want to imitate”. Its

[16]

mission as a manufacturer has been to develop products that never existed, thereby

contributing to culture and society.

At Sharp, Co. isconstantly exploring new frontiers of Technology, to evolve products that are

"not just No. 1 but the only one" of its kind. Beginning with the invention of the Ever-Sharp

Pencil, Co. has many of world firsts such as mass production of Televisions, Electronic

Calculator, Superheated Water Oven, LCD TV etc. Co. continually strives to open up new

fields, working always to fulfill mission of serving society.

Building on the foundation of business creed, “Sincerity and Creativity”, Co. will pursue the

infinite possibilities for development in electronics. By creating products which bring a sense

of satisfaction to people, Co. intends to meet and exceed customer’s expectations.

Driving cleaner and greener technologies is part of the social responsibility taken by Sharp.

While LCDs, Sharp’s core technology, saves energy, Sharp is in active creation of clean

energy through it’s Solar Business for which is the undisputed leader worldwide.

Sharp In India

Sharp considers India to be an extremely important market for its products. It is a measure of

this strong belief in the Indian market , that it has three subsidiaries in India:

a. Sharp India Limited which set up operations in 1989 is engaged sales of LCD TVs ,

Home Appliances and other Consumer Durables

b. Sharp Software Development India Pvt Limited, established in 1999 engaged in

developing software for Sharp’s Digital Multifunction Products

c. Sharp Business Systems (India) Limited which commenced operations on May 1,

2000 is in the fields of Solar Photovoltaic Products & Systems & Office Automation

products like Digital Multifunction Products, Facsimile Machines, Multi-media

Projectors ,Professional LCD Display Soutions, Video Wall Display Solutions,

Electronic Cash Registers & POS Terminals etc

Sharp Business Systems (India) Limited

[17]

Sharp Business Systems India Limited is a 100% owned subsidiary of Sharp Corporation,

Japan and has been established in the year 1999. Over the last eight years Sharp Business

Systems India Limited are among the top suppliers for Digital Multifunction Devices,

Multimedia Projectors, Solar PV Modules, Solar Street Lights, High Definition LCD

Display, Fax Machines & Electronic Cash Registers.

Sharp Business Systems India Limited is headquartered in New Delhi and operates through

19 branch locations across India and a strong Dealer Network.

Sharp Business Systems (India) Limited ,within a short span of 15 years in India, is already

amongst the top brands for Digital Multifunction Products ( Network Printer/Copier/Scanner/

Fax ) Multi-media Projectors & LCD Display Solutions among other products

The company has a nation-wide sales & service network covering even the remotest

locations of India .

Philosophy

“We do not seek merely to expand our business volume. Rather, we are dedicated to the use

of our unique, innovative technology to contribute to the culture, benefits, and welfare of

people throughout the world.

It is the intention of our corporation to grow hand-in-hand with our employees, encouraging

and aiding them to reach their full potential, and improve their standard of living.

Our future prosperity is directly linked to the prosperity of our customers, dealers, and

shareholders... indeed, the entire Sharp family."

Products:

Multifunction printers[18]

Multimedia projector

Professional LCD display

Solar Power

Air Conditioner

Electronic cash register

POS Terminal

Facsimile

Plasma Cluster iron air purifier

Product Profile:

Multimedia Projector:

Sharp Image Quality (IQ), is the defining characteristic of Co.’s multimedia projectors that

has made Sharp the industry leader in DLP technology used in DLP projector Series & LCD

technology used in LCD display products. From the smallest Mobile Series to fully

networked Large Venue Series customer find intelligent design and features sure to portray

message in the best light.

The Progressive Scan technology along with TruevisionTM Image processing provides optimal

video performance. The motion-adaptive and digitally clear & scanned images produce

smooth moving scenes and ensure smooth natural lines and edges without noise.

