Blossom bouques Company 1-22-Shining Star Chapter1-7

8/7/2019 Blossom bouques Company 1-22-Shining Star Chapter1-7

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Blossom bouquet Florist shop


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Preface

This Project is a part of 1203302 Project Feasibility Study and Evaluation Course in

the second semester of 2010, Mathematical approach for project analysis in feasibility and

return on investment; evaluation process; business case studies. In this project is studying

the feasibility of Florist shop business in Chiang Rai, which is include generally of Florist

shop business, management in Florist shop business, competition analysis and marketing

feasibility, the technical process in Florist shop business, the financial feasibility of Florist

shop business, and risk of Florist shop business.

This project makes everyone who interested to get knowledge and information and

was made for inventor that consider and decision marking to investment. We spend time 4

months in searching about florist shop business before make decision to investment,

including preoperational process and operation process of florist shop business, for the

benefit to investment and profit of doing this wedding business.

We expect that our project will provide benefit more and more interested person,

moreover, if they are any error in this project or whatever, our ground made an apology at

this opportunity.This project will be made certainty to inventor who can decision making

easily for launch this project as well new business in the future.

Group Members

Miss Podjanard Chaya

Miss Pannipa Pinyo

Miss Patchara Kansuwan

Miss Sirikan Suriyo

Miss Oranoot Panyadaeng


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Contents

Preface 2

Contents 3

Chapter 1 Introduction 6

1.1 Background and Significance of the Project 7

1.2 Project Objective 8

1.3 Benefits of Project 8

1.4 Activities/Time Frame 9

Chapter 2 Industry Profile 10

2.1 Nature of Industry 11

2.2 Situation of Industry 12

2.3 Product/Service 14

2.3.1 Product 14

2.3.2 Service 20

2.4 Vision 20

2.5 Mission 20

2.6 Business Strategy 20

2.6.1 Corporate Level 20

2.6.2 Business Level 202.6.3 Functional Level 22

Chapter 3 Market Feasibility Study 24

3.1 Market Analysis 25

3.1.1 General Environment Analysis 25

3.1.2 Competition Analysis (3C Analysis) 38


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3.2 STP Analysis 41

3.3 Marketing Mix Strategy 42

3.4 Sales Forecast/Profit Estimation 44

3.5 Marketing Expenses (Sales Incentive) 55

3.6 Conclusion in Market Feasibility Study 60

Chapter 4 Technical Feasibility Study 61

4.1 Production and Operation Analysis 62

4.1.1 Product Characteristic 624.1.2 Service process 70

4.1.3 Location 72

4.1.4 Facility Layout 73

4.1.5 Pattern inside of store 74

4.1.6 Machine/Tools/Equipment 77

4.1.7 Logistic Management 92

4.2 Cost of Investment 94

4.2.1 Pre operating cost 94

4.3 Investment cost 96

4.3.1 Equipment and Tools 96

4.3.2 Depreciation 99

4.4 Management Analysis 109

4.4.1 Organization Chart 110

4.4.2 Organization Management 110

4.4.3 Administration Cost 114

4.5 Conclusion in Technical Feasibility Study 121


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Chapter 5 Financial Analysis 122

5.1 Income Statement

5.2 Balance Sheet

5.3 Statement of Cash Flow 133

Chapter 6 Risk Management 138

6.1 Risk Analysis 139

6.1.1 External Forces 139

6.1.2 Internal Forces 145

6.2 Conclusions in Risk Management 158

Chapter 7 Summary 159

7.1 Summary of project feasibility study 160

Reference 163

Appendix 166


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Chapter 1 Introduction


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1.1 Background and Significance of the Project.

In the past , Florist shop may be grow up difficult , because , the fresh flower stillvery is kind of goods doesn't built to useful in the consume. Now, favor in the send flower

for agent in the congratulations use flower to send emotions and increase special

opportunity and including sureness. Including brings to decorate for build with place and

the business explains increase in the 2-3 years ago. So expect Florist shop spread more than

1000 shop all over the country. In the parent flower business is one business is more

interest. Mostly, we will think to business can do easy but really flower business is success.

The owner should to expert learn about marketing plan carefully including intend in the

conscientious business because the flower shop in parent high competition. How every

investment to open flower business will determine the target for find suitable place because

doing business will success the location of shop is very important and bring to market

strategy use to analyze opportunity in the market for difference in the competition. In the

product and promotion will be increase dispense. Mostly current is very important because

help to trader know to demand in the investment resource of business for can allocate

investment resource efficiency. The present in the competition about flower shop should

and has strategic to many service and add potentiality in the customer service because the

customer has opportunity to should to buy goods or many others shop including customer

can buy or order bouquet at over shop with them self or order the bouquet though internet

or call to order because choice for customer the convenient and fast. So, flower business

must develop quality and form of goods and service all the times.

Chiang Rai province in northern Thailand and areas of the country was ranked 12.

Total population is 1,194,933 people (the number of population in 2552) is a province thatis the most important economic city planned economic development because the factors

that to help both geographic and physical so the business has been growing continuously.

The particularly flower shop business because it is near the manufacturer and

supplier(China).Our shop flowers are imported from China. Flower Grade A cheap

imported through the Chiang Saen port. It has an advantage over other shops in the

provinces. Especially important freshness. Reduce the cost a lot. This enables businesses to

reduce costs of delivering the flowers. But the most flower shop business in Chiang Rai is a


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family that is all that will be only one person to do. Making may be a problem if people do

that to ask for leave.

From there reason as above, so we are interested in making flower shop to do

business in the organization in Chiang Rai. Because the thought of doing business in the

organization have less risk and can succeed more easily than the family business system.

1.2 Project Objectives

- To provide the project feasibility of Blossom Bouquet business.

- To analyze the market and the trends feasibility of Blossom Bouquet business inChiang Rai.

- To investigate the feasibility of investment for Blossom Bouquet business in ChiangRai.

- For studying environment competitive analysis.

- For studying finance feasibility

- To summary of the feasibility of Blossom Bouquet business.

- Need to increase market share in the flower shop in Chiang Rai.

- To stimulate investor interest and would like to invest in the business.

1.3 Benefits of Project

- To learn about the market and financial risk in Project Feasibility.

- To know the demand of market in Thailand.

- To learn about the technical and management process in the flower shop system.

- To know about the environment competitive analysis.


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1.4 Activities / Timeframe

November2010

December2010

January 2011 February 2011Operation method

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1. Discuss about ideas to createtopic.

2. Select the topic.

3. Prepare to the presentation.

4. Discuss about background ofproject.

5. Create project objective,benefits and create project timeframe.

6. Discuss industry profile.

7. Create Product/Service,Situation, Mission, Vision andStrategy.

8. Discuss about MarketFeasibility Study.

9. Create Market Analysis,Marketing Mix, Strategy andSales Forecast

10. Review part 1-3.

11. Discuss about TechnicalFeasibilityStudy and Financial Analysis.

12. Create Production andOperations Analysis, Pre-Operating Cost, InvestmentCost, Operating Cost andmanagement analysis.

13. Create Statement, cash flowand Balance Sheet.

14. Create VCD/DVD Ad

15. Review all part of project.

16. Prepare draft of final report


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Chapter 2 Industry Profile


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2.1 Nature of Industry

The flowers and artificial flowers from a product that is one of the important export

of Thailand so, the value of exports per year 3000-4000 Million Baht Enable the income

from abroad as many. Now, artificial flowers manufacturers in Thailand are many and the

location scattered throughout the country. In most will bring together a group of local

women.

As part of the production, distribution itself and another part is the order it from a factory

to produce the festival. The manufacturer of a large amount that has been promoted and

opened today with 24 cases, mainly to produce flowers is Polyester and stick made of

plastic. The artificial flowers are now using several of materials such as artificial flowers

made of stockings and artificial flowers made of cloth. But the flowers are the most popular

is artificial flowers are made of Polyester because flowers are made of polyester

produced by modern technology. So, the leaves are the size requirements. The majority of

the types the vines are ornamental in the Christmas season. The artificial flowers have to be

combined to form the imagination like the most natural. In addition, the leaves production

fruits and trees with plastic.


