A Power point presentation to A Power point presentation to explore how effective the explore how effective the

combination of my main product combination of my main product and ancillary text is?and ancillary text is?

Gabriella MeechGabriella Meech

My videoMy videoMy pop promo is the song ‘Bird song’ by My pop promo is the song ‘Bird song’ by our group ‘Lilly and the Tea Leaves’.our group ‘Lilly and the Tea Leaves’.

Our video is of the main singer in a bird Our video is of the main singer in a bird cage which is a extended metaphor of her cage which is a extended metaphor of her psyche. The cage implies that her guilty psyche. The cage implies that her guilty conscious is trapping her. conscious is trapping her.

Digi PackDigi PackThis is our digi pack which we made to go with the CD. We chose This is our digi pack which we made to go with the CD. We chose the front picture to be the bird cage without her face because it is the front picture to be the bird cage without her face because it is dark mysterious and can be a classic symbol of the band. The dark mysterious and can be a classic symbol of the band. The shadows on the floor of the bird cage also adds the element of it shadows on the floor of the bird cage also adds the element of it being like a prison cell which really contrasts with the flowery swing being like a prison cell which really contrasts with the flowery swing in the middle. This contrast is striking and will draw the target in the middle. This contrast is striking and will draw the target audience in. The smoke also matches this theme because it makes audience in. The smoke also matches this theme because it makes it more atmospheric. The inside is a lot more light hearted and it more atmospheric. The inside is a lot more light hearted and happy. We needed a big picture of her face because the front cover happy. We needed a big picture of her face because the front cover does not include one and the audience needs to connect with the does not include one and the audience needs to connect with the star in order for the product to sell. We kept the back the same as star in order for the product to sell. We kept the back the same as the front because it gives it some continuity to the leaflet. We made the front because it gives it some continuity to the leaflet. We made it look professional by adding the bar code and the record label. it look professional by adding the bar code and the record label.

Magazine AdvertMagazine AdvertThe promotion magazine poster is a really The promotion magazine poster is a really important part for the image of the band. Tour important part for the image of the band. Tour is how an artist makes their money because is how an artist makes their money because these days music on the internet goes really these days music on the internet goes really cheap. The poster has to look exciting and cheap. The poster has to look exciting and convey her image perfectly so that people will convey her image perfectly so that people will want to but tickets and go to the gig. We want to but tickets and go to the gig. We made it so it will appeal to people who read made it so it will appeal to people who read NME magazine which is about 16 - 24 age NME magazine which is about 16 - 24 age group. We but the same image as the album group. We but the same image as the album cover to keep the image consistent and so cover to keep the image consistent and so they will recognise them as we are trying to they will recognise them as we are trying to keep the bird cage as the iconic image of the keep the bird cage as the iconic image of the band . We then also we put picture of her with band . We then also we put picture of her with a mike. This is good because you don't see a mike. This is good because you don't see her face and so is breaking the rules and her face and so is breaking the rules and making a little more exciting and mysterious making a little more exciting and mysterious and will draw people in. We then put the tour and will draw people in. We then put the tour dates and the number to find to buy them. We dates and the number to find to buy them. We made the font the same as the album to made the font the same as the album to make sure there was continuity in the theme make sure there was continuity in the theme so the fans and people who are interested will so the fans and people who are interested will recognise the band.recognise the band.

SynergySynergyBoth the digi pack and the magazine advert was created Both the digi pack and the magazine advert was created and constructed for different reasons. The CD cover was and constructed for different reasons. The CD cover was to attract people into buying the record and so that when to attract people into buying the record and so that when they are in the shop they are draw to our piece in they are in the shop they are draw to our piece in particular. This is the covers ‘job’. The magazine advert particular. This is the covers ‘job’. The magazine advert was constructed so that when people are reading was constructed so that when people are reading magazines they will be enticed into going to one of the magazines they will be enticed into going to one of the concerts by putting on the dates of each gig and where concerts by putting on the dates of each gig and where they are. They all work together to create an image for they are. They all work together to create an image for the band and to sell the product and make sure the the band and to sell the product and make sure the target audience is attracted to the product. They all work target audience is attracted to the product. They all work together to create a synergytogether to create a synergy

Richard DyerRichard Dyer

The term ‘star’ refers to the semi-The term ‘star’ refers to the semi-mythological set of meanings constructed mythological set of meanings constructed around music performers in order to sell around music performers in order to sell the performers to a large and loyal the performers to a large and loyal audience. audience.

Some common values of music Some common values of music stardomstardom

Youthfulness – the girl in my band is youthfulYouthfulness – the girl in my band is youthfulRebellion – She does not seem to be obviously rebellious but Rebellion – She does not seem to be obviously rebellious but the song its self is quite rebellious.the song its self is quite rebellious.Sexual magnetism – The girl we use is really attractive and so Sexual magnetism – The girl we use is really attractive and so has sexual magnetism.has sexual magnetism.An anti-authoritarian attitude – Again she is not obviously An anti-authoritarian attitude – Again she is not obviously anti-authority. anti-authority. Originality – We have originality as a band.Originality – We have originality as a band.Creativity/Talent – Creativity is good but not outrageousCreativity/Talent – Creativity is good but not outrageousAggression/ anger – I like to say that this video has ‘fluffy Aggression/ anger – I like to say that this video has ‘fluffy anger’ even though there is not a lot of aggression apart from anger’ even though there is not a lot of aggression apart from a few snarls there is not much but the song lyrics are really a few snarls there is not much but the song lyrics are really aggressive. ‘I tramped him under a cardboard box stood him aggressive. ‘I tramped him under a cardboard box stood him stop.’ stop.’ A disregard for social values relating to drugs, sex and polite A disregard for social values relating to drugs, sex and polite behavior. – For examples the Sex Pistols are know for their behavior. – For examples the Sex Pistols are know for their bad behavior during interviews which made them famous. We bad behavior during interviews which made them famous. We don’t have thisdon’t have thisConspicuous consumption, of sex, drugs and material good. Conspicuous consumption, of sex, drugs and material good. - This is like going on programs like Cribs to show how the - This is like going on programs like Cribs to show how the band has loads of money and is successful. We don’t have band has loads of money and is successful. We don’t have thisthisSuccess against the odds – This is like Eminem in the way Success against the odds – This is like Eminem in the way that he had a bad background and a hard childhood. We don’t that he had a bad background and a hard childhood. We don’t have this in our band. have this in our band.

Commercial ExhibitionCommercial ExhibitionThis is the kind of band which This is the kind of band which focuses on the image and focuses on the image and performance to sell their product. performance to sell their product. For example Mick Jagger sold the For example Mick Jagger sold the band because he was very band because he was very glamorous and exciting performer glamorous and exciting performer who pouts and is very eccentric. who pouts and is very eccentric. Another example of this is Freddie Another example of this is Freddie Mercury who is one of the best Mercury who is one of the best performers of all time and he really performers of all time and he really knew how to work the crowd and knew how to work the crowd and entertain people. We are not one of entertain people. We are not one of these people even though we have these people even though we have a look that is quite striking it is not a look that is quite striking it is not the main element of our selling the main element of our selling point. point.

Televised BardsTelevised BardsTelevised bird is bands Televised bird is bands that tell stories through that tell stories through their songs. For example their songs. For example Eminem tells story Eminem tells story through his music and through his music and people buy his music to people buy his music to here these stories. The here these stories. The main focus for his fans is main focus for his fans is the lyrics that he uses. the lyrics that he uses. This is what we are This is what we are because we told a story because we told a story through the song that we through the song that we used and the lyrics are used and the lyrics are really important and can really important and can be read into. It is the be read into. It is the lyrics that provide the lyrics that provide the connection between the connection between the artist and the audience. artist and the audience.

Electronic ShamanElectronic ShamanA Shaman is invisible for example fat boy slim who doesn’t appear and A Shaman is invisible for example fat boy slim who doesn’t appear and

often shifts between multiple shapes. At one moment a shaman often shifts between multiple shapes. At one moment a shaman animates dead objects or have a two-dimensional alter goes and animates dead objects or have a two-dimensional alter goes and seconds later is shifting through time and so on. The electronic seconds later is shifting through time and so on. The electronic shaman is guiding us through on a spiritual journeys through shaman is guiding us through on a spiritual journeys through blipping image and magical attributes. An electronic shaman blipping image and magical attributes. An electronic shaman promises hidden meanings in everything and he or she promises promises hidden meanings in everything and he or she promises that we live in a magical, mythical reality. So it is music that implies that we live in a magical, mythical reality. So it is music that implies drug consumption. An example of this is bands like Justice and The drug consumption. An example of this is bands like Justice and The chemical brothers especially the music video ‘The Salmon Song’. chemical brothers especially the music video ‘The Salmon Song’. This in a way is similar to out music video. The music video implies This in a way is similar to out music video. The music video implies that she is trapped in a cage because she is surrounded b black it is that she is trapped in a cage because she is surrounded b black it is implied that she is a magical world and are not living in true reality implied that she is a magical world and are not living in true reality but a made up concept. but a made up concept.

Richard DyerRichard DyerRichard dyer has written extensively about the roles of stars in film, TV Richard dyer has written extensively about the roles of stars in film, TV and musicand musicIrrespective of the medium, stars have some key features in common. Irrespective of the medium, stars have some key features in common. These are: These are:

- A star is an image, not a real person, that is constructed out of a rage - A star is an image, not a real person, that is constructed out of a rage of materials. For example robin Williams is a very famous comedian of materials. For example robin Williams is a very famous comedian know for his stand up and impressions. When he is in films, doing know for his stand up and impressions. When he is in films, doing stand up or doing an interview on TV he is really energetic and funny stand up or doing an interview on TV he is really energetic and funny however in real life he unfortunately suffers from manic depression. however in real life he unfortunately suffers from manic depression. The character that we have made for the lead singer of the band The character that we have made for the lead singer of the band seems very innocent and cute yet with a twisted and surreal side to her seems very innocent and cute yet with a twisted and surreal side to her but in real life she is a very normal person.but in real life she is a very normal person.

- Stars and commodities produced and - Stars and commodities produced and consumed on the strength of their meanings.consumed on the strength of their meanings.

Stars depend on a range of subsidiary media – Stars depend on a range of subsidiary media – magazines, TV, radio, the internet – in order to magazines, TV, radio, the internet – in order to construct an image for themselves which can be construct an image for themselves which can be marketed to their target audiences. marketed to their target audiences. The star image is made up of a range of The star image is made up of a range of meanings which are attractive to their target meanings which are attractive to their target audience. audience. Fundamentally, the star image is incoherent, that Fundamentally, the star image is incoherent, that is incomplete and’open’. Dyer says that this is is incomplete and’open’. Dyer says that this is because it is bases upon two key paradoxes. because it is bases upon two key paradoxes.

Paradox 1Paradox 1The star must be simultaneously ordinary and The star must be simultaneously ordinary and extraordinary for the consumer. extraordinary for the consumer. This means that they have to be relatable and so This means that they have to be relatable and so have to some sign that they are ordinary people so have to some sign that they are ordinary people so the audience connects however for them to be the audience connects however for them to be attracted to them they have to have extraordinary attracted to them they have to have extraordinary lifestyle, talent or/ and image. lifestyle, talent or/ and image. An example of this is Keith Richards. He is ordinary An example of this is Keith Richards. He is ordinary person in the way that he has destroyed his body person in the way that he has destroyed his body with drugs and alcohol which shows he is ordinary with drugs and alcohol which shows he is ordinary but he lives an extraordinary life which huge amounts but he lives an extraordinary life which huge amounts of money, a huge house and a huge amount of raw of money, a huge house and a huge amount of raw talent which excites people and draws them towards talent which excites people and draws them towards him even today, his book ‘life’ was the best seller this him even today, his book ‘life’ was the best seller this year.year.We have conveyed that in our video with choosing We have conveyed that in our video with choosing carefully with what shots we have used. The high carefully with what shots we have used. The high angle shot from which is at the very beginning makes angle shot from which is at the very beginning makes her look inferior, innocent and ordinary however you her look inferior, innocent and ordinary however you know that she is extraordinary simply because of the know that she is extraordinary simply because of the fact that she is making a video. fact that she is making a video.

Paradox 2Paradox 2The star must be simultaneously present and The star must be simultaneously present and absent for the consumer.absent for the consumer.This means that they always have to be around This means that they always have to be around doing tour, doing interviews and releasing a new doing tour, doing interviews and releasing a new album every other month to keep people album every other month to keep people interested, however, they also need to take a interested, however, they also need to take a break every so often and then come back to mix break every so often and then come back to mix it up a little bit. It is like a dislocation between it up a little bit. It is like a dislocation between consumer and product going along the lines of consumer and product going along the lines of you want what you can’t have.you want what you can’t have.A good example for that is Bruce Springsteen A good example for that is Bruce Springsteen who was around for a while but then went away who was around for a while but then went away for about 5 years and then came back again for about 5 years and then came back again and he was more famous then ever when he and he was more famous then ever when he came back because it gave people something to came back because it gave people something to talk about and set him a side from other artists. talk about and set him a side from other artists. We have not been around long enough to do We have not been around long enough to do this but we would keep to this rule and go on this but we would keep to this rule and go on tour and interviews and more albums and then tour and interviews and more albums and then take a brake out.take a brake out.

Levi Strauss Levi Strauss

One of the key features identified by Levi-One of the key features identified by Levi-Strauss was the universal myths. Strauss was the universal myths. Myths are narratives which belong to cultures Myths are narratives which belong to cultures rather then individuals and which tend to be rather then individuals and which tend to be passed down generationally.passed down generationally.The origins of myths tend to be obstructed by The origins of myths tend to be obstructed by history history Though his works, he identified a large number Though his works, he identified a large number of universal social structures – importance of kin, of universal social structures – importance of kin, nurturing role of females, taboo on insect ectnurturing role of females, taboo on insect ect

Myth OneMyth One

The myth that applies to our video is the difference between right The myth that applies to our video is the difference between right and wrong. Our song deals a lot with moral issues. The image if the and wrong. Our song deals a lot with moral issues. The image if the video gives the impression of doing this right and being innocent video gives the impression of doing this right and being innocent and sweet but if you listen to the lyrics it is not like that at all. The and sweet but if you listen to the lyrics it is not like that at all. The beginning lyric are ‘Well I didn’t telling one but a bird flew by saw beginning lyric are ‘Well I didn’t telling one but a bird flew by saw what I done he set up a nest out side and he sang about which I’ve what I done he set up a nest out side and he sang about which I’ve become he set up a nest outside’ These lyrics implies that she has become he set up a nest outside’ These lyrics implies that she has done something wrong and is trying to hide it. The shot that we use done something wrong and is trying to hide it. The shot that we use in our video goes with these lyrics is a subtle way. We start on a in our video goes with these lyrics is a subtle way. We start on a high angle which gives the impression of innocents yet we then high angle which gives the impression of innocents yet we then zoom in to a her lap which gives the impression that her innocents zoom in to a her lap which gives the impression that her innocents has been taken away and you start to get the feeling that the morals has been taken away and you start to get the feeling that the morals of right and wrong are being misplaced. of right and wrong are being misplaced.

Myth TwoMyth Two