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Transcript of BlueGlassX - Transforming Your Visitors Into a Dedicated & Passionate Community by Jennifer Sable...
![Page 1: BlueGlassX - Transforming Your Visitors Into a Dedicated & Passionate Community by Jennifer Sable Lopez](https://reader036.fdocuments.net/reader036/viewer/2022081412/545600deaf79594f558b4aed/html5/thumbnails/1.jpg)
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
Transforming Your Visitors Into A
Dedicated and Passionate Community
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Moz Then and Now…
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A Peek Into the Past
@jennita #BlueGlassX
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Lots of Blog posts…
@jennita #BlueGlassX
Not a lot of conversation
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RSS Feed Circa 2008
@jennita #BlueGlassX
Not bad, dude!
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Social Stats – November 2009
@jennita #BlueGlassX
~800 “fans” We hadn’t claimed our
URL!
~4,000 Followers
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Blog Traffic – January 2010
@jennita #BlueGlassX
394,000 Pageviews!!!
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Who Managed the Community?
@jennita #BlueGlassX
No one… until 2009
(mos
tly)
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Let’s Look at Today
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A Post From November 2012
@jennita #BlueGlassX
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Blog Traffic – October 2012
@jennita #BlueGlassX
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PRO Q&A Forum – October 2012
@jennita #BlueGlassX
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Twitter – 177,106 Followers
@jennita #BlueGlassX
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Facebook – 75,674 Likes
@jennita #BlueGlassX
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Google+ - 25,604 Circles
@jennita #BlueGlassX
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Who Manages It All Now?
@jennita #BlueGlassX
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Numbers shmumbers
How Do You Do It?
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2009 = ~4000 followers
Focus + Consistency = #Win
@jennita #BlueGlassX
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Encourage Engagement
@jennita #BlueGlassX
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Increase Engagement Through Email
@jennita #BlueGlassX
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*YOU* Have to Engage As Well
@jennita #BlueGlassX
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Even on *Their* Sites
@jennita #BlueGlassX
http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/
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Be a part of the community
@jennita #BlueGlassX
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Follow the Same Code
@jennita #BlueGlassX
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Promote The Community
@jennita #BlueGlassX
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Let Them Easily Find Each Other
@jennita #BlueGlassX
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Have Them Compete
@jennita #BlueGlassX
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… And Earn Stuff
@jennita #BlueGlassX
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Have a Plan
@jennita #BlueGlassX
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Stick To Your Rules
@jennita #BlueGlassX
Bla bla bla? Use it as a
guide.
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Stick To Your Rules
@jennita #BlueGlassX
On Facebook
In Blog Comments
In Q&A Forum
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The Little Stuff Counts
@jennita #BlueGlassX
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Take it Offline
@jennita #BlueGlassX
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IRL FTW!!
@jennita #BlueGlassX
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Have a Personality
@jennita #BlueGlassX
Don’t be a robot, yo.
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On All Channels
@jennita #BlueGlassX
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It’s a Team Sport
@jennita #BlueGlassX
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#WIN
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What’s the point?
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Plus, You Want This…
@jennita #BlueGlassX
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A Little of That…
@jennita #BlueGlassX
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Community = Emotion
@jennita #BlueGlassX
But *Not* This…
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Don’t Just Take My Word For it
(or anyone else's)
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Thank You!
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita