BLOCKBUSTER BACKUP REDESIGN - Dell EMC · BLOCKBUSTER BACKUP REDESIGN Markus Fischer ... IDC,...

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BLOCKBUSTER BACKUP REDESIGN

Markus FischerBRS Sales Austria


Today’s DiscussionWhat’s Happening in Backup Redesign

• Market Update

• EMC Backup and Recovery Solutions


Data Protection Software Market Appearance

• Same Players

• Similar Share

• Trench War

• Why? Retooling


0%

2%

4%

6%

8%

10%

12%

2005 2006 2007 2008 2009 2010

Tape Automation Market CollapseTape Automation Factory Revenue as % of External Storage Factory Revenue

2010: 4.6%

Forecast

1999: 11.9%

Source: IDC Tape Automation Worldwide Forecast 2010-2014, April 2010


What’s Changed


DEDUPLICATIONCHANGED EVERYTHING


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012 2013 2014

Data Protection and Recovery Software

Purpose Built Backup Appliances

Tape Automation

Protection Storage Disrupts Backup Market

Source: IDC• Tape Marginalized

• Storage, Software– Functionality Peers

– Software Within Storage

• End-to-end Designs

Will Dominate

CAGR: –7.9%

CAGR: 16.6%

CAGR: 5.2%

$6.8B $9.7B

Source: IDC, Worldwide Tape Automation 2010-2014 Forecast and Analysis and 2009 Vendor Shares, Doc #223182, May 2010


Purpose-Built Backup AppliancesOpen Systems + Mainframe

EMC

IBM

HP

Oracle

Quantum

Sepaton

FalconStor

Dell

Others

2010 Total Market

$1.69B

EMC: 64.2%

Source: IDC, Worldwide Purpose-Built Backup Appliance 2011-2015 Forecast and 2010 Vendor Shares, Doc #228091, May 2011


EMC Backup & Recovery Market Leadership

0

200

400

600

800

1000

1200

1400

1600

1800

EMC Symantec IBM Oracle Quantum CA

Data Protection & RecoverySoftware

Purpose-built BackupAppliances

Tape Automation (est.)

$ M

illio

ns

Source: IDC, Worldwide Tape Automation 2010-2014 Forecast and Analysis and 2009 Vendor Shares, Doc #223182, May 2010 .


Today’s DiscussionWhat’s Happening in Backup Redesign

• Market Update

• EMC Backup and Recovery Solutions


Conventional(Tape-centric)Conventional(Tape-centric)

Transformational(Disk-centric)Transformational(Disk-centric)

Backup/MediaManager

Onsite Backup Storage

Disaster RecoveryStorage

Application BackupClients

Backup softwareBackup software VTLVTL VTL/TapeVTL/Tape

Backup softwareBackup software TapeTape TapeTape

Deduplication storageBackup software Deduplication storageDeduplication storageBackup softwareBackup softwareHome

DB

Backup Architectures Are In Transition

Deduplication backup software and systemDeduplication backup software and system


Why?


VIDEO BRS Customer


BLOCKBUSTER BACKUP REDESIGN

Thomas ZauperBRS Sales Austria


Data Continues to Explode

Data VolumeGrowing 44x2009-2020

2020 = 35.2 Zettabytes

35.200.000.000 TB


800.000.000 TB





35.200.000.000 TB


800.000.000 TB

DB

.doc/.ppt


Shift from Physical to Virtual

Physical Hosts Virtual Machines

Tipping Point

05 06 07 08 09 10 11 12 13

IDC


Shift from Physical to Virtual

Physical Hosts Virtual Machines

Tipping Point

05 06 07 08 09 10 11 12 13

IDC

57%


Cloud Acceleration

Virtual Environment0% 100%

Phys

ical

Env

iron

men

t

100%

0%

Increasing Data Protection Demands

1) IT Production


Cloud Acceleration


Phys

ical

Env

iron

men

t

100%

0%


1) IT Production 2) Business Production


Cloud Acceleration


Phys

ical

Env

iron

men

t

100%

0%


1) IT Production 2) Business Production 3) IT as a Service


Traditional Backup Can’t Keep Up

• Reliability Issues

• Costly and Complex

• Not Built for the Future


Deduplication Makes Redesign Happen

More EfficientReduced StorageLess Bandwidth

Data Set 3

Data Set 2

Data Set 1


Deduplication Makes Redesign Happen

More EfficientReduced StorageLess Bandwidth

Data Set 3

Data Set 2

Data Set 1

15%

46%


EMC Deduplication Makes it Better

• Faster (24TB /h)

• Greater Scalability (26PB logical)

Data Domain


EMC Deduplication Makes it Better

• Faster (24TB /h)

• Greater Scalability (26PB logical)

• More Efficient (95/90/95)

• Proven Reliability

• More than 20,000 Systems in UseData Domain Avamar


Backup and Recovery with Deduplication

WAN

Retain longerKeep backups onsite longer – eliminate tape



WANReplicate smarter Only deduplicated data over networks




Recover reliablyFault detection and self-healing

WANReplicate smarter Only deduplicated data over networks



EMC Leads Backup Deduplication: F1000

Source: TheInfoPro, Wave 14 Storage Study – Q2 2010, published August 19, 2010; n=146 (7/6/10 F1000 sample)

The “in-use” rating for EMC is now over 3x that of its nearest competitor

The “in-use” rating for EMC is now over 3x that of its nearest competitor


Integrated Deduplication Architecture

• Performance

• Ease of Use

• Predictability

• Supportability

Integrated


Virtualization

• New Efficiencies… But Requires New Thinking

– New Infrastructure

– New Management Paradigm

– New Backup and Recovery Options


EMC Provides Better Backup for VMware

VMware

DeduplicationSoftware



DeduplicationStorageSystem

Speed Backups Simplify RecoverySave Resources


Backing Up 1,000 Virtual Machines50 TB protected in 43 minutes

STEADYSTATE

Proxy infrastructure: Dual-quad core,

64 GB memoryVCE Vblock Infrastructure

12,525

37,550 50 50 50

12,5 13,13 13,75 14,382,5 2,5 2,5

6879

89

101

43 43 43

0

10

20

30

40

50

60

70

80

90

100

110

Day 1 (250 VMs) Day 2 (500 VMs) Day 3 (750 VMs) Day 4 (1000VMs)

Day 5 (1000VMs)

Day 6 (1000VMs)

Day 7 (1000VMs)

TB Protected TB Scanned Total Time (Min)

Day 1(250 VMs)

Day 2(500 VMs)

Day 3(750 VMs)

Day 4(1,000 VMs)

Day 5(1,000 VMs)

Day 6(1,000 VMs)

Day 7(1,000 VMs)


Isilon

IonixVPLEX

Our Comprehensive PortfolioEnterprise Applications Big Data Applications

PrimaryStorage

Atmos

EMC Backup and Recovery SolutionsBackupAndArchive

Greenplum

VMware VMware

VNX VMAX


Data Domain Avamar Disk Libraryfor Mainframe

NetWorker Data ProtectionAdvisor

EMC: #1 in Backup and Recovery


Start Your Backup Redesign Now• Next Steps

– Assessments– Workshop

• Contact Your EMC Account Rep or Partner

• Visit emc.com/backuptothefuture


THANK YOUTHANK YOU

BLOCKBUSTER BACKUP REDESIGN - Dell EMC · BLOCKBUSTER BACKUP REDESIGN Markus Fischer ... IDC,...

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