Marketing to millenials with vloggers

James StaffordVice President,

Europe

THE LARGEST GLOBAL FASHION & BEAUTY

NETWORK

150m Monthly Unique Viewers

6,000+Channels

63+ Countries 1.5 billion+ Monthly Views

#1 IN VIDEO 250m Subscribers

We discover, grow and commercialize digital talent for a

global female audience

*Channel 4 Annual Report – November 2014** YouTube Analytics – November 2014

1) Vloggers are huge

2) Vloggers are influential

Zoella & Alfie’s books both topped Amazon bestseller lists Globally

Stylehaul takeover of ‘Project Runway’ increased 18-34

audience by 35%

Dozens of product licensing ranges in top retailers

3) It’s time to pay attention

Question: WHY?

Vogue UK Readers – 200,000 monthly

Better Data makes better ArtHow our 500 billion monthly data points have the potential to change everything…

Respect the community

Add value when collaborating – creativity has a premium

Measure engagement, not reach

It’s no different to real life, it just looks differently

Thought Starters