BlueGlassX - Link Building Strategies by Ross Hudgens

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Transcript of BlueGlassX - Link Building Strategies by Ross Hudgens

  • 1. Link Building Strategies: 2013 Edition Ross Hudgens, Founder, Siege Media @RossHudgenshttp://siegemedia.com
  • 2. PART ONE:NEW LINK BUILDING TOOLS @ROSSHUDGENS
  • 3. BrokenLinkBuilding.com @ROSSHUDGENS
  • 4. Linksy.me E-Mail Guesser @ROSSHUDGENS
  • 5. Scrape Similar @ROSSHUDGENS
  • 6. TinEye @ROSSHUDGENS
  • 7. FollowUp.cc @ROSSHUDGENS
  • 8. PART TWO:LINK BUILDING BY EXECUTINGSTRATEGY MORE EFFECTIVELY @ROSSHUDGENS
  • 9. Generate More CommentsReduce Visual Distance Between Post-End & Comment Area
  • 10. Generate More CommentsCreate Visual Annotation of # of Comments in Post Snippet
  • 11. Generate More Comments Highlight the Author in Post Comments
  • 12. Generate More CommentsNotify Posters by E-Mail of Replies to Their Comments
  • 13. Generate More CommentsAlgorithmically Lift Popular Comments to the Top
  • 14. Optimize Post-Conversion for Links Things to Optimize: Conversion Page Post-Conversion E-Mail Shipment Collateral
  • 15. 20,000+ CitationsReceived Online!
  • 16. Generate Influencer Awareness W/ Tweets on HomepageCreate Analytics Referrals with Homepage Feeds
  • 17. Synchronized Influencer NurturingMass Overlap: Homepage Tweets + Tweet Mentions + Email + Link Roundups
  • 18. Build A Bigger E-Mail ListUse Scrolling Ads to Funnel to E-Mail Signup
  • 19. Build A Bigger E-Mail List Ask For E-Mail Signup in the CommentsAsk For E-Mail Signup in the Comments
  • 20. Build A Bigger E-Mail ListCreate Multi-Step Registration Funnels W/ E-Mail Up Front
  • 21. Build A Bigger E-Mail ListCreate New Interest Initiative Pages With Launchrock
  • 22. Build A Bigger E-Mail List Follow/Subscribe CTAs Near Visual Stop Areas
  • 23. Bring A/B Testing to Social Sharing @ROSSHUDGENS
  • 24. Get More Attention Post Links Between Text
  • 25. Get More AttentionUse Stats in Blog Posts.. Everywhere. It Works 100% of the Time
  • 26. PART THREE:LINK BUILDING WITHAUTHOR RANK IN MIND @ROSSHUDGENS
  • 27. Hire/Engage W/ Writers Authoritative on a Subject on Google+ @ROSSHUDGENS
  • 28. Use Company Accounts as Nodes For Personal Account Growth @ROSSHUDGENS
  • 29. Build A Reusable, Authoritative Guest Author It doesnt matter if you have a footprint if you dont suck. @ROSSHUDGENS
  • 30. PART FOUR:LINK BUILDING WITHMISCELLANEOUS STUFF @ROSSHUDGENS
  • 31. Build Fake Products Targetedat Passionate Fictional Communities
  • 32. Build Fake Products Targetedat Passionate Fictional Communities
  • 33. Time With Movie Release For Extra Points!
  • 34. Find The RoundUp Postslinks of the weeklinks of the daydaily recappost rounduplinks roundupblog roundupposts of the day http://www.google.com/blogsearchposts of the week @ROSSHUDGENS
  • 35. Create a Public, Sharable Wishlist
  • 36. Submit Your Sweet Office for Links http://www.officesnapshots.com
  • 37. Google Webmaster Tool Crawl Errors Fix the 404 Errors.. Build Links.
  • 38. Do the Business Development Yourself.
  • 39. Non-Competitive Link Finder Use competitive link finder analysis for adjacent but similar verticals, not just your own. http://www.seomoz.org/labs/link-intersect
  • 40. Mine The New SERPs Revisit Old Searches.. Today. @ROSSHUDGENS
  • 41. Capitalize on FailureEvaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site value has receded. @ROSSHUDGENS
  • 42. Google The Employee Roster Search your employees and/or the employees of your clients. Locate missing link opportunities. @ROSSHUDGENS
  • 43. Local Links for National SitesEx. Directory Searches Ex. Blog/Forum/Comment SearchesLOCATION directory LOCATION blog LOCATION forumLOCATION business directory Intitle:blog LOCATION LOCATION forumlist of LOCATION sites Inurl:blog LOCATION LOCATION joinLOCATION websites Tags: LOCATION LOCATION groupLOCATION sites Filed Under: LOCATIONLOCATION sites LOCATION add commentLOCATION websitesfavorite links LOCATIONrecommended linksLOCATION
  • 44. Find Love On Bing Do your normal keyword searches on Bing. They have unique (see: bad) results that you may find new opportunities on. @ROSSHUDGENS
  • 45. Build Content With High Search Link Intent KEYWORD FACTS KEYWORD INFORMATION KEYWORD DATA @ROSSHUDGENS
  • 46. Guest Post W/ Your Payroll. Who Do You Pay? Guest Post There.
  • 47. Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com Twitter: @RossHudgens E-Mail: Ross@SiegeMedia.com