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2.2 Situation of Industry

The floral industry is one of the major industries in many developing and

underdeveloped countries. Floriculture as an industry began in the late 19th century in

England, where flowers were grown on a large scale on the vast estates. The present day

floral industry is a dynamic, global, fast-growing industry, which has achieved significant

growth rates during the past few decades. In the 1950s, the global flower trade was less

than US$3 billion. By 1992, it had grown to US$100 billion. In recent years, the floral

industry has grown six percent annually, while the global trade volume in 2003 was

US$101.84 billion.

Some flowers are sent packed flat in boxes. This enables large amounts of flowersto be packed in small spaces like aircraft holds. Other flowers cannot survive for long

periods out of water such as orchids, gerberas (Gerber daisies) and water lilies. These are

either sent with their own sealed water container (called picks) on each stem end - for more

expensive or tropical flowers - or are transported in buckets of water. The latter method

extends the life of flowers and reduces labor time as flowers are ready for sale, but

obviously also reduces the amount of flowers that can be transported as they are much

heavier than dry-packed flowers and hence air transportation charges are higher.

Flowers take a number of routes to the consumer, depending on where they are

grown and how they are to be sold. Some growers cut and pack flowers at their nurseries,

sending them directly out to the consumer by mail order. Some flowers are sent to packing

companies, who grade the flowers and arrange them in bunches for sale to supermarkets or

to deliver by mail order. Some flowers are graded and sleeved by the growers and sold at

wholesale flower markets; the wholesalers then sell them on to florists who condition and

arrange the flowers for the consumer.

Over the past 10 years, retail florist shop sales have blossomed and are growing

steadily. Flowers have the advantage of being personal, yet professional. They can be

designed to fit the tastes of friends and family or those of co-workers (anyone from the

receptionist to the managing director). In addition, you will find that most corporate clients

become regular customers.


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Floral arrangements and gifts are also popular because they can take the effort out

of shopping. People in both the corporate and personal markets may not have time to go out

and hunt down the "perfect gift". Instead, they can call you, and arrange for flowers to be

sent. While your market research will be vital if you are to succeed in this industry, youwill also have to position your business in the best possible location and premises.

Florist businesses have often provided arrangements for weddings, funerals, and

celebratory special occasions. According to the Bureau of Labor Statistics, many

independent floral businesses have expanded their services to compete with Internet floral

providers. In addition to instituting online order systems, some local florists have developed

floral specialties, or combined floral work with event planning services. Finally, florist

businesses now work with residential and commercial customers to provide holiday orseasonal decorations


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2.3 Product/Service of Blossom bouquet.

2.3.1 Product

Bouquet


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Vase

Basket


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Wedding


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Khan Mak ()


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Buy sri()

Garland of flow

Wreat

h


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Seminar

2.3.2 Service of Blossom bouquet.

-

Spend the time is very fast and quality of goods still fresh always.


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- Customer can buy or order bouquet at over shop with them self.

- Order the bouquet though internet.

- Call to order because choice for customer the convenient and fast.

2.4 Vision

Complacency of customer is the heart of our service.

2.5 Mission

- The experts or the skill about set about set the flower.

- The company has all the time because it has knowledge and to learn.- The product to show is master price which do not to respect another people.

- The customer has to be satisfied.

2.6 Business Strategy

2.6.1 Corporate Level

Our company will focuses on margin. Flower is considered as extravagant product

and unnecessary product. Most customer occasionally buy flower. So, the company is able

to sell the product in these occasions with high price. However, its quality and feature a few

excellence.

2.6.2 Business Level

1. Low cost

- Because the company always directly take the flower from garden or source.

2. Duration

- Calendars (Year Plan

Year Plan:Flowers bloom season

Flowers

Lili Freesia Calla Lilly Lilly of the

vally

Lavender Chrysanthe

mum


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MonthJanuaryFebruary

March

April

May

June

July

August

September

October

NovemberDecember

**All season: Rose , Daisy ,

Orchid , Carnation

- Marketing plan

- Regular customersuch as office/government center


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- Coordinate with organizer.

3. High quality product

- Learning from new things.

- Produce product depend on season and event.

- Customer detail such as sent flower to customer birthday and anniversary.

4. Service

- Service delivery

- Tag to present the product. Such as provide special give for customer who by a lot

but , no loss. The company will make arrange promotion in low season to reach

best seller.

- Be on time.

- Professional flower maker.

- Customer detail such as sent flower to customer birthday and anniversary.

2.6.3 Functional Level

The flower growing is difficult but in now, popularity of flower delivery in the

season is increased to feelings. Now, the entrepreneur competition for to meet withcompetitor 2 group are

1. Groups of artificial flowers, leaves and trees is main features the design work and the use

of modern technology.

2. The group produces medium quality or low quality is sold at lower prices than labor

supply through a lot and developed continuously.


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The flower shops have to have different strategies to adapt the interesting with

customer. The company has a variety strategy.

1. The location to store the community to have the increasing opportunity to succeed.

2. Have set the target for that we can adjust strategies to target groups.

3. The using of people with high skill in the business because increasing to succeed.

4. An update form of organized trend continues for to meet customer satisfaction of

product.

5. Have to find a good source of material for sale and always fresh.

6. Have a flower arrangement according to the zodiac. That mean of Flowers and seasonal

flower arrangements.

7. Adopt the use of natural resources to help add value to products.

8. The adjustment of channel order flowers in a variety of formats.


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Chapter 3 Market Feasibility Study

3.1 Market Analysis

3.1.1General Environment Analysis


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Chiang Rai Province

Geography

Chiang Rai is the northernmost province of Thailand. Neighbouring provinces are

from east clockwise Phayao, Lampang and Chiang Mai. In the north it borders Shan State

of Myanmar and Bokeo of Laos.

Geography

The average elevation of the province is 580 m. The north of the province belongsto the so-called Golden Triangle, at which the borders of Thailand, Laos and Myanmar

converge - an area which was very unsafe because of the drug smuggling across the

borders. The Mekong river forms the boundary with Laos, the Mae Sai and Ruak River to

Myanmar. Through the town of Chiang Rai itself flows the Kok River.While the eastern

part of the province is relatively flat river plains, the western part consists of the

mountainous terrain of the Hills of Northern Thailand.While not the highest elevation of the

province, the 1389 m highDoi Tung (Flag hill) is the most important hill. The Wat PhraThat Doi Tung temple on top of the hill according to the chronicles dates back to the year


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911. Nearby is the Doi Tung royal villa, former residence of the Late Princess mother

(mother of the present king) Somdej Phra Srinagarindra. Thanks to her activities the hills

were reforested, and the hill tribes changed from growing poppy to other crops.

History

Populations have dwelled in Chiang Rai since the 7th century and it became the

center of the Lanna Thai Kingdom during the 13th century. The region, rich in natural

resources and textiles, was occupied by the Burmese until 1786.

Chiang Rai became a province in 1910, after being part of the kingdom of

Lannathai for centuries. After Lannathai was incorporated into Thailand, it stayed anautonomous region and thus the Chiang Rai area was administered from Chiang Mai.

Chiang Rai province's Golden Triangle bordering Laos and Burma was once the hub

of opium production which had much influence on cultural practices and lifestyles. Until

this day, entire clans live together in bamboo houses and each village has its own individual

character.

Demographics

The majority of the population are generally ethnic Thai, but 12.5% of the

population belong to the hill tribes, a minority in the North of Thailand. A minority are of

Chinese descent, mainly descendants of the Kuomintang soldiers who settled in the region,

notably Santikhiri.

Symbols


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The seal of the province shows a white elephant, the royal symbol. It remembers

that Chiang Rai was founded by King Mengrai, according to the legend because his

elephant liked the place.

The provincial tree is the Tree Jasmine (Radermachera ignea), and the provincial

flower is the Orange Trumpet (Pyrostegia venusta).

