Geoff Holt

Getting your message out there…

The Buying Cycle

1. Awareness2. Knowledge3. Liking

Marketing

4. Preference5. Conviction6. Purchase

Selling

7. Comfort Customer Services

Customers

Targeting

Social Media Headlines

86% of 16-24 year olds have a social networking profile

1/4 of all time spent online is on social media

Half the UK population have a Facebook account

Social networks increase traffic to online retailers by 13%

25% of mobile phone users use them to access social media

74% of teenagers use them for social networking, 83% of them

every day

55% of UK's workforce access social media at work

Time spent on social networks is now 30% greater on a mobile than

a pc

Receives 56% of all visits to social networks

2nd most visited site after Google

Visits have quadrupled in 4 years

20% of all time spent online is on Facebook

Average users spends 27 minutes each visit

Facebook = main source of news for 9% of all 18 to 34 year olds

65% of companies use FB as part of their marketing strategy

Not just for kids – fastest growing demographic on FB is women

aged 65+

100 million active users

16,500 tweets posted every 10 seconds

55% users tweet via mobile

@wetwheels

3rd biggest website

1 in ever 35 visits is to YouTube

Fastest growing social network

Reaches 17.7 million adults in UK each month

Scenario 1

Facebook320 followers

Website1150 registered followers

Twitter4,000 + followers

Geoff Holt

Getting your message out there…