Sharp's exciting line-up of LCD & DLP multimedia projectors deliver the right display

solution for the classroom, boardroom, lecture hall or any collaborative meeting space

1. PG –F320W

Specifications

Contrast Ratio 2,000:1

Dimensions 12 13/32 x 4 19/64 x 11 1/32 (315 x 109 x 280 mm)

Fan Noise 35 dB (Bright), 30 dB (Eco+Quiet)

[19]

Input Signals DTV : 1080P / 1080I / 720P / 576P / 576I / 540P /

480P / 480I NTSC / PAL / SECAM

Computer RGB :UXGA*1*2 / SXGA+*1 / SXGA*1 /

WXGA / XGA / SVGA / VGA Mac 21*1 / 19 / 16 /

13

Input Terminals DVI-I (Compatible with HDCP): x1

Computer / Component (mini D-sub 15 pin): x1

S-Video (mini DIN 4pin): x1

Video (RCA): x1

Audio (Ã¸3.5 mm stereo minijack): x1

Audio (RCA):x2 (L/R)

Lamp Life 3,000 hours (Eco+Quiet)

Lens F number: 2,000:1

Zoom: F2.4-2.6

Focus: Manual, x1.15 (f=18.7 21.5 mm)

Output Terminals Computer / Component (mini D-sub 15 pin): x1

Audio (Ã¸3.5 mm stereo minijack): x1 (variable audio

output)

Power Consumption 363 W (10.5 W) with AC 100 V, 349 W (11.0 W)

with AC 240 V

Projection Lamp 275 W

Resolution WXGA (1,280 x 800)

Speakers 45“ 85 Hz

Weight 9.1 lbs. (4.1 kg)

2. XG –C455W

The Sharp XG-C455W offers exceptionally high performance, flexibility and image quality.

With 1280 x 800 WXGA native resolution, the XG-C455W is able to provide full display of

XGA, 720p HDTV, as well as 1280 x 800 WXGA from the newest generation PCs.

[20]

Contrast Ratio 450:1

Dimensions 12 27/32" x 4" x 11 1/64" (326 x 101.5 x 279.5 mm)

Fan Noise 37dB (Bright), 32dB (Eco+Quiet)

Input Signals DTV: 1080P / 1080I / 720P / 576P / 576I / 540P /

480P / 480I / NTSC / PAL / SECAM Computer RGB:

UXGA *1, *2, SXGA+ *1, *2 / SXGA *1 / WXGA /

XGA / SVGA / VGA Mac 21" / 19" / 16" / 13"

Input Terminals x1

Lamp Life 2000 hours (Standard Mode) / 3,000 hours

(Eco+Quiet)

Lens F number: F 1.7 ~ 1.9 Zoom: Manual, x1.2 (f = 28.0 ~

33.6mm) Focus: Manual

Output Terminals x1

Power Consumption 360 W (3.4 W) with AC 100V, 345 W (4.4 W) with

AC 240V

Resolution WXGA (1280 x 800)

Speakers 2W (Mono)

3. XG-P610X

Specifications


Dimensions 19.7" X 7.5" X 25.1"(500 X 190X 637 mm)

Fan Noise 37 dB(Eco mode off), 34 dB(Eco mode on)

Heat Dissipation 2,832 BTU/hour (Eco mode off) with AC 100V, 2,663

BTU/ hour (Eco mode off) with AC 240V

Input Signals Computer RGB : UXGA*1*2*3, SXGA+*1, SXGA*1,

WXGA*1, XGA, SVGA, VGA, Mac21"*1, 19", 16",

13"

DTV : 1080P*4, 1080|, 720P, 576P, 576|, 540P, 480P,

[21]

480|NTSC, PAL, SECAM

Input Terminals HDM|&nbp;: X1

DV|D(compatible with HDCP) : X1

Computer/Component(5-BNC) X1

Computer/Component(mini D-Sub 15pin) : X1

S-video (mini D|N 4pin) : X1

Video(RCA) : X1

Audio (Ã¸3.5 mm stereo mini jack) : X3

Audio (RCA) : X2 (L/R)

Lamp Life 2,000 hours (Eco mode off), 3,000 hours (Eco mode

off)

Lens Fnumber : F2.5

Zoom : Power, X1.25(f=25.5-32.0 mm)

Focus : Power

Lens Shift : Power(V:+55% and V:-55%, H:+35% and

H:-35%)

Output Terminals Computer/Component (mini D-sub 15pin) : X1

Audio(Ã¸3.5 mm stereo mini jack) : X1(variable audio

output)

Power Consumption 755W (16.7W) with AC 100V, 710W (16.9W) with AC

240V

Projection Distance 60" : 2.2-2.7m, 100" : 3.7-4.6m, 300" : 11.0-13.7m

Projection Lamp 280W X 2

Resolution XGA(1,024 X 768)

Speakers 3W X 2(Stereo)

Weight 57.4 lbs.(26.0 kg)(with lens)/ 54.0 lbs.(24.5 kg)(without

lens)

4. PG- D2500X

[22]

New 3D-ready Sharp projectors offer advanced features, quick and easy operation, and

a compact and environmentally friendly design for crystal clear projection in a wide

range of business and education applications


Dimensions 300 x 79 x 236 mm

Fan Noise 34 dB (Eco+Quiet Off), 30 dB (Eco+Quiet On)

Input Signals Computer RGB: UXGA*1 / SXGA+*1 / SXGA*1 /

WXGA*1 / XGA / SVGA / VGAMac 21*1 / 19” /

16” / 13” DTV: 1080P / 1080I / 720P / 576P / 576I /

540P / 480P / 480I NTSC/PAL/SECAM

Input Terminals Computer / Component (mini D-sub 15 pin)x 1 S-

Video (mini DIN 4 pin)x 1 Video (RCA)x 1

Audio(Ã¸3.5mm stereo minijack)x 1 Audio (RCA)x 1

(L/R)


Lens F number : F2.4-2.6 Zoom : Manual, x1.20 (f=19

22.7 mm) Focus : Manual

Output Terminals Computer / Component (mini D-sub 15 pin)x 1

Power Consumption 274 W with AC 100V, 265 W with AC 240V

Resolution XGA (1,024 x 768)

Speakers 7W

Weight 2.8 kg

5. PG – D3010X

New 3D-ready Sharp projectors offer advanced features, quick and easy operation, and a

compact and environmentally friendly design for crystal clear projection in a wide range

[23]

of business and education applications

Specifications





WXGA*1 / XGA / SVGA / VGAMac 21*1 / 19 / 16 /

13 DTV: 1080P / 1080I / 720P / 576P / 576I / 540P /

480P / 480I NTSC/PAL/SECAM



Audio(Ã¸3.5mm stereo minijack)x 1 Audio (RCA)x 1

(L/R)


Lens F number : F2.4-2.6 Zoom : Manual, x1.20 (f=19


Output Terminals Computer / Component (mini D-sub 15 pin) x 1

Audio (Ã¸3.5mm stereo minijack) x 1



Speakers 7W

Weight 2.8 kg

6. PG – D3510X

[24]





WXGA*1 / XGA / SVGA / VGAMac 21*1 / 19 / 16 /

13 DTV: 1080P / 1080I / 720P / 576P / 576I / 540P /

480P / 480I NTSC/PAL/SECAM



Audio(Ã¸3.5mm stereo minijack)x 1, Audio (RCA)x

1 (L/R)


Lens F number : F2.4-2.6 Zoom : Manual, x1.20 (f=19 â€“


Output Terminals Computer / Component (mini D-sub 15 pin) x 1

Audio (Ã¸3.5mm stereo minijack) x 1


Projection Size XGA (1,024 x 768)

Speakers 7W

Weight 2.8 kg

7. PG – D4010X

The Sharp PG-4010X BrilliantColor DLP Projectors offer an unparalleled combination of

brightness, image quality and versatility.

Specifications

[25]


Dimensions 15 3/4" x 4 15/16" x 13 13/64" (400 x 100 x 335 mm)


Input Signals DTV: 1080p / 1080i / 720p / 576p / 576i / 540p / 480p

/ 480i ; NTSC / PAL / SECAM Computer RGB:

UXGA*1,*2 / WSXGA+*1, *2 / SXGA+*1, WXGA

*1 / XGA / SVGA / VGA, Mac 21" / 19" / 16" / 13"

Input Terminals x1

Lamp Life 2000 hours (Bright), 3000 hours (Eco+Quiet)

Lens 1.15x Zoom (f = 21.0 ~ 24.2mm), F2.5 ~ 2.7

Output Terminals x1

Power Consumption 429 W (10.2W) at 100V AC; 408 W (10.8 W) at

240V AC, 429 W (10.6W) at 100V AC; 408 W (11.2

W) at 240V AC

Resolution XGA (1024 x 768)

8. XG – C435X

Sharp’s optoelectronics technology is a three-LCD projection system that maximizes light

output. This technology provides efficient brightness of 4,500 ANSI lumens (XG-C465X)

delivering a bright, easy-to-see image even in large, brightly lit rooms.

The XG-C435X are truly compatible with XGA (1024 x 768) and faithfully reproduce the

same colour tones, hues and gradations as the original picture on a PC screen. They also

reproduce a flicker-less high-quality picture from DVDs*, high-definition broadcasts and

education videos in large-screen projection.

