COLOUR

Basics of DESIGN

4

The property possessed by an object

of producing different sensations

on the eye as a result of the way

the object reflects or emits light.

what is colour ?

photography

cinematography

2D

3D

visual language

identifies

perception of space

generate emotional response

associative

symbolic

create continuity

attract

suggest

colour communicates

spectrumprimaryprimarycolourscolours

secondarysecondarycolourscolours

tertiarytertiarycolourscolours

primary colours rg

b

y

primary colours rg

b

secondary colours cymk

tertiary colours

chartreuse

viridian

violet

magenta

vermilion

amberRYB

tertiary colours

chartreuse

spring green

azure

violet

rose

orangeRGB

RYB

colour wheellightlightcolourscolours

darkdarkcolourscolours

tintstonesshades

white

pure colour

grey

black

tint

shade

tone

colo

ur

w

heel

colo

ur

w

heel

complimentary colours

Maximum contrast and stabilityco

lour

w

heel

monochromatic schemaco

lour

w

heel

monochromatic schemaco

lour

w

heel

monochromatic schemaco

lour

w

heel

warm colours

colo

ur

w

heel

cool colours

colo

ur

w

heel

hue

"what color is that?"

The property of color that we are actually asking about is "hue". For example, when we talk about colors that are red, yellow, green, and blue, we are talking about hue. Different hues are caused by different wavelengths of light.

chro

mati

city

This property of color tells us how pure a hue is. That means there is no white, black, or grey present in a color that has high chroma.

achromatic

high chroma

devina kothariby: