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Media Planning For Bisleri

Subject : Media Planning

Submitted to : Vaibhav.C

Subject : Media Planning

Submitted to : Vaibhav.C

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�

Bisleri was originated in Italy by Mr.FeliceBisleri

� It was bought over by Mr.Ramesh chauhan

of Parle in 1969.

Mission

Commitment to offer every Indian pure &

clean drinking water

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�Well established brand

�Clean the image of Bisleri after the contamination case 6

months ago�Budget of 12cr

�Pan-India strong distribution & advertising

�Competitors have come up with new shaped bottles.

�New Rs.5 bottle introduced

�Consumed by everybody�Tier 1 & 2 cities as the potential areas

�To crack metros

�Above The Line(ATL) advertising required in regular mediums.

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�

Rs. 1,500 crore: Size of packed drinking waterin India

� Packaged water market is projected to grow at

16% to 17% during the period 2009 to 2016

� Last year it grew by 17%

� Bisleri 60 % share

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Marketing Objective

� Bisleri is targeting a 40 per cent growth this year

� An aggressive market penetration strategy

 ± Strong distribution plan

 ± Penetrating newer markets

 ± Increasing shelf presence in the metros and existing

markets.

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� D

emographic

All Adult

15+ years

SEC AB

Urban

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