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Preface
This Project is a part of 1203302 Project Feasibility Study and Evaluation Course in
the second semester of 2010, Mathematical approach for project analysis in feasibility and
return on investment; evaluation process; business case studies. In this project is studying
the feasibility of Florist shop business in Chiang Rai, which is include generally of Florist
shop business, management in Florist shop business, competition analysis and marketing
feasibility, the technical process in Florist shop business, the financial feasibility of Florist
shop business, and risk of Florist shop business.
This project makes everyone who interested to get knowledge and information and
was made for inventor that consider and decision marking to investment. We spend time 4
months in searching about florist shop business before make decision to investment,
including preoperational process and operation process of florist shop business, for the
benefit to investment and profit of doing this wedding business.
We expect that our project will provide benefit more and more interested person,
moreover, if they are any error in this project or whatever, our ground made an apology at
this opportunity.This project will be made certainty to inventor who can decision making
easily for launch this project as well new business in the future.
Group Members
Miss Podjanard Chaya
Miss Pannipa Pinyo
Miss Patchara Kansuwan
Miss Sirikan Suriyo
Miss Oranoot Panyadaeng
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Contents
Preface 2
Contents 3
Chapter 1 Introduction 6
1.1 Background and Significance of the Project 7
1.2 Project Objective 8
1.3 Benefits of Project 8
1.4 Activities/Time Frame 9
Chapter 2 Industry Profile 10
2.1 Nature of Industry 11
2.2 Situation of Industry 12
2.3 Product/Service 14
2.3.1 Product 14
2.3.2 Service 20
2.4 Vision 20
2.5 Mission 20
2.6 Business Strategy 20
2.6.1 Corporate Level 20
2.6.2 Business Level 202.6.3 Functional Level 22
Chapter 3 Market Feasibility Study 24
3.1 Market Analysis 25
3.1.1 General Environment Analysis 25
3.1.2 Competition Analysis (3C Analysis) 38
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3.2 STP Analysis 41
3.3 Marketing Mix Strategy 42
3.4 Sales Forecast/Profit Estimation 44
3.5 Marketing Expenses (Sales Incentive) 55
3.6 Conclusion in Market Feasibility Study 60
Chapter 4 Technical Feasibility Study 61
4.1 Production and Operation Analysis 62
4.1.1 Product Characteristic 624.1.2 Service process 70
4.1.3 Location 72
4.1.4 Facility Layout 73
4.1.5 Pattern inside of store 74
4.1.6 Machine/Tools/Equipment 77
4.1.7 Logistic Management 92
4.2 Cost of Investment 94
4.2.1 Pre operating cost 94
4.3 Investment cost 96
4.3.1 Equipment and Tools 96
4.3.2 Depreciation 99
4.4 Management Analysis 109
4.4.1 Organization Chart 110
4.4.2 Organization Management 110
4.4.3 Administration Cost 114
4.5 Conclusion in Technical Feasibility Study 121
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Chapter 5 Financial Analysis 122
5.1 Income Statement
5.2 Balance Sheet
5.3 Statement of Cash Flow 133
Chapter 6 Risk Management 138
6.1 Risk Analysis 139
6.1.1 External Forces 139
6.1.2 Internal Forces 145
6.2 Conclusions in Risk Management 158
Chapter 7 Summary 159
7.1 Summary of project feasibility study 160
Reference 163
Appendix 166
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Chapter 1 Introduction
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1.1 Background and Significance of the Project.
In the past , Florist shop may be grow up difficult , because , the fresh flower stillvery is kind of goods doesn't built to useful in the consume. Now, favor in the send flower
for agent in the congratulations use flower to send emotions and increase special
opportunity and including sureness. Including brings to decorate for build with place and
the business explains increase in the 2-3 years ago. So expect Florist shop spread more than
1000 shop all over the country. In the parent flower business is one business is more
interest. Mostly, we will think to business can do easy but really flower business is success.
The owner should to expert learn about marketing plan carefully including intend in the
conscientious business because the flower shop in parent high competition. How every
investment to open flower business will determine the target for find suitable place because
doing business will success the location of shop is very important and bring to market
strategy use to analyze opportunity in the market for difference in the competition. In the
product and promotion will be increase dispense. Mostly current is very important because
help to trader know to demand in the investment resource of business for can allocate
investment resource efficiency. The present in the competition about flower shop should
and has strategic to many service and add potentiality in the customer service because the
customer has opportunity to should to buy goods or many others shop including customer
can buy or order bouquet at over shop with them self or order the bouquet though internet
or call to order because choice for customer the convenient and fast. So, flower business
must develop quality and form of goods and service all the times.
Chiang Rai province in northern Thailand and areas of the country was ranked 12.
Total population is 1,194,933 people (the number of population in 2552) is a province thatis the most important economic city planned economic development because the factors
that to help both geographic and physical so the business has been growing continuously.
The particularly flower shop business because it is near the manufacturer and
supplier(China).Our shop flowers are imported from China. Flower Grade A cheap
imported through the Chiang Saen port. It has an advantage over other shops in the
provinces. Especially important freshness. Reduce the cost a lot. This enables businesses to
reduce costs of delivering the flowers. But the most flower shop business in Chiang Rai is a
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family that is all that will be only one person to do. Making may be a problem if people do
that to ask for leave.
From there reason as above, so we are interested in making flower shop to do
business in the organization in Chiang Rai. Because the thought of doing business in the
organization have less risk and can succeed more easily than the family business system.
1.2 Project Objectives
- To provide the project feasibility of Blossom Bouquet business.
- To analyze the market and the trends feasibility of Blossom Bouquet business inChiang Rai.
- To investigate the feasibility of investment for Blossom Bouquet business in ChiangRai.
- For studying environment competitive analysis.
- For studying finance feasibility
- To summary of the feasibility of Blossom Bouquet business.
- Need to increase market share in the flower shop in Chiang Rai.
- To stimulate investor interest and would like to invest in the business.
1.3 Benefits of Project
- To learn about the market and financial risk in Project Feasibility.
- To know the demand of market in Thailand.
- To learn about the technical and management process in the flower shop system.
- To know about the environment competitive analysis.
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1.4 Activities / Timeframe
November2010
December2010
January 2011 February 2011Operation method
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1. Discuss about ideas to createtopic.
2. Select the topic.
3. Prepare to the presentation.
4. Discuss about background ofproject.
5. Create project objective,benefits and create project timeframe.
6. Discuss industry profile.
7. Create Product/Service,Situation, Mission, Vision andStrategy.
8. Discuss about MarketFeasibility Study.
9. Create Market Analysis,Marketing Mix, Strategy andSales Forecast
10. Review part 1-3.
11. Discuss about TechnicalFeasibilityStudy and Financial Analysis.
12. Create Production andOperations Analysis, Pre-Operating Cost, InvestmentCost, Operating Cost andmanagement analysis.
13. Create Statement, cash flowand Balance Sheet.
14. Create VCD/DVD Ad
15. Review all part of project.
16. Prepare draft of final report
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Chapter 2 Industry Profile
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2.1 Nature of Industry
The flowers and artificial flowers from a product that is one of the important export
of Thailand so, the value of exports per year 3000-4000 Million Baht Enable the income
from abroad as many. Now, artificial flowers manufacturers in Thailand are many and the
location scattered throughout the country. In most will bring together a group of local
women.
As part of the production, distribution itself and another part is the order it from a factory
to produce the festival. The manufacturer of a large amount that has been promoted and
opened today with 24 cases, mainly to produce flowers is Polyester and stick made of
plastic. The artificial flowers are now using several of materials such as artificial flowers
made of stockings and artificial flowers made of cloth. But the flowers are the most popular
is artificial flowers are made of Polyester because flowers are made of polyester
produced by modern technology. So, the leaves are the size requirements. The majority of
the types the vines are ornamental in the Christmas season. The artificial flowers have to be
combined to form the imagination like the most natural. In addition, the leaves production
fruits and trees with plastic.
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2.2 Situation of Industry
The floral industry is one of the major industries in many developing and
underdeveloped countries. Floriculture as an industry began in the late 19th century in
England, where flowers were grown on a large scale on the vast estates. The present day
floral industry is a dynamic, global, fast-growing industry, which has achieved significant
growth rates during the past few decades. In the 1950s, the global flower trade was less
than US$3 billion. By 1992, it had grown to US$100 billion. In recent years, the floral
industry has grown six percent annually, while the global trade volume in 2003 was
US$101.84 billion.
Some flowers are sent packed flat in boxes. This enables large amounts of flowersto be packed in small spaces like aircraft holds. Other flowers cannot survive for long
periods out of water such as orchids, gerberas (Gerber daisies) and water lilies. These are
either sent with their own sealed water container (called picks) on each stem end - for more
expensive or tropical flowers - or are transported in buckets of water. The latter method
extends the life of flowers and reduces labor time as flowers are ready for sale, but
obviously also reduces the amount of flowers that can be transported as they are much
heavier than dry-packed flowers and hence air transportation charges are higher.
Flowers take a number of routes to the consumer, depending on where they are
grown and how they are to be sold. Some growers cut and pack flowers at their nurseries,
sending them directly out to the consumer by mail order. Some flowers are sent to packing
companies, who grade the flowers and arrange them in bunches for sale to supermarkets or
to deliver by mail order. Some flowers are graded and sleeved by the growers and sold at
wholesale flower markets; the wholesalers then sell them on to florists who condition and
arrange the flowers for the consumer.
Over the past 10 years, retail florist shop sales have blossomed and are growing
steadily. Flowers have the advantage of being personal, yet professional. They can be
designed to fit the tastes of friends and family or those of co-workers (anyone from the
receptionist to the managing director). In addition, you will find that most corporate clients
become regular customers.
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Floral arrangements and gifts are also popular because they can take the effort out
of shopping. People in both the corporate and personal markets may not have time to go out
and hunt down the "perfect gift". Instead, they can call you, and arrange for flowers to be
sent. While your market research will be vital if you are to succeed in this industry, youwill also have to position your business in the best possible location and premises.
Florist businesses have often provided arrangements for weddings, funerals, and
celebratory special occasions. According to the Bureau of Labor Statistics, many
independent floral businesses have expanded their services to compete with Internet floral
providers. In addition to instituting online order systems, some local florists have developed
floral specialties, or combined floral work with event planning services. Finally, florist
businesses now work with residential and commercial customers to provide holiday orseasonal decorations
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2.3 Product/Service of Blossom bouquet.
2.3.1 Product
Bouquet
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Vase
Basket
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Wedding
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Khan Mak ()
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Buy sri()
Garland of flow
Wreat
h
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Seminar
2.3.2 Service of Blossom bouquet.
-
Spend the time is very fast and quality of goods still fresh always.
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- Customer can buy or order bouquet at over shop with them self.
- Order the bouquet though internet.
- Call to order because choice for customer the convenient and fast.
2.4 Vision
Complacency of customer is the heart of our service.
2.5 Mission
- The experts or the skill about set about set the flower.
- The company has all the time because it has knowledge and to learn.- The product to show is master price which do not to respect another people.
- The customer has to be satisfied.
2.6 Business Strategy
2.6.1 Corporate Level
Our company will focuses on margin. Flower is considered as extravagant product
and unnecessary product. Most customer occasionally buy flower. So, the company is able
to sell the product in these occasions with high price. However, its quality and feature a few
excellence.
2.6.2 Business Level
1. Low cost
- Because the company always directly take the flower from garden or source.
2. Duration
- Calendars (Year Plan
Year Plan:Flowers bloom season
Flowers
Lili Freesia Calla Lilly Lilly of the
vally
Lavender Chrysanthe
mum
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MonthJanuaryFebruary
March
April
May
June
July
August
September
October
NovemberDecember
**All season: Rose , Daisy ,
Orchid , Carnation
- Marketing plan
- Regular customersuch as office/government center
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- Coordinate with organizer.
3. High quality product
- Learning from new things.
- Produce product depend on season and event.
- Customer detail such as sent flower to customer birthday and anniversary.
4. Service
- Service delivery
- Tag to present the product. Such as provide special give for customer who by a lot
but , no loss. The company will make arrange promotion in low season to reach
best seller.
- Be on time.
- Professional flower maker.
- Customer detail such as sent flower to customer birthday and anniversary.
2.6.3 Functional Level
The flower growing is difficult but in now, popularity of flower delivery in the
season is increased to feelings. Now, the entrepreneur competition for to meet withcompetitor 2 group are
1. Groups of artificial flowers, leaves and trees is main features the design work and the use
of modern technology.
2. The group produces medium quality or low quality is sold at lower prices than labor
supply through a lot and developed continuously.
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The flower shops have to have different strategies to adapt the interesting with
customer. The company has a variety strategy.
1. The location to store the community to have the increasing opportunity to succeed.
2. Have set the target for that we can adjust strategies to target groups.
3. The using of people with high skill in the business because increasing to succeed.
4. An update form of organized trend continues for to meet customer satisfaction of
product.
5. Have to find a good source of material for sale and always fresh.
6. Have a flower arrangement according to the zodiac. That mean of Flowers and seasonal
flower arrangements.
7. Adopt the use of natural resources to help add value to products.
8. The adjustment of channel order flowers in a variety of formats.
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Chapter 3 Market Feasibility Study
3.1 Market Analysis
3.1.1General Environment Analysis
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Chiang Rai Province
Geography
Chiang Rai is the northernmost province of Thailand. Neighbouring provinces are
from east clockwise Phayao, Lampang and Chiang Mai. In the north it borders Shan State
of Myanmar and Bokeo of Laos.
Geography
The average elevation of the province is 580 m. The north of the province belongsto the so-called Golden Triangle, at which the borders of Thailand, Laos and Myanmar
converge - an area which was very unsafe because of the drug smuggling across the
borders. The Mekong river forms the boundary with Laos, the Mae Sai and Ruak River to
Myanmar. Through the town of Chiang Rai itself flows the Kok River.While the eastern
part of the province is relatively flat river plains, the western part consists of the
mountainous terrain of the Hills of Northern Thailand.While not the highest elevation of the
province, the 1389 m highDoi Tung (Flag hill) is the most important hill. The Wat PhraThat Doi Tung temple on top of the hill according to the chronicles dates back to the year
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911. Nearby is the Doi Tung royal villa, former residence of the Late Princess mother
(mother of the present king) Somdej Phra Srinagarindra. Thanks to her activities the hills
were reforested, and the hill tribes changed from growing poppy to other crops.
History
Populations have dwelled in Chiang Rai since the 7th century and it became the
center of the Lanna Thai Kingdom during the 13th century. The region, rich in natural
resources and textiles, was occupied by the Burmese until 1786.
Chiang Rai became a province in 1910, after being part of the kingdom of
Lannathai for centuries. After Lannathai was incorporated into Thailand, it stayed anautonomous region and thus the Chiang Rai area was administered from Chiang Mai.
Chiang Rai province's Golden Triangle bordering Laos and Burma was once the hub
of opium production which had much influence on cultural practices and lifestyles. Until
this day, entire clans live together in bamboo houses and each village has its own individual
character.
Demographics
The majority of the population are generally ethnic Thai, but 12.5% of the
population belong to the hill tribes, a minority in the North of Thailand. A minority are of
Chinese descent, mainly descendants of the Kuomintang soldiers who settled in the region,
notably Santikhiri.
Symbols
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The seal of the province shows a white elephant, the royal symbol. It remembers
that Chiang Rai was founded by King Mengrai, according to the legend because his
elephant liked the place.
The provincial tree is the Tree Jasmine (Radermachera ignea), and the provincial
flower is the Orange Trumpet (Pyrostegia venusta).
2010 Minimum Daily Wage of Thailand
Baht Area
206 Bangkok and Samut Prakan
205Nakorn Pratom, Nonthaburi, Pathum Thani and Samut
Sakhon
204 Phuket
184 Chonburi and Saraburi181 Ayutthaya
180 Chachoengsao
178 Rayong
173 Nakhon Ratchasima, Pang-nga and Ranong
171 Chiang Mai
170 Krabi, Prachinburi and Lopburi
169 Kanchanaburi168 Petchaburi
167 Chantaburi and Ratchaburi
165 Singhaburi and Angthong
164 Prachaub Khiri Khan
163 Loei, Samut Songcram and Sa Kaeo
162 Trang
161 Songkhla
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160Chumporn, Trat, Nakhon Nayok, Narathiwat, Yala,
Lamphun and Ubon Ratchatani
159Nakhon Si Thammarat, Pattani, Pattalung, Satun,Surat
Tthani, Nong Khai and Udon Thani
158Kamphaeng Phet, Chai Nnat, Nakhon Sawan, Suphanburi
and Uthai Thani
157Kalasin, Khon Kaen, Chaing Rai, Buri Ram, Yasothon,
Roi-et and Sakhon Nakhon
156 Chaiyaphum, Lampang and Nong Bua Lamphoo
155Nakhon Phanom, Phetchabun, Mukgdahan and Amnat
Charoen
154 Maha Sarakham
153 Tak, Phitsanulok, Sukothai, Surin and Uttraradit
152 Nan and Si Saket
151 Payao, Pichit, Phrae and Mae Hong Son
Source: Ministry of Labor, as of January 2010
Website: www.mol.go.th
Tax Rates and Double Taxation Agreements
Corporate Income Tax Rate
A. Tax on net corporate profits
(1) Ordinary company 30%
(2) Small company (paid up capital 150,000 baht Exempt- Net profit over 150,001 baht but not > 1 million baht 15%
- Net profit over 1 million baht but not > 3 million baht 25%
- Net profit exceeding 3 million baht 30%
(3) Company listed in Stock Exchange of Thailand (SET)
- Net profit for first 300 million baht 25%
- Net profit for the amount exceeding 300 million baht 30%
(4)1 Company listed in Market for Alternative Investment (MAI)
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- Net profit for first 20 million baht 20%
- Net profit for the amount exceeding 20 million baht 30%
(5)2 Company newly listed in Stock Exchange of Thailand (SET)
- Net profit for first 3 accounting periods 25%
- Net profit after first 3 accounting periods 30%
(6)2 Company newly listed in Market for Alternative Investment
(MAI)
- Net profit for first 3 accounting periods 20%
- Net profit after first 3 accounting periods 30%
(7) Regional Operating Headquarters (ROH) 10%
(8) Bank deriving profits from International Banking Facilities (IBF) 10%
B. Tax on gross receipts
(1) Association and foundation
- For income under Section 40 (8) 2%
- Otherwise 10%
(2) Foreign company engaging in international transportation 3%
C. Remittance tax
Foreign company disposing profits out of Thailand 10%
D. Foreign company not carrying on business in Thailand but receiving income from
Thailand
(1) Dividends 10%
(2) Interests 15%
(3) Professional fees 15%
(4) Rents from hiring property 15%(5) Royalties from goodwill, copyright and other rights 15%
(6) Service fees 15%
Notes: 1Tax rate for companies in (4) to apply for qualifying income
2Net profits for 3 consecutive accounting periods, tax rates are applied to Royal Decree
issued under the Revenue Code No.475
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Personal Income Tax Marginal Tax Rate
Level of taxable income (baht)
1- 150,000 0%
150,001 - 500,000 10%
500,001 - 1,000,000 20%
1,000,001 - 4,000,000 30%
Over 4,000,000 37%
Notes:
Expatriates working for ROH can elect to be taxed at the rate of 15% for 4 years
instead of normal progressive tax rates
Withholding Tax from Bank Deposits Rate
A. For individuals 15%
B. For companies 1%
C. For foundations 10%
Value Added Tax Rate
Level of taxable income (baht)
Annual turnove in excess of 1,800,000 baht 7%
Double Taxation Agreements Exist With the Following Countries:
Armenia, Australia, Austria, Bahrain, Bangladesh, Belgium, Bulgaria, Canada, China,
Cyprus, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary,
India, Indonesia, Israel, Italy, Japan, Korea, Kuwait, Laos, Luxembourg, Malaysia,
Mauritius, Nepal, the Netherlands, New Zealand, Norway, Oman, Pakistan, the Philippines,
Poland, Romania, Seychelles, Singapore, Slovenia, South Africa, Spain, Sri Lanka,
Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom of Great
Britain and Northern Ireland, United States, Uzbekistan, and Vietnam
Source:Revenue Department, as of June 10, 2010
Website:www.rd.go.th
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Excise Tax
(Examples of excise tax ... for full list, contact www.excise.go.th)
Product Tax Rate
Petroleum and Petroleum Products
Gasoline and other similar types of oil
- Unleaded gasoline 7.00 baht per liter
- Gasoline except unleaded gasoline 7.00 baht per liter
- Gasohol E10 6.30 baht per liter
- Gasohol E20 5.60 baht per liter- Gasohol E85 1.05 baht per liter
Kerosene
- Kerosene and other type of lighting oils 3.055 baht per lit
Fuel oil for jet plane
- Used for jet airplane for domestic aircraft 0.20 baht per liter
Diesel and other similar types of oil
- Diesel with more than 0.035% of sulphur by weight 5.31 baht per liter
- Diesel with less than 0.035% of sulphur by weight 5.31 baht per liter
- Diesel with bio-diesel in the type of Methyl Esters by/of fatty acid of
no less than 4% as specified by the Director General 5.04 baht per liter
Natural gas liquid (NGL) and other similar types of liquid gas
- NGL and other similar types of liquid gas 5.31 baht per liter
- NGL and liquid gas of similar properties used in the refining process
in refineries exempted
Liquid petroleum gas (LPG), propane gas and other similar types of gas
- LPG and other similar types of gas 2.17 baht per kg
- Propane gas and other similar types of gas 2.17 baht per kg
Electrical Appliances
Air conditioner which is no more than 72,000 BTU/hr 15%
- Automobile air conditioner 15%
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- Others exempted
Automobile
Passenger car
- With the displacement of not over than 2,000cc and with an enginepower of not over than 220 horse power (HP) 30%
- With the displacement of over than 2,000cc but not over than 2,500cc
and with an engine power of not over than 220 horse power (HP) 35%
- With the displacement of over than 2,500cc but not over than 3,000cc
and with an engine power of not over than 220 horse power (HP) 40%
- With the displacement of over than 3,000cc or with an engine power
of not over than 220 horse power (HP) 50%
Pickup passenger vehicles (PPV)
- With the displacement of not over than 3,250cc 20%
- With the displacement of over than 3,250 50%
Vehicles with double cap
- With the displacement of not over than 3,250cc 12%
- With the displacement of over than 3,250cc 50%
Automobiles with specified characteristics
- Manufactured or modified by the industrial business operators with
the cylindrical volume no more than 3,250cc 3%
- Manufactured or modified by the industrial business operators with
the cylindrical volume over 3,250cc 50%
- Passenger car or public-transport car with the seats not over than 10
seats which is used for government agency ambulance, hospital, charity
organization under the principles, conditions and number as specified
by the Ministry of Finance exempted
Passenger car or public-transport car with the seats not over than 10
seats
Hybride electric vehicle
- With not over than 3,000cc of displacement 10%
- With other than 3,000cc of displacement 50%
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Electric powered vehicle 10%
Fuel cell powered vehicle 10%
Economy car meeting international standards
- Gasoline engine with cylindrical volume no more than 1,300cc 17%
- Diesel engine with cylindrical volume no more than 1,400cc 17%
Passenger car or public-transport car with the seats not over than 10
seats using substitute fuel with not over than 3,000cc and engine with
no more than 220 horse power (HP)
- Uses ethanol fuel as a combination with at least 20% of fuel oil
- Cylindrical volume no more than 2,000cc 25%
- Cylindrical volume over 2,000cc but no more than 2,500cc 30%
- Cylindrical volume over 2,500cc but no more than 3,000cc 35%
- Cylindrical volume over 3,000cc 50%
- Uses natural gas fuel 20%
Boat
(1) Yacht and other water vehicles used for entertainment excluding
boats in (2) and (3) exempted
(2) Paddle boat, rowboat, and inflatable rubber boat exempted
(3) Boat used as sport game according to principles, procedures,
condition specified by the Director-General
exempted
Motorcycles
- Two-stroke engine 5%
- Four-stroke engine 3%
Perfume and Cosmetics - Essential oil and essence excluding the local products produced
domestically 15%
- Essential oil exempted
- Perfume and essence which are the local products produced
domestically exempted
Other Commodities
- Carpet and animal hair floor covering 20%
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- Marble and granite exempted
- Batteries 10%
Golf Course
- Membership fee 10%
- Use of service in golf course 10%
- Other income exempted
Source: Excise Department, as of June 2010
Website: www.excise.go.th
Economy
Economic of Thailand has high expand note about 6.4-7.2 percentage. While , The
inflation rate during 3.0-3.5 percentage. By economic will expand in the middle to high and
may be high to extend and trade balance, service are high stable too. In the degrade
economy, government should to improve population welfare to balance will be debt of
GDP increase.
Tendency in 2554: To slowdown from high standard and decrease in the export.
Investment: More expand about 7.5-9.0 percentage will grow up 10 percentage from 2553.
Consume: Expand continuously about 3-3.5 percentage and grow up 3.7 percentage from
2553 due to increase of wage income and increase the employment in domestic.
Economic on nowadays is unstable, always upward and downward. Meanwhile, its
decelerating that causes less demanding than supply called supply over. So producer has
to solve these problems by cutting some unnecessary demand, altering on supply sides
which are prices and patterns. However that may cause some bad effects to farmers who
grow flowers because flowers are considered as luxury goods so its not depending on
whatever the price is. They can sell as long as demands for flower are still available. Thai
Economy in Second Quarter 2010
The Thai economy in 2Q2010 increased by 9.1% compared to a rise of 12.0% in
previous quarter, resulting from that domestic demand expansion comprising household
consumption expenditure grew by 6.5%, mainly driven by higher expenditures on durable
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goods such as vehicles, and electrical appliances in line with higher farm income of major
crops, as well as slowdown in inflation rate. Overall investment increased by 12.2%,
originating from private investment expansion whereas public investment contracted as a
result of a reduction of state enterprise. Government consumption expenditure increased by6.3% due partly to the budget disbursement under the Thai Khem Kaeng scheme
Domestic production increased by 9.1% as a consequence of non-agricultural
production rising by 10.0% compared to 13.4% in previous quarter. Such an expansion was
found from almost all sectors, led by manufacturing with growth of 18.0%, especially
export-oriented industries, together with an irregular low base of production base at the
same period of previous year. Agricultural production decreased, mainly attributed by crops
production. Seasonally adjusted gross domestic product increased by 0.2% compared to3.3% in previous quarter.
Source: Gross Domestic Product: Q2/2010, published August 23, 2010, Office of National
Economic and Social Development Board
Gross domestic product at current market prices valued at 2,494.4 billion baht in
2Q2010. After deducting 153.3 billion baht of net factor income from the rest of the world,
the gross national product (GNP) registered at the value of 2,341.1 billion baht, rising at the
rate of 6.8% in real terms.
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Balance of trade and services at current market prices registered a surplus with the
value of 158.7 billion baht. After incorporated net factor income and net current transfer
from the rest of the world, current accounts showed a surplus with the value of 42.0 billion
baht.
GDP implicit price deflator in 2Q2010 increased by 3.8% compared to 4.5% in
previous quarter. Meanwhile, producer price index and consumer price index increased by
9.3% and 3.3% compared to 12.0% and 3.8% in previous quarter, respectively.
http://www.boi.go.th/english/how/business.asp
Environment and Technology
The material for making flower decoration could be changed as many styles but the
most important is, it should be Oasis is very important for process because it can hold water
and return water back for next output so we can reduce their cost. In addition, we focus on
biodegradable thing but still elegant and new.
Social
Now a day, the consumption has been laying on the main stream that cause their
living behaviors are urged by principle streams. Our society which belonging to Chiang-rai
people has been motivated by groups who works for government. Moreover, in the north
we have many worships, thus flowers are things what we need for those people and
activities as a ton of flower.
The delivery of social services in northern Thailand
This article describes parallel professional secular and traditional religious social
service delivery systems in northern Thailand within global trends towards secular
provision. It locates these systems in their cultural, historical context and raises questions
about the future directions of these parallel service delivery models.
Chiang Saen, Mae Chan, and Doi Mae Salong are three substantially different
places. Chiang Saen's culture has been influenced by its collection of Buddhist scriptures
and temples. It was once the provincial capital. Mae Chan's name lies in its silver and tribal
handicrafts. Once officially unrecognized by the Thai government, Doi Mae Salong is a
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Chinese KMT (Kuomintang) area renowned for its natural beauty and unique Yunnanese
culture. Besides the Chinese 93rd Infantry of the Kuomintang, several other ethnic
minorities have settled down in the region including the Tai Yai, Tai Lue, Tai Khoen and
Tai Yuan.
Events & Festivals
King Mengrai the Great Annual Fair ,Fairs & Festivals, Shopping January 26, 2010
- February 4, 2010 Exhibitions by government agencies and the private sector, sales of local
products, and various forms of entertainment
Dok Siao Ban or Blooming Siao Flower Festival at Phu Chi Fa is held during 1315
February. There are sports competitions and cultural performances from hilltribes at BanRom Fa Thai in Amphoe Thoeng.
Songkran Festival and Boat Races of Mueang Chiang Saen )
is held during 1318 April of each year. In this festival, there is a parade, water bathing
ceremony of the Phrachao Lanthong Buddha image, boat races and folk performances.
Lichi Fair is held around the middle of May every year. There is a float competition,
Lichi beauty contest and booths of many products at the provincial stadium of Chiang Rai.
Buatong Ban or Blooming Mexican Sunflower Festival is held in November,
affording people the opportunity to see the sunflower fields, waterfalls and mist at Ban Hua
Mae Kham, Amphoe Mae Fa Luang. There are also hilltribe performances.
Chiang Rai Flower Festival is held during the end of December to January every
year. There are flower processions, flower gardens, Miss Thinn Thai Ngarm Contest and
also the fair of agricultural products and the variety of flowers.
3.1.2 Competition Analysis (3C Analysis)
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Competitor Analysis
Marketing competition of northern of Thailand has high competition rate. Blossom
Bouquet location lives at Chiang-Rai province. So,The competitors have 4 shops are Dalah
Shop, Pa-noi shop, Petai Shop and Mod Forist Shop. Each of shops have difference
characteristic feature.
Dalah Shop
Owner : Ms.Prapasiri
Dalah Shop had sold floral decorate equipments and seasonal fresh flowers in the
kind of both wholesaler and retailer. Major source of materials were order from Chiang Rai.The main customers often were Dusit Island Hotel and Income Hotel. They usually order
the florist to decorate by them salve. Include the irregular customers that always come to
buy the fresh flowers. Moreover, Dalah Shop also had garlands that produce to distribute to
the florist shop that opposite the Por Khun Meng Rai Monument.
Pah Noi Shop
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Owner : Pah Noi
It had sold the floral decorate equipments such as ribbons, Oasis, floral nets,
baskets, and vase. Actually many florist shop usually get the equipments from this shop
because there has many of products and so cheap.
Petai Shop
Owner : Ms.Phongsri Pakdeepong
The mostly general customers were student ceremony, government, University.
Petai Shop also had arrange the wedding and funeral ceremonies that the main customerswere the government sectors such as Mea Fah Luang University , Overbrook Hospital
Chiang Rai, Chiang Rai Prachanukroh Hospital, Samakkhiwitayakhom School and Le
Meridien Chiang Rai.
Mod Forist Shop
This shop is most popular by word of mouse. This shop has many connection and
target marketing at Hospital, Bureaucracy place, Bank. But, This shop has not delivery.
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*The mostly in Chiang Rai will order bouquet and vase because it a formal pattern.
Customer Analysis
In the northern of Thailand, especial, Chiang-Rai had the major economic was push
forward by government officer. As well as, Chiang-Rai is not too big province. The mostly
of people often know each together. Then when they had the ceremonies, they usually link
the connection such ask the help of others for special work such as congratulation events.
They admired to give the bouquets. Including in to soon, Central Plaza will open, many of
shops, and booths each require for florist to decorate them shop. The customers net work
creation is also necessary to urge the service requirement by co-worker with local floristshops to easy to order and distributions.
Competitive Analysis
The competitors strength and weakness analysis that realize the mostly of florist
shop in Chiang-Rai often work in the format of Single marketthat were family business.
Which it had weakness that was single inventor. Then it effect to daily sale is. So, it is
different of our company because Blossom Bouquet Company had better operating
management.
3.2 STP Analysis
Segmentation
Demand of consumer to type of Blossom Bouquets product by device to behavior
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Target
In the present, the target of customer group like flower assignation for congratulate,
admiring, and the respect. By have target group, for example organization group or office.
Positioning
Blossom Bouquet build various difference such as, in the service, by emphasize the
serve sends that fast and punctuality. Which, the products still the beauty and fresh always
and the products that is of good quality. Our shop will various set the flower and modern.
The entrepreneur then have to is omniscient the experience in about the type of flower
including deliver flower or gift set to give a customer in the special opportunity such as,
birthday or others anniversary. By from the database of the customers for make the
impression and motivation gives a customer comes back to use service with us again.
3.3 Marketing Mix Strategy
Price
Blossom Bouquet use to the principle fixes a price of goods and be based on fromthe product and a kind of flower.
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Form service rate
Bouquet 500-3,500
Basket 1,000-2,500
Vases 700-3,000
Seminar 10,000-40,000
Garland of flower 900-4,000
Wedding 30,000-80,000
Wreaths 1,000-7,000
Note: price maybe can change to depend on the place and form of flower.
Place
Fresh flower business can divide the sale has been three kinds are
1. Customers can buy or order bouquet at over shop with themselves and channel to
sell can to aim at customer group has every the level.
2. Order to bouquet though the internet and channel to sell and low cost
3. Can call order the bouquet is comfortable and quickly.
Product
Arrangement fresh flower has to seven a kind.
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1. Bouquet, there are many kinds to choose. Both of like the circle bouquet, the open
in front of bouquet, and long bouquet. For use in a chance congratulates, especially
period day take the congratulation, Valentine Day.
2.
Basket, there are many kinds to choose. Both of like the flower basket, gift basket,and fruit basket. For use in a chance congratulates or respect especially period day
take thefestival new year, birthday or bring to visit the patient.
3. Vases, be arrangement vase form that is popular. Including, tall shape, short shape,
and triangle shape. For use in a chance congratulates. Such as, open new shop,
move to a higher rank.
4. Seminar will emphasize the fresh flower mostly. There are many kinds to choose
and want to customer.5. Garland of flower, there are many kinds to choose. Such as, garland with two ends,
garland with one ends etc.
6. Wedding, flower for wedding is important and help to fresh atmosphere and
beautiful. there are many kinds to choose are
- Wedding bower
- The tray with the blessed water.
- Set flower decorates in front the stage.
7. Wreaths are important for cremation. Because, the flower can use replace the
feeling is sad, respect and the commemoration.
Mostly, like a kind of drop and a kind of circle.
Promotion
- Make to advertise poster shop can see easy.
- Make the brochure and others document distribute at education place, hospital,
business section.
- Make the member card for give the special discount to regular customer.
- Collects the list of top orders for take a gift.
- Give the discount to introduce their friend for the new customers.
3.4 Sales Forecast/Profit Estimation
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Forecasting is the process of making statements about events whose actual
outcomes (typically) have not yet been observed. A commonplace example might be
estimation of the expected value for some variable of interest at some specified future date.
We estimate the sale forecast from interview with Mr.Winai Srisaman which he was
an operator the old florist. He had been selling flowers and transport flower around the
country. We have the knowledge of him that the high season of the flower shop is located at
the beginning of the year to April. And October that officials have changed positions.
Therefore, our group has used quantitative method forecasting by time series models, trend
and seasonal to help in decision making.
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Sales Forecast/Profit Estimation
Sale Forecast in Year 1
Quantity of unitDescription Bouquet Basket Vases Seminar Garland of flowe
Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00
Jan 15 12 6 3 5Feb 22 17 13 0 4Mar 8 2 3 1 3Apr 10 7 5 2 3May 6 2 2 2 3June 4 3 1 1 3July 8 4 3 0 1Aug 7 2 2 0 1Sep 5 3 1 0 3Oct 15 8 6 4 4Nov 7 5 3 0 1Dec 19 7 5 0 6
Total/unit 126 72 50 13 37
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Profit Estimation in Year 1Sales/Months
Description Bouquet Basket Vases SeminarGarland of
flower Wedd
Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,0
Jan 30,000.00 21,000.00 11,100.00 75,000.00 12,250.00 165,0
Feb 44,000.00 29,750.00 24,050.00 - 9,800.00 275,0
Mar 16,000.00 3,500.00 5,550.00 25,000.00 7,350.00 55,0
Apr 20,000.00 12,250.00 9,250.00 50,000.00 7,350.00 55,0
May 12,000.00 3,500.00 3,700.00 50,000.00 7,350.00
June 8,000.00 5,250.00 1,850.00
25,000.00 7,350.00 July 16,000.00 7,000.00 5,550.00 - 2,450.00
Aug 14,000.00 3,500.00 3,700.00 - 2,450.00
Sep 100,000.00 5,250.00 1,850.00 - 7,350.00
Oct 30,000.00 14,000.00 11,100.00 100,000.00 9,800.00
Nov 14,000.00 8,750.00 5,550.00 - 2,450.00 165,0
Dec 38,000.00 12,250.00 9,250.00 - 14,700.00
Total 342,000.00 126,000.00 92,500.00
325,000.00 90,650.00 715,0
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Sale Forecast in Year 2Quantity of unit
Description Bouquet Basket Vases Seminar Garland of flowePrice 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00
Jan 17 12 6 3 5Feb 24 17 13 0 4Mar 8 2 3 1 3Apr 14 7 5 2 3May 6 2 2 2 3June 4 3 1 1 3July 8 4 3 0 1
Aug 7 2 2 0 1Sep 5 3 1 0 3Oct 16 8 6 4 4Nov 7 5 3 0 1Dec 21 8 5 1 6
Total/unit 137 73 50 14 37
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Profit Estimation in Year 2Sales/Months
Description Bouquet Basket Vases SeminarGarland of
flower Weddin
Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00
Jan 34,000.00 21,000.00 11,100.00 75,000.00 12,250.00 165,000
Feb 48,000.00 29,750.00 24,050.00 - 9,800.00 275,000
Mar 16,000.00 3,500.00 5,550.00 25,000.00 7,350.00 55,00
Apr 28,000.00 12,250.00 9,250.00 50,000.00 7,350.00 110,000
May 12,000.00 3,500.00 3,700.00
50,000.00 7,350.00
June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00
July 16,000.00 7,000.00 5,550.00 - 2,450.00
Aug 14,000.00 3,500.00 3,700.00 - 2,450.00
Sep 140,000.00 5,250.00 1,850.00 - 7,350.00
Oct 32,000.00 14,000.00 11,100.00 100,000.00 9,800.00
Nov 14,000.00 8,750.00 5,550.00 - 2,450.00 165,000
Dec 42,000.00 14,000.00 9,250.00 25,000.00 14,700.00
Total 404,000.00 127,750.00 92,500.00 350,000.00 90,650.00 770,000
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Sale Forecast in Year 3Quantity of unit
Description Bouquet Basket Vases Seminar Garland of flowePrice 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00
Jan 19 16 8 4 3Feb 26 17 13 2 4Mar 8 2 3 1 3Apr 16 7 5 2 3May 6 2 2 2 3June 4 3 1 1 3July 8 4 3 0 1
Aug 11 2 2 1 18Sep 5 3 1 1 3Oct 18 8 6 4 8Nov 7 5 3 0 1Dec 21 8 5 3 20
Total/unit 149 77 52 21 70
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Profit Estimation in Year 3Sales/Months
Description Bouquet Basket Vases SeminarGarland of
flower Weddin
Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00
Jan 38,000.00 28,000.00 14,800.00 100,000.00 7,350.00 165,00
Feb 52,000.00 29,750.00 24,050.00 50,000.00 9,800.00 385,00
Mar 16,000.00 3,500.00 5,550.00 25,000.00 7,350.00 55,00
Apr 32,000.00 12,250.00 9,250.00 50,000.00 7,350.00 110,00
May 12,000.00 3,500.00 3,700.00 50,000.00 7,350.00 55,00
June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00
July 16,000.00 7,000.00 5,550.00 - 2,450.00
Aug 22,000.00 3,500.00 3,700.00 25,000.00 44,100.00
Sep 160,000.00 5,250.00 1,850.00 25,000.00 7,350.00 Oct 36,000.00 14,000.00 11,100.00 100,000.00 19,600.00
Nov 14,000.00 8,750.00 5,550.00 - 2,450.00 165,00
Dec 42,000.00 14,000.00 9,250.00 75,000.00 49,000.00 55,00
Total 448,000.00 134,750.00 96,200.00 525,000.00 171,500.00 990,00
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Sale Forecast in Year 4Quantity of unit
Description Bouquet Basket Vases Seminar Garland of flowePrice 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00
Jan 19 16 8 5 3Feb 32 24 21 2 4Mar 8 4 8 1 3Apr 26 21 11 4 7May 6 2 2 2 1June 4 3 1 1 3July 8 4 3 0 1Aug 17 2 8 1 15Sep 5 3 1 1 3
Oct 18 8 6 7 8Nov 7 5 3 0 9Dec 21 8 5 7 13
Total/unit 171 100 77 31 70
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Profit Estimation in Year 4Sales/Months
Description Bouquet Basket Vases SeminarGarland of
flower Weddin
Price 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00Jan 38,000.00 28,000.00 14,800.00 125,000.00 7,350.00 165,000
Feb 64,000.00 42,000.00 38,850.00 50,000.00 9,800.00 605,000
Mar 16,000.00 7,000.00 14,800.00 25,000.00 7,350.00 55,00
Apr 52,000.00 36,750.00 20,350.00 100,000.00 17,150.00 165,000
May 12,000.00 3,500.00 3,700.00 50,000.00 2,450.00 110,000
June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00 55,00
July 16,000.00 7,000.00 5,550.00 - 2,450.00
Aug 34,000.00 3,500.00 14,800.00 25,000.00 36,750.00
Sep 260,000.00 5,250.00 1,850.00 25,000.00 7,350.00 Oct 36,000.00 14,000.00 11,100.00 175,000.00 19,600.00
Nov 14,000.00 8,750.00 5,550.00 - 22,050.00 165,000
Dec 42,000.00 14,000.00 9,250.00 175,000.00 31,850.00 55,00
Total 592,000.00 175,000.00 142,450.00 775,000.00 171,500.00 1,375,000
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Sale Forecast in Year 5Quantity of unit
Description Bouquet Basket Vases Seminar Garland of flowePrice 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00
Jan 15 16 8 5 3Feb 42 24 21 2 4Mar 8 4 8 1 3Apr 26 21 11 4 7May 6 2 2 2 1June 4 3 1 1 3July 8 4 3 0 1Aug 18 13 8 1 23Sep 5 3 1 1 3
Oct 18 8 6 7 8Nov 7 5 3 1 9Dec 23 19 15 12 18
Total/unit 180 122 87 37 83
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Profit Estimation in Year 5Sales/Months
Description Bouquet Basket Vases Seminar Garland offlower WeddinPrice 2,000.00 1,750.00 1,850.00 25,000.00 2,450.00 55,00
Jan 30,000.00 28,000.00 14,800.00 125,000.00 7,350.00 275,00
Feb 84,000.00 42,000.00 38,850.00 50,000.00 9,800.00 605,00
Mar 16,000.00 7,000.00 14,800.00 25,000.00 7,350.00 165,00
Apr 52,000.00 36,750.00 20,350.00 100,000.00 17,150.00 220,00
May 12,000.00 3,500.00 3,700.00 50,000.00 2,450.00 110,00
June 8,000.00 5,250.00 1,850.00 25,000.00 7,350.00 55,00
July 16,000.00 7,000.00 5,550.00 - 2,450.00 55,00Aug 36,000.00 22,750.00 14,800.00 25,000.00 56,350.00 110,00
Sep 260,000.00 5,250.00 1,850.00 25,000.00 7,350.00 55,00
Oct 36,000.00 14,000.00 11,100.00 175,000.00 19,600.00 55,00
Nov 14,000.00 8,750.00 5,550.00 25,000.00 22,050.00 165,00
Dec 46,000.00 33,250.00 27,750.00 300,000.00 44,100.00 55,00
Total 610,000.00 213,500.00 160,950.00 925,000.00 203,350.00 1,925,00
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3.5 Marketing Expenses(Sales Incentive)
Marketing Expense
First Year
DescriptionOpen
ceremony Radio Leaflet Poster Signboard Total
Jan 25,000.00 1,000.00
5,000.00
5,000.00
15,000.00
51,000.00
Feb 1,000.00
5,000.00
6,000.00
Mar
1,000.00 5,000.00
6,000.00
Apr 1,000.00
1,000.00
May 1,000.00
5,000.00
6,000.00
June 1,000.00
1,000.00
July 1,000.00
15,000.00
16,000.00
Aug
1,000.00
1,000.00
Sep 1,000.00
5,000.00
6,000.00
Oct 1,000.00
1,000.00
Nov 1,000.00
1,000.00
Dec 1,000.00
1,000.00
Total 25,000.00
12,000.00
15,000.00
15,000.00
30,000.00
97,000.00
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Second Year
DescriptionOpen
ceremony Radio Leaflet Poster Signboard Total
Jan 1,000.00
5,000.00
5,000.00
15,000.00
26,000.00
Feb 1,000.00
1,000.00
Mar 1,000.00
1,000.00
Apr 1,000.00
1,000.00
May 1,000.00 5,000.00 6,000.00
June 1,000.00
1,000.00
July 1,000.00
5,000.00
15,000.00
21,000.00
Aug 1,000.00
1,000.00
Sep 1,000.00
5,000.00
6,000.00
Oct
1,000.00
1,000.00
Nov 1,000.00
1,000.00
Dec 1,000.00
1,000.00
Total -12,000.00
10,000.00
15,000.00
30,000.00
67,000.00
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Third Year
DescriptionOpen
ceremony Radio Leaflet Poster Signboard Total
Jan 1,000.00
5,000.00
5,000.00
15,000.00
26,000.00
Feb 1,000.00
1,000.00
Mar 1,000.00
1,000.00
Apr 1,000.00
1,000.00
May 1,000.00
5,000.00
6,000.00
June 1,000.00
1,000.00
July 1,000.00
5,000.00
15,000.00
21,000.00
Aug 1,000.00
1,000.00
Sep 1,000.00
5,000.00
6,000.00
Oct
1,000.00
1,000.00
Nov 1,000.00
1,000.00
Dec 1,000.00
1,000.00
Total -12,000.00
10,000.00
15,000.00
30,000.00
67,000.00
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Fourth Year
DescriptionOpen
ceremony Radio Leaflet Poster Signboard Total
Jan 1,000.00
5,000.00
5,000.00
15,000.00
26,000.00
Feb 1,000.00
1,000.00
Mar 1,000.00
1,000.00
Apr
1,000.00
1,000.00
May 1,000.00
1,000.00
June 1,000.00
1,000.00
July 1,000.00
5,000.00
15,000.00
21,000.00
Aug 1,000.00
1,000.00
Sep 1,000.00
1,000.00
Oct 1,000.00
1,000.00
Nov 1,000.00
1,000.00
Dec 1,000.00
1,000.00
Total -12,000.00
5,000.00
10,000.00
30,000.00
57,000.00
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Fifth Year
DescriptionOpen
ceremony Radio Leaflet Poster Signboard Total
Jan 1,000.00
5,000.00
5,000.00
15,000.00
26,000.00
Feb 1,000.00
1,000.00
Mar 1,000.00
1,000.00
Apr
1,000.00
1,000.00
May 1,000.00
1,000.00
June 1,000.00
1,000.00
July 1,000.00
5,000.00
15,000.00
21,000.00
Aug 1,000.00
1,000.00
Sep 1,000.00
1,000.00
Oct 1,000.00
1,000.00
Nov 1,000.00
1,000.00
Dec 1,000.00
1,000.00
Total -12,000.00
5,000.00
10,000.00
30,000.00
57,000.00
In addition, we have web,facebook , send e-mail and Hi5 is helping to advertise free
of charge. Important to reach targets groups and was quickly.
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3.6 Conclusion in Market Feasibility Study
Today, many people choose to use more "flowers" to tell the media the opportunity
to feel special. Flower festival and therefore it is more interesting business. It can generate
revenue for all the time. Whether the economy is rising or stagnating.
The environment of this business is good for investment because the customer
acceptance and love in the work of our concept is to create strange and different problems
of the work that will focus on fruit, leaves and a traditional Thai to be always part of the
flower. If a bouquet of flowers arranged to ask the purpose of such work. To ensure
customers get the same intention as possible and make the recipient feel good. To make a
bouquet of flowers can be made useful in a communication of feeling fully.
From sale forecast table in each year, it can clearly to represent that season is the
factors to influence total sales for Blossom Bouquet Company such as in winter, it is
between Octobers to March that is high season period in every year, because this period has
high demand of customers to use New Year festival, Valentines Day, Graduation Day,Wedding. In summer, it is between April-June, which is in quarter 2 of each year. We have
moderate in total sale, in this period not much affect to our total sale. Then, we believe for
every year in summer, Blossom Bouquet Company will increase the potential growth of
total sales. During in rainy season, it is between Julys to September, which is in quarter 3 of
each year. We have arranged for Mother's Day promotion to sales. We continue doing
advertising, and always adjust marketing strategy to suitable with situation. Finally, what is
important is advertising to the other part that allows our sales increase.
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Chapter 4 Technical Feasibility Study
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4.1 Production and Operation Analysis
Product characteristic
4.1.1 Product Characteristic
1. Bouquet Arrangement
The bouquet arrangement could invent too many formats such as
round shape, tall shape, and other. That they are suitable for all
occasion such as congratulation, appear the love, and apologize.Including give to each ceremony such as bestow a degree,
Birthday anniversary, and each festivals the mostly customers
usually like high grade Roses, and Tulips but our bouquet can
change the kind of flowers. samantaflorist.2010 [online].
Available from World Wide Web
:
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Price of Bouquet
Size Price (Bath)
S 300
M 500
L 800
XL 1,500
2. Decorate with vase flowers
They are often arranging in the kind of tall
shape, short shape, triangle shape, and round shape.
This kind of florist arrangement is suitable for
congratulate occasions such as celebrate a new shop,
get a promotions, Tulip, and can adapt to other
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Price of Vase
Size Price (Bath)
S 250
M 300
L 550
XL 1,000
3. Basket bouquet
The basket arrangement has many
kinds such as Flower basket, fruit basket,
and a gift, Birthday. Now, basket had
adjusted too many forms to impress both
sender and receivers.
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Price of basket
Size Price (Bath)
S 300
M 550
L 650
XL 1,000
4. Wedding Bouquet
The bouquet arrangement for wedding ceremony has the pasterns as
- Arm
Arm the tall shape bouquet and little curve.
When the bride is hold must to lay down in
embrace. That usually use long stem flowers
such as Rose, Lilly, Calla because they suitable
for a smart party.
- Briedermeier
Briedermeier is bush style bouquet that has complicate invent.
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- Cascade
Cascade is the long edge style bouquet likes waterfall
- Nosegay
Nosegay is the little bouquet the complied many kind of
flower in bouquet so, it look like the fresh bouquet that tie up
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- Round
Round is use many of flowers to invent the round shape bouquet
- Hand-Tied
Hand-Tied is the bouquets that try up by
ribbon. That applies the stem to be a handle. It looks romantic and
most popular.
Price of Wedding Bouquet: Price start at 1,000
5. Khan Mark, Bai Sri, Garland of flower
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Price of Khan Mark, Bai Sri, Garland of flower: Price start at 500
6. Wreath
The most popular wreath is fresh florist
wreath that can arrange too many styles.
Nevertheless, the round shape is most formal and
popular, the inferiors are drop of water styles and
free style such as divide the tuft, bush shape, oreven has the decoration. That always emphasize
on color and kind of flower.
- Thai style funeral usually use light tone such
as yellow, soft pink, and white
- Chinese style funeral prefer to use the bright and dazzling tone.
- Christian funeral always use light tone such as white.
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Price of Wreath: Price start at 1,500
*** The price can be flexible that depend on the distant
4.1.2 Service process
Blossom Bouquet will receive customer by smile, invite them to rest on theprovided seats and ask them to the figure of products that they want. Then to present the
catalog for them select, at the same time, the staffs also give suggestion about florist and
products to the customers; moreover, we will make the atmosphere in the shop to persuade
customers. Blossom Bouquet will decorate the shop by bright tone colors, feel comfort, and
has the natural manner. Including, arranging the customers sent to them comfortable and
easy to choose products. Within the shop will provide the facilities for customers such as
52 LCD TV, and play the music softly for accompany to pleasingly of customer. We willuse the high quality material and invent the products as the format that customers choose,
not allowed to slightly distort. After the customers have received goods, the company will
call them to ask them and collect data about the customers contentment. As well as, to
satisfy the customers delightful and impressing them to our service.
pattanakit.2010[online].Available from World Wide Web :
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Step of Service process.
- Greeting the customers with intimately smile.
- The format of bouquet that customers content and give the suggestion to
customers about florist.
- The customers could add or lessen the florist as they need and suitable for the
time.
- And customers can pay for deposit or pay all up to them ease.
- Employee asks about the date, time, and place that customer on date and time.
-
When the customer gets the products, customers must pay to complete.- The staff call the customers to ensure that they had receive the product.
4.1.3 Location
Location of Blossom Bouquet is on Phaholyothin Road, Tambon Thasud, Amphoe
Muang, Chiang Rai. It located on right hand side and near Phu Luang Riverside restaurant
and resort.
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4.1.4 Facility Layout
Pattern of store building Structure
Store building has 3 floors. Its width about 4 meters, length about 21 meters and
high about 8 meters. First floor, the right side and in front of building made by glass which
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is thick of glass about 5 millimeters. The other part we decorated by painting and use some
wallpaper.
4.1.5 Pattern inside of store
First floor
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The inside of store divides into 3 parts. First the front office, there is cashier and
living room for contacting with customer and they can selective our product. It is wide
about 4 meters and length 13 meters. Second the production part, this employees part
product a products to customers. It is wide about 4 meters and length about 8 meters. In thispast ,there is restroom for customers and employee.
1. Office
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2. Production part
3. Rest room
Freezer
Desk
Electric Wall Fan
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Flush toile
Washbasin
Mirror Shower bath
Injection line
Second floor
The second floor, it is storage of equipment and flowers, there is wide about 4 meters andlength about 10 meters.
4.1.6 Machine / Tools / Equipment
Office
Stair.
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1.Fax Panasonic KX-FP701CX
Price 3,990 baht.
2.Calculation
12.2x17.4x3.5.
Guarantee 2 year.
Price 650 baht.
3.Plug
Price 7,900 baht.
4. max
3.9x2.2x9 cm.
weight 60 g.
Price138 baht.
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5. Punch machines
6.2x10.3x6.1 cm.
weight 145 g.
Price 72 baht.
6.Stamp Max
Price 43 baht.
7. Phone Panasonic KX-T2375MXW white
Price 2,150 baht.
8. Scissors
Size 6
Price 42 baht.
9. Paper A4
Size A4, A3 and F14
Quantity 500 sheets/Dream
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Price 90 baht per pack.
10. Bill spit
Size 8
Price 15 baht.
11. Lancer Stamp Pad
Size 8x16 cm.
Price 81 baht.
12. Eraser
Price 15 baht.
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13. Liquid paper
Price 42 baht.
14. Scotch tape
Price 30 baht.
15. Knife
Price 16 baht.
16. Clip filed
Price 65 baht.
17. Document file
Size 25.5x40x35.5 cm.(F4)
Price 799 baht.
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18. Computer table
Size 80x60x75 cm.
Price 2373.83 baht.
19. Printing Canon Multifunction Inkjet
PIXMA MX328
Delicate of print 4800 x 1200 dpiDelicate of scan 1200 x 2400 dpi
Fax (50 Page memory)
Price 3,590 baht.
20. Television
Samsung Series 6 Type LCD
Information monitor size
52/46/40/32
Sharp images and bright colors with Full HD
1080p In the 1920x1080 full high definition
resolution, 1,080 horizontal lines create sharp
details and crystal-clear, smooth motion for
the brightest, boldest colors and realistic
picture.
Price 38,999
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24. Tables and Chairs
Price 4,770 baht.
25. Desk.
W 1500x1670xh755 mm.
Price 7,800 baht.
23. Electric Wall Fan (WF-84WT ( 16 ))
Electric Wall Fan with 3 Transparent Fan
Blades, 3 Manual Speed Control, Manual
Adjustable Air Flow Direction
Price 1,490
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26. Office chair.
Price 1,400 bath.
27. Size 33 x 40 x 55 cm
Grey color
Capacity 42 lit.
28.L.G S18-S5EA6EN 18000 BTU.
Price 20,300 baht
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Bathroom
1. Flush toilet
COTTO Janet White
Price 3100 baht.
2. Washbasin
Price 1584 baht
3. Bathroom door
Size 70X200, 70X180 cm.
Glass frame color
Price 3500 baht.
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4. Mirror
Size 485 x 485 mm.
Price 105 baht.
5. Shower bath
Price 175 baht.
6. Injection line
Price 140 baht.
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Equipment
1. Thread
Price 15 baht.
2. Pin
Price 13 baht.
3. Scissors cut branches
FGPS 951 TP
Price 390 baht.
4. Little scissors
Price 45 baht.
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5. Clasp knife
Price 60 baht.
6. Pliers
Size 6 inch.
Price 50 baht.
7. Floral foam
Price 35 baht.
8. Vase
-Small Price 200 baht.
-Medium Price 650 baht.
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-Large Price 1,100 baht.
-Extra large Price 1,500 baht.
9. Rattan Basket
Price 500 baht.
10. Mulberry-pulp paper
Size 22" X 31"
Price 7 baht per sheet.
11. Rip bin
Price 15 baht per piece.
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12. Water injector
Price 15 baht per piece.
13. Floral tape
Price 20 baht.
14. Glue
Price 65 baht.
15. Freezer
Size 1180 x 750 x 2050
Fan coil system
Price 25,000 baht.
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16. Garland rip bin
Price 45 baht.
17. Flower shelf
Price 1,650 baht
18. Wire
Price 15 baht.
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4.1.7 Logistic Management
Logistic is the process of planning implementation, effectivecontrolandefficiencyon
salearethestoragematerial,Inventoryprocess.Finish goods. And related information from the
beginning to the point where it is used. The goal is to meet the needs of consumers.
Logistics management is process information that serves as a core in seeking the
source of raw materials and services, procurement, inventory, storage of product and the
deliveryofproducts.Thecorrectplaceisinthepropertimeandthe inventories, wastage of time
costs, the painstaking efforts and minimum capital to improving customer satisfaction
effectively.
Our products transportations.
Our company has purchased flowers by transport vehicle. The orderis directly with
direct garden flowers. The flowers we buy as large part from the garden or the market in
Chiang Rai.
-Sirikornmarket is market with fresh food and dried food fully but highlights the market will
have Stall of seasonal fruit and Sell every time. Flower stalls and held a bouquet of fresh
flowers available as a vase held open early in the morning evening in everyday. But the
price of flowers in Sirikornmarket is high price.-Gate Rose is a shop that has equipment to
sell. And planted rose garden, which was sold by the Mae Chan district in Chiang Rai.
http://www.crr-club.com/index.php?option=com_content&view=article&id=183
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-Daojaratsang isaflower market and breeding many temperate species such as lilies, tulips
Carnation and Chrysanthemum. We imported seeds from Netherlands and China for
planting on Doi Mae Salong. An area of 300 rai area of 100 rai Pasang and 2 sources in
Mae Chan districtChiangRai province. And flowers sold in Chiang Rai, Chiang Mai sent
down to Bangkok for sale export to Australia.
- Adul Farm is A farm growing flowers and foliage plant the located at Nam Cham Soi 5, ,
Mae Sai district in Chiang Rai
-Advance Agro from Aranya is a farm planted lily and sunflower mostly as well as their
blades are located at Mae Sai in Chiang Rai
-Doi Pha Mon is a garden planted tulips mostly as well as planting flowers, Fox salvia red
salvia blueHydrangea, Lily, Chrysanthemum.
There is one way of product transport to customer as following:
Manufacturer
Transportation Company we focus on fast shipping, Quality and Nature of the
flowers arranged perfectly. It will be shipped within 20 Kilometers. If the transport up to 20
Kilometers to add value delivery.
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4.2 Cost of Investment
4.2.1 Pre Operating Cost
-Billboard of Company
The billboard of company order from the shop of Can Do Advertising Tambon
Robwiang Muang Chaing Rai Telephone.0-5374-8755-6 Fax. 0-5360-1153 to 14. Type of
billboard is plastic and color is green. The size of background for set the font wide is about
2 meters and height 1 meters and background color is white. The billboard plant by the
white and price 10,000 Baht and the font size use 80 centimeter .The price of big font size
7,200Baht. The logo wide 80 centimeter and high 80 centimeter and the price is 6,800 Baht.
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-Billboard Tax
Billboard of Blossom Bouquet Company makes by English font and pays the fee forset company billboard, the billboard use in the commercial for earn the revenue. The size of
billboard wide about are 2 meters, high 1 meter and wide multiple high equal about 2
square meters. Then calculate be square centimeter equal 20,000 square centimeters.
Calculate the billboard tax. the billboard has all English font rate 40 baht/500 square
centimeter (20,000/ 500 *40) equal 1680 Baht and paying at Nanglea Sub-district
Administration Organization and located at 476 Moo 12 Tambon Nanglea Muang, Chiang
Rai 57100 Tel: 053-706017 Fax. 053-706017 E-mail: [email protected]
Document for registration paying tax
-Copy of household Registration and personal Identification Card
-VAT Registration
-Certificate
-License to set billboard
-Rubber stamp
Rubber stamp has important our company. Our shop has foreseen that when,
customer buys goods of us. If costumer has another peoples interest our goods. They can
ask to information and that the others way can costumer remember our shop. The
company order to make rubber stamp at Cando advertising Tambon Robwiang Muang
Chiang Rai Tel: 0-5374-8755-6 Fax:0-5360-1153 to 14. The size of rubber stamp is 3X4
cm. the price is 300 baht
4.3 Investment Cost
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4.3.1 Equipment and tools
Total of office element
No. Description No. Product Price/Unit Total
1 Fax 1 3,990 3,990
2 Calculation 1 650 650
3 Plug 3 7,900 23,700
4 max 2 138 276
5 Punch machines 1 72 72
6 Stamp Max 3 43 129
7 Phone 1 2,150 2,150
8 Scissors 3 42 126
9 Paper A4 1 90 90
10 Bill spit 6 15 90
11 Lancer StampPad
2 81 162
12 Eraser 2 15 30
13 Liquid paper 2 42 8414 Scotch tape 2 30 60
15 Knife 3 16 48
16 Clip filed 6 65 390
17 Document file 2 799 1,598
18 Computer table 1 2,373 2,373
19 Printing 1 3,590 3,590
20 Television 1 38,999 38,999
21 Laptop 1 34,499 34,499
22 Pick up car 1 519,000. 519,000.
23 Electric Wall
Fan
2 1,490 2,980
24 Table and chair 1 4,770 4,770
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25 Office desk 1 7,800 7,800
26 Office chair 5 1,400 7,000
27 Air-condition 1 20,300 20,300
28 Bin 2 511 1,022
Total 675,978
Total of Bathroom equipment
No. Description No. Product Price/Unit Total
1 Flush toilet
1 3,100 3,100
2 Washbasin
1 1,584 1,584
3 Bathroom door 1 3,500 3,500
4 Mirror 1 105 1055 Shower bath 1 175 175
6 Injection line 1 140 140
Total 8,604
Total of Equipment
No. Description No. Product Price/Unit Total
1 Thread 48 15 720
2 Pin 24 box 13 312
3 Scissors cutbranches
3 390 1,170
4 Little scissors 3 45 135
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5 Clasp knife 6 60 360
6 Pliers 3 50 150
7 Floral foam 20 35 700
8 Vase-small-medium-large-extra large
12
24
12
12
200
650
1,100
1500
2,400
15600
13200
18000
9 Rattan Basket 12 500 6,000
10 Mulberry-pulp
paper
2,424 7 16,968
11 Rip bin 12 15 180
12 Water injector 3 15 45
13 Floral tape 12 20 240
14 Glue 3 65 195
15 Freezer 1 25000 25,000
16 Garland rip bin 6 45 270
17 Flower shelf 3 1,650 4,950
18 Wire 12 15 180
Total 106,775
Available from World Wide Web: http://www.dbd.go.th/mainsite/index.php?id=22012&L=1'
http://www.bb.go.th/bbhome/page.asp?option=content&dsc=%C3%D2%A4%D2%C1%D2%B5%C3
%B0%D2%B9&folddsc=32004
http://www.officemate.co.th/b2cv4/ofm.aspx
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Blossom bouquet Florist shop
4.4 Management Analysis
Organization Management
Blossom Bouquet Company near in front of Mae Fah Luang University. Our shop iscompany. Blossom Bouquet Company pay tax corporate income tax. Bloss
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