Specifications

[26]


Dimensions 12 27/32 x 4 x 11 1/64 (326 x 101.5 x 279.5 mm)


Input Signals DTV: 1080P / 720P / 576P / 576I / 540P / 480P / 480I

NTSC / PAL / SECAM

Computer RGB:SXGA+*1*2 / SXGA*1*2 /

WXGA*1*2 / XGA / SVGA / VGA Mac 21*1 / 19 /

16 / 13

Input Terminals x1/ x2


Lens Manual, x1.2 (f=28.0 33.6 mm)

Luminance 4,000 ANSI lumens

Number of pixels XGA (1,024 x 768)

Output Terminals x1

Power Consumption 360 W (6 W) with AC 100 V, 345 W (8 W) with AC

240 V

Projection Distance 40â€ : 1.4 1.7 m, 100 : 3.6 4.3 m, 500 : 17.9 21.4 m� � �Projection Lamp 36 dB (Bright), 31 dB (Eco+Quiet)


Speakers 2 W (mono)

Weight 10.8 lbs. (4.9 kg)

9. XG – P560W

With Sharp’s advanced DLPÂ® Optical Engine and dual 280-W high-brightness lamps,

the XG-P560W achieves 5,200 ANSI lumens high brightness, delivering bright, clear

images in large highly lit rooms. In a three-chip DLPÂ® system, each DLPÂ® chip

[27]

processes only one of three colours (red, green or blue) in the white light source divided

with prisms, providing stunning images without colour breaking even for large-venue

displays. XG-P560W employs a four-mode lamp switchover system (single/dual-lamp

projection, Eco mode on/off). This allows you to choose the lamp arrangement to suit

customer’s needs.

Specifications


Dimensions 19.7” x 7.5” x 25.1” (500 x 190 x 637 mm)

Fan Noise 37 dB (Eco mode off), 34 dB(Eco mode on)

Input Signals UXGA*1*2*3, SXGA+*1, SXGA*1, WXGA*1,

XGA, SVGA, VGA Mac 21â€*1, 19, 16, 13 1080P*4,� � � �

1080I, 1035I, 720P, 576P, 576I, 540P, 480P, NTSC,

PAL, SECAM

Input Terminals HDMI: x1 DVI-D (Compatible with HDCP): x1

Computer / Component (5-BNC): x1 Computer /

Component (mini D-sub 15 pin): x1 S-Video (mini

DIN 4pin): x1 Video (RCA): x1 Audio (Ã¸3.5 mm

stereo mini jack): x3 Audio (RCA): x2

Lamp Life 2,000 hours (Eco mode off), 3,000 hours (Eco mode

on)

Lens F2.5, Power, x1.25 (f=25.5 â€“ 32.0 mm), Power (V :

Â±66%, H : Â±35%)

Output Terminals Computer / Component (mini D-sub 15 pin): x1

Audio (Ã¸3.5 mm stereo mini jack): x1

Power Consumption 755 W (16.7 W) with AC 100 V, 710 W (16.9 W)

with AC 240 V

Projection Distance 60” : 2.4” 2.9 m, 100” : 3.9” 4.9 m, 280” : 11.0” 13.7

m

Projection Lamp 280 W x 2

[28]

Projection Size 60 (152 cm) to 280 (711 cm)

Resolution WXGA (1,280 x 800)

Speakers 3 W x 2 (stereo)

Special Features WXGA Three-Chip DLPÂ® Projector

Weight 58.5 lbs. (26.5 kg) (with lens) / 55.2 lbs. (25.0 kg)

(without lens)

10. XG – PH70X

Highly Reliable Projector with High Brightness, Superior Picture Quality, Flexible

Mounting Capabilities and Sharp Unique Network System. Providing Maintenance and

Control Convenience with Network flexibility, the Ideal Projector for Large and Mid-

sized Business Venues and Education Situations.

Specifications

Audio Amplifiers 3W x 2 (Stereo)



Fan Noise 37 dB (Standard mode)/ 35 dB (Eco Mode)

Heat Dissipation 2330 BTU/hr (Standard Mode)/ 2070 BTU/hr (Eco

Mode) with AC 240V

Input Signals UXGA/SXGA+/SXGA/Mac 21", XGA, SVGA,

VGA, PC-98, VESA, MAC 19"/16"/13" [15-126 kHz

(horizontal), 43-200 Hz (vertical), 12-230 MHz (pixel

clock) (plug & play VESA: DDC 1/2B)

[29]

Input Terminals Analogue RGB/component x 2 (15-pin mini D-sub

x1, 5BNC x 1), digital RGB/component (24-pin DVI-

D/HDCP) x1, audio L/R x 2 (305mm stereo mini

jack), video x 1 (RCA), S-video x 1, audio L/R stereo

x 1 (RCA), LAN x 1 (RJ-45), RS-232C serial port x 1

(9-pin D-sub), wired remote control x 1 (3.5mm mini

jack)

Lamp Life 2000 hrs (Standard Mode)/ 2500 hrs (Eco Mode)

Lens 1:1.12 power zoom/focus

Luminance 5200 ANSI Lumens (Standard Mode), 4300 ANSI

Lumens (Eco Mode) [Dual Lamp Mode], 2600 ANSI

Lumens (Standard Mode), 2150 ANSI Lumens (Eco

Mode) [Single Lamp Mode]

Number of pixels 786,432 dots (1024 x 768: h x v)

Output Terminals Analogue RGB /component x 1 (15-pin mini D-sub),

audio L/R x 1 (3.5mm stereo mini jack)

Panels 0.7" DLPÂ®

Power Consumption 620W (Standard Mode), 550W (Eco Mode), 1.1W

(Standby) with AC 240V

Power Source AC 100-240V, 50/60Hz (Multi Voltage)

Projection Distance 40 (102 cm): 1.4 1.8m, 100 (254 cm): 3.7 4.5m, 300

(762 cm): 11 13.4m, 500" (1270 cm): 18.3 22.4m

Projection Lamp 260W (x2)

Projection Size 40 (102 cm) to 500 (1270 cm)

Resolution 520 TV lines (video input), 750 TV Lines (DTV 720P

input, stretch), 1024 dots x 768 lines (Computer Data)

Speakers 3.3 cm x 2

Video / Data Systems NTSC/ NTSC 4.43 / PAL / PAL (60Hz) / PAL-M /

PAL-N / SECAM / DTV

[480I/480P/540P/576I/576P/720P/1035I/1080I]

[30]

Weight 14.9 kg

Services

1. Pre-Project Consulting

Co.’s team will conduct a formal need analysis to understand requirement. The goal here isn't

to decide on specific AV components, but rather to talk about all the ways in which customer

would like to use the room when it's finished. Once the needs analysis is complete, the

project moves to the initial design phase.

2. Project Planning and Documentation

After the broad parameters of the project are agreed upon, design engineers are brought in for

the full-scale design effort. Co.’s engineers develop detailed layouts for the AV equipment

and wiring.

If customer decides to upgrade the facility with new AV equipment in the future, a good set

of engineering documents will provide a road map for any future additions and go a long way

toward keeping the cost down.

At this stage, Co. will customarily present a detailed cost analysis for the project.

3. Installation and Programming

Co. makes sure that the project has been engineered correctly and that all the major

components are in working order before they're transported to Co.’s facility. Co. would also

programmed the systems where required.

4. Final testing and Handover

Co. makes sure that the project has been engineered correctly and that all the major

[31]

components are in working order before they're transported to customer’s facility. Co. would

also programmers the systems where required

CHAPTER - 4

DATA ANALYSIS AND INTERPRETATION

QUESTIONNAIRE FOR COMPANY:-

1. Have you heard the name of SHARP?

No. of Respondents Percentage of Respondents

Yes 48 96%

No 2 4%

Total 50 100%

[32]

INFERENCE:

Most of the respondents answered in positive that is 96% respondents know the Sharp

very well.

While 4% respondents don’t hear the Sharp name basically they are from remote

areas.

2. SHARP is known for which of its product?


Television 27 54%

Music System 11 22%

Micro wave 3 6%

Washing Machine 5 10%

Calculator 2 4%

Projector 2 4%

Total 50 100%

[33]

INFERENCE:

In a survey 54% respondents know the Sharp for its Television.

While 22% knows for Music System.

6% respondents say they know Sharp for its microwave.

10% respondents say they know Sharp for its Washing machine.

Only 4% respondents know Sharp for its Conferencing Solution and Calculator.

3. Do you know SHARP also deals in projectors, plasma display and

conferencing products?


Yes 5 10%

No 45 90%

Total 50 100%

[34]

INFERENCE:

In a survey most of the people didn’t know that Sharp deals in projectors, plasma

display and conferencing products that are 90% respondents don’t know.

While 10% respondents said they know that Sharp deals in projectors and Plasma

display.

4. Are you using projectors, plasma display or conferencing products?


Yes 44 88%

No 6 12%

Total 50 100%

[35]

INFERENCE:

In a survey of company, mostly company said that they are using projectors, plasma

display or conferencing products that are 88% respondents are using.

But in a survey there are 12% respondents which are not using these products. They

are generally small companies.

5. Which brand you are using?


Conference

solution

Plasma Projector Conference

Solution

Plasma Projector

BenQ 2 10 4% 20%

Panasonic 18 7 36% 14%

Sharp 3 12 6% 24%

Samsung 11 22%

[36]

Sansui 16 8%

NEC 22%

Epsion 8%

Prima 4%

Others 6% 14% 10%

INFERENCE:

Here, in some companies they are having projector and plasma both of different brand. Hence

total percentage is more than 100%

[37]

In a survey the brand which are used for the projectors is said to be ‘SHARP’ that is

24% respondents using projector of Sharp company, 22% of the respondents are

using projector of NEC and 20% of the respondents are using projector of BenQ.

While ‘PANASONIC’ brand is mostly used for plasma display i.e. 36% of the

respondents are using plasma of Panasonic.

Very few people are using any brand for conference solution.

6. Do you have a intent to try SHARP products in future?


Yes 12 24%

No 5 10%

May be 33 66%

Total 50 100%

INFERENCE:

[38]

24% respondents said that they have a intention to use Sharp products in future.

In a survey most of the respondents are in dilemma that they may use Sharp products

in future and that is 66% respondents say that.

While 10% respondents answered in negative.

FOR DEALER:-



Yes 50 100%

No 0 0%

Total 50 100%

INFERENCE:

All of the respondents answered in positive that is 100% respondents know the Sharp

very well.

[39]



Television 22 44%

Music System 4 8%

Micro wave 3 6%


Calculator 2 4%

Projector 14 28%

Total 50 100%

INFERENCE:





Only 28% respondents know Sharp for its Conferencing Solution.

[40]




Yes 42 84%

No 8 16%

Total 50 100%

INFERENCE:

In a survey most of the dealers know that Sharp deals in projectors, plasma display

and conferencing products that are 84% respondents know.

While 16% respondents said they don’t know that Sharp deals in projectors and

Plasma display.

4. Do you deal in office automation?

[41]


Yes 11 22%

No 39 78%

Total 50 100%

INFERENCE:

In a survey 78% dealers answered in positive, while 22% respondents said that they are not

dealing in office automation.

5. According to you in the field of projectors, plasma display etc. which is the

leading brand?


Conference

solution


Solution

Plasma Projector

BenQ 0 8 10 0% 16% 20%

Panasonic 0 7 9 0% 14% 18%

Sharp 0 7 9 0% 14% 18%

Samsung 0 9 0 0% 18% 0%

[42]

Sansui 0 11 0 0% 22% 0%

NEC 0 0 6 0% 0% 12%

Epsion 0 0 5 0% 0% 10%

Prima 2 0 0 4% 0% 0%

Others 3 8 20 6% 16% 40%

INFERENCE:

In a survey dealers said that in field of projectors other local operators are highly

demanded i.e. 40% of the respondents go for it. After that BENQ is highly demanded

that is 20% respondents goes in favour of it, while in a field of plasma display

SANSUI is highly demanded that is it got 22% respondent’s favour due to its low

cost and good picture quality.

In a survey of dealers, quite good percentage of dealers sold projector and plasma

solutions of Sharp.

[43]

6. Are you satisfied with the selling of Sharp products?


Yes 3 6%

No 47 94%

Total 50 100%

INFERENCE:

In this question 94% respondents said are satisfied with selling Sharp products.

While there are also 6% respondents who said that they are not satisfying in dealing

with Sharp products.

7. Are the Sharp product and services competitive?


Yes 38 76%

[44]

No 12 24%

Total 50 100%

INFERENCE:

76% respondents said Sharp products and services are competitive.

While 24% respondents said that Sharp services are remain no longer competitive.

8. Are you able to sell more Sharp product due to promotional activities done by

Sharp?


Yes 42 84%

No 8 16%

Total 50 100%

[45]

INFERENCE:

84% respondents said that YES to more sales due to promotional activities carried out

by Sharp.

16% respondents answered in negative i.e. there is not much effect of promotional

activities carried out by Sharp on sales.

FOR INSTITUTE:-



Yes 45 90%

No 5 10%

Total 50 100%

[46]

INFERENCE:

Most of the respondents answered in positive that is 90% respondents know the Sharp

very well.

While 10% respondents don’t hear the Sharp name.



Television 30 60%

Music System 2 4%

Micro wave 3 6%


Calculator 8 16%

Projector 2 4%

Total 50 100%

[47]

INFERENCE:





16% respondents say they know Sharp for calculator.

Only 4% respondents know Sharp for its Conferencing Solution.




Yes 9 18%

No 41 82%

Total 50 100%

[48]

INFERENCE:

In a survey most of the people didn’t know that Sharp deals in projectors, plasma

display and conferencing products that are 82% respondents don’t know.

While 18% respondents said they know that Sharp deals in projectors and Plasma

display.

4. Are you using projectors, plasma display in your institute?


Yes 50 100%

No 0 0%

Total 50 100%

[49]

INFERENCE:

In a survey of the Institutions 100% respondents answered in positive.

5. Which brand you are using?


Conference

solution


Solution

Plasma Projector

BenQ 0 5 9 0 10% 18%

Panasonic 0 7 8 0 14% 16%

Sharp 0 4 13 0 8% 26%

Samsung 0 9 0 0 18% 0%

Sansui 0 2 0 0 4% 0%

NEC 0 0 1 0 0 2%

Epsion 0 0 2 0 0 4%

Prima 0 10 10 0 10% 20%

Others 0 11 9 0 22% 18%

[50]

INFERENCE:

In this question 26% respondents said they are using SHARP’s projectors while 18%

respondents said they are using SAMSUNG PLASMA display.

18% of the institutions are using other brand of plasma and 22% are using other brand

of projector.

Sharp’s plasma is used very less by institutions.

BenQ and Prima has very good penetration in institution.

6. Do you want to change your brand near in future?

[51]


Yes 5 10%

No 30 60%

May be 15 30%

Total 50 100%

INFERENCE:

In survey 10% respondents answered in positive while 60% respondents are satisfied

with their present brand and products.

There are also 30% respondents who may change their brand and products near in

future.

7. Do you have intent to try Sharp products?


Yes 12 24%

No 31 62%

May be 7 14%[52]

Total 50 100%

INFERENCE:

While answering this question 24% respondents are eager to try Sharp products,

while 62% respondents show no interest in Sharp products

There are also 14% respondents who may try Sharp products near in future.

[53]

CHAPTER – 5

FINDINGS

After completing the survey and analyzing the responses of the persons contacted. We came

across the following facts: -

FOR COMPANY:

96% respondents know the Sharp very well, while 4% respondents don’t hear the

Sharp name basically they are from remote areas.

54% respondents know the Sharp for its Television, 22% knows for Music System,

6% for its microwave, 10% respondents for its Washing machine. Only 4%

respondents know Sharp for its Conferencing Solution and Calculator.

90% of the people didn’t know that Sharp deals in projectors, plasma display and

conferencing products.

88% of the company said that they are using projectors, plasma display or


In a survey the brand which are used for the projectors is said to be ‘SHARP’ that is

24% respondents using projector of Sharp company, 22% of the respondents are

using projector of NEC and 20% of the respondents are using projector of BenQ.

PANASONIC brand is mostly used for plasma display i.e. 36% of the respondents are

using plasma of Panasonic.

24% respondents said that they have a intention to use Sharp products in future.In a

survey most of the respondents are in dilemma that they may use Sharp products in

future and that is 66% respondents say that.

FOR DEALERS

All of the respondents answered in positive that is 100% respondents know the Sharp

very well.

44% respondents know the Sharp for its Television, 8% knows for Music System, 6%

for microwave, 10% respondents say they know Sharp for its Washing machine. Only

28% respondents know Sharp for its Conferencing Solution.

[54]

84% of the dealers know that Sharp deals in projectors, plasma display and


78% dealers said that they are dealing in office automation.

Dealer said that in field of projectors other local operators are highly demanded i.e.

40% of the respondents go for it. After that BENQ is highly demanded that is 20%

respondents goes in favour of it, while in a field of plasma display SANSUI is highly

demanded that is it got 22% respondent’s favour due to its low cost and good picture

quality.

In a survey of dealers, quite good percentage of dealers sold projector and plasma

solutions of Sharp.

94% respondents said are satisfied with selling Sharp products.

76% respondents said Sharp products and services are competitive.

84% respondents said that YES to more sales due to promotional activities carried out

by Sharp.

FOR INSTITUTIONS:

90% respondents know the Sharp very well.

60% respondents know the Sharp for its Television, 4% knows for Music System, 6%

for its microwave, 10% for its Washing machine, 16% for calculator. Only 4%

respondents know Sharp for its Conferencing Solution.

82% of the people didn’t know that Sharp deals in projectors, plasma

In a survey of the Institutions 100% respondents answered in positive.

26% respondents said they are using SHARP’s projectors while 18% respondents said

they are using SAMSUNG PLASMA display.

18% of the institutions are using other brand of plasma and 22% are using other brand

of projector. Sharp’s plasma is used very less by institutions.

BenQ and Prima has very good penetration in institution.

60% respondents are satisfied with their present brand and products.

24% respondents are eager to try Sharp products, while 62% respondents show no

interest in Sharp products

[55]

CHAPTER – 6

SUGGESTIONS

Following are the suggestions:

Sharp should develop new strategies and services for enhancing its image

among the customers.

Sharp should introduce various promotional schemes for longer duration so

that it may at least come into the notice of the customers.

Sharp should go for extensive consumer survey responses to know the

perception and awareness about its product.

Proper advertising should be done and lower the price will also attracted the

customer.

Company should highlight the features and specification of the products.

Company should do the high level advertising.

Exciting offer should be given to customers and good incentive should be

given to dealers.

[56]

Promotional campaigns should be organised time to time and representatives

should be sent to particulars companies and institutions.

CHAPTER - 7

APPENDIX

QUESTIONNAIRE

QUESTIONAIRE:-FOR COMPANY

Q1. May I know your name?

___________________

Q2. Have you heard the name of SHARP?

( ) YES ( ) NO

Q3. SHARP is known for which of its product?

____________________

[57]

Q4. Do you know SHARP also deals in projectors, plasma display and conferencing

products.

( ) YES ( ) NO

Q5. Are you using projectors, plasma display and conferencing products?

( ) YES ( ) NO

If yes

Q6. Which brand you are using?

______________________

Q7. Do you have a intent to try SHARP products in future?

( ) YES ( ) NO

YOURS SUGGESTION, QUERY OR ADVICE PLEASE:

__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

QUESTIONAIRE:-FOR DEALER


___________________


( ) YES ( ) NO


____________________[58]

Q4. Do you know SHARP is also deals in projectors, plasma display and conferencing

products.

( ) YES ( ) NO

Q5. Do you deal in office automation?

( ) YES ( ) NO

If yes

Q6. According to you in the field of projectors, plasma display etc. which is the leading

brand?

_____________________

Q7. Are you satisfied with the selling of SHARP products?

( ) YES ( ) NO

Q.8 Are the SHARP product and services competitive?

( ) YES ( ) NO

Q8. Are you able to sell more due to promotional activities carried out by SHARP a?

( ) YES ( ) NO


__________________________________________________

__________________________________________________

__________________________________________________

__________________________________________________

QUESTIONAIRE:-FOR INSTITUTE


___________________

[59]


( ) YES ( ) NO


____________________

Q4. Do you know SHARP is also deals in projectors, plasma display and conferencing

products

( ) YES ( ) NO

Q5. Are you using projectors, plasma display in your institute?

( ) YES ( ) NO

If yes

Q6. Which brand you are using?

__________________

Q7. Do you want to change your brand near in future?

( ) YES ( ) NO

Q8. Do you have a intent to try SHARP products?

( ) YES ( ) NO


__________________________________________________

__________________________________________________

________________________________________________

[60]

CHAPTER - 8

BIBLIOGRAPHY

BOOKS:-

C K Kothari:- RESEARCH METHODOLOGY (New age international publisher second

edition, 2004)

Beri.G.C:- MARKETING RESEARCH (Tata MC Graw Hills, 4th edition)

Kotler Philip: - MARKETING management (Pearson education 12th edition

GODREJ-A Hundred Year By B K Karanjia

WEBSITES

www.sbsil.com

www.varindia.com

[61]

http://www.varindia.com/

http://www.sbsil.com/

www.ficci.com

[62]

http://www.ficci.com/

Brand Awareness and Consumer Preference for Sharp

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