2010 Minimum Daily Wage of Thailand

Baht Area

206 Bangkok and Samut Prakan

205Nakorn Pratom, Nonthaburi, Pathum Thani and Samut

Sakhon

204 Phuket

184 Chonburi and Saraburi181 Ayutthaya

180 Chachoengsao

178 Rayong

173 Nakhon Ratchasima, Pang-nga and Ranong

171 Chiang Mai

170 Krabi, Prachinburi and Lopburi

169 Kanchanaburi168 Petchaburi

167 Chantaburi and Ratchaburi

165 Singhaburi and Angthong

164 Prachaub Khiri Khan

163 Loei, Samut Songcram and Sa Kaeo

162 Trang

161 Songkhla


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160Chumporn, Trat, Nakhon Nayok, Narathiwat, Yala,

Lamphun and Ubon Ratchatani

159Nakhon Si Thammarat, Pattani, Pattalung, Satun,Surat

Tthani, Nong Khai and Udon Thani

158Kamphaeng Phet, Chai Nnat, Nakhon Sawan, Suphanburi

and Uthai Thani

157Kalasin, Khon Kaen, Chaing Rai, Buri Ram, Yasothon,

Roi-et and Sakhon Nakhon

156 Chaiyaphum, Lampang and Nong Bua Lamphoo

155Nakhon Phanom, Phetchabun, Mukgdahan and Amnat

Charoen

154 Maha Sarakham

153 Tak, Phitsanulok, Sukothai, Surin and Uttraradit

152 Nan and Si Saket

151 Payao, Pichit, Phrae and Mae Hong Son

Source: Ministry of Labor, as of January 2010

Website: www.mol.go.th

Tax Rates and Double Taxation Agreements

Corporate Income Tax Rate

A. Tax on net corporate profits

(1) Ordinary company 30%

(2) Small company (paid up capital 150,000 baht Exempt- Net profit over 150,001 baht but not > 1 million baht 15%

- Net profit over 1 million baht but not > 3 million baht 25%

- Net profit exceeding 3 million baht 30%

(3) Company listed in Stock Exchange of Thailand (SET)

- Net profit for first 300 million baht 25%

- Net profit for the amount exceeding 300 million baht 30%

(4)1 Company listed in Market for Alternative Investment (MAI)


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- Net profit for first 20 million baht 20%

- Net profit for the amount exceeding 20 million baht 30%

(5)2 Company newly listed in Stock Exchange of Thailand (SET)

- Net profit for first 3 accounting periods 25%

- Net profit after first 3 accounting periods 30%

(6)2 Company newly listed in Market for Alternative Investment

(MAI)

- Net profit for first 3 accounting periods 20%

- Net profit after first 3 accounting periods 30%

(7) Regional Operating Headquarters (ROH) 10%

(8) Bank deriving profits from International Banking Facilities (IBF) 10%

B. Tax on gross receipts

(1) Association and foundation

- For income under Section 40 (8) 2%

- Otherwise 10%

(2) Foreign company engaging in international transportation 3%

C. Remittance tax

Foreign company disposing profits out of Thailand 10%

D. Foreign company not carrying on business in Thailand but receiving income from

Thailand

(1) Dividends 10%

(2) Interests 15%

(3) Professional fees 15%

(4) Rents from hiring property 15%(5) Royalties from goodwill, copyright and other rights 15%

(6) Service fees 15%

Notes: 1Tax rate for companies in (4) to apply for qualifying income

2Net profits for 3 consecutive accounting periods, tax rates are applied to Royal Decree

issued under the Revenue Code No.475


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Personal Income Tax Marginal Tax Rate

Level of taxable income (baht)

1- 150,000 0%

150,001 - 500,000 10%

500,001 - 1,000,000 20%

1,000,001 - 4,000,000 30%

Over 4,000,000 37%

Notes:

Expatriates working for ROH can elect to be taxed at the rate of 15% for 4 years

instead of normal progressive tax rates

Withholding Tax from Bank Deposits Rate

A. For individuals 15%

B. For companies 1%

C. For foundations 10%

Value Added Tax Rate

Level of taxable income (baht)

Annual turnove in excess of 1,800,000 baht 7%

Double Taxation Agreements Exist With the Following Countries:

Armenia, Australia, Austria, Bahrain, Bangladesh, Belgium, Bulgaria, Canada, China,

Cyprus, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary,

India, Indonesia, Israel, Italy, Japan, Korea, Kuwait, Laos, Luxembourg, Malaysia,

Mauritius, Nepal, the Netherlands, New Zealand, Norway, Oman, Pakistan, the Philippines,

Poland, Romania, Seychelles, Singapore, Slovenia, South Africa, Spain, Sri Lanka,

Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom of Great

Britain and Northern Ireland, United States, Uzbekistan, and Vietnam

Source:Revenue Department, as of June 10, 2010

Website:www.rd.go.th


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Excise Tax

(Examples of excise tax ... for full list, contact www.excise.go.th)

Product Tax Rate

Petroleum and Petroleum Products

Gasoline and other similar types of oil

- Unleaded gasoline 7.00 baht per liter

- Gasoline except unleaded gasoline 7.00 baht per liter

- Gasohol E10 6.30 baht per liter

- Gasohol E20 5.60 baht per liter- Gasohol E85 1.05 baht per liter

Kerosene

- Kerosene and other type of lighting oils 3.055 baht per lit

Fuel oil for jet plane

- Used for jet airplane for domestic aircraft 0.20 baht per liter

Diesel and other similar types of oil

- Diesel with more than 0.035% of sulphur by weight 5.31 baht per liter

- Diesel with less than 0.035% of sulphur by weight 5.31 baht per liter

- Diesel with bio-diesel in the type of Methyl Esters by/of fatty acid of

no less than 4% as specified by the Director General 5.04 baht per liter

Natural gas liquid (NGL) and other similar types of liquid gas

- NGL and other similar types of liquid gas 5.31 baht per liter

- NGL and liquid gas of similar properties used in the refining process

in refineries exempted

Liquid petroleum gas (LPG), propane gas and other similar types of gas

- LPG and other similar types of gas 2.17 baht per kg

- Propane gas and other similar types of gas 2.17 baht per kg

Electrical Appliances

Air conditioner which is no more than 72,000 BTU/hr 15%

- Automobile air conditioner 15%


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- Others exempted

Automobile

Passenger car

- With the displacement of not over than 2,000cc and with an enginepower of not over than 220 horse power (HP) 30%

- With the displacement of over than 2,000cc but not over than 2,500cc

and with an engine power of not over than 220 horse power (HP) 35%

- With the displacement of over than 2,500cc but not over than 3,000cc

and with an engine power of not over than 220 horse power (HP) 40%

- With the displacement of over than 3,000cc or with an engine power

of not over than 220 horse power (HP) 50%

Pickup passenger vehicles (PPV)

- With the displacement of not over than 3,250cc 20%

- With the displacement of over than 3,250 50%

Vehicles with double cap

- With the displacement of not over than 3,250cc 12%

- With the displacement of over than 3,250cc 50%

Automobiles with specified characteristics

- Manufactured or modified by the industrial business operators with

the cylindrical volume no more than 3,250cc 3%

- Manufactured or modified by the industrial business operators with

the cylindrical volume over 3,250cc 50%

- Passenger car or public-transport car with the seats not over than 10

seats which is used for government agency ambulance, hospital, charity

organization under the principles, conditions and number as specified

by the Ministry of Finance exempted

Passenger car or public-transport car with the seats not over than 10

seats

Hybride electric vehicle

- With not over than 3,000cc of displacement 10%

- With other than 3,000cc of displacement 50%


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Electric powered vehicle 10%

Fuel cell powered vehicle 10%

Economy car meeting international standards

- Gasoline engine with cylindrical volume no more than 1,300cc 17%

- Diesel engine with cylindrical volume no more than 1,400cc 17%

Passenger car or public-transport car with the seats not over than 10

seats using substitute fuel with not over than 3,000cc and engine with

no more than 220 horse power (HP)

- Uses ethanol fuel as a combination with at least 20% of fuel oil

- Cylindrical volume no more than 2,000cc 25%

- Cylindrical volume over 2,000cc but no more than 2,500cc 30%

- Cylindrical volume over 2,500cc but no more than 3,000cc 35%

- Cylindrical volume over 3,000cc 50%

- Uses natural gas fuel 20%

Boat

(1) Yacht and other water vehicles used for entertainment excluding

boats in (2) and (3) exempted

(2) Paddle boat, rowboat, and inflatable rubber boat exempted

(3) Boat used as sport game according to principles, procedures,

condition specified by the Director-General

exempted

Motorcycles

- Two-stroke engine 5%

- Four-stroke engine 3%

Perfume and Cosmetics - Essential oil and essence excluding the local products produced

domestically 15%

- Essential oil exempted

- Perfume and essence which are the local products produced

domestically exempted

Other Commodities

- Carpet and animal hair floor covering 20%


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- Marble and granite exempted

- Batteries 10%

Golf Course

- Membership fee 10%

- Use of service in golf course 10%

- Other income exempted

Source: Excise Department, as of June 2010

Website: www.excise.go.th

Economy

Economic of Thailand has high expand note about 6.4-7.2 percentage. While , The

inflation rate during 3.0-3.5 percentage. By economic will expand in the middle to high and

may be high to extend and trade balance, service are high stable too. In the degrade

economy, government should to improve population welfare to balance will be debt of

GDP increase.

Tendency in 2554: To slowdown from high standard and decrease in the export.

Investment: More expand about 7.5-9.0 percentage will grow up 10 percentage from 2553.

Consume: Expand continuously about 3-3.5 percentage and grow up 3.7 percentage from

2553 due to increase of wage income and increase the employment in domestic.

Economic on nowadays is unstable, always upward and downward. Meanwhile, its

decelerating that causes less demanding than supply called supply over. So producer has

to solve these problems by cutting some unnecessary demand, altering on supply sides

which are prices and patterns. However that may cause some bad effects to farmers who

grow flowers because flowers are considered as luxury goods so its not depending on

whatever the price is. They can sell as long as demands for flower are still available. Thai

Economy in Second Quarter 2010

The Thai economy in 2Q2010 increased by 9.1% compared to a rise of 12.0% in

previous quarter, resulting from that domestic demand expansion comprising household

consumption expenditure grew by 6.5%, mainly driven by higher expenditures on durable


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goods such as vehicles, and electrical appliances in line with higher farm income of major

crops, as well as slowdown in inflation rate. Overall investment increased by 12.2%,

originating from private investment expansion whereas public investment contracted as a

result of a reduction of state enterprise. Government consumption expenditure increased by6.3% due partly to the budget disbursement under the Thai Khem Kaeng scheme

Domestic production increased by 9.1% as a consequence of non-agricultural

production rising by 10.0% compared to 13.4% in previous quarter. Such an expansion was

found from almost all sectors, led by manufacturing with growth of 18.0%, especially

export-oriented industries, together with an irregular low base of production base at the

same period of previous year. Agricultural production decreased, mainly attributed by crops

production. Seasonally adjusted gross domestic product increased by 0.2% compared to3.3% in previous quarter.

Source: Gross Domestic Product: Q2/2010, published August 23, 2010, Office of National

Economic and Social Development Board

Gross domestic product at current market prices valued at 2,494.4 billion baht in

2Q2010. After deducting 153.3 billion baht of net factor income from the rest of the world,

the gross national product (GNP) registered at the value of 2,341.1 billion baht, rising at the

rate of 6.8% in real terms.


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Balance of trade and services at current market prices registered a surplus with the

value of 158.7 billion baht. After incorporated net factor income and net current transfer

from the rest of the world, current accounts showed a surplus with the value of 42.0 billion

baht.

GDP implicit price deflator in 2Q2010 increased by 3.8% compared to 4.5% in

previous quarter. Meanwhile, producer price index and consumer price index increased by

9.3% and 3.3% compared to 12.0% and 3.8% in previous quarter, respectively.

http://www.boi.go.th/english/how/business.asp

Environment and Technology

The material for making flower decoration could be changed as many styles but the

most important is, it should be Oasis is very important for process because it can hold water

and return water back for next output so we can reduce their cost. In addition, we focus on

biodegradable thing but still elegant and new.

Social

Now a day, the consumption has been laying on the main stream that cause their

living behaviors are urged by principle streams. Our society which belonging to Chiang-rai

people has been motivated by groups who works for government. Moreover, in the north

we have many worships, thus flowers are things what we need for those people and

activities as a ton of flower.

The delivery of social services in northern Thailand

This article describes parallel professional secular and traditional religious social

service delivery systems in northern Thailand within global trends towards secular

provision. It locates these systems in their cultural, historical context and raises questions

about the future directions of these parallel service delivery models.

Chiang Saen, Mae Chan, and Doi Mae Salong are three substantially different

places. Chiang Saen's culture has been influenced by its collection of Buddhist scriptures

and temples. It was once the provincial capital. Mae Chan's name lies in its silver and tribal

handicrafts. Once officially unrecognized by the Thai government, Doi Mae Salong is a


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Chinese KMT (Kuomintang) area renowned for its natural beauty and unique Yunnanese

culture. Besides the Chinese 93rd Infantry of the Kuomintang, several other ethnic

minorities have settled down in the region including the Tai Yai, Tai Lue, Tai Khoen and

Tai Yuan.

Events & Festivals

King Mengrai the Great Annual Fair ,Fairs & Festivals, Shopping January 26, 2010

- February 4, 2010 Exhibitions by government agencies and the private sector, sales of local

products, and various forms of entertainment

Dok Siao Ban or Blooming Siao Flower Festival at Phu Chi Fa is held during 1315

February. There are sports competitions and cultural performances from hilltribes at BanRom Fa Thai in Amphoe Thoeng.

Songkran Festival and Boat Races of Mueang Chiang Saen )

is held during 1318 April of each year. In this festival, there is a parade, water bathing

ceremony of the Phrachao Lanthong Buddha image, boat races and folk performances.

Lichi Fair is held around the middle of May every year. There is a float competition,

Lichi beauty contest and booths of many products at the provincial stadium of Chiang Rai.

Buatong Ban or Blooming Mexican Sunflower Festival is held in November,

affording people the opportunity to see the sunflower fields, waterfalls and mist at Ban Hua

Mae Kham, Amphoe Mae Fa Luang. There are also hilltribe performances.

Chiang Rai Flower Festival is held during the end of December to January every

year. There are flower processions, flower gardens, Miss Thinn Thai Ngarm Contest and

also the fair of agricultural products and the variety of flowers.

3.1.2 Competition Analysis (3C Analysis)


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Competitor Analysis

Marketing competition of northern of Thailand has high competition rate. Blossom

Bouquet location lives at Chiang-Rai province. So,The competitors have 4 shops are Dalah

Shop, Pa-noi shop, Petai Shop and Mod Forist Shop. Each of shops have difference

characteristic feature.

Dalah Shop

Owner : Ms.Prapasiri

Dalah Shop had sold floral decorate equipments and seasonal fresh flowers in the

kind of both wholesaler and retailer. Major source of materials were order from Chiang Rai.The main customers often were Dusit Island Hotel and Income Hotel. They usually order

the florist to decorate by them salve. Include the irregular customers that always come to

buy the fresh flowers. Moreover, Dalah Shop also had garlands that produce to distribute to

the florist shop that opposite the Por Khun Meng Rai Monument.

Pah Noi Shop


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Owner : Pah Noi

It had sold the floral decorate equipments such as ribbons, Oasis, floral nets,

baskets, and vase. Actually many florist shop usually get the equipments from this shop

because there has many of products and so cheap.

Petai Shop

Owner : Ms.Phongsri Pakdeepong

The mostly general customers were student ceremony, government, University.

Petai Shop also had arrange the wedding and funeral ceremonies that the main customerswere the government sectors such as Mea Fah Luang University , Overbrook Hospital

Chiang Rai, Chiang Rai Prachanukroh Hospital, Samakkhiwitayakhom School and Le

Meridien Chiang Rai.

Mod Forist Shop

This shop is most popular by word of mouse. This shop has many connection and

target marketing at Hospital, Bureaucracy place, Bank. But, This shop has not delivery.


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*The mostly in Chiang Rai will order bouquet and vase because it a formal pattern.

Customer Analysis

In the northern of Thailand, especial, Chiang-Rai had the major economic was push

forward by government officer. As well as, Chiang-Rai is not too big province. The mostly

of people often know each together. Then when they had the ceremonies, they usually link

the connection such ask the help of others for special work such as congratulation events.

They admired to give the bouquets. Including in to soon, Central Plaza will open, many of

shops, and booths each require for florist to decorate them shop. The customers net work

creation is also necessary to urge the service requirement by co-worker with local floristshops to easy to order and distributions.

Competitive Analysis

The competitors strength and weakness analysis that realize the mostly of florist

shop in Chiang-Rai often work in the format of Single marketthat were family business.

Which it had weakness that was single inventor. Then it effect to daily sale is. So, it is

different of our company because Blossom Bouquet Company had better operating

management.

3.2 STP Analysis

Segmentation

Demand of consumer to type of Blossom Bouquets product by device to behavior


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Target

In the present, the target of customer group like flower assignation for congratulate,

admiring, and the respect. By have target group, for example organization group or office.

Positioning

Blossom Bouquet build various difference such as, in the service, by emphasize the

serve sends that fast and punctuality. Which, the products still the beauty and fresh always

and the products that is of good quality. Our shop will various set the flower and modern.

The entrepreneur then have to is omniscient the experience in about the type of flower

including deliver flower or gift set to give a customer in the special opportunity such as,

birthday or others anniversary. By from the database of the customers for make the

impression and motivation gives a customer comes back to use service with us again.

3.3 Marketing Mix Strategy

Price

Blossom Bouquet use to the principle fixes a price of goods and be based on fromthe product and a kind of flower.


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Form service rate

Bouquet 500-3,500

Basket 1,000-2,500

Vases 700-3,000

Seminar 10,000-40,000

Garland of flower 900-4,000

Wedding 30,000-80,000

Wreaths 1,000-7,000

Note: price maybe can change to depend on the place and form of flower.

Place

Fresh flower business can divide the sale has been three kinds are

1. Customers can buy or order bouquet at over shop with themselves and channel to

sell can to aim at customer group has every the level.

2. Order to bouquet though the internet and channel to sell and low cost

3. Can call order the bouquet is comfortable and quickly.

Product

Arrangement fresh flower has to seven a kind.


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1. Bouquet, there are many kinds to choose. Both of like the circle bouquet, the open

in front of bouquet, and long bouquet. For use in a chance congratulates, especially

period day take the congratulation, Valentine Day.

2.

Basket, there are many kinds to choose. Both of like the flower basket, gift basket,and fruit basket. For use in a chance congratulates or respect especially period day

take thefestival new year, birthday or bring to visit the patient.

3. Vases, be arrangement vase form that is popular. Including, tall shape, short shape,

and triangle shape. For use in a chance congratulates. Such as, open new shop,

move to a higher rank.

4. Seminar will emphasize the fresh flower mostly. There are many kinds to choose

and want to customer.5. Garland of flower, there are many kinds to choose. Such as, garland with two ends,

garland with one ends etc.

6. Wedding, flower for wedding is important and help to fresh atmosphere and

beautiful. there are many kinds to choose are

- Wedding bower

- The tray with the blessed water.

- Set flower decorates in front the stage.

7. Wreaths are important for cremation. Because, the flower can use replace the

feeling is sad, respect and the commemoration.

Mostly, like a kind of drop and a kind of circle.

Promotion

- Make to advertise poster shop can see easy.

- Make the brochure and others document distribute at education place, hospital,

business section.

- Make the member card for give the special discount to regular customer.

- Collects the list of top orders for take a gift.

- Give the discount to introduce their friend for the new customers.

3.4 Sales Forecast/Profit Estimation


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Forecasting is the process of making statements about events whose actual

outcomes (typically) have not yet been observed. A commonplace example might be

estimation of the expected value for some variable of interest at some specified future date.

We estimate the sale forecast from interview with Mr.Winai Srisaman which he was

an operator the old florist. He had been selling flowers and transport flower around the

country. We have the knowledge of him that the high season of the flower shop is located at

the beginning of the year to April. And October that officials have changed positions.

Therefore, our group has used quantitative method forecasting by time series models, trend

and seasonal to help in decision making.


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Sales Forecast/Profit Estimation

Sale Forecast in Year 1

Quantity of unitDescription Bouquet Basket Vases Seminar Garland of flowe

Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00

Jan 15 12 6 3 5Feb 22 17 13 0 4Mar 8 2 3 1 3Apr 10 7 5 2 3May 6 2 2 2 3June 4 3 1 1 3July 8 4 3 0 1Aug 7 2 2 0 1Sep 5 3 1 0 3Oct 15 8 6 4 4Nov 7 5 3 0 1Dec 19 7 5 0 6

Total/unit 126 72 50 13 37


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Profit Estimation in Year 1Sales/Months

Description Bouquet Basket Vases SeminarGarland of

flower Wedd

Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,0

Jan 30,000.00 21,000.00 11,100.00 75,000.00 12,250.00 165,0

Feb 44,000.00 29,750.00 24,050.00 - 9,800.00 275,0

Mar 16,000.00 3,500.00 5,550.00 25,000.00 7,350.00 55,0

Apr 20,000.00 12,250.00 9,250.00 50,000.00 7,350.00 55,0

May 12,000.00 3,500.00 3,700.00 50,000.00 7,350.00

June 8,000.00 5,250.00 1,850.00

25,000.00 7,350.00 July 16,000.00 7,000.00 5,550.00 - 2,450.00

Aug 14,000.00 3,500.00 3,700.00 - 2,450.00

Sep 100,000.00 5,250.00 1,850.00 - 7,350.00

Oct 30,000.00 14,000.00 11,100.00 100,000.00 9,800.00

Nov 14,000.00 8,750.00 5,550.00 - 2,450.00 165,0

Dec 38,000.00 12,250.00 9,250.00 - 14,700.00

Total 342,000.00 126,000.00 92,500.00

325,000.00 90,650.00 715,0


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Sale Forecast in Year 2Quantity of unit

Description Bouquet Basket Vases Seminar Garland of flowePrice 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00

Jan 17 12 6 3 5Feb 24 17 13 0 4Mar 8 2 3 1 3Apr 14 7 5 2 3May 6 2 2 2 3June 4 3 1 1 3July 8 4 3 0 1

Aug 7 2 2 0 1Sep 5 3 1 0 3Oct 16 8 6 4 4Nov 7 5 3 0 1Dec 21 8 5 1 6

Total/unit 137 73 50 14 37


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flower Weddin

Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00

Jan 34,000.00 21,000.00 11,100.00 75,000.00 12,250.00 165,000

Feb 48,000.00 29,750.00 24,050.00 - 9,800.00 275,000

Mar 16,000.00 3,500.00 5,550.00 25,000.00 7,350.00 55,00

Apr 28,000.00 12,250.00 9,250.00 50,000.00 7,350.00 110,000

May 12,000.00 3,500.00 3,700.00

50,000.00 7,350.00

June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00

July 16,000.00 7,000.00 5,550.00 - 2,450.00

Aug 14,000.00 3,500.00 3,700.00 - 2,450.00

Sep 140,000.00 5,250.00 1,850.00 - 7,350.00

Oct 32,000.00 14,000.00 11,100.00 100,000.00 9,800.00

Nov 14,000.00 8,750.00 5,550.00 - 2,450.00 165,000

Dec 42,000.00 14,000.00 9,250.00 25,000.00 14,700.00

Total 404,000.00 127,750.00 92,500.00 350,000.00 90,650.00 770,000


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Jan 19 16 8 4 3Feb 26 17 13 2 4Mar 8 2 3 1 3Apr 16 7 5 2 3May 6 2 2 2 3June 4 3 1 1 3July 8 4 3 0 1

Aug 11 2 2 1 18Sep 5 3 1 1 3Oct 18 8 6 4 8Nov 7 5 3 0 1Dec 21 8 5 3 20

Total/unit 149 77 52 21 70


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flower Weddin

Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00

Jan 38,000.00 28,000.00 14,800.00 100,000.00 7,350.00 165,00

Feb 52,000.00 29,750.00 24,050.00 50,000.00 9,800.00 385,00

Mar 16,000.00 3,500.00 5,550.00 25,000.00 7,350.00 55,00

Apr 32,000.00 12,250.00 9,250.00 50,000.00 7,350.00 110,00

May 12,000.00 3,500.00 3,700.00 50,000.00 7,350.00 55,00

June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00

July 16,000.00 7,000.00 5,550.00 - 2,450.00

Aug 22,000.00 3,500.00 3,700.00 25,000.00 44,100.00

Sep 160,000.00 5,250.00 1,850.00 25,000.00 7,350.00 Oct 36,000.00 14,000.00 11,100.00 100,000.00 19,600.00

Nov 14,000.00 8,750.00 5,550.00 - 2,450.00 165,00

Dec 42,000.00 14,000.00 9,250.00 75,000.00 49,000.00 55,00

Total 448,000.00 134,750.00 96,200.00 525,000.00 171,500.00 990,00


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Jan 19 16 8 5 3Feb 32 24 21 2 4Mar 8 4 8 1 3Apr 26 21 11 4 7May 6 2 2 2 1June 4 3 1 1 3July 8 4 3 0 1Aug 17 2 8 1 15Sep 5 3 1 1 3

Oct 18 8 6 7 8Nov 7 5 3 0 9Dec 21 8 5 7 13

Total/unit 171 100 77 31 70


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flower Weddin

Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00Jan 38,000.00 28,000.00 14,800.00 125,000.00 7,350.00 165,000

Feb 64,000.00 42,000.00 38,850.00 50,000.00 9,800.00 605,000

Mar 16,000.00 7,000.00 14,800.00 25,000.00 7,350.00 55,00

Apr 52,000.00 36,750.00 20,350.00 100,000.00 17,150.00 165,000

May 12,000.00 3,500.00 3,700.00 50,000.00 2,450.00 110,000

June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00 55,00

July 16,000.00 7,000.00 5,550.00 - 2,450.00

Aug 34,000.00 3,500.00 14,800.00 25,000.00 36,750.00

Sep 260,000.00 5,250.00 1,850.00 25,000.00 7,350.00 Oct 36,000.00 14,000.00 11,100.00 175,000.00 19,600.00

Nov 14,000.00 8,750.00 5,550.00 - 22,050.00 165,000

Dec 42,000.00 14,000.00 9,250.00 175,000.00 31,850.00 55,00

Total 592,000.00 175,000.00 142,450.00 775,000.00 171,500.00 1,375,000


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Jan 15 16 8 5 3Feb 42 24 21 2 4Mar 8 4 8 1 3Apr 26 21 11 4 7May 6 2 2 2 1June 4 3 1 1 3July 8 4 3 0 1Aug 18 13 8 1 23Sep 5 3 1 1 3

Oct 18 8 6 7 8Nov 7 5 3 1 9Dec 23 19 15 12 18

Total/unit 180 122 87 37 83


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Description Bouquet Basket Vases Seminar Garland offlower WeddinPrice 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00

Jan 30,000.00 28,000.00 14,800.00 125,000.00 7,350.00 275,00

Feb 84,000.00 42,000.00 38,850.00 50,000.00 9,800.00 605,00

Mar 16,000.00 7,000.00 14,800.00 25,000.00 7,350.00 165,00

Apr 52,000.00 36,750.00 20,350.00 100,000.00 17,150.00 220,00

May 12,000.00 3,500.00 3,700.00 50,000.00 2,450.00 110,00

June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00 55,00

July 16,000.00 7,000.00 5,550.00 - 2,450.00 55,00Aug 36,000.00 22,750.00 14,800.00 25,000.00 56,350.00 110,00

Sep 260,000.00 5,250.00 1,850.00 25,000.00 7,350.00 55,00

Oct 36,000.00 14,000.00 11,100.00 175,000.00 19,600.00 55,00

Nov 14,000.00 8,750.00 5,550.00 25,000.00 22,050.00 165,00

Dec 46,000.00 33,250.00 27,750.00 300,000.00 44,100.00 55,00

Total 610,000.00 213,500.00 160,950.00 925,000.00 203,350.00 1,925,00


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3.5 Marketing Expenses(Sales Incentive)

Marketing Expense

First Year

DescriptionOpen

ceremony Radio Leaflet Poster Signboard Total

Jan 25,000.00 1,000.00

5,000.00

5,000.00

15,000.00

51,000.00

Feb 1,000.00

5,000.00

6,000.00

Mar

1,000.00 5,000.00

6,000.00

Apr 1,000.00

1,000.00

May 1,000.00

5,000.00

6,000.00

June 1,000.00

1,000.00

July 1,000.00

15,000.00

16,000.00

Aug

1,000.00

1,000.00

Sep 1,000.00

5,000.00

6,000.00

Oct 1,000.00

1,000.00

Nov 1,000.00

1,000.00

Dec 1,000.00

1,000.00

Total 25,000.00

12,000.00

15,000.00

15,000.00

30,000.00

97,000.00


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Second Year

DescriptionOpen


Jan 1,000.00

5,000.00

5,000.00

15,000.00

26,000.00

Feb 1,000.00

1,000.00

Mar 1,000.00

1,000.00

Apr 1,000.00

1,000.00

May 1,000.00 5,000.00 6,000.00

June 1,000.00

1,000.00

July 1,000.00

5,000.00

15,000.00

21,000.00

Aug 1,000.00

1,000.00

Sep 1,000.00

5,000.00

6,000.00

Oct

1,000.00

1,000.00

Nov 1,000.00

1,000.00

Dec 1,000.00

1,000.00

Total -12,000.00

10,000.00

15,000.00

30,000.00

67,000.00


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Third Year

DescriptionOpen


Jan 1,000.00

5,000.00

5,000.00

15,000.00

26,000.00

Feb 1,000.00

1,000.00

Mar 1,000.00

1,000.00

Apr 1,000.00

1,000.00

May 1,000.00

5,000.00

6,000.00

June 1,000.00

1,000.00

July 1,000.00

5,000.00

15,000.00

21,000.00

Aug 1,000.00

1,000.00

Sep 1,000.00

5,000.00

6,000.00

Oct

1,000.00

1,000.00

Nov 1,000.00

1,000.00

Dec 1,000.00

1,000.00

Total -12,000.00

10,000.00

15,000.00

30,000.00

67,000.00


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Fourth Year

DescriptionOpen


Jan 1,000.00

5,000.00

5,000.00

15,000.00

26,000.00

Feb 1,000.00

1,000.00

Mar 1,000.00

1,000.00

Apr

1,000.00

1,000.00

May 1,000.00

1,000.00

June 1,000.00

1,000.00

July 1,000.00

5,000.00

15,000.00

21,000.00

Aug 1,000.00

1,000.00

Sep 1,000.00

1,000.00

Oct 1,000.00

1,000.00

Nov 1,000.00

1,000.00

Dec 1,000.00

1,000.00

Total -12,000.00

5,000.00

10,000.00

30,000.00

57,000.00


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Fifth Year

DescriptionOpen


Jan 1,000.00

5,000.00

5,000.00

15,000.00

26,000.00

Feb 1,000.00

1,000.00

Mar 1,000.00

1,000.00

Apr

1,000.00

1,000.00

May 1,000.00

1,000.00

June 1,000.00

1,000.00

July 1,000.00

5,000.00

15,000.00

21,000.00

Aug 1,000.00

1,000.00

Sep 1,000.00

1,000.00

Oct 1,000.00

1,000.00

Nov 1,000.00

1,000.00

Dec 1,000.00

1,000.00

Total -12,000.00

5,000.00

10,000.00

30,000.00

57,000.00

In addition, we have web,facebook , send e-mail and Hi5 is helping to advertise free

of charge. Important to reach targets groups and was quickly.


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3.6 Conclusion in Market Feasibility Study

Today, many people choose to use more "flowers" to tell the media the opportunity

to feel special. Flower festival and therefore it is more interesting business. It can generate

revenue for all the time. Whether the economy is rising or stagnating.

The environment of this business is good for investment because the customer

acceptance and love in the work of our concept is to create strange and different problems

of the work that will focus on fruit, leaves and a traditional Thai to be always part of the

flower. If a bouquet of flowers arranged to ask the purpose of such work. To ensure

customers get the same intention as possible and make the recipient feel good. To make a

bouquet of flowers can be made useful in a communication of feeling fully.

From sale forecast table in each year, it can clearly to represent that season is the

factors to influence total sales for Blossom Bouquet Company such as in winter, it is

between Octobers to March that is high season period in every year, because this period has

high demand of customers to use New Year festival, Valentines Day, Graduation Day,Wedding. In summer, it is between April-June, which is in quarter 2 of each year. We have

moderate in total sale, in this period not much affect to our total sale. Then, we believe for

every year in summer, Blossom Bouquet Company will increase the potential growth of

total sales. During in rainy season, it is between Julys to September, which is in quarter 3 of

each year. We have arranged for Mother's Day promotion to sales. We continue doing

advertising, and always adjust marketing strategy to suitable with situation. Finally, what is

important is advertising to the other part that allows our sales increase.


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Chapter 4 Technical Feasibility Study


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4.1 Production and Operation Analysis

Product characteristic

4.1.1 Product Characteristic

1. Bouquet Arrangement

The bouquet arrangement could invent too many formats such as

round shape, tall shape, and other. That they are suitable for all

occasion such as congratulation, appear the love, and apologize.Including give to each ceremony such as bestow a degree,

Birthday anniversary, and each festivals the mostly customers

usually like high grade Roses, and Tulips but our bouquet can

change the kind of flowers. samantaflorist.2010 [online].

Available from World Wide Web

:


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Price of Bouquet

Size Price (Bath)

S 300

M 500

L 800

XL 1,500

2. Decorate with vase flowers

They are often arranging in the kind of tall

shape, short shape, triangle shape, and round shape.

This kind of florist arrangement is suitable for

congratulate occasions such as celebrate a new shop,

get a promotions, Tulip, and can adapt to other


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Price of Vase

Size Price (Bath)

S 250

M 300

L 550

XL 1,000

3. Basket bouquet

The basket arrangement has many

kinds such as Flower basket, fruit basket,

and a gift, Birthday. Now, basket had

adjusted too many forms to impress both

sender and receivers.


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Price of basket

Size Price (Bath)

S 300

M 550

L 650

XL 1,000

4. Wedding Bouquet

The bouquet arrangement for wedding ceremony has the pasterns as

- Arm

Arm the tall shape bouquet and little curve.

When the bride is hold must to lay down in

embrace. That usually use long stem flowers

such as Rose, Lilly, Calla because they suitable

for a smart party.

- Briedermeier

Briedermeier is bush style bouquet that has complicate invent.


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- Cascade

Cascade is the long edge style bouquet likes waterfall

- Nosegay

Nosegay is the little bouquet the complied many kind of

flower in bouquet so, it look like the fresh bouquet that tie up


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- Round

Round is use many of flowers to invent the round shape bouquet

- Hand-Tied

Hand-Tied is the bouquets that try up by

ribbon. That applies the stem to be a handle. It looks romantic and

most popular.

Price of Wedding Bouquet: Price start at 1,000

5. Khan Mark, Bai Sri, Garland of flower


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Price of Khan Mark, Bai Sri, Garland of flower: Price start at 500

6. Wreath

The most popular wreath is fresh florist

wreath that can arrange too many styles.

Nevertheless, the round shape is most formal and

popular, the inferiors are drop of water styles and

free style such as divide the tuft, bush shape, oreven has the decoration. That always emphasize

on color and kind of flower.

- Thai style funeral usually use light tone such

as yellow, soft pink, and white

- Chinese style funeral prefer to use the bright and dazzling tone.

- Christian funeral always use light tone such as white.


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Price of Wreath: Price start at 1,500

*** The price can be flexible that depend on the distant

4.1.2 Service process

Blossom Bouquet will receive customer by smile, invite them to rest on theprovided seats and ask them to the figure of products that they want. Then to present the

catalog for them select, at the same time, the staffs also give suggestion about florist and

products to the customers; moreover, we will make the atmosphere in the shop to persuade

customers. Blossom Bouquet will decorate the shop by bright tone colors, feel comfort, and

has the natural manner. Including, arranging the customers sent to them comfortable and

easy to choose products. Within the shop will provide the facilities for customers such as

52 LCD TV, and play the music softly for accompany to pleasingly of customer. We willuse the high quality material and invent the products as the format that customers choose,

not allowed to slightly distort. After the customers have received goods, the company will

call them to ask them and collect data about the customers contentment. As well as, to

satisfy the customers delightful and impressing them to our service.

pattanakit.2010[online].Available from World Wide Web :


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Step of Service process.

- Greeting the customers with intimately smile.

- The format of bouquet that customers content and give the suggestion to

customers about florist.

- The customers could add or lessen the florist as they need and suitable for the

time.

- And customers can pay for deposit or pay all up to them ease.

- Employee asks about the date, time, and place that customer on date and time.

-

When the customer gets the products, customers must pay to complete.- The staff call the customers to ensure that they had receive the product.

4.1.3 Location

Location of Blossom Bouquet is on Phaholyothin Road, Tambon Thasud, Amphoe

Muang, Chiang Rai. It located on right hand side and near Phu Luang Riverside restaurant

and resort.


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4.1.4 Facility Layout

Pattern of store building Structure

Store building has 3 floors. Its width about 4 meters, length about 21 meters and

high about 8 meters. First floor, the right side and in front of building made by glass which


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is thick of glass about 5 millimeters. The other part we decorated by painting and use some

wallpaper.

4.1.5 Pattern inside of store

First floor


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The inside of store divides into 3 parts. First the front office, there is cashier and

living room for contacting with customer and they can selective our product. It is wide

about 4 meters and length 13 meters. Second the production part, this employees part

product a products to customers. It is wide about 4 meters and length about 8 meters. In thispast ,there is restroom for customers and employee.

1. Office


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2. Production part

3. Rest room

Freezer

Desk

Electric Wall Fan


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Flush toile

Washbasin

Mirror Shower bath

Injection line

Second floor

The second floor, it is storage of equipment and flowers, there is wide about 4 meters andlength about 10 meters.

4.1.6 Machine / Tools / Equipment

Office

Stair.


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1.Fax Panasonic KX-FP701CX

Price 3,990 baht.

2.Calculation

12.2x17.4x3.5.

Guarantee 2 year.

Price 650 baht.

3.Plug

Price 7,900 baht.

4. max

3.9x2.2x9 cm.

weight 60 g.

Price138 baht.


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5. Punch machines

6.2x10.3x6.1 cm.

weight 145 g.

Price 72 baht.

6.Stamp Max

Price 43 baht.

7. Phone Panasonic KX-T2375MXW white

Price 2,150 baht.

8. Scissors

Size 6

Price 42 baht.

9. Paper A4

Size A4, A3 and F14

Quantity 500 sheets/Dream


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Price 90 baht per pack.

10. Bill spit

Size 8

Price 15 baht.

11. Lancer Stamp Pad

Size 8x16 cm.

Price 81 baht.

12. Eraser

Price 15 baht.


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13. Liquid paper

Price 42 baht.

14. Scotch tape

Price 30 baht.

15. Knife

Price 16 baht.

16. Clip filed

Price 65 baht.

17. Document file

Size 25.5x40x35.5 cm.(F4)

Price 799 baht.


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18. Computer table

Size 80x60x75 cm.

Price 2373.83 baht.

19. Printing Canon Multifunction Inkjet

PIXMA MX328

Delicate of print 4800 x 1200 dpiDelicate of scan 1200 x 2400 dpi

Fax (50 Page memory)

Price 3,590 baht.

20. Television

Samsung Series 6 Type LCD

Information monitor size

52/46/40/32

Sharp images and bright colors with Full HD

1080p In the 1920x1080 full high definition

resolution, 1,080 horizontal lines create sharp

details and crystal-clear, smooth motion for

the brightest, boldest colors and realistic

picture.

Price 38,999


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24. Tables and Chairs

Price 4,770 baht.

25. Desk.

W 1500x1670xh755 mm.

Price 7,800 baht.

23. Electric Wall Fan (WF-84WT ( 16 ))

Electric Wall Fan with 3 Transparent Fan

Blades, 3 Manual Speed Control, Manual

Adjustable Air Flow Direction

Price 1,490


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26. Office chair.

Price 1,400 bath.

27. Size 33 x 40 x 55 cm

Grey color

Capacity 42 lit.

28.L.G S18-S5EA6EN 18000 BTU.

Price 20,300 baht


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Bathroom

1. Flush toilet

COTTO Janet White

Price 3100 baht.

2. Washbasin

Price 1584 baht

3. Bathroom door

Size 70X200, 70X180 cm.

Glass frame color

Price 3500 baht.


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4. Mirror

Size 485 x 485 mm.

Price 105 baht.

5. Shower bath

Price 175 baht.

6. Injection line

Price 140 baht.


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Equipment

1. Thread

Price 15 baht.

2. Pin

Price 13 baht.

3. Scissors cut branches

FGPS 951 TP

Price 390 baht.

4. Little scissors

Price 45 baht.


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5. Clasp knife

Price 60 baht.

6. Pliers

Size 6 inch.

Price 50 baht.

7. Floral foam

Price 35 baht.

8. Vase

-Small Price 200 baht.

-Medium Price 650 baht.


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-Large Price 1,100 baht.

-Extra large Price 1,500 baht.

9. Rattan Basket

Price 500 baht.

10. Mulberry-pulp paper

Size 22" X 31"

Price 7 baht per sheet.

11. Rip bin

Price 15 baht per piece.


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12. Water injector

Price 15 baht per piece.

13. Floral tape

Price 20 baht.

14. Glue

Price 65 baht.

15. Freezer

Size 1180 x 750 x 2050

Fan coil system

Price 25,000 baht.


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16. Garland rip bin

Price 45 baht.

17. Flower shelf

Price 1,650 baht

18. Wire

Price 15 baht.


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4.1.7 Logistic Management

Logistic is the process of planning implementation, effectivecontrolandefficiencyon

salearethestoragematerial,Inventoryprocess.Finish goods. And related information from the

beginning to the point where it is used. The goal is to meet the needs of consumers.

Logistics management is process information that serves as a core in seeking the

source of raw materials and services, procurement, inventory, storage of product and the

deliveryofproducts.Thecorrectplaceisinthepropertimeandthe inventories, wastage of time

costs, the painstaking efforts and minimum capital to improving customer satisfaction

effectively.

Our products transportations.

Our company has purchased flowers by transport vehicle. The orderis directly with

direct garden flowers. The flowers we buy as large part from the garden or the market in

Chiang Rai.

-Sirikornmarket is market with fresh food and dried food fully but highlights the market will

have Stall of seasonal fruit and Sell every time. Flower stalls and held a bouquet of fresh

flowers available as a vase held open early in the morning evening in everyday. But the

price of flowers in Sirikornmarket is high price.-Gate Rose is a shop that has equipment to

sell. And planted rose garden, which was sold by the Mae Chan district in Chiang Rai.

http://www.crr-club.com/index.php?option=com_content&view=article&id=183


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-Daojaratsang isaflower market and breeding many temperate species such as lilies, tulips

Carnation and Chrysanthemum. We imported seeds from Netherlands and China for

planting on Doi Mae Salong. An area of 300 rai area of 100 rai Pasang and 2 sources in

Mae Chan districtChiangRai province. And flowers sold in Chiang Rai, Chiang Mai sent

down to Bangkok for sale export to Australia.

- Adul Farm is A farm growing flowers and foliage plant the located at Nam Cham Soi 5, ,

Mae Sai district in Chiang Rai

-Advance Agro from Aranya is a farm planted lily and sunflower mostly as well as their

blades are located at Mae Sai in Chiang Rai

-Doi Pha Mon is a garden planted tulips mostly as well as planting flowers, Fox salvia red

salvia blueHydrangea, Lily, Chrysanthemum.

There is one way of product transport to customer as following:

Manufacturer

Transportation Company we focus on fast shipping, Quality and Nature of the

flowers arranged perfectly. It will be shipped within 20 Kilometers. If the transport up to 20

Kilometers to add value delivery.


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4.2 Cost of Investment

4.2.1 Pre Operating Cost

-Billboard of Company

The billboard of company order from the shop of Can Do Advertising Tambon

Robwiang Muang Chaing Rai Telephone.0-5374-8755-6 Fax. 0-5360-1153 to 14. Type of

billboard is plastic and color is green. The size of background for set the font wide is about

2 meters and height 1 meters and background color is white. The billboard plant by the

white and price 10,000 Baht and the font size use 80 centimeter .The price of big font size

7,200Baht. The logo wide 80 centimeter and high 80 centimeter and the price is 6,800 Baht.


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-Billboard Tax

Billboard of Blossom Bouquet Company makes by English font and pays the fee forset company billboard, the billboard use in the commercial for earn the revenue. The size of

billboard wide about are 2 meters, high 1 meter and wide multiple high equal about 2

square meters. Then calculate be square centimeter equal 20,000 square centimeters.

Calculate the billboard tax. the billboard has all English font rate 40 baht/500 square

centimeter (20,000/ 500 *40) equal 1680 Baht and paying at Nanglea Sub-district

Administration Organization and located at 476 Moo 12 Tambon Nanglea Muang, Chiang

Rai 57100 Tel: 053-706017 Fax. 053-706017 E-mail: [email protected]

Document for registration paying tax

-Copy of household Registration and personal Identification Card

-VAT Registration

-Certificate

-License to set billboard

-Rubber stamp

Rubber stamp has important our company. Our shop has foreseen that when,

customer buys goods of us. If costumer has another peoples interest our goods. They can

ask to information and that the others way can costumer remember our shop. The

company order to make rubber stamp at Cando advertising Tambon Robwiang Muang

Chiang Rai Tel: 0-5374-8755-6 Fax:0-5360-1153 to 14. The size of rubber stamp is 3X4

cm. the price is 300 baht

4.3 Investment Cost


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4.3.1 Equipment and tools

Total of office element

No. Description No. Product Price/Unit Total

1 Fax 1 3,990 3,990

2 Calculation 1 650 650

3 Plug 3 7,900 23,700

4 max 2 138 276

5 Punch machines 1 72 72

6 Stamp Max 3 43 129

7 Phone 1 2,150 2,150

8 Scissors 3 42 126

9 Paper A4 1 90 90

10 Bill spit 6 15 90

11 Lancer StampPad

2 81 162

12 Eraser 2 15 30

13 Liquid paper 2 42 8414 Scotch tape 2 30 60

15 Knife 3 16 48

16 Clip filed 6 65 390

17 Document file 2 799 1,598

18 Computer table 1 2,373 2,373

19 Printing 1 3,590 3,590

20 Television 1 38,999 38,999

21 Laptop 1 34,499 34,499

22 Pick up car 1 519,000. 519,000.

23 Electric Wall

Fan

2 1,490 2,980

24 Table and chair 1 4,770 4,770


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25 Office desk 1 7,800 7,800

26 Office chair 5 1,400 7,000

27 Air-condition 1 20,300 20,300

28 Bin 2 511 1,022

Total 675,978

Total of Bathroom equipment


1 Flush toilet

1 3,100 3,100

2 Washbasin

1 1,584 1,584

3 Bathroom door 1 3,500 3,500

4 Mirror 1 105 1055 Shower bath 1 175 175

6 Injection line 1 140 140

Total 8,604

Total of Equipment


1 Thread 48 15 720

2 Pin 24 box 13 312

3 Scissors cutbranches

3 390 1,170

4 Little scissors 3 45 135


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5 Clasp knife 6 60 360

6 Pliers 3 50 150

7 Floral foam 20 35 700

8 Vase-small-medium-large-extra large

12

24

12

12

200

650

1,100

1500

2,400

15600

13200

18000

9 Rattan Basket 12 500 6,000

10 Mulberry-pulp

paper

2,424 7 16,968

11 Rip bin 12 15 180

12 Water injector 3 15 45

13 Floral tape 12 20 240

14 Glue 3 65 195

15 Freezer 1 25000 25,000

16 Garland rip bin 6 45 270

17 Flower shelf 3 1,650 4,950

18 Wire 12 15 180

Total 106,775

Available from World Wide Web: http://www.dbd.go.th/mainsite/index.php?id=22012&L=1'

http://www.bb.go.th/bbhome/page.asp?option=content&dsc=%C3%D2%A4%D2%C1%D2%B5%C3

%B0%D2%B9&folddsc=32004

http://www.officemate.co.th/b2cv4/ofm.aspx


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4.4 Management Analysis

Organization Management

Blossom Bouquet Company near in front of Mae Fah Luang University. Our shop iscompany. Blossom Bouquet Company pay tax corporate income tax. Bloss

Blossom bouques Company 1-22-Shining Star Chapter1-7

Documents

Transcript of Blossom bouques Company 1-22-Shining Star Chapter1-7