BlueglassX - Local Mobile Domination by John Denny
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Transcript of BlueglassX - Local Mobile Domination by John Denny
Local Mobile Domination – Harnessing The Changing SERPs
John Denny @johnhdenny
Some Context On The Rapidly Evolving Local Search World
• The Audience To Our Local News and Information sites provides a good “window” into web usage trends
• Mobile in particular has presented a striking picture in the last 20+ months
January 2011
PC Page ViewsMobile Page Views
2% MobilePage Views
September 2012
PC Page ViewsMobile Page Views
40% MobilePage Views
• As much as 40-50% of Mobile Search has “Local Intent”- which is higher then the PC World
• Kelsey: number of local mobile searches to explode by nearly 600% in the next five years
More Smartphones = More Local Search
Across PC and Mobile, there is an enormous “Market” for Local Search
• Google recently reported that 1 in 3 searches are Local
Overall, More Queries triggering Local search results
• Google Venice Update: – “…new system to find results from a user’s city
more reliably. Now we’re better able to detect when both queries and documents are local to the user.”
• Google will now return localized results for broad match keywords if they determine that it would be beneficial to the user
John Denny @johnhdenny
Bottom line: This is an area that you as a digital marketer need to pay attention to.