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    A

    PROJECT REPORT

    ONSTUDY OF BRAND AWARENESS AND PRODUCT

    ACCEPTABILITY AMONGST THE SOCIETY

    CONSUMERS IN GHAZIABAD REGION

    Partial fulfillment of the Requirements for the Award of

    Post Graduate Diploma in Management

    (Recognized by AICTE, Ministry of HRD, Govt. of India)

    BY

    Bisleri International pvt. Ltd.

    PRADIP KHATUA

    Roll No.PG-13-019

    (2013-2015)

    Faculty Guidance Corporate Guidance

    Prof. Dr. Aakanksha Uppal Mr. Syed Farid Ali

    Asst. Professor, Assistant Manager (Sales)

    INMANTEC Business School Bisleri International Pvt. Ltd.

    INTEGRATED ACADEMY OF MANAGEMENT AND TECHNOLOGYGhaziabad

    Date: 08-07-2014

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    ACKNOWLEDGEMENT

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    ACKNOWLEDGEMENT

    If a man waited for the time

    When he could do things best

    He would have done nothing

    Written words have an unfortunate tendency to reduce genuine gratitude into

    silted formality. However we feel that this is the only way to record ones

    gratitude.

    When all work is done, it is a pleasant job to thank all those who were at every

    instant supervising us and ensuring the completion of the decoded work.

    Any project report is not outcome of alone person. It is teamwork and I take this

    opportunity to thanks all those persons who have continuously guided me. I

    wish to express my deep gratitude to Mr. Syed Farid Ali (corporate

    guide),Mr. Anil Dhankhar sir(Marketing Officer of Bisleri),Mr.Manoj

    Yadav(Marketing Executive of Bisleri) and Dr.Aakanksha Uppal (Faculty

    guide)who helped me in different ways at the time of my Summer Training

    Project Report.

    I take this opportunity to express my deep gratitude to MR SANJEEV

    SINGH (HR OF BISLERI) for their invaluable guidance inspiration and

    offCourse moral support through my project session.

    I express my profound sense of gratitude to my HOD Dr. Rishi Taparia and

    Pooja Yadav who provided me such type of opportunities for getting interacted

    to all the practical aspects of the marketing in such type of big Organization.I

    am also thankful to all the faculty members of INMANTEC Business School for

    their co-operation.

    Finally, I am indebted to my parents and my family members who extended to

    help me in every aspect

    PRADIP KHATUA

    INMANTEC BUSINESS SCHOOL

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    Table of content

    1. Introduction. 05

    1.1. Purpose of the Study .. 08

    1.2. Industry Overview. 10

    1.2.1. A ..

    1.2.2. B .

    1.2.3. C .

    1.2.4. D .

    2. Literature Review

    2.1.

    2.2.

    3. Research Objectives and Hypotheses 23

    4. Research Methodology25

    4.1. Research Design.26

    4.2. Data Requirements.28

    4.3. Data Collection Method and Instrument..30

    4.4. Sampling and Sample Size32

    4.5. Data Analysis Techniques.34

    5. Data Analysis and Interpretation35

    6. Findings of the Study53

    7. Recommendations56

    8. Conclusions60

    References63

    Annexure..66

    Annexure A

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    1. Introduction

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    INTRODUCTION

    Water is the most important necessity for life. The drinking-water needs for

    individuals vary depending on the climate, physical activity and the

    body culture. But for average consumers it is estimated to be about two to four

    litres per day. The growing number of cases of water borne diseases,

    increasing water pollution, increasing urbanization, increasing scarcity of pure

    and safe water etc. has made the bottled water business just like other

    consumer items. Scarcity of potable and wholesome water at railway stations,

    tourists spots, and role of tourism corp. etc. has also added to the growth.

    Almost all the major international and national brands water bottles are

    available in Indian market right from the malls to railway stations, bus

    stations, grocery stores and even at panwala's shop. Before few years bottle

    water. Was considered as the rich people's choice, but now it is penetrated

    even in rural areas. The growth and status of Indian Bottled Industry in

    comparison with Western or Asian market, India is far behind in terms

    of quantum, infrastructure, professionalism and standards implementation. The

    per capita consumption of mineral water in India is a mere 0.5-liter compared

    to 111 litres in Europe and 45-liter in USA. Also As per UN study conducted

    in 122 countries, in connection with water quality, India's number was dismal

    120. In comparison to global standards India's bottled water segment is largely

    unregulated.

    Former President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17,

    2010 to be aware of water conservation techniques to avoid grave water crisis

    in future."It is so sad that today, people are forced to buy water in plastic

    bottles. I am told that bottled water industry is worth nearly 10000 crore

    rupees and even big companies like the Coke and Pepsi are involved in this

    bottling of water and making money. So, it is imperative that we ought to save

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    water," he added. Do not be surprise if today's bottles water industry becomes

    next Oil industry by 2025.

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    1.1. Purpose of the Study

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    PURPOSE OF THE STUDY

    Bisleri is the top water bottle manufacturer and dealers in India. The aim is tostudy the product and its awareness in the general public and among the existing

    customer. making this studying we can find out the level of customer value and

    satisfaction they are providing and also the area where they are lagging in the

    field of promotional activities.

    1) This report is useful for the researchers who are willing to do research on

    the Mineral water Industry.

    2) The study helps to obtain suggestions for improvement of product and

    service and also helps for finding out satisfaction level of customers

    towards Bisleri 20 ltr jar.

    3) It helps current senario the brand awareness and field promotional

    activities of Bisleri.

    4)This report shows the problems associated with the Mineral waterindustry in the market as it helps in removing these problems.

    5) This report can be useful as a secondary data for Mineral water industry.

    6) To understand the effectiveness of Promotional strategies adopted

    by Bisleri.

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    1.2. Industry Overview

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    INDUSTRY OVERVIEW

    About the waverage Industry

    Corporate control over water and water distribution in India is growing rapidly:

    the packaged water business is worth Rs 1,000 crore, and it's growing at a huge

    40-50% annually. Around 1,200 bottling plants and 100 brands of packaged

    water across the country are battling over the market, overdrawing groundwater,

    and robbing local communities of their water resources and livelihoods Bottled

    water, one of India's fastest-growing industries, is a business built on the

    foundation of bad governance, inequity and blatant exploitation. Hard to

    believe, but the evidence is becoming clearer. According to UNDP estimates,

    around 1.2 billion people worldwide lack access to clean drinking water. Today,

    there are more people in the world's hospitals suffering from waterborne

    diseases than any other ailment. Some 6,000 children die of such diseases every

    day. Providing safe drinking water is the responsibility of the state. That they

    are failing miserably is evident from the fact that over 1,600 Indians reportedly

    die every day because of waterborne diseases. Despite these astounding figures,

    the Indian state has literally washed its hands of the responsibility of providing

    clean drinking water to its citizens. When one in six people globally lives

    without access to clean drinking water, does the answer lie in high-tech water

    purifiers and bottled water that's out of reach for a majority of the Indian

    population?

    Multinational corporations would have us believe so. And the reason is not hard

    to find: along with imported water treatment technology like activated carbon

    and ultra violet (UV) disinfection (Aquaguard), reverse osmosis (Reviva) and

    resins (Zero-B), the water treatment market is estimated to be worth around Rs

    700 crore. The bottled water industry is estimated to be a whopping Rs 1,000

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    crore business. Ithas grown at a rate of 40-50% annually over the past four years

    or so. According to the Bureau of Indian Standards, there are 1,200 bottled

    water factories all over India (of which 600 are in the state of Tamil Nadu).

    Company Profile

    ABOUT THE COMPANY

    Since 1960s no one would think that water will sell. Every one is not a

    visionary Mr SIGNORE FELICE BISLERIwas a visionary of Bisleri.

    Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass

    bottles in two varieties - bubbly & still in 1965 by Bisleri Ltd., a company of

    Italian origin. This company was started by Signor Felice Bi